From 5 hours to 30 minutes: How Fractional Teams streamlined reporting with SE Ranking

Meet Fractional Teams: A strategic partner for tech B2B brands

Fractional Teams is a digital marketing and product consulting agency that partners with B2B tech organizations to drive business growth. Their services include fractional CxO, product management, marketing strategy execution, SEO (on-page, off-page, and technical), link building, copywriting, website management, and community engagement. The team specializes in Tech B2B, especially companies in Cloud, SaaS, IT, and Communications.

Fractional Teams has a core team of five and benches up to ten additional experts for larger projects. The team typically runs between 6 and 10 projects at any given time, with some projects centered around long-term partnerships and others more ad hoc.

The Challenge: Reporting that took too long and looked inconsistent

Before SE Ranking, Fractional Teams faced a familiar but critical challenge: Client reporting was time-consuming and fragmented. 

Despite using well-known SEO tools like Ahrefs and Semrush, the team still had to pull data manually and piece together visuals in tools like Canva and Google Slides. This lack of integration between data sources and the need for design work meant reports were hard to scale and replicate consistently. This matters a lot to agencies who want to grow or onboard new clients faster.

Here’s what Fractional Teams’ reports looked like prior to using SE Ranking:

Dariia Panchenko

Analytics and Community Manager at Fractional Teams

It usually took us up to 4–5 hours to build a single report. If the report was more complex and based on different activities, it required input from multiple team members. That made it even harder to present a consistent and professional report.

If a new prospect requested a quick overview or a client needed a last-minute update, producing a high-quality report on short notice was challenging. And with different team members contributing to different parts of the report, visual and data consistency often suffered. The team could not give clients the polished, reliable client experience they were looking for.

This made it difficult for Fractional Teams to thrive, scale, or communicate the value of their work.

The Solution: Centralizing reporting with SE Ranking

Fractional Teams chose SE Ranking’s Report Builder for its integrated ecosystem, white-label capabilities, and intuitive design. It works as a central hub for the team to pull in SEO, traffic, and competitor data. No external data wrangling or slide design needed.

Solomiia Bodnar

Business Analyst at Fractional Teams

The main advantage is that everything is in one place. You set the dates and don’t have to worry about whether the data is accurate or connected to external tools

Here’s how Report Builder transformed Fractional Teams’ workflow:

• Easy section management: Adding comments and insights directly into the report helped guide clients through the data and show impact.
• White-label branding: Ensured consistency and professionalism, reinforcing client trust.
• Competitor data visualization: Helped simplify performance discussions in review calls with clients.
• AI summaries: These sped up the report creation process and served as a base for personalized commentary.

The team typically includes GA data to analyze traffic sources and highlight geographic trends, which is critical for clients, especially since most of them operate globally. Fractional Teams also compares its clients’ keyword rankings with competitors and uses competitive ranking tables that make discussing performance in review calls easier. This shows how Report Builder aligns with real client needs, not just convenience.

The Business Impact: Faster reports, stronger relationships

With SE Ranking’s Report Builder, Fractional Teams’ setup time for new reports dropped from 4-5 hours to just 30 minutes. Once customized with comments and insights, all final reports were ready in under two hours. This means the reporting time was cut in half. For a small team, that’s a big win. Now Fractional Teams can focus on creative work, find new leads, and take on more projects.

Kateryna Novozhylova

CPO at Fractional Teams

Reports play an important role in our regular updates and review calls. Our clients like that everything is clear and easy to follow, especially when we highlight key insights or show how they compare to competitors.

But integrating SE Ranking did more than improve the team’s internal efficiency. It also strengthened client communication. Take, for example, their work with a global VoIP service provider based in the UK. 

This client commissioned Fractional Teams to create a solid marketing strategy to drive more sales in the English-speaking market. Fractional Teams’ founder, Tim Meredith, works as the client’s Fractional CxO, running their sales and marketing strategy. The team supports everything from social media management to community engagement and lead generation. Transparent and consistent reporting also played a key role in the relationship, namely to build trust with the client.

Tim Meredith

CEO and Founder of Fractional Teams

Building reports with SE Ranking has certainly changed the way we work. It is easy to use, looks professional, and saves us hours each month. We can gather everything we need from traffic and keyword data to competitor insights in just a few clicks. Sharing reports is simple, and the clear layout makes it easier for our clients to understand the impact of our work. The white-label feature is a great bonus as it helps the reports match our style, which adds to the consistency and trust we are trying to build.

Takeaways

Fractional Teams’ story shows that efficient reporting is a strategic advantage. It helps build trust and strengthen relationships, and creates space to focus on helping clients grow.

Maryia Starykava

Product Manager at SE Ranking

Seeing how Fractional Teams transformed their workflow and strengthened client relationships using Report Builder is exactly why we built it: to empower agencies to do more with less.

Does your client reporting process also need an overhaul? Try SE Ranking free for 14 days and see the difference!

Written by

Yevheniia Khromova

Yevheniia is an SEO and Content Marketing Expert at SE Ranking. With a profound expertise in digital marketing and content strategy, she creates impactful SEO-friendly content that resonates with diverse audiences. Yevheniia believes simplicity is key as it helps reduce the clutter in our heads and focus on what matters. This is the principle she uses in her writing. She follows the latest SEO, content, and marketing trends and incorportaes them into her workflow. She also enjoys cooking, learning new spices and flavors, traveling, and playing board games.