How HigherVisibility scaled technical SEO audits with SE Ranking’s API

Meet HigherVisibility: An ROI-centric agency that delivers leads and sales

HigherVisibility is a US-based digital marketing agency specializing in SEO (full service, national, local, technical, ecommerce), content strategy and development, link building, CRO, and web design and development. With its team of 70+ experts, HigherVisibility serves various industries, including multi-location businesses, ecommerce brands, franchises, B2B clients, local home service providers, and legal companies.

It was named the Best Full-Service SEO & SEM Agency in March 2024 by Forbes Advisor. Search Engine Land’s 2024 Awards event recognized HigherVisibility as the Best B2B Search Marketing Initiative for SEO. HigherVisibility even won SEO Agency of the Year 5 times. 

HigherVisibility’s Challenge: Inefficient SEO audits and API limitations that slowed down agency workflow and growth

Before working with SE Ranking, HigherVisibility used different SEO tools and API solutions from different companies, creating technical audits for its clients with tools whose data varied in quality and scope. This impacted HigherVisibility’s workflow and scalability. 

Here are some of the roadblocks it encountered:

🛑 Time-consuming audit process. The extra effort required to manually run multiple tools made technical audit progress sluggish.

🛑 Inconsistent data retrieval. Reporting was fragmented, meaning the team had to cross-check data. This required extra effort and time.

🛑 Lack of customization. Other API vendors weren’t flexible enough, limiting how the team could analyze and present data to clients.

🛑 Expensive pricing. Previous SEO API pricing models didn’t align with the agency’s usage needs. SEO audits became more costly as HigherVisibility’s client base grew.

Adam Heitzman

Co-Founder and Managing Partner at HigherVisibility

We relied on multiple SEO tools and APIs for technical audits, but the inefficiencies in data retrieval, pricing, and customization made scaling difficult and impacted our workflow. Some other APIs experienced frequent downtimes or slow response times, and customer support was ineffective when troubleshooting issues.

HigherVisibility needed a more flexible, reliable, and cost-effective SEO API solution. It needed a tool that could handle technical audits and support its growth.

The Solution: Adopting SE Ranking’s API to automate and scale SEO audits

HigherVisibility used SE Ranking’s Audit API to automate technical checks and analyze crawl data. It could now identify and fix SEO issues faster, all while improving workflow efficiency and reducing costs. SE Ranking met HigherVisibility’s needs and matched its growth potential.

Adam Heitzman

Co-Founder and Managing Partner at HigherVisibility

We selected SE Ranking’s API because it offered a full-featured suite of products. Although we currently use the API for technical audits, we envision leveraging other products in the future. It has cost-effective pricing with flexible usage models and allows us to extract only the data we need without excess clutter. Good customer support was another key factor in switching to SE Ranking.

Integrating SE Ranking’s API was smooth and required minimal workflow adjustments. HigherVisibility followed the step-by-step rollout below to transition seamlessly:

1. It set up API access and authentication to establish secure connectivity.
2. It tested endpoints to ensure correct data retrieval.
3. It mapped data fields to align with the agency’s internal reporting structure.
4. It fully integrated SE Ranking’s API with HigherVisibility’s internal reporting dashboards.

SE Ranking’s clear API documentation and responsive support made it easy for the team to set up, test, and integrate the new API.

With SE Ranking’s API in place, HigherVisibility streamlined its auditing process and reduced reliance on multiple tools. Instead of manually running audits on multiple platforms, the agency could now:

• Regularly automate site health monitoring without manual intervention.
• Crawl and analyze site data faster to identify and fix SEO issues more efficiently.
• Report accurately, providing consistent and transparent insights to clients.

The Business Impact: Faster audits, less manual work, better results for clients

Since adopting SE Ranking’s API, HigherVisibility has made its SEO audit process faster, more efficient, and cost-effective.

✅ Increased scalability without increasing workload. 

HigherVisibility can now conduct large-scale technical audits automatically. This made it easier to take on more clients without the overwhelm. Now, at any given time, HigherVisibility manages 15-20 projects simultaneously, which would have required much more time and resources before SE Ranking. 

✅ Faster, more accurate audits. 

HigherVisibility cut its audit timeline by 70%. This allowed the team to focus on high-value SEO strategies that drive client revenue.

✅ Streamlined client reporting. 

Automated technical audits eliminated the agency’s need for multiple tools and cross-checking data. With SE Ranking, reports are now clearer, more accurate, and easier for clients to understand. This has strengthened HigherVisibility’s client relationships and improved transparency.

✅ Cutting costs by having multiple tools under one roof. 

SE Ranking’s flexible pricing model made scaling SEO audits more affordable. HigherVisibility now pays only for the data it needs, using one powerful API instead of multiple tools. 

Takeaways

HigherVisibility’s case proves that automation and scalability are the keys to an efficient SEO workflow.

Mike Korenugin

Director of Product at SE Ranking

HigherVisibility’s approach is a perfect example of how agencies can scale SEO operations while maintaining efficiency. With SE Ranking’s API, they’ve built a future-proof and SEO-enabled Client Management System that boosts internal productivity and improves client transparency. The team can now manage clients efficiently while integrating SEO data directly into their workflows, without relying on multiple tools or manual data pulling.

To automate and scale SEO audits like HigherVisibility, start using SE Ranking. Begin your free trial today!

Written by

Yevheniia Khromova

Yevheniia is a content marketer and copywriter at SE Ranking. She is a fan of SEO, digital marketing, and content creation. Yevheniia believes simplicity is key as it helps reduce the clutter in our heads and focus on what matters. This is the principle she uses in her writing. She also enjoys cooking, learning new spices and flavors, traveling, and playing board games.