What happened when seoCon switched from multiple tools to a unified SEO platform?
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Industry:
Digital Marketing
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Challenge:
Workflow inefficiencies caused by juggling multiple SEO tools, fragmented reporting processes, and limited auditing and tracking capabilities.
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Solution:
Switching to SE Ranking for a comprehensive SEO ecosystem, agency features, scalable pricing, and intuitive workflows.
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Impact:
Replaced fragmented toolkit with a unified platform, leading to faster audits and reporting, cost savings from user seats included in the Agency Pack, and greater client trust during pitches.
Meet seoCon: A full-stack marketing agency helping businesses of all sizes grow online
seoCon is a full-service digital marketing agency based in Austria. With a team of 30 professionals, the agency offers a wide range of services, including SEO, SEA, social media marketing, web analytics, web development, and design. Their client portfolio spans across industries and company sizes, from small local businesses to large industrial enterprises.
But as the agency grew, so did its operational complexity.
The Challenge: Scaling operations without compromising quality
Like many expanding agencies, seoCon began running into serious workflow inefficiencies. With multiple tools handling different parts of their SEO processes, tasks like audits, keyword tracking, and client reporting became fragmented.
This lack of integration created several core challenges:
🛑 Fragmented workflows across multiple SEO platforms slowed down project delivery.
🛑 Delays and inconsistencies in reporting made it harder to clearly demonstrate ROI.
🛑 Insufficient SEO audit capabilities made it hard to quickly pinpoint technical issues.
🛑 Limited rank tracking prevented the team from responding proactively to fluctuations in client performance.
The impact was clear: seoCon couldn‘t scale efficiently without compromising service quality or client relationships. Every new client stretched their resources thinner, and every delay in reporting risked damaging client trust.
The team tried to bridge gaps with a mix of standalone SEO tools and Google services, but it didn’t work; seoCon started to search for a single platform to cover all their needs and help them scale.
The Solution: Choosing a unified platform to power agency growth
After testing several SEO platforms, seoCon chose SE Ranking. The team’s decision came down to four critical factors that directly addressed their scaling challenges:
- Comprehensive platform: Having everything in one platform helped the team streamline their workflows and reduce reliance on multiple tools.
- Agency Pack: White-label reporting, team collaboration features, and included user seats enabled smooth teamwork and professional client communication at scale.
- Scalability and pricing: Transparent, flexible pricing that made sense for the team and scaled with the agency’s growth.
- User-friendly interface: Intuitive for both the internal team and external clients, which made onboarding fast and reduced training time.
seoCon implemented a comprehensive SE Ranking toolkit to address their specific challenges:
- Rank Tracking: Accurate and frequent position updates helped the team react faster to changes in client performance.
- Competitive Research: Detailed site analysis helped benchmark client performance and identify opportunities for improvement.
- Keyword Research: Informed campaign and strategy planning with accurate data and SEO metrics.
- Backlink Monitoring: Complete link profile management, including tracking link quality, disavowing toxic links, and managing link-building strategies.
- Report Builder: Automated reports streamlined communication and improved client satisfaction.
seoCon also found the Website Audit especially useful for comprehensive site checks, detecting issues early, and speeding up technical optimizations. The team recommends running a full site audit whenever you start a project to get a clear technical baseline and prioritize quick wins that deliver visible results early on. It also helps with client communication as you can visualize site health and progress over time to build trust and make agency work more transparent.
The Business Impact: Faster SEO processes, happier clients, and smarter sales
The results of seoCon and SE Ranking weren’t just about better SEO capabilities. They were about fundamental business improvement.
✅ Cost efficiency: The agency eliminated multiple tools, saving on licensing fees. The user seats included in SE Ranking’s Agency Pack reduced overhead without limiting collaboration.
✅ Time savings: SEO audits that previously took several hours across multiple platforms now complete in significantly less time within SE Ranking’s integrated environment.
✅ Client retention and trust: Centralized data and standardized workflows eliminated the inconsistencies that were affecting client experience.
✅ Sales enablement: SE Ranking became a differentiator in sales pitches. Trial audits during pitches helped increase close rates by showcasing immediate value.
Most importantly, seoCon solved their core scaling challenge: they can now take on more clients without compromising quality or overextending resources.
Takeaways
seoCon’s story is a great example of how a growing agency can turn operational complexity into business growth by centralizing its SEO work.
Ready to simplify your SEO operations and scale like seoCon? Try SE Ranking. Sign up for a 14-day free trial!
