17 SEO Podcasts That Should Be on Your Playlist

Time is precious, especially for SEO specialists. That’s what makes SEO podcasts so ideal. They are great if you’re busy juggling tasks but still want a reasonable work-life balance. Just tune in to soak in useful information and level up your SEO knowledge. They offer expert advice in a convenient, on-the-go format. However, choosing the right one can be a chore all on its own.   

We hear you, so we’ve compiled a list of the top 17 SEO podcasts to add to your playlist. Each one offers a unique approach and valuable content:

Criteria for picking the best podcasts

To ensure you get the most value from your time when listening to popular podcasts, here are the key criteria we considered:

Now, let’s dive a little deeper. We will evaluate each SEO podcast according to the criteria we picked. 

1. DoFollow Podcast by SE Ranking

The DoFollow Podcast by SE Ranking is the new kid on the block in the SEO podcast world. Launched in December 2022, it’s quickly making waves by bringing in some heavy hitters from the SEO scene. It discusses everything from AI’s impact on Google to the nitty-gritty of running a digital SEO agency.

Hosts and guests

This podcast wastes no time bringing the heat with its lineup of expert guests. Big names like Aleyda Solis, Barry Schwartz, Mordy Oberstein from Wix, Kevin Gibbons from Re:signal, and Chris Raulf from Boulder SEO Marketing have already graced the mic. These guests aren’t just talking heads; they’re the real deal in the SEO world.

Deep coverage of SEO-related topics

Dofollow goes beyond the surface level. It dives deep into insights you can use, with real-life examples and case studies on the latest trends shaking up the SEO universe. From AI’s impact on SEO to the rollercoaster ride of running an SEO agency, DoFollow covers the bases and then some. For example, the podcast takes a behind-the-scenes look at digital SEO agencies who work with e-commerce businesses, pricing strategies that elevate the value of SEO agencies, and more.

Frequency and average episode time

You can expect up to 2 new episodes to drop per month. Each clocks in at a sweet 30-35 minutes. This is perfect for commuting or a quick workout. Plus, DoFollow added a special series called “the SEO Agency Rollercoaster,” giving you monthly peeks into the highs and lows experienced by SEO agencies.

Podcast listeners

Whether you’re a seasoned SEO vet or just testing the waters, there’s something here for you. DoFollow’s primary audience includes agency and in-house SEO pros who are interested in more advanced or specific topics. However, DoFollow’s real-life examples make it just as accessible and valuable to anyone interested in SEO.

Availability on different platforms

No matter where you like to get your podcast fix, Dofollow’s got you covered. From Spotify and Apple Podcasts to Google Podcasts and Deezer, this podcast is everywhere.

Pros

✅Stellar lineup of SEO experts and industry leaders

✅Focused, intense topics with practical insights

✅Perfect episode length for busy schedules

✅Wide availability across all major podcast platforms

Cons

❗Not every aspect of SEO and marketing is covered in its library yet

❗New episodes aren’t released on a fixed schedule

Verdict

The Dofollow Podcast by SE Ranking is a breath of fresh air in the SEO podcast scene. It’s quickly becoming a go-to resource for cutting-edge SEO insights and discussions. While it’s still building up its episode count, the quality of content and caliber of guests make it a standout choice for anyone looking to stay ahead in the SEO game. It is definitely worth adding to your listening rotation, especially if you’re keen on getting the latest from the frontlines of SEO.

2. Search Off the Record by Google

If you want to know how search engines work, listening to the Search Off the Record podcast is a must. It takes you through Google’s behind-the-scenes, giving you a glimpse into the search giant’s launch decisions, why some features in Search Console have higher priority, and the projects Google is currently working on. 

Hosts and guests

This podcast is hosted by Google’s Search Relations team, which includes Gary Illyes (Google Analyst), Lizzi Sassman (Tech Writer), Martin Splitt (Developer Advocate), and John Mueller (Search Advocate).

Deep coverage of SEO-related topics

The Search Off the Record podcast is dedicated to all things SEO, with broad topics related to on-page, off-page, and technical SEO. It also offers a glimpse into the future of SEO, tells fun stories from the team’s daily life at Google, and explores trending topics in the SEO community. 

