Competitor Analysis Tool

Analyze your and your clients' rival websites to gain valuable business insights

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Break down any website to specific details

Enter any domain name or URL and get a 360-degree view of your competitors’
organic and paid promotion strategies

Traffic

Keywords

Competitors

Ads

Historical Data

Get an overview of competitors website visits in one click

Analyze competitors' paid and organic campaigns and see the dynamics

Estimated clicks per month

Competitors' traffic cost

Top performing competitor keywords

Analyze the impact of algorithm updates on site's online presence

Get comprehensive data on your competitors’ keywords

Our competitor keyword checker module allows you to find competitors' keywords, analyze their SEO metrics, and compare them to yours.

Keyword rankings, new and lost keyword statistics

Search volume and keyword difficulty

CPC and number of advertisers

Estimated cost per target keyword

Search results overview by country

Learn more

What is competitor website analysis?

SEO fundamentals

Competitor website analysis is a process in which you examine your website competitors to understand their online strategies, strengths, and weaknesses. To proceed to this step, you first need to find competitors that go against you in search. Then, you should review two main traffic sources–their organic and paid traffic, keywords they target in SEO and PPC campaigns, backlinks as well as ads. You can find all this PPC and SEO competition data and much more in our tool in a convenient format.

Understand your competition

Perform competitor research, find newcomers, check their domain authority, and compare your target keyword to your rivals’ with our SEO competitor checker tool.

Review competitor distribution in organic and paid search

Analyze keyword overlaps between your website and search competitors

Run competitor keyword analysis and compare results with your domain

Expand your keyword list within one ecosystem

Find plenty of potential keyword opportunities using SEO Competitor Research and Keyword Suggestion Tool

Filter and group non-targeted keywords together based on their real-time metrics using Keyword Manager

Export and add new keywords to your content plus monitor their rankings with our Rank Tracker

Discover your competitor’s most profitable ads

Conduct PPC competitor research to see what keywords your competition targeted in their campaigns. You’ll be able to discover what ads work best for them and build better ones for your own campaign

Google Ads marketing campaigns

Competitive keyword ads

Monthly ad history