PinkSEO’s 288% traffic growth strategy for a private medical practice

Meet PinkSEO Limited: Experts in technical SEO for high-stakes industries

PinkSEO Limited is a London-based SEO agency specializing in technical SEO for competitive industries like medical, legal, financial, ecommerce, B2B and local businesses.

With a small but agile team of 8, the agency covers technical optimization, content optimization, SEO content creation, and local SEO.

PinkSEO’s work has also earned industry recognition. It won the Creative Media Business of the Year award at the West London Business Awards 2025. It was also a Highly Commended Finalist in the SME Green Business of the Year category.

Meet the client: Children’s Allergy Doctors

Children’s Allergy Doctors (CAD) is a private pediatric allergy clinic based in London. It specializes in diagnosing and treating a wide range of allergies in children and adolescents.

The clinic’s mission is to improve the lives of children struggling with allergies by providing expert medical care, personalized treatment plans, and compassionate support to families. 

Recently, CAD was officially accredited as a Center of Reference and Excellence by the Global Allergy and Asthma Excellence Network. This recognition highlights CAD’s commitment to delivering high-quality, evidence-based care.

Despite offering specialized services with strong demand, the clinic struggled to capture relevant search traffic and reach potential patients online.

The Client’s Challenge: Low online visibility and technical SEO issues

Before collaborating with PinkSEO, Children’s Allergy Doctors faced a series of SEO challenges that held back online growth. 

At the beginning of the project in January 2023, CAD’s website:

CAD  previously worked with a larger SEO agency, but got poor service and results. It charged higher fees but lacked attention to detail and failed to provide personalized support.

Technical issues and strategic shortcomings limited CAD’s visibility in search, reducing patient inquiries and appointment bookings. This motivated CAD to look for a trusted partner to help boost the site’s online presence and drive lead generation.

PinkSEO’s Solution: Comprehensive technical SEO overhaul

PinkSEO developed and implemented a comprehensive healthcare SEO strategy, using SE Ranking as the foundation for technical fixes, content optimization, and ongoing performance tracking.

Shane McKay

SEO Specialist Account Manager at PinkSEO

With SE Ranking, we get the full picture of our clients’ SEO health. The platform’s technical audits, competitor analysis, and keyword insights are invaluable for building targeted, data-driven strategies. It allows us to act quickly, refine our approach, and consistently deliver meaningful results to our clients.

Identifying and fixing technical SEO issues

PinkSEO’s first use of SE Ranking’s tools began with a full website audit. This uncovered several critical technical issues, including:

• Broken internal links and images.
• Excessive H1 tags that diluted keyword signals.
• Slow page loading times, impacting user experience and search rankings.
• Misconfigurations in the sitemap and robots.txt file, potentially blocking search engines from accessing important pages.

The client’s website health score was 78 in June 2024. It rose to 98 by April 2025 after PinkSEO resolved the issues.

Finding keyword gaps and optimizing content

Next, PinkSEO used SE Ranking’s Competitor Analysis tool to spot keyword gaps and backlink opportunities, and review domain authority. This shaped the team’s content and SEO strategies. 

The team compared CAD’s performance with its competition to find keywords it didn’t previously target. While the focus was on medical keywords, PinkSEO also made room for location-based queries like allergy specialist London and private allergy testing London. 

Here are some of the high-impact keywords the team targeted:

• skin allergy test (1.6K monthly search volume)
• specialist allergy clinic
• paediatric allergy specialist
• allergy specialists
• allergy test for babies
• allergy test for kids

PinkSEO used these keywords to optimize existing content and create new ones for both branded and non-branded keywords. The team built a content plan to address common allergy concerns and boost relevance for discovery-phase visitors. 

In just 5 months, PinkSEO increased the total number of keywords ranked for by CAD from 605 to 1,473.

Ongoing monitoring and iterative improvements

After initial optimizations settled in, PinkSEO made and tracked iterative improvements by:

• Regularly tracking rankings, organic traffic, and technical health.
• Making data-driven adjustments to the site’s content and technical elements based on real-time performance insights.
• Adding fresh content regularly to capture new search opportunities and keep the site relevant.

This kept the client’s website optimized despite SERP changes. New opportunities even emerged.

PinkSEO’s Impact: SEO gains translated into business growth

PinkSEO’s comprehensive SEO strategy led to remarkable SEO results:

✅ The client’s total keyword count increased from 605 to 1,473 within 5 months.

✅ Keywords in Google’s Top 5 results grew from 6 to 17 within 5 months and reached a 2,270% increase over 14 months.

The screenshot below shows the clicks and impressions data from SE Ranking’s GSC report. It also shows the keywords the client ranks for.

✅ Organic traffic jumped from 317 to 1,663 in the first 5 months.

✅ Total user count grew by 288% in 14 months, from 2,057 to 7,992.

See the screenshot below to view all user dynamics and acquisition channels. As you can see, CAD’s primary channel is organic traffic.

These SEO gains directly translated into business results:

PinkSEO’s client was very satisfied with the results achieved. Children’s Allergy Doctors has become a consistent advocate, referring PinkSEO to other private practitioners and healthcare professionals.

Prof. Helen A Brough

Professor of Paediatric Allergy and Founder of Children’s Allergy Doctors

Pink SEO has delivered far more for my online presence than a much larger SEO company that I used before with much higher fees. I have been impressed with their attention to detail and ability to transform online presence into actual booked appointments for my clinic. I would highly recommend them to anybody who wants to increase their targeted online presence and I do in fact recommend them to all my medical colleagues in private practice.

Takeaways

PinkSEO’s partnership with SE Ranking empowered the team to act decisively, find the most impactful opportunities, and drive sustained growth in a sensitive niche like private healthcare.

Halyna Kuzmovych

Senior Product Marketing Manager

This case proves that technical health and strategic content optimization are a powerful combination, especially when backed by the right data and SEO software. SE Ranking helped clearly identify technical issues and keyword gaps, making it easier to prioritize the right actions and deliver results that impact the client’s business.

Want similar results for your clients? Start your free trial with SE Ranking to start helping agencies drive client growth. Get hands-on insights and automate your work!

Written by

Yevheniia Khromova

Yevheniia is an SEO and Content Marketing Expert at SE Ranking. With a profound expertise in digital marketing and content strategy, she creates impactful SEO-friendly content that resonates with diverse audiences. Yevheniia believes simplicity is key as it helps reduce the clutter in our heads and focus on what matters. This is the principle she uses in her writing. She follows the latest SEO, content, and marketing trends and incorportaes them into her workflow. She also enjoys cooking, learning new spices and flavors, traveling, and playing board games.