The best part? All the podcast’s tips and strategies align perfectly with Google’s guidelines and best practices. Rest assured that you’re getting the most current and reliable advice directly from the search gods. 

Frequency and average episode time

It is released monthly (sometimes 2 times per month), with the average episode spanning 30 minutes.

Podcast listeners

The podcast caters to SEO professionals, digital marketers, and anyone interested in learning about the inner workings of Google Search. 

Availability on different platforms

Search Off The Record has an impressive reach across 15 platforms, including popular ones like Podcast Addict, YouTube, Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Tune in and level up your SEO game anytime, anywhere.

Pros

✅Exclusive insights from Google’s Search team

✅In-depth coverage of SEO topics and trends

✅Manageable episode length

✅Available on multiple platforms

Cons

❗Too technical for some beginners in the SEO field

❗Some topics are Google-specific and do not apply to other search engines

Verdict

This podcast is like having a backstage pass to the inner workings of Google’s Search team. It’s an exclusive opportunity to learn from the best and gain insights you won’t find anywhere else. Plus, you can choose from several popular platforms to tune in and enjoy each reasonably lengthed episode. All this makes Search Off the Record an absolute must-listen for anyone who is serious about SEO. 

3. Search Engine Journal Show

Since its launch in 2014, the Search Engine Journal Show podcast has become a go-to resource for SEO professionals looking to keep up with the latest news, trends, and best practices in digital marketing and SEO. 

Hosts and guests

Search Engine Journal founder Loren Baker is the man of the hour. The podcast stands out for its impressive lineup of guests, featuring industry leaders like Google’s Gary Illyes, Bing’s Christi Olson, Search Engine Roundtable’s founder Barry Schwartz, and many other SEO and digital marketing gurus from top companies and agencies.

Deep coverage of SEO-related topics

The podcast discusses many SEO-related topics, including on-page and off-page optimization, technical SEO, content marketing, local SEO, paid search, social media, digital marketing, and entrepreneurship.

Frequency and average episode time

The podcast airs 2-4 times per month, with each episode lasting 45 minutes on average.

Podcast listeners

The show caters to a broad audience, including digital marketers, SEO professionals, content creators, business owners, and anyone interested in improving their online presence. 

Availability on different platforms

The podcast is available on their official website, Apple Podcast, Google Podcasts, TuneIn, and Spotify.

Pros

✅Expert hosts and guests with extensive industry experience

✅Comprehensive coverage of SEO-related topics

✅Regular episodes with actionable insights and advice

Cons

❗The conversations can get a little technical sometimes

Verdict

This podcast’s lineup of industry experts eat, sleep, and breathe SEO and digital marketing. Finding actionable advice that you can put into practice right away is easy, making the Search Engine Journal Show one of the best SEO podcasts. It is definitely worth your time.

4. SERP’s Up by Wix

Wix’s SEO experts Mordy Oberstein and Crystal Carter present SERP’s Up, a weekly podcast that tackles SEO with a unique twist. They deliver insightful, entertaining, and educational content, covering the latest industry news, developments, and a wide range of SEO topics.

Hosts and guests

Mordy Oberstein (Head of SEO Branding) and Crystal Carter (Head of SEO Communications) make for a dynamic and well-paced duo. They invite different expert guests each week, including  Amsive’s Lily Ray, Hall Analysis’s Joe Hall, MobileMoxie’s Cindy Krum and several others. SERP’s Up is keen on sharing its expert guests’ ideas, strategies, and insights on various SEO topics. 

Deep coverage of SEO-related topics

SERP’s Up covers a broad spectrum of SEO and digital marketing subjects, including general SEO, technical SEO, career tips, keyword research, Google updates, international SEO, content strategy, using SEO for lead generation, and more.

Frequency and average episode time

SERP’s Up releases new episodes weekly, with an average duration of 45 minutes. 

Podcast listeners

SERP’s Up caters to beginners and seasoned SEO professionals alike. It mixes informative discussions with entertaining banter.

Availability on different platforms

SERP’s Up is available on various platforms, including the official Wix website, Apple Podcasts, Google Podcasts, Spotify, and Amazon Music. 

