Neuromarketing Principles for Improving On-Page SEO Factors
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Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and worked in academic research published internationally. She now leverages her background in Neuroscience research to drive customer acquisition tests informed by cognitive patterns and bias, and has recently launched her own consultancy, Neuroscientive.
Giulia is a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.
Neuromarketing is an interdisciplinary field that combines neuroscience, psychology, and marketing to understand consumer behaviour: in this webinar, you will discover some of the principles from this fascinating field that are instrumental in driving your on-page optimisation and improve your website’s traffic and conversion rates.
We’ll also explore intriguing parallels between human cognition and search engine rankings, and how this can guide your strategy to make sure you create meaningful connections with your visitors and turn them into customers.
- Why you should care about neuroscience insights as a marketing professional
- How to get the users’ attention on the SERP
- The cognitive biases and heuristics that drive online decision making
- Optimising on page elements for search engines and real users alike
- The role of emotions in search
- Takeaways and test ideas for you to implement
- SEO professionals
- UX and customer acquisition professionals
- Digital agencies & marketers
- Business owners
- Content creators
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