Blog / Best Marketing Tools / Best Marketing Automation Software in 2024: Top 50 Tools for Enhancing Your Marketing Activities

Best Marketing Automation Software in 2024: Top 50 Tools for Enhancing Your Marketing Activities

Written by

Anna Postol

Oct 09, 2024

28 min read

Marketing professionals have a lot on their plates. Between meetings with stakeholders, reporting, collaboration with other teams on larger business strategies, and producing creatives, admin work is time-intensive.

Manual exports, reading through comments on social media, and building weekly reports can take up the better part of the day.

Thankfully, these routine tasks can be automated, freeing up your team to pursue more creative or strategic tasks.

This list showcases the best marketing automation software in each field, from email marketing to data analytics, to help you build your automation toolkit.

Quick overview of the best marketing automation tools

Brevo

SE Ranking

DashThis

Hotjar

Customer.io

Mailchimp

Hootsuite

MetaData.io

ReferralCandy

Tool/Platform

Best For

Key Feature

Price

Brevo

Best all-in-one marketing automation solutions

Drag-and-drop workflow automation builder.

$9/month

SE Ranking

Best for SEO activity automation

AI-powered Content optimization and creation.

$65/month

DashThis

Best tools for automating marketing analytics

Unlimited data with the basic plan.

$49/month

Hotjar

Best for user behavior analysis and CRO

The ability to automate the entire user research with Engage integration.

$99/month

Customer.io

Best for lead management automation

Visual no-code workflow builder.

$100/month

Mailchimp

Best solution for email marketing

AI growth assistant.

$13/month

Hootsuite

Best for social media marketing automation

Content discovery stream.

$99/month

MetaData.io

Best tools for advertising automation

Advanced audience refinement based on multiple data sources.

$295/month

ReferralCandy

Best tools for referral marketing automation

Shopify and Mailchimp integration.

$59/month + 3.5% on referral sales

What are the benefits of using marketing automation tools for your business?

The biggest reason to use marketing automation tools is the efficiency they add to your regular workflows. Staying competitive is next to impossible without them.

Marketing tools used purely for automation can save you and your team hundreds of hours. They can make workflows smoother, help with collaboration between different departments, and improve both your marketing efforts and overall optimization.

Marketing tools used for analytics provide even more value. They can help you better understand each part of your workflow, from inefficiencies in your marketing campaigns to customer journeys. This helps you optimize marketing campaigns and move business goals forward.

What does the best marketing automation tool look like?

There is no one-size-fits-all automation tool for marketing. Every business is different. Your choice of marketing tools will vary greatly depending on your specific marketing strategies and reporting and data analytics needs.

Here are some general guidelines to follow to find the right toolset for you.

Accurate data management. Some poorly coded tools can present inaccurate data or miss data during imports and exports. This is definitely not something you want to see in your tool of choice.
No coding. The best marketing automation tools do not require coding. The ideal option is to have a drag-and-drop tool to create email HTMLs and automate workflows. Having the added option to work with the tool’s API is great for advanced automation down the road.
Native integrations. Technically, you can integrate any tool with a third-party platform like Zapier and combine that with some coding, but this isn’t ideal. It’s best to simply add your credentials and integrate apps seamlessly. Prioritize looking for a tool that integrates with your existing toolset natively.
Good support. Not everything goes according to plan, so having dedicated and quick support goes a long way.
Fit for your purpose and scalable. The best marketing automation software has all the features you need. It should also be flexible and scale in the future.

All the tools on our list, except for the last one, meet these criteria. You will have to determine on your own if the final tool on this list meets your needs.

Now, let’s get started with our list! Here are the 50 best marketing automation software based on the criteria above.

Best all-in-one marketing automation solutions

Many marketing automation tools are built for a specific purpose, like SEO or email marketing. Many organizations find it more convenient, however, to have a more versatile solution. This is because it takes less effort to consolidate data

These five marketing automation tools can do it all.

Brevo

Brevo, formerly known as Sendinblue, is an all-in-one marketing platform that can handle outbound marketing automation like email, WhatsApp, SMS, and call recording. It’s also useful for pipeline management and customer data insights.

It is targeted mostly at small retail and e-commerce businesses, but the tools it provides are unlikely to prove restrictive as your company grows.