Pros

✅Engaging and informative discussions on a wide range of SEO and digital marketing topics

✅Experienced hosts with excellent chemistry and expertise

✅Caters to both entry-level and seasoned professionals

✅Weekly episodes that keep listeners up-to-date

Cons

❗The podcast’s informal nature may not appeal to everyone.

❗Some of the podcasts last for 50 (even 60) minutes, which may be too long for some listeners.

Verdict

If you enjoy informal discussions with helpful tips and strategies, SERP’s Up is worth listening to. The hosts’ expertise makes each episode entertaining and informative, making it easy for listeners to engage with and learn from their discussions. 

5. The SEO Rant

The SEO Rant is known for its unfiltered SEO discourse with leading search marketers on various SEO topics.

Hosts and guests

Mordy Oberstein, a well-known figure in the SEO space and head of SEO branding at Wix, is the main host. He also co-hosts other popular podcasts, such as Edge of the Web with Erin Sparks. The SEO Rant invites other leading search marketers on the show to share their insights on various topics. Some of their guests include Nitin Manchanda and Crystal Ortiz. 

Deep coverage of SEO-related topics

The SEO Rant covers several SEO topics, including technical SEO, general SEO, and industry-related issues. Some niche topics discussed include SEO career mindset, women in tech, and top content myths.

Frequency and average episode time

New episodes are released weekly, with an average duration of 30 minutes.

Podcast listeners

The SEO Rant caters to SEO professionals, digital marketers, and anyone who wants to stay clued in on the latest trends and insights in SEO.

Availability on different platforms

Listen to the SEO Rant podcast on Spotify, Apple Podcasts, and Soundcloud.

Pros

✅Hosted by a well-known and experienced SEO expert 

✅Quick and concise episodes that make staying updated easy and managing your time easier

Cons

❗The unfiltered nature of its discussions may not appeal to everyone 

Verdict

This podcast is great for anyone who wants to improve their website’s search rankings. Each episode features a different SEO expert. You’ll learn practical tips and tricks, and uncover the latest trends in SEO. Each episode is short and released once per month, so staying on top of things is easy. Overall, this podcast is another must-listen if you’re seeking SEO advice straight from the pros.

6. The Authority Hacker Podcast

The Authority Hacker Podcast is an informative and practical talk show covering various topics on advanced SEO strategies, recent experiments, case studies, and more. 

Hosts and guests

Gael Breton and Mark Webster host this podcast. Both are experienced online marketers and founders of the marketing education site, Authority Hacker. Guests include Lily Ray, Brian Dean, Anne Moss, Pauline Duthiel, Cyrus Shepard, and many others.

Deep coverage of SEO-related topics

The podcast broadly covers topics within online marketing, affiliate marketing, SEO, content creation, and more. Its hosts regularly discuss their SEO learnings and discoveries, ranging from new insights to expert advice based on years of experience. 

Frequency and average episode time

The podcast releases new episodes every week, with an average episode duration of 60-90 minutes. 

Podcast listeners

This podcast is best for online marketers, website owners, and affiliate marketers seeking advanced SEO and audience growth strategies.

Availability on different platforms

The Authority Hacker is available on various platforms, including their official website, YouTube, Apple Podcasts, Google Podcasts, Spotify, Soundcloud, and Buzzsprout.  

Pros

✅Expert hosts Gael and Mark have extensive experience in online marketing and SEO

✅The podcast delves deep into complex topics, offering valuable insights for anyone who wants to further their understanding of SEO

✅Interviews with industry leaders provide fresh perspectives and diverse strategies.

Cons

❗Could be overwhelming for beginners due to its in-depth discussions on technical SEO aspects

❗The long episode runtime might not be ideal for all listening habits

Verdict

Overall, the podcast is a valuable resource worth checking out for anyone interested in SEO. The hosts are knowledgeable and engaging, making the podcast an enjoyable listening experience. The podcast is also a great choice for intermediate and advanced listeners. However, consider beginner-friendly alternatives if you are new to SEO.

7. Webcology 

Webcology focuses on digital marketing mostly and explores the internet’s ecosystem and its impact on web marketing.

