Kristina Green
May 10, 2016 | 6 min read

Writing a good content is the starting point of good SEO. It is not enough to be highly valued by humans, search engines should set a high value on your content too. There are things that will make your content readable and highly appreciated both for people and search engines. You’ve already heard about “rich snippets”.

What are rich snippets?

They are a kind of onsite mark-up that appears under search engine results. Rich snippets help search engines to summarize the meaning of your content in order to make it easier for humans to get that the page is about in search engines. These extra bits of text diversify you from other plain text next to you.

rich snippets

If you enter “Paris” in search engines, you will get many results. Paris can be a prince of Troy in Greek mythology, towns in the USA and Canada and etc. The meaning of words can be changeable depending on the context. That’s why these search snippets will help search engines and people to get your content on a website.

Some advantages of using rich snippets:

  • Give instant information about your search query;
  • Attract a user’s attention to search engine results;
  • Control your information about products;
  • Boost your CTR and cut down a number of bounce rates because of not finding some relevant content they were searching for.

Types of Rich Snippets

So, let’s go through different types of rich text snippets that you can use on your website. Google has a separate section for structured data types and instructions how to install Google structured snippets. Using the micro data solution is considered to be one of the easiest ways and I will cover it later in this article.

People Snippets

This sort of website snippets shows a brief information about name, job title, address, phone with a phone and nickname of this person. People snippets help search engines to correctly display your information in search engine results.

people snippets

Product Snippets

The purpose of product snippets is to provide some information about products, their rates, prices, availability and reviews. The product page should refer users directly to the page that the product snippet displays.

Organization Snippets

The organization information is shown as a rich snippet to help Google find out all information about business, organizations, its reviews and events. Each organization has its name, address, phone number, URL and etc.

product snippets

Events Snippets

These snippets contain additional information about a starting date, time, description, location.

Music Snippets

When users looking for songs and lyrics, Google provide this information that includes direct links to songs, videos and albums in search results. It facilitates users better find pages with relevant information.

music snippets

Review Snippets

The main reason to use review snippets is to include additional information about a product, service or app with the star ratings and the reviewer’s name.

Video Snippets

This markup works a sort of different. Google recognizes Facebook Share markups. Using video snippets helps better present your video content.

video snippets

Author Snippets

The purpose of these snippets show additional information about authors of provided information. They include the author’s name, Google+ link, the author’s picture, links to his articles, a number of followers on Google +.

Recipe Snippets

Recipe Snippets give humans information about some cooking recipes, its ratings, calorie information and preparation time. You should include the phone of the dish, calories, ingredients, cooking time, review to be qualifies as a recipe.

recipe snippets

How to set up rich snippets?

There are different ways to set up rich snippets. As I’ve mentioned above, I would like to cover the easiest way with microdata using.

1.  Microdata learning

Microdata are the best way to display content what the page is all about. Using microdata can use a bit of code to say all information about recipes, calories, cook time, rates and etc. You don’t need to learn the entire HTML5 coding language. Microdata use simple HTML tags like <span> or <div> to display additional information. Here is an example of HTML block that describes information about me:

<div>
My name is Irina Weber, and I was born in London. 
I'm a part of SE Ranking team for 3 years, marketing specialist at an all-in-one marketing software company in London, UK. Learn more here:
<a href="https://seranking.com">SE Ranking</a>
</div>

Check the example using HTML with microdata:

<div itemscope itemtype="http://data-vocabulary.org/Person">
My name is <span itemprop="name">Irina Weber</span>, and I was born in London. 
I'm a <span itemprop="title"> part of SE Ranking team for 3 years, marketing specialist </span> at <span itemprop="affiliation">SE Ranking</span>, an all-in-one marketing software company in London, UK. Learn more here: 
<a href="https://seranking.com" itemprop="url">seranking.com</a>
</div>

2.   Test Your Rich Snippets

There are a lot of different rich snippet testing tools. You can use Google Webmaster Tools for better testing or SE Ranking also checks rich snippets. It confirms if Google can read or not markup data and shows how it will be displayed in search engine results.

3.  Arm Yourself with Patience

If you don’t see any website snippets in Google, don’t worry. It takes much time to crawl all new data. It will be showed right away after data indexing.

Benefits of Microdata:

  • Create eye-catching search engine results;
  • Increase CTR;
  • Show quality results.

Summary

If you want to get high rankings and more organic traffic on your website, start using structured data. Rich snippets have a promising future. Right now they are in relative infancy, but soon Google wants to spend more time on your content with it.

Make your process well-organized for rich snippets. If a website snippet displays something that is not on your website, there is a high chance to increase the bounce rate. It is vital to use suitable markup and schemas on your website. This will improve your CTR and make sure that the information on the site is seen exactly in rich snippets.

Do you have anything about rich snippets? Share your experience with structured data on your website.

Share article
5 comments
  1. Thanks a lot for such a wonderful post. I really like your way of blogging. Actually guys i heard about digital marketing.

  2. This a great post! I enjoyed reading it.

    I think this article could complement your post.

    Good luck with your future piece 🙂

More Articles
SEO Insights
How videos impact your SEO rankings
Dec 14, 2018 10 min read

Videos have become essential to our society. Many businesses have added videos to their marketing strategies to communicate with their target audience in a convenient, but effective way. But videos aren’t just great for engagement — they can also improve your SEO and, ultimately, website rankings.

Andrew Shipp
SEO Insights
Unpacking SEO for the Google Local Pack
Nov 20, 2018 11 min read

The Local Pack appears in almost 30 percent of all the first page SERPs, making it one of the most frequently displayed SERP feature. Given the presence of the Local Finder on the first SERP, we tend to skip the organic results since the block gives us all the info we need right away. This post explains what the Local 3-Pack is and how to get ranked in it.

Stasey Avett
SEO Insights
All you need to know about the new SE Ranking API
Nov 08, 2018 6 min read

We've launched a new version of our API, and it’s ready for you to test it out. Actually, this is the fourth and currently the most updated version of our API. Find out what is really cool about this version in this article and set up the API customization process with ease.

Julia Jung