150+ Crucial SEO & Marketing Stats for 2025

No matter how you approach SEO, one truth holds for all strategies: smart decisions come from hard facts. This is why we’ve compiled a list of over 150 current and verified SEO stats on everything from technical and local SEO to AI’s impact on search.

As you explore these insights, try to adapt your SEO strategies to them and always look out for the latest trends as they unfold. 

1. General SEO Statistics

• The average monthly share of organic traffic is 58%, growing by 2.39% from January to December 2024 (SE Ranking, 2025).
• The vast majority of searchers—over 99%—never click past the first page (Backlinko, 2025).
• The top websites in the US by traffic include Google, Wikipedia, YouTube, Reddit, and Yelp (SE Ranking, 2025).
• Among searchers, 70% have informational intent, 22% commercial intent, 7% navigational intent, and 1% transactional intent (SE Ranking, 2025).

• The CTR for position 1 on SERPs is 39.8%, followed by 18.7% for position 2, 10.2% for position 3, and 7.4% for position 4 (FirstPageSage, 2025).
• Conversion rates vary by page type, with white papers leading at 4.6%, followed by case studies at 3.5%, and landing pages at 3.1% (FirstPage, 2025). 
• The Related Searches is the most popular SERP feature, appearing in 85% of cases, with review rich results coming in second at 79% (SE Ranking, 2025).

• 58% of SEOs report a significant increase in industry competition due to AI (Influencer Marketing Hub, 2025).
• The global SEO market was valued at $82.3 billion in 2023 and is expected to grow to $143.9 billion by 2030 (Research and Markets, 2025).
• SEO proved highly effective for digital marketers in 2024, with 91% reporting a positive impact on website performance and marketing goals (Conductor, 2025).

2. Search Engine Statistics

• Google dominates the global search market with a 90% share, while Bing gets 4% of global traffic. The remaining 6% are divided between Yandex, Yahoo!, Baidu, and DuckDuckGo (Statista, 2025).
• An estimated 5.9 million searches are conducted on Google every minute, totaling approximately 8.5 billion searches per day (Statista, 2025). 
• The Google Search index includes hundreds of billions of webpages and exceeds 100,000,000 gigabytes in size (Google).
• Around 94% of all webpages receive no traffic from Google (SE Ranking, 2025).

• Only 1% of webpages receive 11 clicks per month or more (SE Ranking, 2025).
• “YouTube” is the most searched keyword worldwide (SE Ranking, 2025).
• 27% of Google.com traffic comes from the United States, followed by India with 4.5%, and Brazil in third place with 4.35% of visits to the search engine (Statista, 2024).
• Approximately 15% of daily Google searches were never searched before (Google, 2022).
• The distribution of Google search volume by topic is as follows: Arts & Entertainment (17%), Computers & Technology (14%), E-commerce & Shopping (7%), Games (7%), and Science & Education (6%) (SparkToro, 2024).
• The top 10,000 Google queries represent 46% of total search demand, with just 148 terms contributing to nearly 15% of the search volume (SparkToro, 2024).
• Nearly 23% of Google users select from autocomplete suggestions when conducting searches (Backlinko, 2024).
• 50% of Google searchers click on a search result within 9 seconds, while 25% do so within just 5 seconds (Backlinko, 2024).
• ChatGPT and Perplexity began driving more referral traffic to websites in the latter half of 2024 but still less than 1%. Over the course of the year, their shares increased by 0.09% and 0.02%, respectively (SE Ranking, 2025).
• SearchGPT delivers 73% similar search results to Bing and 46% to Google (SE Ranking, 2024).
• 26% of the URLs appearing in SearchGPT generate zero traffic from Google (SE Ranking, 2024).
• Media sources make up 32% of SearchGPT results, with the most common domains including forbes.com, searchenginejournal.com, psychologytoday.com, businessinsider.com, and cnet.com (SE Ranking, 2024).