Hosts and guests

Webcology is hosted by Jim Hedger and Kristine Schachinger, two well-known web marketers with extensive experience in the industry. The podcast features interviews with high-profile guests like Terry Van Horne, Patrick Hathaway, and several others.

Deep coverage of SEO-related topics

While the podcast covers a broad range of topics within the internet and web marketing ecosystem, it also regularly discusses SEO-related subjects. This includes Google updates, AI in search, and the impact of these changes on webmasters and marketers.

Frequency and average episode time

Webcology typically releases new episodes weekly, with each episode averaging around 60 to 70 minutes in length.

Podcast listeners

The podcast caters to webmasters, web marketers, and anyone interested in understanding the various aspects of the internet ecosystem and their impact on online marketing strategies.

Availability on different platforms

The podcast airs on WMR.FM. It is also available on popular podcast platforms like Spotify, Deezer, Apple podcasts, and RedCircle. 

Pros

✅Experienced hosts with deep industry knowledge

✅In-depth discussions and analyses

✅Covers a broad range of relevant topics

Cons

❗Long episode format, which may not suit all listeners

❗Its broad topic range means it doesn’t always focus on SEO

Verdict

Overall, Webcology is a worthy addition to our podcast lineup. It is great for anyone seeking to learn more about web marketing and the internet ecosystem, especially those interested in how SEO fits into the bigger picture of online marketing.

8. Cutting Edge: Web Content Development

Cutting Edge: Web Content Development is a podcast that delves deep into CMS systems, enterprise-level SEO strategies and web content development techniques, catering to professionals in the digital marketing industry.

Hosts and guests

Hosted by Jonathan Ames, the podcast features a roster of industry experts as guests. Notable appearances include Brian Gerstner (President of White Label IQ), Brandon Tancott (Founder of Webstreet), Will Roberts (Founder of WebBox), Malte Landwehr (Founder of Idealo), Petrit Halitaj (Head of SEO at Tactica), George Shuter, Marta Szmidt, Tania Miranda (Head of SEO & Content at Tellent), and John Hutson (Head of SEO at Ink Digital), among others.

Deep coverage of SEO-related topics

The podcast explores a wide range of SEO topics, including working SEO for large enterprises, strategies for web and blog migrations, blending SEO-centric content with performance marketing, unlocking SEO potential through various strategies and insights, and planning platform migrations to avoid SEO mishaps.

Frequency and average episode time

Episodes typically release weekly with an average duration of 40 minutes.

Podcast listeners

The podcast caters to senior developers, agency founders, and heads of IT Development at SaaS companies.

Availability on different platforms

You can listen to Cutting Edge on bCast, Spotify, Apple Podcast, Google Podcast, Podchaser, Podcast Addict, Player FM, Listen Notes, Podcast Index, Deezer, Castro, Overcast, and Pocket Casts.

Pros

✅ Expert guests from various areas of SEO and web development

✅ Covers a wide range of relevant and advanced SEO topics

✅ Available on numerous podcast platforms

Cons

❗May be too technical for beginners in SEO or web development

Verdict

This podcast is a go-to for seasoned SEO professionals and web developers looking to master and stay updated on CMS, web content development and best SEO practices. It’s packed with expert insights on everything from website management to content strategy and user experience. While it might be overkill for beginners, it’s not a reason to step back as still everyone will find plenty to chew on.

9. SEO 101 by StepForth

As the name suggests, SEO 101 by StepForth is a beginner-friendly podcast that breaks down the fundamentals of Search Engine Optimization. It is also one of the longest-running SEO podcasts on the market. 

Hosts and guests

Hosted by Ross Dunn and Scott Van Achte (previously John Carcutt), SEO 101 features expert guests from the industry, each sharing unique SEO strategies and insights within their specialization. Some popular guests include Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, and Jennifer Laycock.

Deep coverage of SEO-related topics

The podcast focuses on core SEO concepts, including keyword research, on-page optimization, technical SEO basics, content creation, link building fundamentals, the history of search engines, essential SEO tools, and more. The podcast also regularly provides the latest advice on algorithm updates and SEO industry news.

Frequency and average episode time

Episodes typically air every 2-3 weeks and average around 40 minutes in length.

