How Adsy prevented the loss of backlinks and saved days of work with SE Ranking
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21 backlinks recovered, nearly 10% of all links tracked
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37 lost backlinks identified, with clear next steps for each
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Days of manual work saved every month vs. spreadsheets
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Fewer high-value links lost over time, protecting domain authority
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Automated alerts that keep the team proactive, not reactive
Meet Adsy: A trusted marketplace for secure, easy, and scalable guest posting
Adsy is a secure guest posting and PR distribution marketplace based in Middletown, Delaware, USA. Founded in 2018, Adsy helps brands strengthen their online presence through high-quality content placements on relevant, authoritative sites.
While the company’s core market is the United States, it serves clients worldwide, offering scalable solutions for businesses looking to boost search visibility and domain authority.
The challenge: Lost backlinks and manual checks draining Adsy’s time & authority
For an agency that lives and breathes link building, losing hard-earned backlinks can feel like throwing months of work out the window.
Over time, older backlinks, especially those placed more than two years ago, were quietly disappearing. Some were replaced with nofollow tags, others were on deleted pages, and some simply dropped out of Google’s index. Spotting these changes in time was nearly impossible without the right tools.
Before SE Ranking:
Adsy monitored backlinks the “old-school” way: logging each one in Google Sheets with columns for the link, target URL, anchor text, and date. This might have worked for a handful of links, but with hundreds coming in from guest posts and niche edits, it became unmanageable.
The main pain points were clear:
🛑 Time drain: Backlink checks took days of manual work, pulling focus from acquiring new links
🛑 Lost recovery opportunities: Valuable links disappeared before the team even noticed
🛑 No quick visibility: No way to instantly filter and see which links were at risk or worth restoring
It’s important to note that for Adsy, the core business challenge wasn’t just about “tracking backlinks.” It was about protecting the long-term value of their guest posting work. Every lost dofollow backlink meant a potential dip in domain authority. And with hundreds of older links in play, the odds were against them if they relied on spreadsheets.
The solution: Automated backlink monitoring that saves time & retains domain authority
SE Ranking’s Backlink Monitor quickly became the missing link between effort invested and value retained.
They tried other tools, but SE Ranking just clicked. Here’s why:
- Everything in one clean view: Live status, indexation status, dofollow/nofollow tags… all without the clutter.
- Budget-friendly without cutting corners: A cost-effective alternative to bigger-name tools without sacrificing functionality.
- Flexible import options: The ability to manually upload backlinks for tracking, fitting their specific use case of monitoring older guest posts and niche edit links.
- Powerful filtering: To instantly narrow down links by attributes (dofollow/nofollow), indexation (indexed/not indexed), link status (found/not found), or processing stage (unchecked, approved, declined) to prioritize the next action.
- Integrated Competitive Research: To quickly assess whether a domain still holds value before investing time in link recovery.
- Proactive alerts: Automated “Top 10 Lost Backlinks” emails meant no more playing catch-up.
How Adsy uses SE Ranking’s Backlink Monitor, step by step
So how does this all play out in real life? Here’s Adsy’s simple workflow inside SE Ranking that helped them solve their backlink challenges.
Step 1: Getting the full picture
Adsy manually uploaded around 300 older backlinks into SE Ranking’s Backlink Monitor. Within minutes, they could see the exact status of each link—whether it was still live, indexed, dofollow/nofollow, or lost.
Step 2: Zeroing in on problems
With SE Ranking’s filters, the team could instantly isolate links that were:
- Not found: To contact editors for restoration
- Nofollow: To evaluate if recovery was worth it
- Not indexed: To decide whether to wait or reach out proactively
This replaced hours of manual checking with just a few clicks.
Step 3: Taking action quickly and efficiently
The Lost Backlinks tab together with the Status column made it easy to see which links needed attention.
When Adsy spotted links that were removed or switched to nofollow, they reached out to the site editors to request restoration and marked those links with the Unchecked status in SE Ranking while waiting for a response.
At the same time, links no longer worth keeping were marked as Declined and added to the disavow file right inside SE Ranking and Google Search Console.
As editors replied, most restored the backlinks, and Adsy updated their status from Unchecked to Approved. The Approved status was also used for high-quality backlinks that had no issues from the start, helping keep the entire profile organized and easy to track.
Step 4: Staying ahead with automation
The automated “Top 10 Lost Backlinks” email became their monthly checkpoint. Instead of constant manual reviews, Adsy now had a reliable heads-up on potential losses, allowing them to recover links before it was too late.
Results & Impact: 21 links recovered, hours saved, value protected
With SE Ranking’s Backlink Monitor in place, Adsy turned a tedious, reactive task into a proactive, repeatable process. It freed Adsy’s team to focus on acquiring new links and delivering stronger results for clients.
In numbers:
- 21 high-quality backlinks recovered: Almost 10% of all links tracked
- 37 lost links identified: With clear insight into which were worth restoring and which to let go.
- Days of manual work saved per month: Replaced spreadsheets with automated tracking and alerts.
In impact:
- No more silent backlink losses: Valuable backlinks are spotted quickly and recovered before they hurt SEO.
- Smarter use of resources: The team focuses on links that still bring value, avoiding wasted outreach.
- Stronger domain authority: Adsy keeps hard-earned backlinks to protect the authority and rankings they’ve built over the years.
What link-building agencies can learn from Adsy
Adsy’s story is proof that with the right tools, you can stop valuable backlinks from slipping away, protect years of link-building effort, and free up more time to focus on growth.
SE Ranking’s Backlink Monitor gives you the visibility, automation, and control you need to:
- Spot backlink losses before they impact rankings.
- Recover high-value links faster and act quickly on losses to increase your chances of getting them restored.
- Keep your link profile clean and healthy, disavow low-quality or toxic backlinks just as easily as you restore valuable ones.
- Make data-driven decisions on what’s worth restoring by using metrics to focus on links that still deliver SEO value and skip the ones that don’t.
- Automate to save time with automated tracking and alerts so your team can spend more time winning new, high-quality links.
Every day you wait, more backlinks could disappear. Start protecting yours today! Try SE Ranking’s Backlink Monitor free for 14 days.
