By default, links are followed, which means that search engines can crawl, index, and take them into consideration when distributing rankings. Sometimes, you don’t need to endorse the page you’re citing, and there’s when nofollow comes in handy. In this article, we discuss how dofollow and nofollow values matter in SEO, whether in the context of backlink profiles or internal linking.
A featured snippet is a block of content pulled from a web page as it’s most relevant to the query and is placed in the zero position in the SERP. Do featured snippets help grow organic traffic and should you optimize for them? Learn all about their types and benefits from our article.
What are the main rules essential to creating a solid website structure? And why it's important for both SEO and UX? In this article, you will find some simple but crucial actions you have to take to build a good basis for SEO while developing your site.
It’s been a while since Google’s PageRank algorithm was introduced. Is it still relevant? In this post, we explain the original and updated PageRank formula and analyze how backlink profiles correlated with web authority and search engine rankings.
How do search engines learn about web pages and put them in the search results? What factors are considered when deciding on the order of web pages in the results and what you can do to maximize your chances to be in the top? Finally, what are the benefits of optimizing a website? We explain all these in our introductory post about SEO.
Website security should always be among your top priorities, and SSL/TLS protocols are what ensures the safe connection and data exchange. In this article, we explain how SSL/TLS technologies work, how to get a trusted certificate, and what versions of protocol and encryption to use.