Podcast listeners

SEO 101 is ideal for people who are completely new to SEO. It’s also a good refresher for SEO pros who want to revisit the SEO basics.

Availability on different platforms

You can listen to SEO 101 on Apple Podcasts, Stitcher, iHeartRadio, Spreaker, and StepForth’s official website.

Pros

✅Covers both cutting-edge trends and core SEO principles

✅An experienced host with over two decades of industry experience

✅Perfect for SEO newbies

Cons

❗Release dates might be less consistent compared to some weekly podcasts

Verdict

SEO 101 by StepForth is a valuable resource for anyone new to SEO. The podcast’s clear explanations and focus on foundational concepts make it a great SEO starting point.

10. Best SEO podcast (The Unknown Secrets of Internet Marketing by EWR Digital)

Since its beginning, “The Unknown Secrets of Internet Marketing,” has become a global authority, even coining itself as the “Best SEO Podcast.” It’s an exceptional resource for getting expert insights, practical tips, and little-known secrets for building a successful online business. 

Hosts and guests

Chris Burres and Matt Bertram, the hosts of the “Best SEO Podcast,” are experienced internet marketing professionals. Matt actively runs a full-service digital marketing and SEO agency in Houston. Chris owns and manages a niche supplement company that has grown significantly thanks to the efforts of EWR Digital and Matt Bertram. 

The podcast also features interviews with industry leaders who share their experiences and knowledge. For example, the podcast hosted Enrico Moses, a seasoned expert in growing brands. It also hosted SMM Michel Prive, a seasoned Fractional VP of Sales. 

Deep coverage of SEO-related topics

The podcast covers diverse SEO (and SEO-adjacent) topics, including web design, branding, PPC, paid social media, and more.

Frequency and average episode time

The podcast releases new episodes weekly, with each episode lasting between 30 to 50 minutes on average.

Podcast listeners

Best SEO podcast focuses on SEO, but it also caters to entrepreneurs, business owners, and marketing professionals who want to learn and implement effective digital marketing strategies.

Availability on different platforms

The podcast is available on various popular podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, SoundCloud, Pandora, iHeart, Amazon Music, and Facebook. 

Pros

✅Expert hosts with extensive experience in SEO and digital marketing

✅Covers topics beyond SEO, including other relevant marketing strategies

✅Get insights from successful, regularly welcomed entrepreneurs and marketing professionals

Cons

❗Less emphasis on recent SEO updates

❗Episodes may be longer than some listeners prefer

Verdict

This podcast is packed with expert advice, insider tips, and game-changing SEO secrets. Its seasoned hosts dive deep into many different topics, delivering actionable insights you won’t find anywhere else. This makes it a must-listen for anyone serious about crushing their online goals. We totally recommend this podcast. 

11. The EDGE of the WEB

Erin Sparks hosts The EDGE of the Web, a weekly podcast focusing primarily on SEO and digital marketing strategies. Each episode features tips galore for every area of your digital business, including SEO, social media, and content marketing.

Hosts and guests

This podcast’s regular host, Erin Sparks, owns Site Strategics (a digital marketing agency). He brings extensive experience and expertise in SEO, web design, and digital marketing to each episode. 

The EDGE of the WEB also features a diverse range of guest experts from various fields in digital marketing. Some top names include Search Engine Roundtable’s founder Barry Schwartz, Google’s Search Advocate John Mueller, Todd Friesen (ex-Salesforce SEO Director), Julia McCoy (founder of Content Hacker), and Greg Gifford (COO at Search Lab). 

Deep coverage of SEO-related topics

Beyond core SEO topics, like on-page and off-page optimization, local SEO, and mobile search, The EDGE of the Web dives into various topics within digital marketing. This includes best practices for social media marketing (SMM), content creation and promotion, email marketing campaigns, and the latest digital marketing trends and news. It also covers the tools and resources needed to succeed online.

The podcast also features a “News from the EDGE” column that informs you about the latest industry updates. It explores topics like AI advancements, new social media features, and cutting-edge advertising tools, catering to every type of listener. This focus on fresh news positions The EDGE of the WEB as a frontrunner for breaking SEO news.

Frequency and average episode time

Episodes are released weekly, ranging from 35 to 45 minutes on average. 

