Competitor Analysis Tool

Run competitor website analysis, analyze traffic fluctuations, and discover content gaps

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Break down any website to specific details

Enter any domain or URL and dive into behind-the-scene
organic and paid promotion strategies

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Unlock your SEO & PPC competitors’ secrets and surpass them with SE Ranking!

Discover how much traffic your rivals attract, the keywords they target, and the ads they run. Use this data to climb to the top of the SERPs.

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Access complete data on your competitors’ keywords

Our competitor keyword checker module allows you to find competitors' keywords, analyze their SEO metrics, and compare them to yours.

Keyword rankings, new and lost keyword statistics

Search volume and keyword difficulty

CPC and number of advertisers

Estimated cost per target keyword

Search results overview by country

What is SEO competitor website analysis?

SEO fundamentals

What is SEO competitor website analysis?

Competitor website analysis is a process in which you examine your website competitors to understand their online strategies, strengths, and weaknesses. To begin, identify the main competitors ranking against you in search. Then, review their organic and paid traffic, keywords they target in SEO and PPC campaigns, backlinks as well as ads. Our competitor website analysis tool collects all this PPC and SEO competition data and much more and displays it in a convenient format.

Research your website competition

Use our SEO competitor checker tool to run competitor research, find newcomers, analyze their domain authority, and compare your target keyword to your rivals’.

Review competitor distribution in organic and paid search

Review keyword overlaps between your and your competitors’ sites

Run a competitor keyword analysis and compare the results with your domain

Expand your keyword list all within one ecosystem

Find plenty of potential keyword opportunities using SEO Competitor Research and Keyword Suggestion Tool

Filter and group keywords based on their real-time metrics using our Keyword Manager

Export and add new keywords to your content and monitor their rankings with our Rank Tracker

Expand your keyword list all within one ecosystem

Get the bigger picture with historical data

Analyze dynamics metrics with our powerful competitor checker

Go back in history to February 2020

Choose any month from 2025 back to February 2020 to see historical data on your competitor’s domain and keyword evolution.

Analyze competitor’s ranking changes over time

See your rival’s positions in the SERP for the selected period and get the list of keywords that increased or decreased rankings.

Discover competitive pages that drove the most traffic

Find out which page of the analyzed domain ranked for a certain keyword during the selected month and use competitive tactics to enhance your promotion strategy.