Optweb Digital — From visibility to revenue, without the guesswork
Optweb Digital is a Melbourne-based, results-driven SEO and performance marketing agency helping Australian businesses turn visibility into measurable revenue. With 15+ years of hands-on experience, we pair rigorous analytics with clean technical execution to deliver outcomes you can see in your pipeline, enquiries, and P&L. From our Melbourne base, we plan and run full-funnel SEO and performance campaigns that connect solid technical foundations with commercial intent—so every activity ladders up to qualified demand, profitable growth, and clear attribution.
We don’t sell channels, we build outcomes. Our senior team blends technical SEO, paid media, content, and conversion science with airtight analytics. That means faster discovery, fewer wasted clicks, and a clear “this led to that” view across GA4, GSC, call tracking, and CRM.
Core services
- Search Engine Optimisation (technical, on-page, off page, local) for durable organic growth
- Google Ads / PPC strategy, build, and optimisation focused on profitable intent
- Content Strategy & Digital PR with safe, relevant link earning
- Conversion Rate Optimisation (CRO) and experimentation (A/B & UX fixes)
- Email & Lifecycle automation to turn first clicks into repeat customers
- Web Design & Development (WordPress & Shopify), SEO-first and fast by default
- Analytics & Attribution: Custom SE ranking dashboards, GA4, call tracking, CRM integrations, reporting
What makes us different
- Attribution-first mindset: trace outcomes from impression to enquiry and sale
- Technical rigour: site speed, structured data, crawlability, and information architecture done right
- Speed to value: ship the highest-leverage fixes and campaigns first; iterate in monthly sprints
- Transparent partnership: plain-English reporting, KPI targets, and a rolling action backlog
- Platform depth: Shopify & WordPress expertise, zero-downtime migrations, SEO-safe rebuilds
- Local expertise: proven playbooks for trades/home services, ecommerce, and multilocation brands
Who we help
Ambitious SMBs and mid-market brands across Ecommerce, Professional Services, Trades & Home Services, Retail, Automotive, and B2B—especially those ready to scale beyond “just rankings” to revenue and margin.
How we work
- Diagnose: Comprehensive technical, content, and demand audit
- Design: A focused growth plan tied to commercial objectives
- Deliver: Sprint-based execution across SEO, content, PPC, and CRO
- Measure: GA4-backed dashboards and clear KPI accountability
- Compound: Ongoing optimisation to widen profitable coverage and lower CPA
Free initial consultation and a complimentary website audit
