Project: Agency Catalog (data-driven agency discovery platform)
We are looking for an experienced SEO Strategist to support the development and growth of our Agency Catalog — a platform that helps businesses discover, evaluate, and connect with digital marketing agencies.
The goal of this project is to evolve and scale our existing catalog into a data-driven discovery and lead-generation platform that consistently attracts high-intent organic traffic.
The catalog may also move to a new domain, so SEO architecture and migration planning will be an important part of the project.
This role combines strategic ownership and hands-on execution, working closely with our product, design, and development teams to ensure the platform is built for sustainable organic growth.
Responsibilities
Phase 1 — SEO architecture and strategy
- Conduct a technical SEO audit of the existing catalog to identify key limitations and opportunities
- Define the SEO architecture of the agency directory
- Design a scalable directory structure and taxonomy
- Identify opportunities for high-intent agency discovery pages
- Define which category, industry, and location pages should exist
- Provide recommendations for SEO-friendly URL structure
- Define an indexation strategy for directory pages and filters
- Define internal linking principles for scalable growth
- Define the organic growth strategy for the catalog
Phase 2 — Organic growth and traffic generation
- Lead domain migration planning and execution (if applicable), ensuring minimal traffic loss and proper indexation
- Ensure crawlability and indexation across scalable directory pages
- Identify and resolve technical SEO bottlenecks (in collaboration with the dev team)
- Take a hands-on role in implementing key SEO improvements alongside the team
- Support the implementation of SEO recommendations across the platform
- Identify and launch new SEO landing pages and discovery pages
- Identify opportunities for programmatic or scalable page creation
- Continuously improve the organic visibility and performance of the catalog
Reporting & collaboration
- Monitor SEO performance and track key growth metrics
- Report on progress, insights, and recommendations to stakeholders
- Communicate SEO decisions clearly and explain the rationale behind strategic choices
- Collaborate closely with product, design, and engineering teams to align SEO with product development
Deliverables
- SEO architecture for the Agency Catalog
- Directory taxonomy and page structure
- Technical SEO audit and recommendations
- Organic growth roadmap
- Recommendations for scalable SEO pages
- Ongoing SEO improvements to support organic traffic growth
Requirements
- Strong experience with directories, marketplaces, or large structured websites
- Strong technical SEO expertise (crawlability, indexation, internal linking, performance)
- Experience designing scalable SEO page structures and taxonomies
- Experience working with large datasets or structured content
- Experience growing organic traffic for marketplaces, directories, or large content platforms
- Experience leading or executing domain migrations
- Ability to collaborate with product, design, and engineering teams
- Ability to clearly communicate and justify SEO decisions to stakeholders
Nice to have
- Experience with programmatic SEO
- Experience with multilingual / international SEO
Project details
- Freelance remote collaboration
- Initial strategy and architecture phase: 3–4 weeks
- Potential long-term collaboration focused on organic growth and traffic generation
- Working hours aligned with European time zones
About SE Ranking:
SE Ranking is the company behind powerful and intuitive products that helps businesses grow and manage their online visibility across search, social, and AI-powered environments. SE Ranking is trusted by over a million businesses, agencies, and SEO professionals since 2013.
The software began as an instrument for monitoring and reporting on web page rankings and grew into a completely integrated SEO platform with over 30 tools that provide reliable data with clear insights for every step of the SEO process and allow the crafting of complex SEO strategies. SE Ranking is currently expanding its portfolio with the development of two additional products in the fields of SMM and AI-driven Search.
The SE Ranking workplace comprises 250+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent internal communication, and constructive feedback. To help every team member thrive and reach their full potential, we nurture a dynamic and supportive work environment that sparks growth.