Best Moz alternative: Rank Tracker, Backlink Checker & Keyword Research tools by SE Ranking

Up to date over 500,000 users joined SE Ranking or switched from other SEO platforms like Moz.

Essential $54500 Keywords
SE Ranking
Standart $99300 Keywords
MOZ
Pro $891,000 Keywords
SE Ranking
Medium $179900 Keywords
MOZ
Business $1892,500 Keywords
SE Ranking
Large $2491,900 Keywords
MOZ
Business $89920,000 Keywords
SE Ranking
Premium $5994,500 Keywords
MOZ

What you are getting for your money

Essential vs StandartPro vs MediumBusiness vs LargeBusiness vs Premium
Essential $54500 Keywords
Standart $99300 Keywords
Pro $891,000 Keywords
Medium $179900 Keywords
Business $1892,500 Keywords
Large $2491,900 Keywords
Business $89920,000 Keywords
Premium $5994,500 Keywords
SE RankingSE RankingMOZMOZ
Good for
$434
In annual savings
Small & medium business
SEO Freelancers
Agencies
Enterprise
Number of projects105
Tools for website
$434
In annual savings
Keyword rank tracking*500300
Search engines74
Search range20050
Ranking check frequencydailyweekly only
Keyword research tool
Keyword grouping
Website auditAnytime crawl
65,000
(or 10k/Campaign) per month
Once a week
100,000 pages
(20k/Campaign) per week
On-page checkerAny page analysisAnalysis of the page that is on the same domain as the tracked campaign only
Competitor research
$434
In annual savings
Competitors per project53
Competitor SEO/PPC researchTotal 3M
3,000 queries/month
1,000 rows/query
Total 1.5M
150 queries/month
10,000 rows/query
Backlink tools
$434
In annual savings
Backlink queries/month9005000
Rows per backlink query1000010000
Backlink monitoring12500100
MORE FEATURES
$434
In annual savings
Marketing plan
SMM: Analytics and posting
Integration
$434
In annual savings
Google Analytics
Search Console
Good for
$867
In annual savings
Small & medium business
SEO Freelancers
Agencies
Enterprise
Number of projectsUnlimited10
Tools for website
$867
In annual savings
Keyword rank tracking*1000900
Search engines74
Search range20050
Ranking check frequencydailyweekly
Keyword research tool
Keyword grouping
Website auditAnytime crawl
250,000 pages
(or 40k/website) per month
Once a week
500,000 pages
(50k/Campaign) per week
On-page checkerAny page analysisAnalysis of the page is on the same domain as the tracked campaign only
Competitor research
$867
In annual savings
Competitors per project53
Competitor SEO/PPC researchTotal 7,5B
150,000 queries/month
50,000 rows/query
Total 150M
5000 queries/month
30,000 rows/query
B2B features
$867
In annual savings
White label
Branded report
Automatically scheduled reportsDaily, weekly or monthlyWeekly or monthly
Lead generation tool
Page changes monitoring
Additional accounts310
API
Backlink tools
$867
In annual savings
Backlink queries/month300020000
Rows per backlink query1000040000
Backlink monitoring3000015000
More features
$867
In annual savings
Marketing plan
SMM: Analytics and posting
Integration
$867
In annual savings
Google Analytics
Search Console
Good for
$578
In annual savings
Small & medium business
SEO Freelancers
Agencies
Enterprise
Number of projectsUnlimited25
Tools for website
$578
In annual savings
Keyword rank tracking*25001900
Search engines74
Search range20050
Ranking check frequencydailyweekly
Keyword research tool
Keyword grouping
Website auditAnytime crawl
700,000 pages
(or 40k/website) per month
Once a week
1,250,000 pages
(100k/Campaign) per week
On-page checkerAny page analysisAnalysis of the page is on the same domain as the tracked campaign only
Competitor research
$578
In annual savings
Competitors per project53
Competitor SEO/PPC researchTotal 30B
300,000 queries/month
100,000 rows/query
Total 750M
15,000 queries/month
50,000 rows/query
B2B features
$578
In annual savings
White label
Branded report
Automatically scheduled reportsDaily, weekly or monthlyWeekly or monthly
Lead generation tool
Page changes monitoring
Additional accounts1025
API
Backlink tools
$578
In annual savings
Backlink queries/month900070000
Rows per backlink query1000050000
Backlink monitoring9000045000
MORE FEATURES
$578
In annual savings
Marketing plan
SMM: Analytics and posting
Integration
$578
In annual savings
Google Analytics
Search Console
Good for
Small & medium business
SEO Freelancers
Agencies
Enterprise
Number of projectsUnlimited50
Tools for website
Keyword rank tracking*200004500
Search engines74
Search range20050
Ranking check frequencydailyweekly
Keyword research tool
Keyword grouping
Website auditAnytime crawl
3,200,000 pages
(or 200k/website) per month
Once a week
2,000,000 pages
(200k/Campaign) per week
On-page checkerAny page analysisAnalysis of the page is on the same domain as the tracked campaign only
Competitor research
Competitors per project53
Competitor SEO/PPC researchTotal 30B
300,000 queries/month
100,000 rows/query
Total 3B
30,000 queries/month
100,000 rows/query
B2B features
White label
Branded report
Automatically scheduled reportsDaily, weekly or monthlyWeekly or monthly
Lead generation tool
Page changes monitoring
Additional accounts3040
API
Backlink tools
Backlink queries/month150000100000
Rows per backlink query1000075000
Backlink monitoring800000100000
MORE FEATURES
Marketing plan
SMM: Analytics and posting
Integration
Google Analytics
Search Console

