Ryan has worked in digital marketing and SEO for nearly ten years. In that time he has worked agency-side, in-house, and on a freelance basis, allowing him to see the world of marketing from a diverse range of perspectives. Following two years spent helping an online retailer increase revenue from £400,000 per year to £1,200,000 per year, he made the move to SEOTesting where he works to educate marketers about testing and how it can be used to increase organic traffic, revenue, and create a better user experience.