Podcast listeners

From beginners who want to build a foundation to SEO pros who want to sharpen their skills, The EDGE of the WEB caters to all digital marketing interests. 

Availability on different platforms

Like many popular podcasts, The EDGE of the Web is widely available on major platforms, including its official website, Spotify, Apple Podcasts, Google Podcasts, SoundCloud, PodBean, Deezer, Amazon Music, Stitcher, and more. 

Pros

✅Covers a wide range of digital marketing topics, with a strong focus on SEO

✅Focuses on practical tips and strategies that listeners can implement immediately

✅Hosts and guests bring tons of experience and knowledge to the table

✅Widely available on multiple platforms

Cons

❗May not be ideal for individual bloggers or solopreneurs (although still valuable)

Verdict

The EDGE of the Web is a valuable resource for anyone who wants to learn practical marketing strategies and improve their online presence. The podcast’s actionable advice, industry expertise, various digital marketing topics, and weekly industry news compilations make it a great choice for businesses, and pros in marketing and SEO.

12. Adventures in Local Marketing by BrightLocal

Adventures in Local Marketing by BrightLocal focuses on the local SEO and marketing world.

Hosts and guests

Claire Carlile, a recognized leader in the local SEO industry, guides the discussions with her expertise. The podcast also features a stellar lineup of industry experts, including Mike Blumenthal, Dana DiTomaso, David Mihm, Crystal Carter, and Amanda Jordan.

Deep coverage of SEO-related topics

Adventures in Local Marketing explores various aspects of local marketing and local SEO. The podcast covers customer-centricity, Google Business Profile optimization, consumer behavior trends, enterprise SEO strategy, local link building, and content marketing. Regular segments like “Room 404,” where guests share their biggest marketing pains, and “Define and Elevate” add a touch of fun and depth to the conversations.

Frequency and average episode time

New episodes are released monthly. Each episode runs somewhere between 30 and 50 minutes. 

Podcast listeners

It is a valuable resource for local marketers worldwide, regardless of experience level.

Availability on different platforms

The podcast is available on most major platforms, including Spotify, Apple Podcasts, the BrightLocal website, YouTube, and more.

Pros

✅Focuses specifically on local marketing and SEO, providing targeted insights

✅Dispels myths, and offers actionable tips and strategies you can implement right away

✅Experienced host and knowledgeable guests offer valuable perspectives

Cons

❗Some listeners may want new content more frequently

❗Perfect for local marketers, but might be too specific for people who prefer broader digital marketing tips

Verdict

Adventures in Local Marketing by BrightLocal is a must-listen for anyone serious about local SEO and digital marketing. With expert-led discussions, actionable advice, and a diverse topic range, this podcast equips you with the knowledge and strategies needed to thrive in your region.

13. Pioneers (The history of SEO) by Shelley Walsh

Pioneers (The history of SEO) is a podcast hosted by Shelley Walsh that explores the fascinating history of search engine optimization. From the early days of the internet to the rise of Google and beyond, Pioneers (The history of SEO) covers it all.

Hosts and guests

Shelley Walsh, the host of Pioneers (The history of SEO), is an experienced digital marketer and founder of ShellShock, a digital marketing agency. She interviews many different guests, including early SEO practitioners, innovators, and thought leaders who have played significant roles in shaping the SEO landscape. Some of these guests include Barry Schwartz, John Mueller, Bruce Clay, and Jill Whalen. 

Deep coverage of SEO-related topics

The podcast explores the early days of SEO, the development of search engines, the rise of Google, and various algorithm updates that have impacted the industry over the years. Shelley and her guests discuss the strategies, techniques, and philosophies that have evolved over the years. They also provide invaluable insights and lessons for today’s digital marketers.

Frequency and average episode time

The podcast releases new episodes from time to time. Each episode lasts between 60 to 90 minutes on average.

Podcast listeners

Pioneers (The history of SEO) targets digital marketers, SEO professionals, and anyone curious about SEO history. It delves into the industry’s roots, offering valuable lessons from the experiences of early pioneers.

Availability on different platforms

The podcast is available on YouTube. 

