Conversion Rate Calculator
Total traffic value is required
Conversions value is required
Total traffic value is required
Conversions value is required
Make presenting your achievements to clients clear and straightforward
What is SE Ranking’s Conversion Rate Calculator?
The Website Conversion Rate Calculator measures the percentage of visitors who complete desired actions on your website, like making purchases, signing up, or filling out forms.
Get a quick and accurate way to evaluate the effectiveness of your marketing campaigns and landing pages, and review your website performance.
Get clear, straightforward results—completely free.
How the tool works
Enter data
Add a channel, enter the conversion and visit count, and then click the Calculate CR button.
View the result
Get your ad and content conversion rate in seconds using a simple calculation.
FAQ
What is the conversion rate?
The conversion rate is the percentage of visitors who take desired actions on a website, like making purchases, signing up for newsletters, or filling out forms. It’s a valuable metric for reviewing how successful your marketing campaigns and website performance have been.
How is the conversion rate calculated?
To calculate the conversion rate, divide the number of conversions by the total number of visitors and multiply the result by 100. For example:
Conversion Rate = (Conversions ÷ Traffic) × 100
How can I increase my conversion rate?
Here’s how to improve it:
- Optimize your website’s user experience.
- Create clear and compelling calls-to-action.
- Test different layouts and designs with A/B testing.
- Improve page load speed.
- Offer personalized content and discounts.
- Address objections through FAQs or testimonials.
What is a good ecommerce conversion rate?
A good ecommerce conversion rate ranges between 2% and 5%, depending on your industry, audience, and product type. However, some high-performing stores can achieve rates at above 10%.
Does conversion rate affect SEO?
Yes, conversion rate can indirectly affect SEO. A higher conversion rate often indicates better user engagement and satisfaction, which can lead to improved rankings due to positive signals like lower bounce rates and longer time spent on the site. But the conversion rate itself is not a direct ranking factor.
Build customer trust with breezy SEO reporting
Manage your SEO strategy with more tools
Competitor Analysis
Get a complete view of any website’s organic and paid promotion strategies, with insights into traffic, keywords, pages, competitors, ads, and more.
SEO Report Generator
Create unlimited reports manually or use 10+ ready-made templates focused on traffic, rankings, competitors, website audits, and other SEO metrics. Schedule automatic delivery to your clients.
Website Traffic Checker
Discover a website’s estimated organic traffic, identify the keywords driving visitors, evaluate traffic costs, and analyze how Google algorithm updates impact performance.
ROMI Calculator
Calculate your marketing return on investment with just one click—essential for optimizing budgets, refining strategies, and measuring performance.