Key Responsibilities
- Own and execute the paid media strategy across Google Ads, Bing, Meta, LinkedIn, X (Twitter), Capterra, and other relevant platforms
- Lead, mentor, and develop a team of two PPC specialists
- Monitor, analyze, and optimize campaigns to improve key metrics (CPA, CAC, ROAS)
- Develop and manage the paid media budget with a focus on efficiency and ROI
- Design and run A/B tests, experiments, and creative iterations across platforms
- Report on campaign performance, insights, and recommendations regularly
- Work cross-functionally with internal marketing teams, to ensure cohesive messaging and performance alignment
- Stay up to date with digital marketing trends, tools, and best practices
Requirements
- 5+ years of experience in performance marketing, ideally in a B2B SaaS or digital product environment
- Experience managing a team and working with cross-functional stakeholders
- Deep hands-on expertise with Google Ads with proven experience managing campaigns across additional paid channels like LinkedIn, and Meta.
- Proven track record managing successful paid acquisition campaigns across channels and geographies
- Strong analytical skills and experience using data to inform strategy and drive decision-making
- Fluency in English with excellent communication skills (written and spoken)
- Self-motivated, detail-oriented, and comfortable operating in a fast-paced, results-driven environment
Nice to Have
- Experience with tools like GA4, Looker Studio, PowerBI, HubSpot, or similar
- Familiarity with PLG and self-serve acquisition funnels
- Experience working with design or creative teams on ad concepts and iterations
About SE Ranking:
SE Ranking is the company behind a powerful and intuitive SEO platform trusted by over a million businesses, agencies, and SEO professionals since 2013.
The software began as an instrument for monitoring and reporting on web page rankings and grew into a completely integrated SEO platform with over 30 tools that provide reliable data with clear insights for every step of the SEO process and allow the crafting of complex SEO strategies. With a commitment to simplicity and effectiveness, the SE Ranking platform boasts a clean, user-friendly interface tailored to make website optimization easy to access and painless to scale.
The SE Ranking workplace comprises 150+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent internal communication, and constructive feedback. To help every team member thrive and reach their full potential, we nurture a dynamic and supportive work environment that sparks growth.