Core features:

Email, WhatsApp, SMS, and push notifications automation.
Live chat and calls with call recording.
Pipeline management.
Customer data aggregation.
Analytics and business intelligence tools.
Versatile API.
CMS integration.

Standout feature: Simple drag-and-drop automation with plenty of templates for high-level outbound marketing.

Price: The free plan limits you to 300 emails per day. Paid plans start at $9 per month.

Best for: Small to medium-sized companies relying on outbound strategies like email or SMS.

HubSpot

HubSpot is one of the largest platforms with the most features. At a basic level, HubSpot is a free CRM for sales, marketing, and customer support teams, and company leaders. This platform has much room to grow with half a dozen advanced toolsets.

Core features:

Basic marketing automation.
Meeting scheduling.
Live chat and calls.
Pipeline management.
Payment processing.
Customer data analytics.

Standout feature: Hubspot’s standout feature is the ability to pay only for the tools you’re using and build a custom solution.

Price: Many of HubSpot’s features are free. The cheapest plan starts at 15$ per month. Plans with more advanced features will cost up to $800 monthly.

Best for: Small to medium-sized companies needing a CRM that can expand as you grow.

ActiveCampaign

ActiveCampaign is an email marketing software first with some CRM capabilities. It can offer robust personalization and automation features for email marketing but not for other channels. Its integration with almost a thousand apps means it can seamlessly fit into your workflow.

Core features:

Email marketing automation.
Email personalization features.
Landing page and form creation.
AI integration.
Integration with 960 apps.

Standout feature: Solid customer segmentation combined with predictive analytics and dynamic personalization for boosting conversion rates.

Price: The starter plan costs $15 per month with a 14-day free trial.

Best for: All business types that want to explore email marketing segmentation with some CRM features.

Marketo

Marketo, now a part of Adobe, is a robust email marketing automation software for creating sophisticated campaigns. Marketo automation can include multiple webhooks and user actions as triggers and help you personalize your email campaigns. The lead scoring and analytics features add value to the mix.

Core features:

Email marketing automation.
Interactive webinars.
Dynamic personalization.
Lead scoring.
Profile and audience analytics.
Marketing impact analytics.
Adobe software integrations.

Standout feature: Drag-and-drop journey builder and advanced automation features.

Price: Marketo pricing depends on the size of your database, but generally starts around $800 per month.

Best for: Larger companies with big email databases. It’s a good fit if you already use other Adobe products.

Ortto

Ortto is a useful platform for basic marketing and workflow automation. It covers outbound marketing messaging and internal workflows. Ortto also gathers customer data for better campaign personalization and analytics.

You can create customizable reports on every aspect of your marketing campaigns to show your stakeholders exactly what they need before making decisions.

Core features:

Automation of emails, SMS, push notifications, and in-app messages.
Journey automation for targeting and personalization.
Lead scoring.
Data tracking.
Customer and campaign data analytics.
Over 30 integrations with major platforms.

Standout feature: Advanced customer journey automation features for building diverse and personalized interactions with users.

Price: Pricing starts at $599 per month with a 14-day free trial.

Best for: Medium to large businesses looking to automate and analyze marketing processes.

Encharge.io

Encharge is a marketing automation software created for B2B SaaS businesses. Nurture, convert, and onboard customers with advanced behavior emails, company profiles, billing integrations, CRM sync, and more. It’s ideal for companies with a hybrid self-serve and high-touch sales model.

Core features:

Event-based emails; send emails based on user activity in your app.
Event management; manage app events with ease
Advanced segmentation with conditions like events, email activity, CRM data, and billing data
Two-way syncing integrations with HubSpot and Salesforce
Flexible drag-and-drop flow builder
Company profiles and custom objects

Standout feature: Two-way syncing integration with Stripe, Chargebee, and other recurring billing providers

Price: Starts at $99/month for 2,000 subscribers

Best for: Onboarding and sales automation for B2B SaaS companies

Best for automating SEO activities

For most companies, search engine optimization is an essential part of growth. Unlike other marketing techniques, growth is impossible without proper tools.

Most SEO tools are not built solely for automation, but they make your life easier if they allow for some degree of automation. Here are the four best tools for automating SEO.