3. Content and On-Page SEO Statistics

• AI-generated content now accounts for 19% of content in Google’s top 20 search results, a significant increase from 2.3% in 2020 (Orginality.ai, 2025).
• 91% of digital marketers began incorporating AI into their content creation process (Superpath, 2023).
• Content marketers typically use AI for the following: idea generation (54%), headline writing (41%), and outlining/editing (40%) (Orbit Media, 2024).
• Roundups, original research, and infographics are among the most effective content formats, achieving success rates of 28%, 25%, and 25% respectively (Orbit Media, 2024).
• On average, the most visited websites in the U.S. appear for 48.4M keywords, with YouTube topping the list at 289M keywords (SE Ranking, 2025).
• Over the past ten years, the average blog post length has increased by 77%, now sitting at approximately 1,400 words (Orbit Media, 2024).
• The average mobile homepage consists of 364 words, while the average desktop homepage contains slightly more—400 words (Almanac, 2024).
• Approximately 44% of Google searches are related to branded terms, while 56% involve unbranded, generic queries (SparkToro, 2024).
• The majority of keywords get very little traffic, with nearly 74% having 10 or fewer searches per month (SE Ranking, 2025).
• Only 0.024% of keywords exceed 100,000 searches per month (SE Ranking, 2025).
• Titles with 40 to 60 characters tend to achieve the highest CTR in organic search results (Backlinko, 2025).
• Google rewrites approximately 61% of titles in its search results (Zyppy SEO, 2023).

4. Technical SEO Statistics

• 35% of websites have slow page loading speeds (SE Ranking, 2025).
• Websites loading in just 1 second convert three times more effectively than those taking 5 seconds (Portent, 2022).
• 23% of websites have pages that do not link to their XML sitemap in the robots.txt file, and over 17% have sitemaps containing redirecting URLs (3XX). Furthermore, around 15% of websites are missing an XML sitemap altogether (SE Ranking, 2025).

• Only 26% of websites use alt text for their images (SE Ranking, 2025).
• 36% of websites feature oversized images (SE Ranking, 2025).
• Only around 35% of websites give their pages meta descriptions (SE Ranking, 2022).
• 50% of websites give their pages duplicate meta descriptions, and 54% use duplicate title tags (SE Ranking, 2025).
• Among websites with CSS issues, 58% have oversized CSS files, 49% use uncompressed files, 44% lack minification, and 18% do not have CSS caching enabled (SE Ranking, 2025).

• 36% of websites have pages with a 4XX error, and 18% contain broken images that won’t load (SE Ranking, 2025).
• 32% of website owners permit AI platforms to access their content, while 29% restrict specific platforms, and 11% completely block AI scrapers to safeguard their content (NewzDash, 2025).
• 98.9% of websites use JavaScript as the client-side programming language (Web Technology Surveys, 2025).
• Minification of Javascript files is the top technical issue for approximately 50% of websites (SE Ranking, 2025).

5. Link Building and Backlink Statistics

• Approximately 41% of SEOs believe content marketing is the most effective method for achieving long-term, passive link-building results (uSERP, 2024).
• Around 95% of all pages have zero backlinks (Backlinko, 2025).
• Approximately 69.32% of websites contain pages with no internal links (SE Ranking, 2025).
• Missing anchors in internal and external links affect 68% and 55% of websites, respectively (SE Ranking, 2025).
• On average, 63% of backlinks point to the homepage, while the remaining 37% are distributed across other pages (SE Ranking, 2025).
• About 3 out of every 10 backlinks a website gets have a medium or high toxicity, meaning they can pose a threat to your website (SE Ranking, 2025).
• The top Google search results have an average of 3.8 times more backlinks than results ranked #2 to #10 (Backlinko, 2025).
• A backlink typically takes about three months to impact search rankings (Authority Hacker, 2024).
• Digital PR usage surges by 433% when comparing link builders with less than one year of experience to those with five or more years (Authority Hacker, 2024).
• Link-building costs vary widely, ranging from below $200 to $1,200 per link. They depend on factors like the industry and approach used (Siege Media, 2024).
• For most businesses, the lifetime value of a link falls between $5,000 and $15,000 (Siege Media, 2024).
• The typical monthly budget for link building among most in-house SEOs ranges between $5,000 and $12,500 (Buzzstream, 2025).
• Around 44% of marketers report using AI tools for link building (Editorial Link, 2024).
• In 2024, 73.3% of content marketers said link building played a significant role in their content strategies, but by 2025, that number dropped to 53.3% (Siege Media, 2025).