Pros

✅Unique focus on SEO’s history and evolution

✅Interviews with industry pioneers provide valuable insights and perspectives

✅Covers a wide range of topics related to SEO history

Cons

❗Its niche focus on SEO history may not appeal to broader audiences

❗Irregular release schedule may be a drawback for some listeners

❗Available on YouTube only 

Verdict

If you want to learn more about the SEO industry’s roots and evolution, Pioneers (The history of SEO) is your time machine. The podcast’s deep dives with the SEO history makers offer valuable insights and perspectives that can inform and inspire today’s digital marketers. SEO history lovers are sure to adore this podcast.

14. The Recipe For SEO Success Show

The Recipe For SEO Success Show is dedicated to everything SEO. It covers a wide range of topics related to SEO, from the basics to advanced techniques. It also features interviews with industry experts and shares their success stories.

Hosts and guests

Kate Toon, a seasoned SEO professional, leads the show with her expertise. Each episode brings on new guests and big industry names, including Rand Fishkin, Barry Schwartz, Alan Silvestri, and Nik Ranger.

Deep coverage of SEO-related topics

The show tackles a wide range of SEO topics, including technical SEO foundation, link building strategies, local SEO tactics, and Google updates. It also discusses the constantly evolving world of e-commerce SEO.

Frequency and average episode time

The podcast releases new episodes twice per month. Each episode lasts between 20 to 40 minutes on average.

Podcast listeners

The podcast stands out for its ability to offer a mix of formats:

This categorization is their way of catering to everyone, no matter their experience level or specific SEO interests.

Availability on different platforms

The podcast can be accessed via Recipe For SEO Success’s official website, as well as Apple Podcasts, SoundCloud, Spotify, and Stitcher. 

Pros

✅Expert-driven content

✅Covers a wide range of SEO topics, from basics to advanced techniques

✅Provides practical tips and actionable advice

✅Its categorization of episodes ensures that there is something for every listener

Cons

❗Beginners might find some topics more challenging

❗You might have to wait a bit for new episodes

Verdict

If you’re looking to master the art of SEO, The Recipe For SEO Success Show serves it up in both bite-sized and deep-dish formats. It has different categories based on SEO knowledge level, including chats with industry experts, deep dives into real-world case studies, and quick tips. It’s a unique and valuable resource worth tuning into. 

15. Search with Candour

Search with Candour is a weekly podcast from British digital marketing agency Candour. With a global audience spanning over 150 countries, Search with Candour has become a popular podcast for SEO professionals and enthusiasts.  

Hosts and guests

Jack Chambers-Ward is Search with Candour’s main host. Mark Williams-Cook joins in once a month for special episodes to recap the latest news and developments in the SEO industry. The podcast also features a diverse lineup of guests, including Seb Atkinson, Petra Kis-Herczegh, and Adam Di Frisco. 

Deep coverage of SEO-related topics

The podcast covers several different SEO and digital marketing topics. This includes technical SEO discussions like the introduction of INP vs FID, well-being topics like emotional intelligence, and wider industry conversations like comparing Google to Baidu. As you can see, the podcast offers a comprehensive look into the world of SEO and its related fields.

Frequency and average episode time

New episodes drop every week. Each one clocks in at around 1 hour.

Podcast listeners

The podcast caters to listeners with varying levels of expertise. The majority of the audience is between 23 and 44 years old. This means the show resonates with virtually anyone launching their career or expanding their professional journey.

Availability on different platforms

Watch the podcast on Apple Podcasts, Overcast, Pocket Casts, Podchaser, Spotify, YouTube, and Pandora.

Pros

✅Weekly episodes ensure you stay up-to-date on the latest SEO trends

✅Wide range of topics

✅Diverse guest list provides a variety of perspectives

✅Global audience spanning over 150 countries

Cons

❗The hour-long episode format may be too lengthy for some listeners

Verdict

Search With Candour is a must-listen (or watch) for anyone in SEO. Their in-depth discussions, wealth of information, global perspective, and diverse guest list make it a valuable resource for anyone serious about learning from the front lines of the SEO industry. It is completely worth your while. 

16. Rankable by iPullRank

Rankable by iPullRank is a weekly SEO podcast, featuring insightful conversations with industry experts and thought leaders. Each episode cuts through the confusion with insightful chats led by industry experts. Rankable tackles every hot topic you can think of, including AI and mastering search intent.

