Still overpaying for MOZ?
Try out SE Ranking!

Over 300,000 users have joined SE Ranking or switched from another SEO platform to date because it's affordable and offers a wider range of functions.

SE Ranking
VS
MOZ
Pricing plan comparison
SE Ranking
$32.4/mo
OPTIMUM
500
Keywords
300
5
Websites
5
check
Branded reports
no check
$799.2 in annual savings
MOZ
$99/mo
STANDARD
SE Ranking
$53.4/mo
PLUS
1,000
Keywords
750
10
Websites
10
check
Branded reports
check
check
White Label
no check
$1147.2 in annual savings
MOZ
$179/mo
MEDIUM
SE Ranking
$113/mo
ENTERPRISE
2,500
Keywords
1,900
Websites
25
check
Branded reports
check
check
White Label
no check
$1632 in annual savings
MOZ
$249/mo
LARGE
SE Ranking
$329/mo
ENTERPRISE +
10,000
Keywords
7,500
Websites
100
check
Branded reports
no check
check
White Label
no check
$3240 in annual savings
MOZ
$999/mo
PREMIUM
What you are getting for your money
check OPTIMUM VS STANDART
se ranking $32.4/mo
moz $99/mo
IDEAL FOR
Small & medium business
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check
SEO freelancers
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no check
Agencies
no check
no check
ENTERPRISES
no check
no check
Number of projects
5
5
Number of users
Unlimited
2
WEBSITE TOOLS
KEYWORD RANK TRACKER (DAILY)
500
300
search engines
5
4
Locations per keyword
OR 5
1
KEYWORD SUGGESTION TOOL
check
check
Website audit
check
check
On-page checker
check
check
Google analytics integration
check
check
Competitor research
Competitor monitoring
Dedicated Competitor monitoring
5
5
Top-10 competitors per each keywords
3
3
All competitors for your keywords
check
check
SEO/PPC competitor research
check
check
Backlink tools
Backlink explorer for chosen domain
check
check
Backlink monitoring
check
no check
Google search console integration
check
no check
B2B features
Branded reports
check
no check
White Label
no check
no check
LEAD GENERATOR
no check
no check
Page changes monitoring
no check
no check
SEO potential
check
no check
SUBACCOUNTS
check
no check
API
no check
no check
Other features
Marketing plan
check
no check
SOCIAL MEDIA MANAGEMENT
check
no check
Google suggestions crawler**
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no check
Search volume estimate**
check
no check
KEYWORD GROUPER**
check
no check
check PLUS VS MEDIUM
se ranking $53.4/mo
moz $179/mo
Good for
Small & medium business
check
check
SEO freelancers
check
check
Agencies
check
no check
Enterprise
no check
no check
Number of projects
10
10
Number of users
Unlimited
10
Tools for website
KEYWORD RANK TRACKER (DAILY)
1000
750
search engines
5
4
Locations per keyword
OR 5
1
KEYWORD SUGGESTION TOOL
check
check
Website audit
check
check
On-page audit
check
check
Google analytics integration
check
check
Competitor research
Competitor monitoring
Dedicated Competitor monitoring
5
5
Top-10 competitors per each keywords
3
3
All competitors for your keywords
check
check
SEO/PPC competitor research
check
check
Backlink tools
Backlink explorer for chosen domain
check
check
Backlink monitoring
check
no check
Google search console integration
check
no check
B2B features
BRANDED REPORTS