SE Ranking

SE Ranking is a comprehensive SEO platform with tools for everything, from competitor backlink research to AI Overview monitoring. It has a distinct pricing model that allows you to check hundreds of thousands of keywords and thousands of competitor websites daily without paying extra. It also has some handy automation features.

Core features:

Reporting automation.
Site audit automation.
Keyword research automation.
Position tracking automation.
Competitive research automation.

Standout feature: AI-powered Content optimization and creation.

Pricing: Pricing starts at $65 a month, some features like content marketing or local SEO come as a paid add-on.

Best for: All types of businesses that want to invest in SEO, from enterprises to agencies.

Semrush

Semrush is another SEO platform with many standard SEO features, including backlink analysis and keyword research. It also offers social media management add-ons and search trend analytics integrations. Here are a few areas you can automate with it.

Core features:

Website audit automation.
Position tracking automation.
Brand mentions monitoring.
Report automation.

Standout feature: Backlink monitoring tools that suggests potential link-building opportunities.

Price: Starts at $139 per month, many features come as paid add-ons.

Best for: Larger companies or companies that plan to use this tool for more than SEO and SEO automation.

Surfer

Surfer specializes in one specific part of SEO, content creation. Instead of providing multiple SEO research tools like most other platforms, it quickens the transition from keyword research to article completion. Here are some areas you can automate with it.

Core features:

Keyword research automation.
Outline automation.
Content audit automation.

Standout feature: Its AI-powered content generation feature automates draft writing for you.

Price: Pricing starts at $89 for up to 30 articles per month.

Best for: Companies relying on large quantities of SEO articles.

Ahrefs

Ahrefs is an SEO platform with many tools for research, tracking, and reporting. It doesn’t have a dedicated content creation tool but compensates for that with tools centered around backlink research. Here are some areas of search engine optimization you can automate with it.

Core features:

Reporting automation.
Site audit automation.
Rank tracking automation.
Internal linking automation.
Traffic change alerts.

Standout feature: Automated content update recommendations.

Price: Pricing starts at $129 per month, but its $249 per month plan has much fewer restrictions.

Best for: Enterprises and agencies in need of advanced SEO automation solutions.

Best tools for automating marketing analytics

Good marketing is about achieving results. Great marketing is about analyzing, understanding, and replicating them. These eight tools have some smart automation features to help you do just that.

DashThis

DashThis creates custom report dashboards from over 30 natively integrated marketing tools and any other importable source. Its basic plan provides unlimited data and client accounts. However, it might take some work to fully automate reporting with unintegrated tools.

Core features:

Easy SEO report automation.
Easy social media report automation.
Native integration with over 30 marketing tools.
Custom data imports.

Standout feature: Unlimited data with the basic plan.

Price: Pricing starts at $49 per month.

Best for: Agencies with various types of reporting.

Google Analytics

Google Analytics or GA4 is a free analytics tool that should be in every company’s arsenal. It excels at helping you understand how users come to your site and interact with it. However, it may take some time to learn how to use this tool proficiently.

Core features:

Enormous amount of data on user interactions on a website
Predictive insights from user data
Native connections with Google Suite apps
Integration with external marketing automation software

Standout feature: Automate any report from the dozens of options available.

Price: Free

Best for: Every company working with organic traffic.

Tableau

Tableau is a data management and analytics platform that can gather data from all your sources. It gives you tools for analyzing it as quickly or as deeply as you want. There aren’t many native integrations with marketing tools, so you might have to export to a database first.

Tableau has some advanced automation for marketing automation software, but there is no drag-and-drop option for this, making it more difficult.

Core features:

Consolidating your marketing data into a single platform
Easy data exploration
Multiple analytics scaling options
The ability to automate any action with REST API.

Standout feature: AI-driven data insights to speed up analytics.

Price: Pricing starts at $15 per month.

Best for: Businesses of any size that want to invest in high-level data analytics.

Google Search Ads 360

Search Ads 360 is Google’s ad campaign management software. It’s a free tool for managing and analyzing search campaigns. It offers some automation features.

Core features:

Real-time data on campaign performance
Conversion attribution tools
Report creation and export automation

Standout feature: Automated bidding

Price: Free

Best for: Businesses that rely on Google ads.