6. Local SEO Statistics

• Approximately 14% of all keyword searches are made to find local information or businesses (SE Ranking, 2025).
• In the U.S., 32% of users search for local businesses online several times a week, while 21% do so every day (Statista, 2023).
• The most important factors for local organic rankings, according to SEOs, are having dedicated pages for each service, effective internal linking, and strong backlinks (Whitespark, 2023).
• For local searches, 42% of users click on results displayed within the Google Maps Pack (Backlinko, 2024).
• 67% of individuals aged 18-24 use Instagram to get local business information, while 62% use TikTok (SOCi Consumer Behavior Index, 2024).
• Businesses with a complete Google Business Profile are 70% more likely to attract visitors and 50% more likely to be considered for a purchase (Google).
• Before choosing a local business, 62% of consumers check reviews on at least 2-3 sites (BrightLocal, 2025).
• Consumers read most online reviews on Google (83%), followed by Yelp (44%), Facebook (40%), and TripAdvisor (22%) (BrightLocal, 2025).
• 89% of consumers are more likely to choose a business that responds to all reviews, while only 44% would choose one that ignores reviews (BrightLocal, 2025).
• Only 57% of individuals receive responses to their comments or questions from local businesses (SOCi Consumer Behavior Index, 2024).
• 77% of people will only consider a business if it has a rating of at least three, if not four, out of five stars (SOCi Consumer Behavior Index, 2024).
• Local SEOs mainly use AI for content creation, brainstorming, keyword research, and keyword clustering (Whitespark, 2023).
• 41% of consumers are okay with local businesses using AI to provide fast and accurate information, rising to 54% among those aged 35-44 (SOCi Consumer Behavior Index, 2024).
• 76% of people think local businesses should openly reveal when they use AI in customer service, advertising, and marketing (SOCi Consumer Behavior Index, 2024).

7. AI Overviews Statistics

• Approximately 19% of queries trigger AI Overviews in US search results (SE Ranking, 2024).
• The average text length of AI Overviews is 5,337 characters (SE Ranking, 2024).
• The Relationships niche triggers AI Overviews the most, with a 55% trigger rate, followed by Business (39%), Food and Beverage (37%), and Technology (34%) (SE Ranking, 2024).

• AI Overviews are frequently triggered by sensitive YMYL (Your Money or Your Life) topics, with the Legal niche leading at 28%, followed by Healthcare at 17%, and Finance at 10% (SE Ranking, 2024).
• Queries with long-tail keywords—four or more words—are the most likely to trigger AI Overviews, at a 60% rate (SE Ranking, 2024).
• On average, AI Overviews include 6.82 links, with the highest number of links appearing in the following niches: Career and Jobs (7.43), Fashion and Beauty (7.38), and Relationships (7.29) (SE Ranking, 2024).
• AI Overviews predominantly link to large, authoritative domains like YouTube.com, Wikipedia.org, and Healthline.com (SE Ranking, 2024). 
• In 92% of cases, AI Overviews include at least one domain from the top 10 organic results (SE Ranking, 2024).
• In 62% of cases, linked-to pages in AI Overviews rank among the top 100 organic results (SE Ranking, 2024).
• AI Overviews and featured snippets frequently appear together, co-occurring 31% of the time in US search results (SE Ranking, 2024). 
• AI Overviews are displayed next to ads at a 9% rate (SE Ranking, 2024). 