check
check
White Label
check
no check
Lead generation tool
check
no check
Page changes monitoring
check
no check
SEO potential
check
no check
SUBACCOUNTS
check
no check
API
no check
no check
Other features
Marketing plan
check
no check
SMM: Analytics and management
check
no check
Google suggestions crawler**
check
no check
Search volume estimate**
check
no check
KEYWORD GROUPER**
check
no check
check ENTERPRISE VS LARGE
se ranking $113/mo
moz $249/mo
Good for
Small & medium business
check
check
SEO freelancers
check
check
Agencies
check
no check
Enterprise
check
check
Number of projects
Unlimited
25
Number of users
Unlimited
25
Tools for website
KEYWORD RANK TRACKER (DAILY)
2500
1900
search engines
5
4
Locations per keyword
OR 5
1
KEYWORD SUGGESTION TOOL
check
check
Website audit
check
check
On-page audit
check
check
Google analytics integration
check
check
Competitor research
Competitor monitoring
Dedicated Competitor monitoring
5
5
Top-10 competitors per each keywords
3
3
All competitors for your keywords
check
check
SEO/PPC competitor research
check
check
Backlink tools
Backlink explorer for chosen domain
check
check
Backlink monitoring
check
no check
Google search console integration
check
no check
B2B features
Branded reports
check
check
White Label
check
no check
Lead generation tool
check
no check
Page changes monitoring
check
no check
SEO potential
check
no check
SUBACCOUNTS
check
no check
API
check
no check
Other features
Marketing plan
check
no check
SMM: Analytics and management
check
no check
Google suggestions crawler**
check
no check
Search volume estimate**
check
no check
KEYWORD GROUPER**
check
no check
check ENTERPRISE + VS PREMIUM
se ranking $329/mo
moz $999/mo
Good for
Small & medium business
check
check
SEO freelancers
check
check
Agencies
check
no check
Enterprise
check
check
Number of projects
Unlimited
100
Number of users
Unlimited
Unlimited
Tools for website
KEYWORD RANK TRACKER (DAILY)
10000
7500
search engines
5
4
Locations per keyword
OR 5
1
KEYWORD SUGGESTION TOOL
check
check
Website audit
check
check
On-page audit
check
check
Google analytics integration
check
check
Competitor research
Competitor monitoring
Dedicated Competitor monitoring
5
5
Top-10 competitors per each keywords
3
3
All competitors for your keywords
check
check
SEO/PPC competitor research
check
check
Backlink tools
Backlink explorer for chosen domain
check
check
Backlink monitoring
check
no check
Google search console integration
check
no check
B2B features
Branded reports
check
check
White Label
check
no check
Lead generation tool
check
no check
Page changes monitoring
check
no check
SEO potential
check
no check
SUBACCOUNTS
check
no check
API
check
no check
Other features
Marketing plan
check
no check
SMM: Analytics and management
check
no check
Google suggestions crawler**
check
no check
Search volume estimate**
check
no check
KEYWORD GROUPER**
check
no check
*Weekly check frequency. At SE Ranking you are able to set Daily/3day/weekly ranking check frequency
** Available for a small fee
No credit cards required
What SEO tools Moz is still unable to offer comparing to SE Ranking:

Flexible White Label Facilities

Unlike MOZ SE Ranking does offer White Label option for your business. The list of the White Label elements includes: using custom domain name; using custom brand; choosing color scheme; managing access level for the sub-users and clients and many more. Anyone with a minimum domain management knowledge can set the White Label.

Flexible White Label facilities

Page changes monitoring and Lead generation tool

Two awesome features that you surely won't find at Moz Pro. First one will help you monitor yours and competitors pages for changes. The second one will help your agency reach new level in terms of generating new business and assisting your potential customers.

Page changes monitoring + Lead generator

Moz competitor analysis vs SE Ranking SEO/PPC research tool

SE Ranking unlike MOZ offers a powerful tool for analyzing your competitors' keywords and ads for paid and organic search. Get insights, reveal new keywords, find open niches and opportunities.

Moz competitor analisis vs SE Ranking

Moz keyword tool vs SE Ranking

We have to admit that Moz offers pretty good tools for keywords research. However, the databases that SE Ranking offers along with the competitor SEO/PPC module makes their research far more comprehensive, deep and detailed.

Moz keyword tool audit vs SE Ranking + position tracking

Moz website audit vs SE Ranking

Both platforms are offering this tool and both of them are pretty good. The only difference is that SE Ranking's audit is much cheaper and fairly more attractive design-wise. Plus SE Ranking outperforms in terms of having the reports branded and customizable. Moreover SE Ranking offers a more detailed and comprehensive audit that give a complete picture of how healthy your site is.

Moz audit vs SE Ranking

Moz backlink checker vs SE Ranking

There is a very principal difference between SE Ranking's backlink's checker and Moz' - the aim at what those tools are for. Moz' backlink explorer just giving you an outline of what backlinks you have versus SE Ranking's that actually help you manage solid backlink profile and succeed with your off site optimization efforts. Moz's overview is very general and generic which is very limited if you want to create and execute a long-term backlink building strategy.

Moz backlink checker vs SE Ranking
SE Ranking helped our business increase efficiency and efficacy

We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients. SE Ranking allows us to access historical data with just a few clicks without ever having to leave the interface. From daily ranking updates to current search volume trends, there are numerous aspects that are essential when formulating client strategies, and with SE Ranking’s continuously updated system we are able to use this data to help our clients succeed.

John Sammon
Founder and CEO at Sixth City Marketing
Perfect fit for our marketing agency

After trying a lot (10+ years of experience) SE ranking stands out on top of others because it combines everything we need for our clients. We do only provide the client with rankings, but also with the potential traffic (and revenue) of those ranking when they hit top 3 in Google. The tool let us provide the client with in depth analysis of the technical stuff ánd a marketing plan tool, so we can set goals and follow a checklist of monthly activities. And to top it all off it’s fully whitelabel.

Harm Hendriks
Owner at Premium Online
Most comprehensive SEO tool I’ve used

I like the competition analysis tools, it provides paid and organic data, which gives me an idea on how to catch up and outrank the immediate competition for my clients. It also provides data for the potential traffic, which helps show clients the potential gains of the campaign. And with the marketing plan, I know what needs to be improved in order to get results for my clients.

Joe David
Founder & Marketing Consultant at Rochallor Digital
A very complete SEO Tool

The tool is very complete: keywords planning and tracking, backlinks analysis, competitions research… A very few SEO software provides all those features in this price range. Although, the customer experience is optimal: the UI is clear and intuitive and SE Ranking’s people are very kind, empathic and helpful.

Nirina M. Razanamparany
Software Engineer | Co-Founder at Code & Scale
Good SEO Tool for small size business

I was used to work with Tools like Sistrix, Ahrefs or Searchmetrics and did not know about SE Ranking before. But those tools were too cost-intensive for a small and quick start into SEO so I tried it out and I am quite satisfied with it. I like the ability to pay for certain services with credits, as I am not using them on a very frequent level, so it actually gives me greater flexibility to only use them when needed and not paying for them even when not using them.

Florian Bierschenk
Online Marketing Manager at charly.education
Excellent SEO tool for keeping track of customers

I like the automatic reports best. They are very much customisable until customer level and of course have the ability to style it to your own. This makes it easier for us, as we don’t have to make them manually anymore. Apart from that the tools inside SE Ranking are great for a quick analyses or where you want, go in to the dept.

Bram van den Heuvel
CEO at Brijn Webproducts BV
Best seo tool a company could have

SE Ranking is the best seo platform our company has used so far. The interface of the platform is great & user-friendly. The available options are many. From tracking rankings, monitoring backlinks, keyword research to competitor analysis and website audit, everything we need to optimize our sites is just one click away. Also, for any questions or anything else we needed, the live support team replied & helped me with straight away.

Giannis Koutsopoulos
CEO at AboutHotelier
Real value for great price

Clear view of rankings and postions, site audit tool for quick scan and backlink checker are very usefull. I use it a lot and also use the lead generator to get a free scan for potential clients wich runs automated when they fill in te form. The dashboard gives you a good view of changes in traffic and positions. The marketing plan is i bit simple but it gives you some direction of what to do first on the website and you can also check the boxes when you finished a task wich works very well

Jan B.
Owner at JB Online Marketing
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