Google Campaign Manager 360

Campaign Manager is Google’s tool for managing paid ads across all Google channels, including websites, mobile apps, and YouTube. This simplifies storing all your ad creatives in one place and managing campaign performance. It offers some automation features but is still best used as a part of your data management system.

Core features:

Centralized ad serving
Centralized performance management
Integration with Google suite apps

Standout feature: Easy integration with Google analytical tools

Price: Free

Best for: Businesses using Google-affiliated media for display advertising.

Heap Analytics

Heap is a data management platform that gives you a deeper look into how users interact with your website. It also provides amazing data analytics features often hard to find in other tools. With its assortment of native integrations, Heap makes automating the entire data pipeline easy.

Core features:

Centralized analytics of customer journeys
Suggestions on what metrics to track
Customer session replays
Integrations with most-used marketing and data management tools
Integrations with marketing automation software

Standout feature: AI-driven data insights to help you get the most from the platform without a steep learning curve.

Price: Free up to 10k sessions, some functions come as add-ons.

Best for: Businesses looking to analyze customer journeys on a deeper level.

Whatagraph

Whatagraph is a performance monitoring and report-building software made specifically for marketing. It has approximately 100 integrations with popular marketing tools, from paid ads to call tracking. This tool simplifies data upload automation and report creation.

Core features:

Data syncopation from a hundred marketing tools
Automated report building
Data visualization with pre-build widgets
Automated data export to warehouses

Standout feature: Native connectors with 100 marketing tools make analytics faster.

Price: Custom, depending on the features you intend to use.

Best for: Agencies that handle multiple marketing clients or in-house teams working with multiple tools.

Similarweb

Similarweb is not your typical marketing BI tool. Its most prominent feature is its competitor analysis functionality. It has detailed data on over 100 million websites and can help you understand the competitive environment better. It also provides marketing and sales intelligence tools.

Core features:

A wealth of data on competing sites
Analytics tools for SEO and PPC
Sales intelligence tools
Shopper behavior tools
API automation

Standout feature: The website owners themselves provide some data to ensure accuracy.

Price: The starting monthly price is $125; some features may come as add-ons.

Best for: Medium and large businesses looking for competitor analysis tools.

Best for user behavior analysis and CRO

Analyzing customer behavior provides some of the most meaningful insights in marketing. Here are four tools for streamlining this process.

Hotjar

Hotjar is one of the most trusted heatmap tools, a feature that helps you understand how users interact with your site. It also offers plenty of other user behavior analysis tools and even automation options.

Core features:

Heatmaps.
Session recordings.
Surveys.
User interviews.
Multiple integrations.

Standout feature: The ability to automate full user research with its Engage integration.

Price: Starts at $99 per month.

Best for: Businesses of all sizes seeking to integrate customer voices.

CrazyEgg

CrazyEgg is another platform that focuses on user behavior analytics. It can highlight prominent errors on your site and provide classic analytics solutions like heatmaps. Its automation options are available via integrations.

Core features:

Heatmaps tracking.
Session recording.
Traffic analytics.
A/B testing software.

Standout feature: The ability to automate the process by integrating with other apps.

Price: Pricing starts at $99 per month.

Best for: Any type of business looking to find user behavior insights.

Microsoft Clarity

Microsoft Clarity lacks some of the features other tools on this list have, such as survey software, but it still provides a pretty good heatmap for free. Opportunities for automation are limited apart from automatic data export.

Core features:

Heatmaps.
Session recording.
Rage click data.
Scroll data.
Segmenting views by audience.

Standout feature: View JavaScript errors to amend user-facing bugs.

Price: Free.

Best for: Small to medium companies that want to start using heatmaps for analytics.

Lucky Orange

Lucky Orange is a conversion rate optimization tool with robust user behavior analytics. It doesn’t have many automation options out of the box but provides a great set of tools for the job it advertises. Here’s what you can expect.

Core features:

Dynamic heatmaps.
Session recording.
Surveys.
Form analytics.
Automation is possible with Zapier.

Standout feature: Conversion funnel optimization tool.

Price: The free plan covers up to 100 sessions per month. For more, pricing starts at $39 per month.

Best for: Small and medium-sized businesses trying to start with CRO.

