Try these 8 game-changing SEO automations

SEO automation is a buzzword. It’s also vague. Sure, everything from bulk keyword checks to generating ChatGPT content outlines counts, but not all of it drives results.

Let’s raise the bar.

In this article, I’ll cover SEO automation examples that not only help you optimize mundane tasks, but bridge the gap between AI and traditional SEO. 

You could get daily SEO status updates directly in Slack and get instant alerts whenever something goes wrong. And you can do both all while brewing your morning coffee. 

Another thing you can do is feed your SEO performance data to a chatbot. Think of LLMs like ChatGPT and Claude as always-on assistants ready to answer questions like: 

• “Any critical issues from the latest site audit?” 
• “Which competitor pages are gaining visibility?”

Now there’s no excuse not to generate ecommerce content at scale. And you don’t have to compromise on its SEO.

With SE Ranking’s API, you can do all that—and more.

Use it to enrich your dashboard, BI tool, CRM or CMS with reliable SEO data. Make smarter decisions and get results faster. Get 1 million credits equal to 100K keywords or 1M backlinks at only $99/month with our SEO API product.

Power up AI agents with reliable SEO data

Imagine having an online assistant that works 24/7, never complains, and pulls site performance data in minutes. It excels at analyzing huge bulks of data, can support complex ideas with graphs, and never judges you for asking too many questions. The best part? The payroll is just $20 a month.

That’s ChatGPT in a nutshell.

One of our recent experiments proved how good ChatGPT’s Deep Research is at processing big data. At the same time, it’s not the most reliable when it comes to delivering metrics, because it can only pull from whatever’s available online.

That’s where SE Ranking’s API comes in.

Connect it with ChatGPT, GA, and GSC. Then ask questions like:

• Which pages made the top 3 results last week? Did traffic follow? 
• Check how our competitors X and Y are doing. Did their organic traffic increase in the past month? Which keywords drove that growth?
• Which backlinks did we lose last month? How did their loss impact the rankings of the affected pages?
  

This is the kind of automation that gives you answers, not just data.

Measure your site’s topical authority for search and LLM visibility

Authority matters more than ever before. 

Brand authority. Website authority. Topic authority.

To get citations, clicks, and conversions, search engines, LLMs, and users must think of your site as an authority in your field.  

Several SE Ranking studies—including a large-scale analysis of AIOs in 2024 and a recent study of AIOs specifics across five US states—proved that Google favors authoritative websites when choosing AIO sources. And a study by Kevin Indig revealed that LLMs also favor established brands. LLMs also prioritize content breadth and depth.

Topical authority, which is how well a site covers every nuanced subject of a specific topic, is another part of your site’s overall authority. Here’s how to give it a boost:

• Make sure your site covers the concepts and questions associated with your topic.
• Remove irrelevant content that dilutes your site’s topical authority.
• Build connections between relevant site pages using strategic internal linking.
• Prove your topical authority externally by earning backlinks and citations from topically relevant sites.

There is no standard way to track topical authority, but you can build your own with full access to keyword, ranking, internal link, and backlink data.

Generate SEO-friendly product category descriptions and more at scale

Creating SEO-friendly content for ecommerce sites is a time sink, especially when you’re dealing with dozens or hundreds of product categories. AI can do most of the heavy-lifting for you, but collecting and organizing the SEO data is your job. 

Start by pulling product and category data from your site; then use SE Ranking’s API to enrich it with keyword and SERP insights. From there, feed your data into a custom GPT—or any LLM—to generate category pages, product descriptions, FAQs, internal linking suggestions, and more.

Once your content is ready, push it straight into your CMS. No copy-pasting. No manual formatting. Just fast, consistent site-wide publishing.

No more generic fluff or bare category pages. Here’s the type of content you get by taking this approach:

• Keywords your target audience actually searches for.
• Questions real customers are asking.
• Product details that reflect your actual inventory.

The best part? This scales infinitely. Whether your ecommerce site has 50 pages or 5,000, each gets a uniquely optimized copy that speaks to both users and search engines.

Enrich your market research with in-depth SEO insights

Market research can help you get the drop on competitors by spotting emerging trends, shifts in demand, and new players in your niche before they do. But let’s be honest: it never fits your packed agenda. 

With all the fires to put out daily, who has weeks to manually analyze search trends, dissect competitor strategies, and map out content gaps? 

That’s where automation steps in.

Delegate the legwork to AI. Let it scan, collect, and summarize publicly available information across the web, and then go further by adding SEO data.

Here are some reasons for integrating SE Ranking’s API into your work system:

• Track keyword trends and seasonality across your industry.
• Monitor new competitors entering the SERPs.
• Analyze how content strategies shift over time.
• See which players are gaining or losing visibility.

Feed the data back into AI to deepen insights and get actionable recommendations based on what’s working in your niche.

