Entities SEO

Two approaches to Entities SEO from Jason Barnard and Dixon Jones

September 28, 2021

6:00 pm

CET: Berlin, Madrid, Paris, Rome

-11 : Midway Island, Samoa

-10 : Hawaii

-08 : Alaska

-07 : Pacific Time - US & Canada

-07 : Mountain Time - US & Canada

-06 : Central Time - US & Canada, Mexico City

-04 : Eastern Time - US & Canada, New York

-04 : Atlantic Time - Canada, Caracas, La Paz

-03 : Brazil, Buenos Aires, Georgetown

-02 : Mid-Atlantic

-01 : Azores ,Cape Verde Islands

+00 : GMT

+00 : London

+01 : Berlin, Madrid, Paris, Rome

+02 : Egypt, South Africa

+03 : Tel Aviv, Baghdad, Riyadh

+04 : Abu Dhabi, Muscat, Baku, Tbilisi

+05 : Tashkent, Islamabad, Karachi

+06 : Almaty, Dhaka, Colombo

+07 : Bangkok, Hanoi, Jakarta

+08 : Beijing, Perth, Singapore, Hong Kong

+09 : Tokyo, Seoul, Osaka, Sapporo, Yakutsk

+10 : Guam, Vladivostok

+11 : Sydney

+11 : Magadan, New Caledonia

+12 : Eniwetok, Kwajalein

+13 : Auckland, Wellington, Fiji, Kamchatka

1 hour

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Antigua And Barbuda

Anguilla

American Samoa

Australia

Bahamas

Belize

Canada

Cote d’Ivoire

Cook Islands

Cape Verde

Germany

Dominica

Spain

Gibraltar

Greenland

Guadeloupe

Guyana

Hong Kong

Haiti

Iran

Jersey

Jamaica

Montserrat

Norfolk Island

Nicaragua

Niue

New Zealand

Pitcairn Islands

Palestine

Palestinian Territory

Reunion

Russia

Sudan

Saint Helena

Somali

Somalia

Surinam

Syria

Turks and Caicos Islands

Tadjikistan

Tokelau

Trinidad and Tobago

United Kingdom

USA

Saint Vincent and the Grenadines

British Virgin Islands

U.S. Virgin Islands

Andorra

United Arab Emirates

Afghanistan

Albania

Armenia

Angola

Argentina

Austria

Azerbaijan

Bosnia and Herzegovina

Bangladesh

Belgium

Burkina Faso

Bulgaria

Bahrain

Burundi

Benin

Brunei

Bolivia

Brazil

Bhutan

Botswana

Belarus

Democratic Republic Of The Congo

Central African Republic

Switzerland

Chile

Cameroon

China

Colombia

Costa Rica

Cyprus

Czech Republic

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Estonia

Egypt

Ethiopia

Finland

Fiji

Federated States of Micronesia

France

Gabon

Georgia

Ghana

Gambia

Greece

Guatemala

Honduras

Croatia

Hungary

Indonesia

Ireland

Israel

India

Iraq

Iceland

Italy

Jordan

Japan

Kenya

Kyrgyzstan

Cambodia

Kiribati

South Korea

Kazakhstan

Laos

Lebanon

Liechtenstein

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Libya

Morocco

Monaco

Moldova

Montenegro

Madagascar

Macedonia

Mali

Myanmar

Mongolia

Malta

Mauritius

Maldives

Malawi

Mexico

Malaysia

Mozambique

Namibia

Niger

Nigeria

Nicaragua

The Netherlands

Norway

Kuwait

Nepal

Nauru

Oman

Panama

Peru

Papua New Guinea

Philippines

Pakistan

Poland

Puerto Rico

Portugal

Paraguay

Qatar

Romania

Serbia

Rwanda

Saudi Arabia

Solomon Islands

Seychelles

Sweden

Singapore

Slovenia

Slovakia

Sierra Leone

San Marino

Senegal

Sao Tome and Principe

El Salvador

Chad

Togo

Thailand

Turkmenistan

Tunisia

Tonga

Türkiye

Taiwan

Tanzania

Ukraine

Uganda

Uruguay

Uzbekistan

Venezuela

Vietnam

Vanuatu

Samoa

South Africa

Zambia

Zimbabwe

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Scheduled speakers

Jason Barnard

The Brand SERP Guy

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in Brand SERP optimization and knowledge panel management. He is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that helps clients optimize their Brand SERP and manage their knowledge panel through the Kalicube Pro SaaS platform. Jason has over 2 decades of experience in digital marketing. He is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land as well as a speaker on major marketing conferences worldwide including BrightonSEO, PubCon, SMX series and YoastCon.

Dixon Jones

CEO at inLinks

Dixon Jones is a multi-award winning entrepreneur who has helped to build the Internet Marketing industry for over 20 years. He is currently an investor and CEO of Inlinks.net which is the first entity SEO toolset built from the ground up around its own Knowledge graphs and NLP algorithms. He is best known in the industry for building up Majestic, the link intelligence search engine as marketing director from 2009 to 2018.

About the webinar

The emergence of the Knowledge Graph and other SERP features shifted SEO away from simply relying on keywords toward a more complex approach. Now Google has many systems in place to identify the true meaning of keyword searches and the intent behind them. To deliver on this, entity-based SEO uses context—not just keywords—to help search engines provide users with the information they seek.

What does Entity SEO mean for your brand?

Join our webinar to witness a genuine discussion between Jason Barnard and Dixon Jones on how Google treats brands: Brand as an authority vs Brand as an entity. Discover two different but very valid approaches to “Entity SEO” from experts with 20 years of experience in SEO under their belts.

During the webinar, Jason and Dixon will discuss the following questions: