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Two approaches to Entities SEO from Jason Barnard and Dixon Jones

On-demand

September 28, 2021 at 7:00 pm

GMT +03: Moscow, Baghdad, Riyadh

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1 hour
Entities SEO

The emergence of the Knowledge Graph and other SERP features shifted SEO away from simply relying on keywords toward a more complex approach. Now Google has many systems in place to identify the true meaning of keyword searches and the intent behind them. To deliver on this, entity-based SEO uses context—not just keywords—to help search engines provide users with the information they seek.
 

What does Entity SEO mean for your brand?
 

Join our webinar to witness a genuine discussion between Jason Barnard and Dixon Jones on how Google treats brands: Brand as an authority vs Brand as an entity. Discover two different but very valid approaches to “Entity SEO” from experts with 20 years of experience in SEO under their belts.
 

During the webinar, Jason and Dixon will discuss the following questions:

  • What are the two different views on Entity SEO?
  • Is Entity SEO about becoming an Entity, or becoming an authority on a topic?
  • What’s the difference between an entity and a topic?
  • How can a brand become an entity?
  • How can a brand become an authority on a topic?

Speakers

Jason Barnard
The Brand SERP Guy
Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in Brand SERP optimization and knowledge panel management. He is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that helps clients optimize their Brand SERP and manage their knowledge panel through the Kalicube Pro SaaS platform. Jason has over 2 decades of experience in digital marketing. He is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land as well as a speaker on major marketing conferences worldwide including BrightonSEO, PubCon, SMX series and YoastCon.
Dixon Jones
CEO at inLinks
Dixon Jones is a multi-award winning entrepreneur who has helped to build the Internet Marketing industry for over 20 years. He is currently an investor and CEO of Inlinks.net which is the first entity SEO toolset built from the ground up around its own Knowledge graphs and NLP algorithms. He is best known in the industry for building up Majestic, the link intelligence search engine as marketing director from 2009 to 2018.

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