+140% SEO Revenue: How hurra.com™ boosted results with SE Ranking’s tools & API
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Revenue boost: +140% in SEO and +21% in SEA
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Increased efficiency: +33% more traffic and significantly improved conversion rates
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Cost reduction: Ad spend reduced by €3,464
Meet hurra.com™: Driving Innovation in SEO, SEA, and AI
hurra.com™ is a German digital marketing agency with over 25 years of experience in performance marketing. It relies on cutting-edge technology and marketing intelligence to deliver measurable results for clients across the following industries: finance & insurance, travel, e-commerce, and FMCG.
One of hurra.com™’s core strengths lies in its strategic integration of SEO and SEA. The team not only leverages synergies between organic and paid search but also regularly develops AI-driven solutions. In May 2023, its fully AI-powered strategy led it to win an SEO contest held by Agenturtipp.de.
hurra.com™ also revealed the power of SEO and SEA synergy during a recent webinar with SE Ranking:
The SE Ranking API as a data engine: How hurra.com™ makes synergies visible
At hurra.com™, SE Ranking’s API is a key component of daily operations, whether for reporting and research or in-depth SEO audits. Using the in-house BI platform OWAPro, the team pulls essential SEO data via API. This includes audit results, keyword metrics, and backlink profiles.
The team uses data that’s stored and structured in platforms like BigQuery, where it’s available for advanced analysis.
From there, the data feeds into SEO & SEA Synergy Measurement (sesyns), which presents it in dashboard format to support the visual display of its potential and performance.
hurra.com™ takes full advantage of SE Ranking’s Agency Pack, including the customizable white-label environment. This allows seamless collaboration across teams, clients, editors, and international co-workers, ensuring flexibility, transparency, and data security.
Here are some of the key tools used daily (in addition to the API):
- Ranking reports
- Keyword & competitor analysis
- Traffic and analytics dashboards
- SEO audits
- Content and local SEO tools
High competition, low budget: hurra.com’s data-driven SEO strategy in action
A food industry client approached hurra.com™ with a common challenge: the client struggled to break through in its niche because low-cost products like sauce powders are highly competitive, and major SEO investments in the shop system and content threatened budget overspilling. The client wasn’t sure at first whether SEO was a viable strategy at all.
To find a solution, hurra.com™ built a smart, data-driven approach that maximized existing resource use. With SE Ranking’s research tools, the team analyzed the German market, pinpointed key competitors and keywords, and compared the client’s performance metrics with historical SEO and SEA snippets.
The team transferred the API-sourced data directly into the internal analysis tool, sesyns (SEO & SEA Synergy Measurement), linking it with client data and visualized using Looker and Tableau to support fast, data-driven decisions. The team used tools like the Domain Overview, the Competitors Keyword Positions report, and keyword research insights.
Instead of deep technical changes, hurra.com™ focused on quick-win on-page measures:
- Aligned product page meta data with the best-performing SEA snippets
- Adjusted SEA ads to match SEO snippet structure
(e.g. consistent favicon, brand name positioning, separators and special characters) - Analyzed and optimized landing pages (SEO audit + Google Ads Quality Scores)
- Applied on-page SEO to product detail pages
- Conducted ongoing performance tracking across Google Organic and Google Paid
Technical SEO was deliberately left out of scope. The existing shop system wasn’t new but it was stable. Instead, the team prioritized semantics, content, and internal linking.
This required minimal effort:
- ~1 hour per product for implementation
- ~15 minutes for SEA analysis and adjustments
The business impact: Higher revenue, lower ad waste
The results spoke for themselves: rankings, visibility, and click-through rates (CTR) increased significantly, while the conversion rate (CR) in SEA also saw a noticeable boost.
hurra.com™ balanced cost and return well, proving to the client that profitable SEO is possible even in low-margin markets.
Within six months, the team saw measurable improvements across SEO and SEA efforts:
- +33% more traffic across both channels—boosting visibility and conversions
- +140% in SEO revenue
- +21% in SEA revenue, with lower CPCs and more efficient campaign structures
Perhaps most impressively, ad spend dropped by €3,464, proving that SEO and SEA synergies don’t just drive growth, but also help relieve budget pressure in the long term.
Takeaways
The hurra.com™ case demonstrates how SEO and SEA can reinforce each other when data, processes, and expertise come together. The SE Ranking API played a key role by seamlessly integrating external SEO data into internal analysis and decision-making workflows.
This shows that if you recognize and leverage synergies in search, you can save on your budget, increase revenue, and gain a lasting competitive edge.
To experience firsthand how modern tools for research, audits, and analysis can drive cross-channel strategies, try SE Ranking. It’s free for 14 days.For even more insights into SEO and SEA synergies, don’t miss hurra.com™’s 10-part content series, featuring strategies for combining both channels.
