Best Moz alternative: Rank Tracker, Backlink Checker & Keyword Research tools by SE Ranking

It does all the important jobs incredibly well and reliably with no fuss. Site audit, Google rank tracking, traffic analysis, competitive analysis… Every step of the setup and the reporting is intuitive, and is accompanied by clear and helpful advice. And the rare times I have had the slightest problem, their client support is quick, helpful and efficient (best in the market!). All of which adds to a no-fuss, high performance platform for an expert like myself, and also the perfect tool for anyone still getting up to speed on SEO. 100% recommended.

SE Ranking has everything I need to track our website SEO. It shows ranking in different locations, both for desktop and mobile, sends me website audit and its score, also there I can find my website (or my competitor’s) backlinks and track them.

This is hands down the BEST digital marketing programme on the market. I have tried everything from SEM Rush, Afrefs and Moz pro (to name a few). In comparison to SE ranking, they are overpriced and simply incorrect when it comes to diagnosing the SEO technical issues with a website.
I used SEM Rush to give me page by page analysis to help improve our on-site SEO scores, it wouldn’t refresh after I had made changes whereas SE ranking updates straight away.
SE Ranking also offers a competitive analysis WORLDWIDE, which is great for international companies such as ourselves.It’s also a great tool for helping beginners learn the ropes of technical SEO.
I cannot stress this enough – save your money and try SE ranking!

SE Ranking is a great SEO tool and really a bang for the buck SEO tool. As an agency, we use SE Ranking for all of our clients. The biggest advantage is that we can add all of our clients to their own projects, which is not possible (or really costly) within Ahrefs and Semrush.
SE Ranking does a daily update of your keyword positions and has the possibility to track the visibility of a project. Also, I really like it that you can create a project and then add up to 5 different search engines (for example regions) to track within that project.
The SEO research tool is also really great. It gives a lot of useful information and great insights. We often use the data for good performing pages of competitors and we use exports of the data for keyword research.

Compared to the big names, this tool offers incredible value at a fraction of the price. I used to be a Moz user, but never got along well with the interface, nor the eye-watering monthly fee! Rank tracking is so much more intuitive than it was with Moz and I appreciate the way in which keywords can be grouped. This makes it much easier to see how certain keyword topics are performing across different search engines/devices and/or locations.

The ease of use and the level of reporting you can get from the system. You can handle multiple projects and get some really useful and in depth analysis while using the reports. The auditing is good. I have used many other SEO tools in the past and this one has better support and seems to be more accurate. Other tools on the market are over complicated and have all kinds of limitations. Value for many is excellent.
We have found it is very good at finding broken links and missing alt tags. It has also unearthed some coding issues on sites we’ve taken over. So it helped us improve our clients visibility.