Best for lead management automation

Lead management is a time-consuming process, especially if your organization depends on a high number of leads with a medium-sized average spend or MRR. Thankfully, a lot of processes involved can be automated.

Customer.io

Customer.io is positioned as a customer engagement platform. It can boast multiple integrations with marketing tools to inform lead management with customer insights and data management tools for storing and BI. Customer.io supports omnichannel marketing automation.

Core features:

In-app, email, SMS, push notifications marketing.
Automation with webhooks.
A/B testing.
Audience synchronization with other platforms.
Native integration with marketing and data management tools.

Standout feature: Visual no-code workflow builder.

Price: Starts at $100 per month.

Best for: Small to medium-sized companies on the path to better omnichannel lead nurturing.

Zoho

Zoho offers a suite of tools for running every area of your business, from marketing automation to signing contracts and payroll processing. It has a robust set of tools for lead management automation for both marketing and sales teams. There’s also a lot of add-ons to choose from.

Core features:

Multichannel marketing campaign automation.
Lead scoring system.
Automated qualified lead transfer to the sales team.
CRM.
Team management tools.
Marketplace with add-ons.

Standout feature: Multiple solutions for all areas of running a business

Price: Starting at $14 per month.

Best for: Teams of all sizes looking for an all-around scalable solution.

Salesforce

Salesforce is a CRM first with additional workflow automation features. It also has tools for most departments at your company and can provide AI-based data analytics guidance. Here’s what to expect in terms of lead management.

Core features:

Automatic imports of lead engagement activity.
Management with multiple roles.
Recommendations for conversion optimization.
Drag and drop workflow automation.

Standout feature: AI-driven data analytics.

Price: Starts at $25 per user per month.

Best for: Teams of any size looking for a CRM with automation features and room to grow.

Pipedrive

Pipedrive is a CRM that provides tools to automate every stage of the sales pipeline. This includes sales messaging automation, data discovery, and even writing. Here are its most prominent features.

Core features:

Pipeline data management tools.
Client communication automation.
The option to write communications with AI.

Standout feature: AI-driven suggestions on deal probability.

Price: Starts at $12 per month.

Best for: Small sales teams that want to save time.

Dealfront

Dealfront is the new company name for the union of two European lead management apps, Leadfeeder and Echobot. It’s similar in features to other similar platforms but provides something you’d be pressed to find elsewhere. It can help B2B businesses understand which companies visit their websites.

Core features:

Real-time customer behavior data.
Automation of workflows based on user behavior.
Integration with email marketing software.
Lead contact information database.

Standout feature: Discover which companies are viewing your website.

Price: The free plan has no time limit. Its paid plan costs $99 per month and depends on the number of users identified.

Best for: B2B companies that want to advance lead generation.

Best solutions for email marketing

Email marketing has one of the best ROIs among marketing methods, and one of the reasons for that is automation. Sending emails, whether to subscribers or cold leads, can be automated, saving hours of your marketing team’s time.

Here are the five best tools for email marketing.

Mailchimp

Mailchimp is the most prominent email marketing automation software in terms of number of clients. Its clever marketing, positioning, and decent free plan are a big part of that. But ultimately, Mailchimp has a great toolset and can afford to charge its users reasonable prices.

Core features:

Audience management.
Email creation tool.
Trigger-based email automation.
Website creation tool.
Multiple integrations.

Standout feature: AI growth assistant.

Price: Free plan available, pricing starts at $13 per month.

Best for: Great place to start for a small company or a solopreneur.

Getresponse

Getresponse is an email marketing automation platform with an emphasis on e-commerce. Apart from its easy automation options, it offers tools to grow and manage subscriber lists. It’s been on the market for decades and has the perfect tools for individuals just starting out in email marketing.

Core features:

Trigger-based email automation.
Email creator tool.
Website and pop-up creator.
E-commerce integrations.
AI-powered segmentation.

Standout feature: Content monetization toolkit.

Price: Pricing starts at $16 per month.

Best for: Small and medium-sized e-commerce businesses.

Sender

Sender provides all the classic email automation features you’ll need with access to automated SMS marketing. Its free plan is one of the best on the market, but it can be restricted in terms of scalability.

