Content Marketing

Content Measurement: The Nuclear Option

June 23, 2020

4:00 pm

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1 hour

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Scheduled speakers

Hannah Thorpe

Business Director, Found

Hannah is Business Director at UK based award-winning digital growth marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns. Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients.

James Wolman

Data Scientist, Found

From exploring patterns of human genomic data at university, to analysing digital marketing data at an award-winning London agency, James has spent over 4 years at Found as a Data Scientist. Proficient in many technologies, James wrangles masses of information to create and engineer data led solutions, insight automation, analysis and marketing tool development. Not to forget his bread and butter - machine learning, hypothesis testing, experimental design and predictive analytics.

About the webinar

Does evergreen content exist? What’s the value of posts on one-off events? Should you be posting blogs every day or will one post a week suffice? How often should commercial landing pages be updated?

Hannah and James have invented a novel content measurement framework that can be applied across all your onsite content. It’s inspired by the radioactive decay of atoms (see: physics) and informs you about content strategy, landing page creation and other performance you should know.

Join our webinar to find out:
– Why the standard metrics in GA don’t tell you the whole story about your content performance
– An introduction to a new set of content metrics: The Radioactivity Index
– How to radioactivilate metrics to your content
– How to build a content strategy using this data