SE Ranking Features and Products
Cover organic search, AI answers, and social performance as one connected ecosystem — so you can see how a ranking change, an AI citation, and a social mention actually relate.
Trusted by 40,000+ agencies
Keyword Research & Competitive Intelligence
A ranking gain on paper doesn’t explain why a competitor is still pulling more traffic from the same term.
Keyword Research
Search volume, difficulty, intent, and SERP composition for any keyword, plus long-tail and question variations pulled in bulk.
Competitive Research
See which keywords, pages, and paid terms a competitor owns that you don’t, and how their organic performance has moved over time.
Website Traffic Analytics
Estimated visits by organic, paid, and AI search for any domain, the keywords driving them, and competitor ad spend.
Rank Tracking & SERP Monitoring
See rank movement the moment it happens, not weeks later in a client report.
Rank Tracker
Daily position tracking across desktop, mobile, and locations, with competitor comparisons and SERP feature changes flagged per keyword.
SERP Checker
Pull the live SERP for any keyword and location, annotated with the features present, and inspect how it’s changed over time.
AI Visibility Tracking
Track where your brand appears in AI-generated answers across ChatGPT and Google’s AI systems, with citations and visibility trends over time.
AI Overviews (AIO)
See where you and competitors show up inside Google’s AI Overviews, with source citations and estimated traffic impact.
AI Search (SE Visible)
A stable ranking doesn’t mean a stable presence in ChatGPT, Gemini, or AI Overviews — that’s a separate layer, and most teams have no visibility into it yet.
Local AI Visibility
Track whether each of your business locations gets named in AI answers for its own city, engine by engine, instead of one blended national score.
AI Brand Sentiment
See whether AI engines describe your brand positively, neutrally, or negatively, linked to the exact prompts and sources behind each read.
Sources Analysis
Find which domains AI engines cite in your market, and the citation gaps where competitors get named and you don’t.
Prompt Analysis
Get mention rate, position, and share of voice for every prompt that surfaces your brand, and see who dominates the ones where you don’t.
AEO Competitor Analysis
Benchmark your AI visibility against named competitors daily, ranked by the size of the gap on each topic.
Visibility Dashboard
See visibility score, share of voice, sentiment, and the actual AI responses behind every metric, in one dashboard.
Your AI visibility is measurable now — most teams just haven’t looked yet
Track and grow your brand visibility across AI-powered search engines with SE Visible.
Technical SEO & Content Optimization
Technical debt and thin content both work quietly — traffic usually drops before anyone notices why.
Website Audit
A full technical crawl covering crawlability, indexability, mobile, security, and structured data, with issue trends tracked across audits.
On-Page SEO Checker
Score a URL against a target keyword for content, technical, and link factors, then re-check after edits to measure the change.
Content Marketing Tool
Build an SEO content brief from a target keyword, score a draft against it in real time, and generate ideas from a topic cluster.
Page Changes Monitor
Get alerted when a tracked page — yours or a competitor’s — changes its content, schema, or status code.
Backlink Analysis & Link Building
A backlink profile shifts even when nobody on your team touches it.
Backlink Checker
Audit any domain’s referring domains, anchor distribution, and authority spread, and compare it directly against a competitor’s.
Backlink Monitor
Get alerted the moment your site gains or loses a backlink, and build a disavow file from what you find.
Backlink Gap Analyzer
Compare your referring domains against up to five competitors to find the backlinks they have that you don’t.
Local SEO
Multi-location and franchise brands compete differently in local search — a single-location dashboard doesn’t capture that.
Local Rank Tracker
Track local pack and map rankings from multiple grid points around each business location you manage.
Local Marketing
Audit Google Business Profile completeness and citation consistency, and monitor and respond to reviews, across every location.
Client Reporting & Agency Growth
Between client reports, task coordination, and new business, agency overhead can rival the SEO work itself. Spend less time proving SEO value and more time delivering it.
Report Builder
Reports built on live rank tracker, audit, and backlink data, with AI-generated summaries available on the Agency Pack.