Core features:

Email and SMS marketing.
Drag-and-drop
Trigger-based automation.
Contact management and segmentation.
Integration with e-commerce tools.

Standout feature: The free plan supports up to 15,000 emails per month.

Price: Free plan available, pricing starts at $19 per month.

Best for: Small to medium-sized e-commerce companies.

Constant Contact

Constant Contact is a digital marketing automation solution that offers some versatility by giving you social media and ad management tools. What’s not covered by native features can be integrated from its library of over 300 native connections. Its advanced email automation features are only available in its most expensive tier.

Core features:

Audience management and segmentation.
Email marketing automation.
SMS automation as an add-on.
Social media and advertising tools.
Surveys and sign-up forms.
300+ integrations.

Standout feature: AI content recommendations.

Price: Pricing starts at $12 per month.

Best for: Small to medium-sized companies looking for a versatile solution.

SendX

SendX is a more advanced solution for email marketers who want room to grow in email list size, analytics, and email list cleanup. It’s easy to start using and offers advanced features like API/SMTP sending. It’s good for both e-commerce email lists and cold emails.

Core features:

Account management and segmentation.
Drag-and-drop email builder.
Email campaign automation.
A/B testing and heatmaps.
Pop-up and landing page creation.
Campaign analytics.
Email API integration.

Standout feature: Email verification tools.

Price: Based on number of contacts, it starts at $9.99 per month.

Best for: Companies with large volumes of emails sent.

Best for social media marketing automation

Social media marketing can be very demanding with the amount of time spent on the job. These six tools will help you be more productive by automating routine tasks.

Hootsuite

Hootsuite is a social media automation platform offering basic and advanced functions for post-scheduling. For instance, it provides social listening and AI content creation. It offers over a hundred native integrations, which include all the prominent social media platforms.

Core features:

Multiplatform post-scheduling.
Centralized tracking.
Publishing time recommendations.
Link tracking.
Teamwork management.

Standout feature: Content discovery stream.

Price: Starts at $99 per month.

Best for: Brands with a large social media presence.

Emplifi

Emplifi is a social media management platform that provides basic post-scheduling features with AI communication added. It can help you manage interactions with users in the unified inbox with the help of AI to process regular questions. The platform also offers content analytics.

Core features:

Post scheduling across multiple platforms.
Social listening software.
Unified inbox.
AI communications.

Standout feature: UGC content suite.

Price: Pricing starts at $230 per month.

Best for: All companies looking to unify social media management.

Sprout Social

Sprout Social provides content scheduling across all major platforms and tools for improving content with AI. This includes AI writing, AI analysis, and rephrasing the content and replies you post. It also has decent analytics tools and integrations with social media apps, BI tools, and CRMs.

Core features:

Automated content publishing.
AI-assisted content creation.
Collaboration tools.
Paid and organic analytics.

Standout feature: Crisis alerts.

Price: Starts at $249 per seat per month.

Best for: Larger social media teams with the need to automate content creation efforts.

Tailwind

Tailwind is a social media management company that specializes in personalizing your marketing plans with AI.

Core features:

Automated content plan creation.
Automated post writing.
Automated visual design.
Automated cross-platform posting.

Standout feature: AI copilot that manages most aspects of social media marketing.

Price: Free plan available, pricing starts at $24.99 per month.

Best for: Small businesses and entrepreneurs who could use AI to simplify marketing.

Publer

Core features:

Cross-platform post-scheduling.
Design features.
Social media post visualization.
Workflow management.
Performance management.

Standout feature: A browser extension for easy post creation.

Price: Free plan available, pricing starts at $12 per month.

Best for: Small businesses and entrepreneurs.

Buffer

Buffer is a platform for creating and managing your brand on social media. It provides all the basic features with team management added into the mix, and an easy dashboard to view unanswered comments on all social media profiles. It can also be integrated with Google Business Profile to work with feedback there.

Core features:

Creative ideas library.
Cross-platform post scheduling.
Teamwork management.
Landing page builder.
Performance analytics.

Standout feature: Viewing unanswered comments on a single dashboard.

Price: Free plan available, pricing starts at $6 per channel per month.

Best for: All companies with a large social media presence and need for GPB management.

