Beyond ads: How MGID scaled client value with SE Ranking’s SEO API
- Industry:
Digital media & advertising
- Challenge:
Optimize client website performance with technical SEO to boost organic and Discover traffic, then monetize it.
- Key features used:
SE Ranking’s Website Audit API with automated issue reporting
Enhanced value proposition for MGID’s clients with technical SEO support
Scalable, automated workflow integrated into MGID’s native dashboard and ~300 monthly SEO audits
Better publisher relationships. Hands-on insights on website performance growth
Meet MGID: A global native advertising platform
MGID is a global advertising platform that helps brands and publishers grow through privacy-first, AI-powered native advertising. Founded in 2007, MGID connects businesses with audiences via high-quality, brand-safe ad experiences that drive real results. MGID’s platform reaches over 1 billion unique users per month through its array of ad formats, including native, display, and video.
Headquartered in Santa Monica, MGID operates globally with 18 offices and supports clients across the globe, including the United States (US), Latin America (LATAM), Europe, the Middle East, and Africa (EMEA), and the Asia-Pacific region (APAC).
The Challenge: Deliver more value to publishers and drive profitable organic & Discover traffic
MGID works with thousands of publishers, helping them maximize monetization. These clients depend on organic traffic and Google Discover, where site speed and technical SEO directly impact performance and ad revenue.
MGID was on the lookout for a reliable way to support client growth and apply technical SEO to improve website performance. The team needed to find a way to dig deep into website health and provide useful insights. One key feature the team prioritized was detailed Core Web Vitals analysis. This was critical for identifying and fixing site speed and UX issues that could affect visibility and performance.
MGID’s top priority was to drive more organic and Google Discover traffic for clients to boost ad monetization, deepen relationships, and support ongoing performance growth.
The Solution: Automated website audits at scale with SE Ranking’s API
SE Ranking’s SEO API stood out to MGID thanks to its detailed Core Web Vitals analysis, a key feature the team was looking for. Integrating SE Ranking’s Website Audit API was smooth and straightforward. MGID’s team built a system that pulls key technical SEO data via API, and presents it to clients in a clear, user-friendly format.
Here’s how it works:
- The publisher selects their website directly from MGID’s dashboard.
- Via API, MGID creates a project in SE Ranking and launches a site audit.
- Once the audit is complete, MGID fetches and displays SEO issues directly on its platform.
- The clients download issue reports and review the list of affected URLs. Now they can act quickly to improve performance.
The Business Impact: A differentiating feature that clients value
SE Ranking’s API added tremendous value to MGID’s clients. It’s an in-demand feature with around 300 SEO audits generated every month.
This functionality:
- Enhances MGID’s offering with technical SEO insights.
- Helps clients boost organic and Discover traffic.
- Increases transparency and trust via automated issue reporting.
- Improves operational efficiency by automating audit workflows.
Takeaways
Smart SEO data integration improves client support. MGID’s case is proof of that. With SE Ranking’s Website Audit API, MGID now delivers scalable, automated audits packed with insights that drive real traffic improvements and ad revenue potential.
Ready to see what SE Ranking’s SEO API can do for your business? Start your free 2-week trial today!
