Agencies / Optweb Digital
Optweb Digital

Optweb Digital

Сertified by SE Ranking

Optweb Digital — From visibility to revenue, without the guesswork

Optweb Digital is a Melbourne-based, results-driven SEO and performance marketing agency helping Australian businesses turn visibility into measurable revenue. With 15+ years of hands-on experience, we pair rigorous analytics with clean technical execution to deliver outcomes you can see in your pipeline, enquiries, and P&L. From our Melbourne base, we plan and run full-funnel SEO and performance campaigns that connect solid technical foundations with commercial intent—so every activity ladders up to qualified demand, profitable growth, and clear attribution.

We don’t sell channels, we build outcomes. Our senior team blends technical SEO, paid media, content, and conversion science with airtight analytics. That means faster discovery, fewer wasted clicks, and a clear “this led to that” view across GA4, GSC, call tracking, and CRM.

Core services

- Search Engine Optimisation (technical, on-page, off page, local) for durable organic growth
- Google Ads / PPC strategy, build, and optimisation focused on profitable intent
- Content Strategy & Digital PR with safe, relevant link earning
- Conversion Rate Optimisation (CRO) and experimentation (A/B & UX fixes)
- Email & Lifecycle automation to turn first clicks into repeat customers
- Web Design & Development (WordPress & Shopify), SEO-first and fast by default
- Analytics & Attribution: Custom SE ranking dashboards, GA4, call tracking, CRM integrations, reporting

What makes us different

- Attribution-first mindset: trace outcomes from impression to enquiry and sale
- Technical rigour: site speed, structured data, crawlability, and information architecture done right
- Speed to value: ship the highest-leverage fixes and campaigns first; iterate in monthly sprints
- Transparent partnership: plain-English reporting, KPI targets, and a rolling action backlog
- Platform depth: Shopify & WordPress expertise, zero-downtime migrations, SEO-safe rebuilds
- Local expertise: proven playbooks for trades/home services, ecommerce, and multilocation brands


Who we help

Ambitious SMBs and mid-market brands across Ecommerce, Professional Services, Trades & Home Services, Retail, Automotive, and B2B—especially those ready to scale beyond “just rankings” to revenue and margin.

How we work

- Diagnose: Comprehensive technical, content, and demand audit
- Design: A focused growth plan tied to commercial objectives
- Deliver: Sprint-based execution across SEO, content, PPC, and CRO
- Measure: GA4-backed dashboards and clear KPI accountability
- Compound: Ongoing optimisation to widen profitable coverage and lower CPA

Headquarters
Melbourne, Australia
Languages
English
Founded
2020
Team size
50-100
Website
optweb.com.au
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General info about Optweb Digital agency

Agency score
82
What is it?
Services
AI SEOBrandingContent MarketingConversion Rate OptimizationData AnalyticsDigital MarketingEmail MarketingFacebook AdsGoogle AdsLinkedIn AdsLocal SEOMarket ResearchOn-Page SEOPPCPRSearch Engine Optimization (SEO)SEMSEO AuditSEO ConsultingShopify SEOSocial Media AdvertisingSocial Media MarketingTechnical SEOWeb DesignWeb Development
Payment type
Monthly retainer
Payment rate
$1000/month
Industries
Arts & Entertainment, Automotive, B2B, Dental, Ecommerce, Education, Fashion & Beauty, Finance, Franchise, Healthcare, Home Services, Hospitality, HVAC, Insurance, Legal, Manufacturing, Non-Profit, Pest Control, Pets, Professional Services, Real Estate, Recruitment, Retail, SaaS, Technology, Trades, Travel
Geographic focus
Australia, New Zealand

Our awards

Optweb Digital award image
Optweb Digital award image
Optweb Digital award image

Testimonials

Patcha Butr-amka
The team at Optweb Digital has been amazing! They truly understand SEO inside and out — from technical optimisation to content strategy, they’ve helped us improve our online visibility and rankings significantly. Not only are they experts in their field, but they’re also responsive, professional, and genuinely care about helping your business grow. Thanks to their efforts, we’ve seen real progress and couldn’t be happier!
Lev Gorfunkel
For the first 2 months of having service from OptWeb I can already see the result as a number of leads I receive. Matt and the team work very professionally , they have done significant improvement to my website, we have monthly meeting so I not only see the result but also understand where it comes from and what can be done more. Thank you guys, lets continue and make it even better. To those businesses who struggle with receiving leads: I know it is hard to pick the right SEO provider, I tried three of them myself and I strongly recommend to subscribe for OptWeb service - you won't regret.
Sharon Burch
Asia & Beyond
Matt & Vish have been amazing. Their customer service, support, understanding, patience and hard work are greatly appreciated. Optweb have given their expertise with online presence and marketing, where I didn’t have the understanding and knowledge to do so. Thank you again. I’m looking forward to seeing the results.
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