SE Ranking becomes a multi-product company with Planable acquisition, embracing the AI-first search era
Strategic acquisition marks SE Ranking’s expansion into social media and starts the new chapter of SE Ranking as a company built for a multichannel, AI-driven search landscape.
PALO ALTO, Calif. — Aug, 4, 2025 — SE Ranking, a leading SEO software company, today announced the acquisition of Planable, a fast-growing social media management platform. This deal opens up SE Ranking to the combined SEO and social media market with the forecasted 2025 TAM value of $117 billion, according to GlobeNewswire and Fortune Business Insights.
The move positions SE Ranking as a multi-product, AI-first platform poised to serve digital marketing teams struggling to navigate today’s complex and fragmented search environment.
Founded in 2016, Planable helps teams and agencies create, plan, approve, and analyze social media content across nine platforms, including YouTube, TikTok, and LinkedIn—all of which are frequently cited by generative AI. Industry studies and recent product releases prove the strong link between AI search and social media:
- In SE Ranking’s recent study of 2,000 AI responses, YouTube was the #1 linked source across ChatGPT (11.3 %), Perplexity (11.11 %), and Google AI Overviews (6.31 %). LinkedIn also cracks Google’s top-10, while TikTok feeds ChatGPT’s models.
- LLM search itself is exploding: according to our SE Ranking’s recent research of top search engines, the amount of traffic websites get from ChatGPT and Perplexity grew six times since 2024, while Google’s global organic traffic share decreased by 0.91%. In the same period, the amount of desktop visits to AI tools in the US tripled.
- Since July 10, 2025, Google has begun indexing public Instagram posts, captions, images, and Reels, putting social content directly on the main SERP.
With this acquisition, SE Ranking adds a robust new product and a team with deep industry expertise to its marketing ecosystem. Relying on their own industry experience, the team behind Planable created a team-friendly product that helps over 7,000 agencies and teams collaborate effectively.
This acquisition reinforces SE Ranking’s long-term vision of becoming a multi-product platform where intelligent tools work side-by-side with experts to drive results across search, social, LLMs and beyond.
More on the news: https://seranking.com/blog/win-ai-search-with-seranking-and-planable/
About SE Ranking
SE Ranking is the company behind a powerful and intuitive SEO platform trusted by over a million businesses, agencies, and SEO professionals. Founded in 2013 and backed by Camber Partners, SE Ranking has grown from a rank-tracking tool into a comprehensive SEO platform that takes pride in offering reliable data. SE Ranking is now emerging as one of the most innovative SEO companies and a leading expert in LLM-based search.
This acquisition transforms SE Ranking into a multi-product company. The platform will now support marketers with intelligent tools across search, social, and LLMs.
About Planable
Planable is the social media management tool where teams actually collaborate instead of passing feedback around. Get instant input, approvals in one click, and a dedicated space to build, discuss, and perfect content together before it ever reaches the world. No spreadsheets, no endless email chains. Just a fast, visual, and effortless way to create content as a team.
The company was started in 2016 by Xenia Muntean, Nicolae Gudumac, and Vlad Calus. The founders went through the Techstars accelerator and attracted funding from Angular Ventures, Fribourg Capital, and GapMinder VC.
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