8. Mobile Search Statistics

• There are 5.61 billion unique mobile phone users worldwide (We Are Social, 2024).
• People spend an average of 5 hours per day using mobile devices (We Are Social, 2024).
• Since 2020, mobile devices and smartphones have consistently driven over 50% of global website traffic, reaching a peak of 59.5% in 2023 (Statista, 2024).
• Smartphones account for approximately 77% of global retail website traffic and generate 68% of online shopping orders (Statista, 2024). 
• More than 62% of mobile users access the web through Google Chrome (SimilarWeb, 2024).
• Video apps comprise 73% of monthly global mobile data consumption (Statista, 2024).
• Close to 70% of YouTube visits are from mobile devices (Statista, 2024).
• TikTok is the most downloaded mobile app in the world with 825.5 million downloads (Statista, 2024). 
• In 2024, global downloads of generative AI apps on mobile devices reached 1.5 billion, with the U.S. leading the market and generating 45% of worldwide revenue (Sensor Tower, 2025).
• ChatGPT, Google’s Gemini, and ByteDance’s Doubao are the most downloaded AI chatbots on mobile devices (Sensor Tower, 2025).

9. Voice Search Statistics

• 8.4 billion digital voice assistants are used worldwide (Statista, 2024).
• 20% of people worldwide use voice assistants to find information online each week (We Are Social, 2024). 
• 27% of U.S. internet users use voice assistants weekly—this is also the highest percentage globally (We Are Social, 2024). 
• On average, males are more likely to use voice assistants than females (We Are Social, 2024). 
• It’s expected that 64% of the US Gen Z population will use a voice assistant monthly in 2027, up from 51% in 2023 (eMarketer, 2023).
• Google Assistant leads the market with over 85 million users in the U.S. in 2024. This number is expected to rise to 91.9 million in 2025 (eMarketer, 2023).
• Google Assistant supports 13 languages, including various dialects of English, French, Spanish, Portuguese, German, Italian, Japanese, Korean, and more (Google, 2024).
• In the U.S., 26% of smart speaker users engage in audio listening, 25% to make inquiries, and 14% to shop (eMarketer, 2023).
• The global speech and voice recognition market is projected to grow from $17 billion in 2023 to approximately $83 billion by 2032 (Market.us, 2024).
• Over 60% of Americans expect that voice assistants will become as intelligent and dependable as humans within the next 5 years (PYMNTS, 2023).

10. Video, Audio, and Visual Marketing Statistics

• In the U.S., videos appear in 78% of Google search results pages (SE Ranking, 2025).
• 92% of people watch online videos each week (We Are Social, 2024). 
• 89% of businesses incorporate video as part of their marketing strategy (Wyzowl, 2024).
• 62% of video marketers report that using video has helped decrease the number of support inquiries they receive (Wyzowl, 2024). 
• 51% of video marketers report using AI tools to create or edit marketing videos, while 49% haven’t adopted them yet (Wyzowl, 2024).
• 75% of Americans aged 12 and above have listened to online audio in the past month, with 70% having done so in the past week (Pew Research Center, 2023). 
• 46% of people who listen to podcasts weekly have bought a product or service after hearing an ad during a podcast episode (Edison’s Research, 2024).
• 91% of marketers plan to maintain or increase their investments in podcasts and audio content in 2025 (Hubspot, 2024). 
• In the U.S., images appear in 35% of Google search results pages (SE Ranking, 2025).
• Marketers report that short-form videos (21%), images (19%), and live-streamed videos (16%) provide the highest ROI (Hubspot, 2024).

11. E-commerce Marketing Statistics

• Globally, there are more than 26 million e-commerce websites, with 14 million based in the United States (MARKINBLOG, 2024).
• 91% of people begin their offline purchase journey online (SOCi Consumer Behavior Index, 2024).
• Around 56% of internet users make online purchases each week (We Are Social, 2024).
• Nearly 53% of online purchases are made through mobile devices (We Are Social, 2024).
• The main factors driving online purchases include free shipping (50%), discounts and coupons (39%), and a straightforward return policy (33%) (We Are Social, 2024).
• 69% of consumers go directly to the search bar when visiting an online store (Nosto, 2023).
• 87% of consumers have been influenced to purchase a product or service after watching a video (Wyzowl, 2024).
• 19% of product-related searches result in a click on Google Shopping listings (Backlinko, 2024).
• Every hour, Google Shopping Graph updates over 1.8 billion listings to give users fresh and accurate results (Google, 2023).
• Amazon.com leads the global e-commerce market with $138.9 billion in revenue, followed by JD.com with $115.8 billion. Walmart.com ranks third with $65 billion, while Apple’s D2C channel secures the fourth spot with $47.2 billion (Statista, 2023).
• Over 41% of e-commerce sites still offer poor search experiences despite knowing how important it is (Baymard Institute, 2024).
• Customer service and support are the most common uses of AI in e-commerce marketing, identified by 37% of marketers, while data analysis and image generation follow closely at 36% each (Statista, 2024).
• Approximately 2 billion people worldwide shop online, contributing to $4.2 trillion in global e-commerce sales (Siteefy, 2024).

