How website creation agency Votre Site Pro proved their ROI and retained clients with data-driven SEO reports
-
Reduced reporting time by 2-3 hours per week with automated SE Ranking reports.
-
Cut SEO tool costs by approximately 48% and gained more features by switching from Semrush to SE Ranking.
-
Strengthened client retention by using data-driven SEO reports to prove success.
Meet Votre Site Pro: The best-rated web agency in Brussels on Google
Votre Site Pro is a Belgian website creation agency specializing in website construction, digital marketing, and consulting. Its mission is to deliver real, measurable results with expertise across all major digital marketing sectors. The team helps self-employed professionals, small businesses, and medium-sized enterprises establish and grow their online presence.
But like many agencies, Votre Site Pro faced one major hurdle: Proving the ROI of its website redesigns to clients who don’t fully understand SEO.
The Challenge: Proving ROI & managing reports efficiently
🛑 Clients weren’t convinced at first that redesigning their website would have an impact. Many didn’t see how a website design overhaul could improve their rankings or traffic. This resulted in churn because clients who didn’t see immediate results would leave.
🛑 Votre Site Pro lacked an easy way to show measurable improvements. It performed time-consuming manual reporting, pulling data from multiple sources. This meant less time for business growth and fewer clients served.
🛑 The team used Semrush at the time, which was expensive and lacked automated reporting and white label features. This ate into their profit margins.
Votre Site Pro needed a cost-effective, data-driven way to manage projects and prove SEO success to clients—without spending hours collecting insights and making reports.
The Solution: Switching to SE Ranking for automated reporting & SEO insights
Votre Site Pro turned to SE Ranking to streamline its SEO workflows. SE Ranking also supported the team with visual, measurable material that better showcased client success. This made SE Ranking a key tool for SEO research and automated reporting.
Smarter keyword research and prioritization
Nowadays, before launching a new website, Votre Site Pro starts by identifying search terms with high potential and lower competition (aka low-hanging fruit keywords). This helps clients secure a spot in Google’s Local Pack for their region. SE Ranking’s Keyword Research Tool encourages strategic prioritization by making it easy to quickly check keyword search volume and competition levels.
Votre Site Pro used this strategy to support one of its clients, a hairdresser in Brussels. The team redesigned the client’s website and identified relevant queries for optimization. Their efforts helped their client get featured in the Local Pack and secure a spot on Google’s first page. This boosted the company’s online presence.
Map-based keyword tracking for better targeting
Votre Site Pro relies on SE Ranking’s Local Marketing tool, particularly its map-based keyword tracking feature, to improve its clients’ local search visibility.
The agency gets a detailed, location-specific breakdown of how a client’s business ranks within specific geographic zones. This allows Votre Site Pro to pinpoint weak areas and adjust SEO efforts to target high-opportunity locations.
Helping clients understand SEO wins through automated reporting
Votre Site Pro uses Report Builder to visually demonstrate increased traffic, its sources, keyword rankings, and SEO progress.
The team sets up automated monthly reports and delivers them to their clients on autopilot. This switch from a manual to an automated process helps Votre Site Pro reduce time spent on reporting by 2-3 hours per week. Since SE Ranking can automatically create reports, it only takes Votre Site Pro 10 minutes to send them to each new client.
With SE Ranking’s help, Votre Site Pro creates customized reports based on client needs. Instead of generic templates, the team tailors reports to highlight key SEO metrics that matter most to each client.
Votre Site Pro also uses the White Label feature to give reports a cohesive, agency-branded look. The team customizes reports with their agency logo and corporate colors, removing SE Ranking mentions. This makes every client-facing report look like it was built in-house.
This has improved client retention. In fact, the team’s hairdresser client, mentioned earlier, has stayed with Votre Site Pro for 3 years.
The Business Impact: Increased efficiency, lower costs, stronger client retention
For Votre Site Pro, investing in SE Ranking wasn’t just about improving SEO—it was a strategic business decision.
SE Ranking has helped Votre Site Pro by:
✅ Saving the team time and boosting their productivity.
SE Ranking’s automated reporting saves the team 2-3 hours per week, freeing up time for more strategic tasks, client management, and business development. By reducing the time spent on repetitive tasks, Votre Site Pro serves more clients efficiently without increasing operational overhead.
✅ Cutting costs and gaining value.
Switching from Semrush to SE Ranking was a financially strategic move. The team saved around 48% on tool costs and gained features like automated reporting and White Labeling. Votre Site Pro cut these expenses to improve its profit margins without compromising service quality.
✅ Accelerating client retention and business growth.
With a more structured and automated process, the agency now spends less time explaining SEO results and more time delivering impactful strategies. The team builds stronger client relationships through transparency and data-driven results.
Takeaways
Integrating SE Ranking into its workflows helps Votre Site Pro optimize SEO, reduce costs, and support client retention. The team’s enhanced ability to deliver proof of SEO success helps them build long-term trust with clients and improve operational efficiency.
To streamline your SEO process just like Votre Site Pro, try SE Ranking—sign up for a 14-day free trial!