*Weekly check frequency. At SE Ranking you are able to set Daily/3day/weekly ranking check frequency

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4.6 / 5
software
4.8 / 5
finances
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captera
4.7 / 5

Why businesses from 150+ countries choose us? Read testimonials

James Blackman
Easy to use and better than Moz

The ease of use and the level of reporting you can get from the system. You can handle multiple projects and get some really useful and in depth analysis while using the reports. The auditing is good. I have used many other SEO tools in the past and this one has better support and seems to be more accurate. Other tools on the market are over complicated and have all kinds of limitations. Value for many is excellent.
We have found it is very good at finding broken links and missing alt tags. It has also unearthed some coding issues on sites we’ve taken over. So it helped us improve our clients visibility.

Ian Pegg
Cost-effective rank tracking tool, ideal for small businesses

Compared to the big names, this tool offers incredible value at a fraction of the price. I used to be a Moz user, but never got along well with the interface, nor the eye-watering monthly fee! Rank tracking is so much more intuitive than it was with Moz and I appreciate the way in which keywords can be grouped. This makes it much easier to see how certain keyword topics are performing across different search engines/devices and/or locations.

Jarik Oosting
Bang for the buck SEO tool

SE Ranking is a great SEO tool and really a bang for the buck SEO tool. As an agency, we use SE Ranking for all of our clients. The biggest advantage is that we can add all of our clients to their own projects, which is not possible (or really costly) within Ahrefs and Semrush.
SE Ranking does a daily update of your keyword positions and has the possibility to track the visibility of a project. Also, I really like it that you can create a project and then add up to 5 different search engines (for example regions) to track within that project.
The SEO research tool is also really great. It gives a lot of useful information and great insights. We often use the data for good performing pages of competitors and we use exports of the data for keyword research.

Julia Strudwick
I've tried the rest so you won't have to

This is hands down the BEST digital marketing programme on the market. I have tried everything from SEM Rush, Afrefs and Moz pro (to name a few). In comparison to SE ranking, they are overpriced and simply incorrect when it comes to diagnosing the SEO technical issues with a website.
I used SEM Rush to give me page by page analysis to help improve our on-site SEO scores, it wouldn’t refresh after I had made changes whereas SE ranking updates straight away.
SE Ranking also offers a competitive analysis WORLDWIDE, which is great for international companies such as ourselves.It’s also a great tool for helping beginners learn the ropes of technical SEO.
I cannot stress this enough – save your money and try SE ranking!

Administrator in E-Learning
A great alternative to SEO giants like Ahrefs or Semrush

SE Ranking has everything I need to track our website SEO. It shows ranking in different locations, both for desktop and mobile, sends me website audit and its score, also there I can find my website (or my competitor’s) backlinks and track them.

Jason Barnard
Digital Consultant Marketing at Kalicube
SE Ranking is my go-to platform for SEO

It does all the important jobs incredibly well and reliably with no fuss. Site audit, Google rank tracking, traffic analysis, competitive analysis… Every step of the setup and the reporting is intuitive, and is accompanied by clear and helpful advice. And the rare times I have had the slightest problem, their client support is quick, helpful and efficient (best in the market!). All of which adds to a no-fuss, high performance platform for an expert like myself, and also the perfect tool for anyone still getting up to speed on SEO. 100% recommended.

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More features to explore

  • Get immediate notifications when a change is made to a web page
  • Compare changes against two scanning dates
  • Understand the reasons behind rankings fluctuations
  • Analyze the target URL for the target keyword
  • Provides technical, content, link, and many other types of analysis
  • View such analyzed parameters as “passed”, “warnings” and “errors”
  • Use practical tips to solve issues and eliminate warnings
  • Add a customized widget to your website
  • Offer a free on-page SEO audit to your visitors
  • Collect info on visitors to convert them into clients
  • Analyze and group search queries that match the same website’s URL
  • Group keywords regardless of the location
  • Check the search volume right on spot
  • Easily group long-tail search queries
  • Analyze each link against 15 SEO parameters
  • Discover your and your competitors’ backlink profiles
  • Export backlinks to the Backlink Monitoring tool
  • Base your backlink profile structure on valuable SEO factors
  • Schedule automatic social media posting
  • Analyze key metrics
  • Facebook & Twitter management
  • Analyze social media user demographics
  • Customizable domain logo, header, footer, color scheme, and much more
  • Set automated or manually generated branded reports
  • Custom access to different SEO facilities
  • Use your own domain via separate personal access
  • Complete checklist with directions and tips
  • Regularly updated material
  • Custom tasks can be added
  • Track your progress
  • Discover competitors by keywords, domains, subdomains, and URLs
  • Analyze the Ads advertising history
  • Get a list of all your competitors in the search results
  • Get ideas for alternative keywords for your ad campaign and organic promotion
  • Analyze all of your pages against key SEO parameters
  • Compare previous crawls
  • Solve issues by following our guidelines
  • Study analyzed parameters categorized as “passed”, “warnings” and “errors”
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