Hosts and guests

Garrett Sussman, the host of Rankable, is a digital marketing expert and Demand Generation Manager at leading SEO agency iPullRank. Some notable guests include Rand Fishkin, Aleyda Solis, Lily Ray, Mike King, Barry Schwartz, Areej AbuAli, Patrick Stox, Cyrus Shepard, Cindy Krum, Crystal Carter, and Brian Dean.

Deep coverage of SEO-related topics

Rankable tackles the industry’s hottest topics, from the rise of Generative AI to mastering search intent and topical authority. It also explores technical SEO aspects like internal linking and information gain, covering something for everyone.

Frequency and average episode time

Rankable releases new episodes weekly. Each episode lasts between 30 to 45 minutes on average.

Podcast listeners

Its target audience includes SEOs and digital marketers looking to sharpen their skills. Beginners and advanced practitioners alike can benefit from this must-hear (and watch) podcast. 

Availability on different platforms

Rankable is available on all the major platforms, including Apple Podcasts, Google Podcasts, Spotify, YouTube, and the official iPullRank website.

Pros

✅Weekly episodes keep you on top of the latest trends

✅Wide topic range caters to different SEO skill levels

✅Esteemed guests offer unique perspectives and insights

✅Bite-sized format is perfect for busy schedules

Cons

❗The focus on SEO professionals and marketers may not be suitable for those in other digital marketing disciplines

Verdict

With a knowledgeable host, diverse guest lineup, and deep coverage of SEO topics, Rankable offers valuable insights and advice, informing your SEO strategy and keeping you abreast of the latest trends. Its episodes are quick and to the point, perfect for busy SEOs and marketers on the go. Another total recommendation. 

17. The SEO mindset

The SEO Mindset podcast goes beyond technical SEO and helps SEO professionals expand their careers.

Hosts and guests

Sarah McDowell and Tazmin Suleman, both experienced in mindset coaching and SEO, host the show. They occasionally invite other experts, such as Jordan Koene, Rejoice Ojiaku, Willow Mack, Dana DiTomaso to share their insights on various topics related to career growth and personal development.

Deep coverage of SEO-related topics

While the podcast is not focused on technical SEO, it explores highly relevant topics for  SEO professionals, such as building confidence, optimizing your SEO career, and stepping outside your comfort zone. The insights you’ll gain from this weekly dose of inspiration are applicable across different industries and roles. 

Frequency and average episode time

SEO Mindset releases new episodes weekly, with an average episode time of 40 minutes.

Podcast listeners

The podcast caters to SEO professionals interested in personal and professional development.

Availability on different platforms

SEO Mindset is available on a wide range of platforms, including Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pocket Casts, Everand, Captivate, and Podbean App.  

Pros

✅Unique focus on mindset and career development for SEO professionals

✅Insights that can be applied across various roles and industries

✅Available on multiple popular podcast platforms

Cons: 

❗May not focus on technical SEO topics

❗40-minute episodes may be too lengthy for some listeners

Verdict

The SEO Mindset is one of the most popular SEO podcasts because it offers a transformative listening experience. This podcast packs weekly insights to level up your skills and mindset. Forget about technical jargon. The SEO Mindset is a place to find inspiration and guidance for reaching your SEO goals. It’s time to grow, both personally and professionally. This makes it a must-listen for SEO pros and anyone seeking inspiration!

Which podcast caught your attention? 

With so many amazing SEO podcasts, it’s easy to get overwhelmed. But there is no need to stress out about finding the “perfect” podcast. Instead, think about what matters most to you. Maybe it’s the hosts’ experience, the topics they cover, or the episode structure.

Here’s to finding a podcast that speaks directly to you!

Written by

Anna Postol

Anna Postol is a content marketer at SE Ranking, where she finds joy in creating content for SEO, digital marketing, and social media. Her focus is on writing accurate, easy-to-digest, informative pieces that turn complex topics into engaging narratives that resonate with readers. Outside of work, she enjoys stretching exercises, workouts, planning her next travel adventure, and spending time with her beloved cat-daughter.