12. SEO Agency Statistics

• 53% of agencies prefer monthly retainers over other pricing models (SE Ranking, 2024).
• The most popular price points for SEO services range from $500-$1000 per month, $50-$100 per hour, and $500-$2000 per project (SE Ranking, 2024).
• Agencies in the US and Canada charge higher retainers than those in Europe, with hourly pricing being the biggest difference (SE Ranking, 2024).
• 70% of agencies either increased their SEO pricing in 2024 or plan to in 2025 (SE Ranking, 2024).

• Agencies are raising rates due to inflation (28%), increased expertise (25%), higher operational costs (19%), and higher demand for services (13%) (SE Ranking, 2024).

• 85% of agencies bundle their service into SEO packages (SE Ranking, 2024).
• Nearly 93% of agencies provide SEO services along with PPC, SMM, web design, and website maintenance (SE Ranking, 2024).
• Approximately 50% of agencies retain clients for 2 years or longer (SE Ranking, 2024).
• In the past year, the median annual salary for SEOs has grown by 18.4%, from $49,211 in 2023 to $58,288 in 2024 (Ahrefs, 2024).
• In 2024, the leading cause of client turnover was budget cuts, accounting for 41% of cases (Search Engine Journal, 2024).
• The three biggest challenges faced by SEO agencies are adapting to algorithm changes, managing link-building efforts, and tackling technical SEO issues (Search Engine Journal, 2024).
• Agencies identify generative AI in search (36%), AI-generated content (24%), and generational shifts in internet usage (16%) as the most significant disruptions to SEO performance in the coming years (Search Engine Journal, 2024).

13. Social Media Statistics

• In 2024, social media users surpassed 5 billion, compared to only 1.9 billion users in 2014 (We Are Social, 2024).
• The most popular social networks by monthly active users are Facebook (3 billion), YouTube (2.5 billion), Instagram (2 billion), WhatsApp (2 billion), and TikTok (1.5 billion) (Statista, 2024).
• The average time on social media per day by internet users worldwide is 2 hours and 23 minutes (Statista, 2024). 
• On average, people actively use 6-7 social media platforms (We Are Social, 2024).
• 74% of people visit social media platforms to research brands and products before buying (We Are Social, 2024).
• People typically use Instagram (83%), Facebook (63%), and TikTok (54%) to research brands and products (We Are Social, 2024).
• In 2025, social media is expected to be a dominant platform for both B2B and B2C brands. Marketers plan to invest the most in Facebook (18%), Instagram (15%), and LinkedIn (14%) (Hubspot, 2024).
• TikTok has the highest median engagement rate at 2.63%, significantly surpassing Instagram at 0.43%, Facebook at 0.063%, and X (formerly Twitter) at 0.029% (Rival IQ, 2024).
• Approximately 83% of marketers say increased exposure is the top benefit of social media marketing, with 73% mentioning increased traffic and 65% citing generated leads as additional advantages (Statista, 2024).
• 71% of social media marketers incorporate AI tools into their strategies (Hubspot, 2024).

Written by

Yulia Deda

Yulia Deda is a content marketer at SE Ranking. She is passionate about all things SEO, with a particular focus on analytics & reporting, technical SEO, and keyword research. In her spare moments, Yulia enjoys watching documentaries or immersing herself in a captivating book.