Website Traffic Checker
Check website traffic to measure the impact of your SEO and PPC campaigns
See how any website is performing in just a few clicks, completely free
Make informed SEO decisions with reliable traffic metrics
Estimate organic traffic
Review the estimated number of clicks the analyzed domain/URL will get on Google based on the current rankings of the discovered keywords.
Find the keywords bringing in visitors
See the total number of keywords that the analyzed domain/URL ranks for in organic search.
Evaluate traffic cost
Evaluate the estimated cost of traffic that the analyzed domain/URL would get by targeting every discovered keyword.
Estimate paid traffic
See the estimated number of clicks of analyzed domain/URL will get per month in its PPC campaigns.
Track how Google updates impact your site
Review the dates of Google algorithm updates on the graph and a brief summary of each update.
Boost your traffic analytics with reliable and trustworthy data!
Why is website traffic analysis important?
Know where you stand
Keep track of how much traffic your website gets and work on boosting figures
Know your growth dynamics
Dig into historical data: analyze spikes and drops to improve website performance
Know competitors’ traffic
Compare your progress with the main players in the niche to set smarter goals
SEO fundamentalsWhat is Website Traffic Checker?
SE Ranking’s Website Traffic Checker shows you how many visitors your website gets. It breaks down traffic sources (organic, paid), top-performing pages and keywords, geography, and more. This tool is great for performing website traffic analysis across different domains. Particularly, you can analyze both your own traffic and that of your competitors to fine-tune your SEO and PPC strategies. Just make several clicks to quickly get website statistics on traffic, and connect GA4 to track user engagement as well.
Look up website traffic with SE Ranking
Monitor any website's popularity by using our traffic checker: track paid and organic site visitors
Identify the geography of any site’s organic and paid traffic
Assess markets and competitors by analyzing website traffic distributions across countries and continents.
Explore organic search volume and top keywords
Discover how much monthly organic traffic your website gets and which keywords drive the most visitors.
Measure paid traffic and ad performance
Track monthly PPC traffic, uncover the keywords driving itc, and review competitor ad history.
More SE Ranking’s features for better website traffic insights
Handle complex SEO operations with SE Ranking’s API: analyze traffic data at scale, manage big projects, and automate each step.
Quickly connect Google Analytics and Search Console to unify your traffic data and performance insights.
Use AI to generate brief, clear overviews of your traffic reports to save time and highlight key insights for clients and teammates.
Get help from SE Ranking’s experts
Book a demo to see how SE Ranking can streamline your agency’s SEO operations. Our experts will walk you through the key features, answer all your questions, and share custom advice for using the platform effectively.
What is website traffic?
Website traffic refers to users who visit your website. It’s a common metric for measuring SEO performance. The number of visitors you get equates to how many opportunities your business has at giving an impression, generating leads, and driving sales. Our traffic checker will help you achieve these goals by showing you accurate traffic analytics.
What is the difference between paid vs. organic traffic?
While organic traffic comes to your website from non-ad search results, paid traffic comes from paid advertisements at the top of the SERP. To drive more organic traffic, you need to improve your rankings. To attract more paid traffic, you should optimize your PPC campaigns.
How do I check a website’s traffic?
You can check domain traffic with tools like Google Analytics (for sites you own), Google Search Console, or third-party platforms like SE Ranking. With SE Ranking, start by going to the Website Traffic Checker and enter the domain you want to analyze. You’ll be taken to a screen that shows you the estimated number of website visitors, keyword rankings, traffic by country, and trends over time. To get a more detailed breakdown, filter between organic and paid traffic. SE Ranking’s Website Traffic Checker let’s you check site traffic for free.
How do you find traffic for a competitor's website?
You can use SE Ranking’s traffic analytics tool to check competitor traffic. Enter your competitor’s domain into the Website Traffic Checker to see an overview of their estimated organic and paid traffic, top keywords, best-performing pages, and visibility in different countries.
What makes SE Ranking’s tool different from Google Analytics or GSC?
SE Ranking gives third-party traffic estimates, while Google Analytics and Google Search Console offer first-party data based on real user activity. The key difference? SE Ranking lets you research any website, while GA and GSC only show data for your own verified domains. With SE Ranking, you can analyze and compare any domain, including your competitors.
How accurate is SE Ranking’s traffic data?
SE Ranking’s web traffic data is as reliable as it gets. That’s because of its AI-powered algorithms and extensive keyword databases. It looks closely at keyword rankings, search volume, and CTR to provide accurate traffic estimates. While no third-party tool can match the precision of internal analytics like GSC or GA4, SE Ranking’s domain traffic checker has one of the most dependable overviews of both organic and paid traffic volume.
How does SE Ranking calculate traffic?
The tool uses an AI-powered algorithm to estimate monthly traffic. It applies ungrouping techniques to refine search volume data and adjusts CTR calculations based on SERP features and search intent.
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