SEO Strategy
Jun 07, 2021

The role of CTR in SEO: How to increase the number of clicks from the SERPs

The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.
2212 views
4 comment
SEO Strategy
May 19, 2021

Meet the new Google Search Console: Full guide for SEO specialists

Anyone who runs a website, from Product Managers to SEO experts, can benefit from using Google Search Console. This tool helps users evaluate their site's performance and make it stand out in Google Search results. However, the question is: how to use it most effectively? Read our comprehensive guide on the updated GSC to make the most out of its tools and reports.
1226 views
4 comment
SEO Strategy
Jan 18, 2021

SEO metrics and KPIs: what to track and why

Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?
9473 views
5 comment
SEO Strategy
Jul 25, 2022 Updated

How to set up Google Search Console

In this article, you will learn how to add your website to Google Search Console using five methods, how to add users and manage permissions, connect GSC to different CMS, and more.
6999 views
4 comment
SEO Strategy
Dec 04, 2020

How to directly connect SEO and sales

Popular analytics metrics give you an idea of how many potential customers can find you via search. But to correlate your SEO efforts with revenues, you need to also track individual organic leads. Learn how to track various optimization metrics and lead parameters to connect SEO and sales.
869 views
2 comment
Link Building
Apr 15, 2020

Understanding the value of referring domains for SEO

When you analyze your own backlink profile or those of your competitors, make sure to pay attention to the referring domain metric. If interpreted properly, it can help you save some time, understand the true value of a backlink profile and even find new partnering opportunities. All you need is the necessary data at hand.
10174 views
4 comment
Digital Marketing
Nov 07, 2018

GDPR: The whats and how-tos

In May of 2018, the GDPR, or General Data Protection Regulation was put into action in the European Union. This regulation has tightened Europe's already strict laws about what businesses can and can’t do with people’s data. In return, it gives people more control over how their information is collected and used as companies have to make sure that all of their actions with it are justified.
2821 views
2 comment
Digital Marketing
Oct 26, 2018

Understanding and using the bounce rate and exit rate

Google Analytics can be a very powerful tool in helping you understand your website’s overall performance. But if you don’t know what the metrics mean, you won’t be able to understand the data that’s right in front of you and take advantage of it. In this post, we take a close look at the bounce rate and exit rate.
6388 views
6 comment
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