Make.com

The integration with Make.com allows you to create automated workflows to pull and manage SEO data from SE Ranking without complex coding.

SE Ranking offers two custom applications for Make.com:

• SE Ranking SEO Data – for automating workflows that create and track SERP tasks, search backlinks, retrieve domain stats, access referring IPs, and work with keyword-related data.
• SE Ranking SEO Project – for managing your SE Ranking account data, such as reports, project statistics, audits, requests, and competitor research.

These applications are backed by two SE Ranking APIs with different focuses. The SEO Data API gives access to SE Ranking’s raw SEO datasets (keywords, backlinks, domain metrics, SERP results), while the SEO Project API works with the data inside your own SE Ranking projects (tracked rankings, audits, project stats, competitors).

This guide provides step-by-step instructions for integrating SE Ranking with Make.com.

What is Make.com for SEO?

Make allows marketers to automate SEO workflows without writing code. You can collect, organize, and analyze SEO data directly in your dashboards or applications. Make is specifically useful for reporting, tracking keywords, monitoring backlinks, and automating repetitive SEO tasks.

Prerequisites

Before you begin, ensure you have the following ready:

• SE Ranking account: You will need an active SE Ranking account with API access. If you don’t have one, sign up here.
• Make.com account: You will also need an active Make account for building scenarios and connecting SE Ranking modules.

Setup

Step 1. Obtain your SE Ranking API key

For SE Ranking SEO Data:

1. Log in to SE Ranking.
2. Navigate to Profile & Preferences > API Dashboard.
3. Click Create API Key.
4. Copy the API key and store it securely.

For SE Ranking SEO Project:

1. Log in to SE Ranking.
2. Go to Settings > API.
3. Click Generate API Key.
4. Copy the API key and store it securely.

Step 2. Connect Make.com to SE Ranking

1. Log in to your Make account.
2. Click the + Create scenario button.
3. In the module search bar, type SE Ranking and select the desired module, either from SE Ranking SEO Data or SE Ranking SEO Project, to add it to your scenario:
   

4. Click Create a connection.
5. (Optional) Give the connection a custom name.
6. Paste your API key in the API Key field.
7. Click Save.

You now have a live connection. You can edit or update it anytime through the Make interface.

Step 3. Add modules to build workflows

SE Ranking SEO Data modules

• Actions:
  • Create and track export tasks for backlinks.
  • Retrieve domain stats by region or worldwide.
  • Check account subscription and API usage.
  • Make an arbitrary authorized API request to an SE Ranking endpoint.
• Searches:
  • Create SERP tasks, check status, and retrieve results.
  • Retrieve and analyze all backlinks for a target, including total counts, anchor texts, key metrics, summaries, new/lost history, daily and cumulative trends, and raw batch data.
  • Retrieve domain authority, page authority, historical stats, competitors, and indexed pages.
  • Search keywords, long-tail variations, related or similar keywords, keyword metrics, question keywords, and more.

SE Ranking SEO Project modules

• Reports: Create, update, retrieve, or delete reports; list all backlink/domain/anchor reports; retrieve audit reports.
• Statistics: Get summary statistics, backlink statistics, keyword statistics, and SEO potentials.
• Keywords: Add, update, or delete keywords in a project; list website keywords and user queries; track keyword status and results.
• Requests: Manage volume check requests for keywords (add, list, retrieve, delete).
• Audits: Run or restart audits, and retrieve audit history.
• Competitors: List the top-10 competitors for tracked keywords.
• Other: Make an arbitrary authorized API request within a project.

Templates

Find pre-built SE Ranking SEO Data scenarios in Make.com’s template gallery to quickly start common SEO tasks.

Template #1. Export keyword data to Google Sheets

Goal: Automate keyword performance tracking and eliminate manual exports
Ideal for: Agencies and SEO specialists

This template retrieves keyword data from our database and saves the results directly to Google Sheets for analysis and reporting. The data is saved in the sheet Similar/Related/Questions for make.com, which contains three separate sub-sheets: Similar, Related, and Questions. In the template scenario, we provide a reference Google Sheets structure for mapping data fields. You can also expand and customize the scenario to meet your individual needs.

How to use it:

1. Open the template by clicking Get this template in Make.
2. Choose either:
   • Start guided setup – recommended for first-time users; guides you step-by-step through entering the domain to analyze, connecting SE Ranking, and selecting your Google Sheets account.
   • Create new scenario from template – advanced option if you want to build or customize the scenario manually.
3. Create a connection by entering the SE Ranking API key.
4. Follow the remaining steps. The setup will also prompt you to connect your Google Sheets account.

Template #2. Track paid ads

Goal: Monitor competitors’ paid-ad activity automatically and log ad data for analysis
Ideal for: Agencies and SEO specialists

This template automates competitor ad monitoring. It retrieves a list of domains running paid ads for your specified keyword, logs the ad creatives and related details into Google Sheets for historical analysis, and sends a Slack notification when the process is complete. You can also expand and customize the scenario to meet your individual needs.

How to use it:

1. Open the template by clicking Get this template in Make.
2. Choose either:
   • Start guided setup – recommended for first-time users; guides you step-by-step through entering the keyword to monitor, connecting SE Ranking, and selecting your Google Sheets and Slack accounts.
   • Create new scenario from template – advanced option if you want to build or customize the scenario manually.
3. Create a connection by entering the SE Ranking API key.
4. Follow the remaining steps. The setup will also prompt you to connect your Google Sheets and Slack accounts.

Template #3. Add backlinks to Google Sheets

Goal: Pull backlinks from our database and add them directly to Google Sheets for ongoing monitoring
Ideal for: Agencies and SEO specialists

This template searches for backlinks in our database and sends the results to your Google Sheets for further analysis or reporting. You can also expand and customize the scenario to meet your individual needs.

How to use it:

1. Open the template by clicking Get this template in Make.
2. Choose either:
   • Start guided setup – recommended for first-time users; guides you step-by-step through connecting SE Ranking and selecting your Google Sheets account.
   • Create new scenario from template – advanced option if you want to build or customize the scenario manually.
3. Create a connection by entering the SE Ranking API key.
4. Follow the remaining steps. The setup will also prompt you to connect your Google Sheets account.

Troubleshooting

Below are some common issues you may encounter and how to resolve them. If at any stage you believe your access has been blocked or restricted, contact us at [email protected].

Useful links

• Make.com documentation on editing connections – Learn how to edit your connections after you create them.
• Make.com template gallery – Learn how to quickly start with common SEO automation scenarios.