Empower your digital PR strategy with precise metrics

Backlinks have been a cornerstone of SEO since Google’s early days, but are they still important now that Google’s algorithms are evolving and AI search is growing?

They are, but there’s a “but.”

It’s not about getting as many backlinks as possible anymore. What matters is who mentions your brand, where, and how. Just like Google, LLMs favor links from trusted, topically relevant sites. They also recognize brand mentions, whether linked or not. 

Your overall visibility determines whether your brand appears in AIOs and LLM responses, or gets replaced by a competitor.

Here’s how to optimize your digital PR strategy for quality and context.

• Start by identifying trusted, influential, and topically relevant sites in your niche. 
• Look at your competitors’ backlink profiles and track their brand mentions. Focus on sentiment and reach. 
• Prioritize partnerships that move the needle for both search engines and LLMs.

Securing a backlink is still important but won’t get you far if you don’t build visibility in the places shaping your industry’s conversations.

SE Ranking’s SEO data helps you build a smarter digital PR workflow. Use it to earn meaningful mentions and build authority where it counts.

Find better leads for your agency to reach out to

Your agency may have a sales team searching for new prospects. SE Ranking’s API makes it easy to identify similar companies to your existing clients. Just input one domain to get a list of 500 businesses operating within the same niche.

Then filter potential leads based on:

• Monthly organic traffic
• Keyword rankings and visibility trends
• Domain trust and backlink profile quality
• Niche relevance and competitive overlap

You’ll spend less time chasing unqualified leads and more time pitching to businesses that actually need SEO help. Whether you’re targeting ecommerce brands, local businesses, or SaaS startups, our SEO data gives your sales team the tools they need for smarter prospects outreach. Build a better case to start the conversation with!

Prove your SEO value in the age of AI search 

AI is reshaping the way people search, and some stakeholders are starting to question SEO’s place in the marketing mix. Should we keep investing five-figure budgets into something that might stop working tomorrow?

That’s a fair question. Seriously. But you’ll only find the answer with good data.

Skip the abstract defenses. Speak the language decision-makers understand by connecting the dots between SEO performance and business outcomes.

SE Ranking’s API combines SEO metrics with GSC, GA, and revenue data to build a clear, real-time picture of what’s actually happening.

• Traffic dropped? Dig deeper:
• Were your money pages affected—or just low-value blog traffic?
• Are you now getting more referral traffic from AI engines, bringing in high-intent visits?
• Is the traffic drop offset by better lead quality or higher conversion rates?

Remember the buzz around HubSpot’s traffic loss? The issue was that most LinkedIn posts didn’t consider business context. Traffic loss doesn’t always equal revenue loss.

This means you should stitch together multiple data points to reframe the story. Show how SEO continues to drive meaningful results, even as search evolves.

And yes, building this kind of insight manually can take days, but SE Ranking’s API can automate it. Just connect it to your existing tools to turn it into a repeatable, scalable process.

In times of uncertainty, proving value is everything. The right setup, you’ll not only defend your SEO budget—you might even grow it.

Get SEO alerts directly to channels like emails and Slack

SEO is a never-ending cycle. Things keep breaking, you keep optimizing, then algorithm updates happen, and then the process starts all over again. 

Keeping up can feel like chasing moving targets. You’ll want to know when the following things happen asap:

• You get outranked for a money keyword.
• Your top-performing page gets deindexed.
• One of your high-value backlinks disappears.
• A new competitor pops up in the SERPs.

Integrate SE Ranking’s API with tools you already use—like Slack or email—to get automatic but customizable updates.

The magic happens when you customize these alerts to match your workflow: 

• Marketing teams get weekly summaries in their project management tools. 
• C-level executives receive monthly performance snapshots via email. 
• SEO specialists get urgent issues pinged to them immediately on Slack.

Instead of constantly monitoring multiple dashboards, start getting actionable data exactly where and when you need it.

Final thoughts

SEO isn’t getting any simpler. There’s more data to work with, more changes to react to, and more pressure to show results. Automation won’t solve everything, but it can take a massive amount of the busywork off your plate. Focusing on what matters is possible with the right setup.

Stop juggling tools and spreadsheets and start making decisions based on fresh, reliable data. Start automating how you build dashboards, train AI assistants, scale content, and prove the business value of your SEO work. It doesn’t just give you an edge. It’s the only way to stay relevant.

SE Ranking’s API gives you the tools you need to build flexible, time-saving workflows that actually support your strategy. The rest is up to you.

Written by

Svitlana Shchehel

Svitlana is the Content Team Lead at SE Ranking, where she steers content strategy and ensures the team’s output hits the mark. With a passion for content marketing, SEO, and AI, she occasionally shares her insights on the SE Ranking blog. Outside of work, Svitlana is busy keeping her toddler alive and smiling. She’s also a fan of literature, art, and travel.