Searching for a reliable Ahrefs alternative with Google Top 100 tracking?
1,000,000 users picked SE Ranking for their daily SEO and marketing needs. Find out why agencies and marketers choose SE Ranking.
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Rank Tracker
Competitor Research
Keyword Research
Backlink Analysis
Website Audit
On-page SEO Checker
Content Marketing
Local SEO
More features
Business features
Overview
SE Ranking vs Ahrefs: Summary of features
Rank tracker
Ahrefs and SE Ranking have similar tools and features, but SE Ranking is better for tracking keyword rankings. Its Rank Tracker is known for its razor-sharp accuracy and enables users to get updates on their ranking positions, check search visibility and other data, group and tag keywords, and detect inconsistencies in URL rankings or keyword cannibalization. The data quality is ensured by a cached SERP copy. SE Ranking also allows users to directly add keywords from Google Search Console. These extraordinary features have helped SE Ranking earn a nomination for Best SEO Tool at the Search Awards for three consecutive years.
Keyword and competitor research
Ahrefs offers a single tool for both keyword and competitor research, while SE Ranking features two separate instruments that provide better insights for each task. SE Ranking allows users to access comprehensive data on both organic and paid competitors, which is regularly updated. Moreover, SE Ranking’s keyword lists are frequently refreshed, enabling users to more accurately identify keyword gaps and get fresh data for their projects. Ultimately, SE Ranking provides more comprehensive data for Google Ads analysis, whereas Ahrefs provides limited PPC data.
Backlink analysis and monitoring
Ahrefs is often considered the most popular tool for backlink analysis on the market, but SE Ranking is arguably just as good. SE Ranking has a substantial database of 3 trillion backlinks, enabling SEO professionals to quickly access the information they need and build a data-driven link-building strategy. Additionally, the platform features a separate tool for backlink monitoring that provides a more comprehensive array of metrics, including data integrated from Google Search Console.
Website audit
Both Ahrefs and SE Ranking offer powerful website auditing capabilities, but SE Ranking does a more thorough job and delves deeper into website performance. SE Ranking also has a more user-friendly interface design.
On-page SEO checker
SE Ranking, unlike Ahrefs, has a dedicated on-page SEO checker. Not only does this tool identify site errors and provide tips on how to fix them, but it also analyzes other top-performing pages to provide tailored recommendations that can help bring desired results faster.
Content marketing
Ahrefs’s content marketing tool is basic and only helps users research ideas for their content, whereas SE Ranking’s tool offers assistance during every step of the content marketing process. It helps users find the best content ideas, select the most relevant keywords, and analyze competitors to create better content outlines. It also assists users in checking keyword density, grammar, and readability, and provides insights for improving content SEO. SE Ranking uses an internally developed algorithm for relevancy and quality scoring, enabling users to track their progress in real-time.
Reporting
Both SE Ranking and Ahrefs have robust report-building tools that can help users create customized and professional-looking reports to share with clients, stakeholders, or team members. Still, SE Ranking’s report-building tool is more comprehensive and flexible, offering a wider range of report templates. It also enables users to customize reports with their branding and logo. Users can customize the data and metrics included in their reports to tailor their reports to specific client or stakeholder needs.
Rank tracker
Ahrefs and SE Ranking have similar tools and features, but SE Ranking is better for tracking keyword rankings. Its Rank Tracker is known for its razor-sharp accuracy and enables users to get updates on their ranking positions, check search visibility and other data, group and tag keywords, and detect inconsistencies in URL rankings or keyword cannibalization. The data quality is ensured by a cached SERP copy. SE Ranking also allows users to directly add keywords from Google Search Console. These extraordinary features have helped SE Ranking earn a nomination for Best SEO Tool at the Search Awards for three consecutive years.