Best tools for advertising automation

Paid advertising can bring in leads fast, but advertisers often spend too much time on admin work. These three tools can automate most processes related to ads, helping the team focus on creatives instead of routine tasks.

Metadata.io

Metadata is an ad campaign optimization software. It provides robust audience analytics capabilities and makes experimentation with campaigns easy. It also offers bidding optimization suggestions based on historical data.

Core features:

Cross-platform ad campaign management.
Automated bidding optimization.
Advanced audience targeting.
Lead data enrichment.
Integration with advertising platforms, data management platforms, and CRMs.
Experimentation features.

Standout feature: Advanced audience refinement based on multiple data sources.

Price: Pricing starts at $295 per month.

Best for: Medium to large-sized companies in need of ad optimization.

AdRoll

AdRoll offers both advertising automation features and email marketing automation. It can be a great solution for companies looking for a single tool to manage ad optimization with little room to grow. It’s a great solution for people working with e-commerce platforms like WooCommerce or Shopify as it’s available as an add-on.

Core features:

Ad management across multiple platforms.
Retargeting ads.
Email marketing automation.

Standout feature: Available as an add-on for e-commerce platforms.

Price: Starts at $36 per month.

Best for: A good solution for e-commerce businesses that need both advertising and email marketing solutions.

Revealbot

Revealbot offers a robust suite of ad creation, management, and analytics tools. You can add other convenient features by integrating Revealbot with them (i.e. creating Slack notifications about ad campaign performance). Pricing depends on the amount of ad spend.

Core features:

Cross-platform ad management.
Ad campaign testing.
Automation based on performance data.
Ad validation.

Standout feature: Cross-platform audience analytics.

Price: Depends on your ad spend, starts at $99 per month.

Best for: Medium to large-sized companies looking for a flexible scalable solution.

Best referral marketing automation tools

Referral marketing can generate sales and subscriptions fast, but it requires a lot of management outside of sending emails with referral offers. These three tools will help you streamline the process.

ReferralCandy

ReferralCandy is a simple referral marketing software that provides all the basic automation functions and fraud detection software. Where it lacks in advanced features, it makes up with ease of use and competitive pricing. It’s also natively integrated with Shopify and Mailchimp, making it easy to use from the start.

Core features:

Automatic referral invites emails.
Custom rewards.
Website registration form.
Audience segmentation.
Referral fraud management.

Standout feature: Shopify and Mailchimp integration.

Price: Pricing starts at $59 per month and a 3.5% fee from sales.

Best for: Small to medium-sized e-commerce businesses.

ReferralRock

ReferralRock is a more advanced referral tool for customer referrals, and partner and affiliate programs. To accommodate different types of referrals, it lets you build and host a portal for them. If you pay for the plan annually, you get a free done-for-you onboarding with integration of your apps and a custom growth plan.

Core features:

Referral portal builder.
Automated emails and push notifications.
Referral lifecycle tracking.
50+ integrations with marketing apps and CRMs.

Standout feature: Free personalized onboarding with a growth plan for the annual plan.

Price: Pricing starts at $175 per month.

Best for: Businesses of all sizes that need an advanced referral solution.

ReferralHero

ReferralHero provides classic referral tools and more. It lets you run contests, giveaways, waiting lists, and affiliate programs.

Core features:

Tools for designing emails and referral campaigns.
Email automation.
Integrations with marketing automation software.
NPS surveys and analytics tools.

Standout feature: Proprietary referral tracking system.

Price: Starts at $99 per month.

Best for: E-commerce businesses in need of features for contests, giveaways, and referral campaigns.

Conclusion

The tools you see on this list, together, or on their own, can fit any need, from a complete beginner to a large corporation, and anyone in between. Make sure to study the tools well. Use the checklist below to guide how you choose the best marketing automation tools for you:

Don’t require coding.
Present accurate data.
Easily integrated with your toolkit.
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Digital Marketing

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Anna Postol

Anna Postol is a content marketer at SE Ranking, where she finds joy in creating content for SEO, digital marketing, and social media. Her focus is on writing accurate, easy-to-digest, informative pieces that turn complex topics into engaging narratives that resonate with readers. Outside of work, she enjoys stretching exercises, workouts, planning her next travel adventure, and spending time with her beloved cat-daughter.