Marketing Plan
A phased SEO task list generated per project, with completion tracked across your team.
Lead Generator
An embeddable free-audit widget for your own site that captures leads and delivers the report automatically.
White Label
Rebrand SE Ranking’s tools as your own — no references to SE Ranking, full functionality intact — for your agency and clients.
SEO Dashboard
Keyword rankings, organic traffic, backlinks, technical site health, and competitor performance, in one customizable workspace.
API & Automation
Adding clients shouldn’t mean adding manual work — automate reporting, monitoring, and content workflows once, and let them scale with you.
API
Programmatic access to keyword rankings, backlinks, domain performance, site audits, and AI search visibility, for your own tools and dashboards.
Claude SEO Skills
Pre-built Skills that run SEO workflows inside Claude — content briefs, competitor backlink analysis, AI search visibility — on live SE Ranking data.
Claude Content Skills
Ask Claude for content briefs, audits, and social drafts built on real SEO and social data instead of generic AI output.
Claude Marketing Skills
Run SEO, AI visibility, and social workflows inside Claude using live SE Ranking and Planable data.
MCP Server
Connect Claude, ChatGPT, and other AI assistants to live SE Ranking data — keywords, backlinks, audits, AI search visibility — through natural language.
Integrations
Connect SE Ranking to the tools you already use: GA4 and Search Console, Zapier and Make, Data Studio, Google Business Profile, WordPress, and more.
SMM (Planable)
Social content moves through as many approvals as it does channels. Most planning tools weren’t built around how content actually gets signed off.
Approval workflows
Set none, optional, required, or multi-level sign-off per client or brand.
Contextual feedback & client review
Comments, annotations, and suggestions next to the post, shareable by link with no account needed.
Visual content calendar
Drag-and-drop planning across all channels, with native previews of every post.
Cross-channel analytics & competitor benchmarking
Compare all connected profiles, organic and paid performance, and competitors in one dashboard, with custom client-ready reports exportable as links, PDFs, or CSVs.
Social listening
Monitor brand, topic, and competitor mentions across 8 social and web sources, with AI sentiment on each.
MCP & Public API
Connect Claude, ChatGPT, Gemini, or your own tools to plan, draft, and pull data programmatically.
SE Ranking, SE Visible, and Planable — one ecosystem, not three separate logins
Each product goes deep on its own layer — organic and AI search, AI brand visibility, social performance. Data correlation across all three is improving but not yet automated: today you get the data from each layer, and connecting it is a direction we’re actively building toward.
SEO and GEO platform — research, tracking, audits, and competitive research for organic and AI search.
Explore SE Ranking
Brand-level AI visibility — mentions, citations, and sentiment across AI engines, standalone or as an add-on.
Explore SE Visible
Stop tracking search, AI, and social like they’re unrelated
Do SE Ranking, SE Visible, and Planable share data automatically?
Not fully yet. Each product covers its own layer — organic and AI search in SE Ranking, brand-level AI visibility in SE Visible, social performance in Planable — and data correlation across all three is improving but not yet automated. Today you get the data from each layer and connect it yourself; automating that is an active roadmap direction.
Can I use SE Visible without a full SE Ranking subscription?
Yes. SE Visible is available as a standalone product, independent of an SE Ranking subscription.
How is AI visibility tracking different from rank tracking?
Rank Tracker shows where your pages rank in traditional search results. SE Visible shows whether and how your brand is mentioned or cited inside AI-generated answers from tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews — including whether the sentiment around those mentions is positive, negative, or neutral. That’s a separate layer from ranking position, and one traditional rank tracking doesn’t cover.
Is there a free trial?
SE Ranking offers a 14-day free trial with full functionality — 10 projects, 750 keywords tracked daily, and 100,000 free Data API credits. No credit card required. (SE Visible isn’t part of this trial — see above.)
Is Planable included with SE Ranking?
No — Planable is sold separately or as a Planable + SE Ranking bundle, which comes at a discount versus buying them apart.