How Heavyweight Digital agency cut reporting time by 35% with SE Ranking’s Looker Studio Integration

Meet Heavyweight Digital: A premier digital marketing partner for SMBs

Heavyweight Digital is a UK-based digital marketing agency known for being a Google Premier Partner, Microsoft Elite Partner, and META Certified Partner. It designs and delivers high-performance strategies and specializes in SEO, PPC, Paid Social, and Social Media Management. The team offers local, ecommerce, and technical optimization, link building, and content marketing.

Heavyweight Digital works with various small to medium-sized businesses across multiple industries to help clients increase visibility, drive conversions, and achieve measurable growth. 

The Challenge: Communicating value to clients while keeping operations efficient

Heavyweight Digital needed a better way to communicate its work impact to clients. Its previous setup had several roadblocks:

🛑 Fragmented and time-consuming reporting. It used multiple tools and pulled data manually. This made SEO reporting effort-intensive, requiring Heavyweight Digital to gather additional resources to consolidate insights. Creating a report would take 2-3 hours per client. Having multiple accounts for different platforms also made report generation challenging. 

🛑 No proper Looker Studio integration. Previous SEO platforms didn’t offer a strong Looker Studio connection, limiting automation and flexibility.

🛑 Poor value for money. Heavyweight Digital used Semrush, which continued to increase prices without offering additional value. This made it hard to manage multiple projects without additional per-client costs.

Roy Dovaston

Managing Director at Heavyweight Digital

Our biggest challenge was reporting. We prefer to use Looker Studio for our reports as we integrate other platforms. However, very few platforms had a good Looker Studio link. In addition, it was frustrating seeing other tools get more expensive yet failing to add other benefits to their services.

Heavyweight Digital needed a simpler and more efficient way to showcase its SEO impact to clients and a scalable project management tool to perform SEO tasks without exceeding the budget.

The Solution: Partner with SE Ranking to streamline reporting and scale project management

Switching to SE Ranking gave the agency a better cost-to-feature ratio and made the reporting process more efficient. 

Looker Studio integration for flexible reporting

Heavyweight Digital valued customized, data-rich reporting, which made SE Ranking’s Looker Studio integration a game-changer. SE Ranking provided greater flexibility and automation. This made sending real-time SEO data directly to Looker Studio dashboards easy. No more third-party connectors necessary.

SE Ranking’s Looker Studio integration also fetched accurate data from client accounts, saving the team from tedious double-checking. 

Real-time keyword tracking for smarter reporting

Heavyweight Digital used SE Ranking’s Rank Tracking tool to monitor real-time keyword movements. This made delivering timely ranking data easier while providing proof of campaign success. The Heavyweight Digital team could now access precise ranking trends and make data-driven adjustments to its clients’ SEO strategies.

One of Heavyweight Digital’s clients had inaccurate Google Analytics 4 data, prompting the team to use Google Search Console and SE Ranking to track keyword rankings. Heavyweight Digital prioritized tracked keyword rankings in the detailed rankings section of the project. This was the client’s most important metric. 

When GA4 fell short, SE Ranking delivered. Heavyweight Digital used SE Ranking to share client results. It was reliable even in challenging situations, boosting the client’s confidence in Heavyweight Digital’s strategy.

Competitor insights added SEO value

SE Ranking’s Competitive Research tool helped Heavyweight Digital benchmark client performance against competitors and spot optimization gaps and opportunities. The team closely reviewed its clients’ competitors’ keyword strategies to find high-value, low-competition keywords.

A quick note: Heavyweight Digital suggests that if you’re an agency, you should use the Competitive Research Tool on your website to get insights from the competitor’s perspective. It can also help you uncover optimization gaps.

Lucy Greenaway

SEO Executive at Heavyweight Digital

A great tip is using Competitive Research on your own website. It gives you a fresh perspective as if you were looking at it from a competitor’s perspective. It also helps identify gaps that can be optimized that you may not have come across normally.

Better cost-to-feature ratio

Heavyweight Digital used SE Ranking to manage more clients, scale operations, and reduce software expenses.

• Unlike other tools where Looker Studio integration comes at extra costs, SE Ranking includes it in its subscription starting from the Pro plan. This helped Heavyweight Digital reduce SEO tool expenses.
• Heavyweight Digital can now manage 20-30 projects without additional fees, thanks to generous project limits on its subscription. 
• SE Ranking’s built-in manager seats allow Heavyweight Digital to share access with teammates without extra costs.

Heavyweight Digital now gets all the features it needs without overpaying for different tools with varying access restrictions. 

The Business Impact: Faster workflows, smarter reporting, affordable operations

Heavyweight Digital has been able to do more with less ever since switching to SE Ranking. Less time spent, less money spent, and less operational stress resulted in more effective reporting, more clients served, and more freedom to scale.

✅ Reduced reporting time by 35%.

Looker Studio integration cut down manual reporting efforts and allowed the team to focus more on strategy and business development. 

✅ Lower SEO tool costs.

Previous SEO tools had exorbitant costs, given how restrictive the packages were (some with only 1 manager seat available). Heavyweight Digital currently uses SE Ranking’s Pro subscription, which gives the team access to the platform’s Looker Studio integration, 3 manager seats, and generous limits on keywords, backlinks, and projects.

✅ Increased project efficiency.

Heavyweight Digital uses SE Ranking’s fast, automated processes to take on more clients without increasing its workload—a solution that reliably supports its growth.

Roy Dovaston

Managing Director at Heavyweight Digital

SE Ranking is integral to our SEO growth. It offers better value for money, especially for features like keyword tracking, and allows us to manage multiple projects and clients while keeping costs lower than if we had invested in another platform.

Takeaways

Heavyweight Digital’s case highlights the importance of automating time-consuming processes and investing in the right tools. This means scaling smarter, reporting faster, and serving clients better.

Halyna Kuzmovych

Senior Product Marketing Manager

Heavyweight Digital shows what’s possible when an agency streamlines its operations. SE Ranking’s Looker Studio integration gave the team exactly what they needed: a fast, automated way to turn SEO data into clear, client-ready reports. Without hours of extra manual work. The time they saved went back into strategy, client work, and scaling operations.

To streamline your SEO workflow like Heavyweight Digital, try out SE Ranking. See what it can do for your agency by starting your free trial today!

Written by

Yevheniia Khromova

Yevheniia is an SEO and Content Marketing Expert at SE Ranking. With a profound expertise in digital marketing and content strategy, she creates impactful SEO-friendly content that resonates with diverse audiences. Yevheniia believes simplicity is key as it helps reduce the clutter in our heads and focus on what matters. This is the principle she uses in her writing. She follows the latest SEO, content, and marketing trends and incorportaes them into her workflow. She also enjoys cooking, learning new spices and flavors, traveling, and playing board games.