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Why tracking your brand name is crucial for your success

On-demand

March 26, 2020 at 

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1 hour

Tracking keywords is a good idea, especially for bottom of funnel keywords. But one bottom of funnel keyword is all too often forgotten – your brand name. Your brand name is something many prospective clients search before making the final decision to buy from you. They want to double check before taking the plunge. Your site probably ranks #1, so everything seems fine. But is it? What else ranks on page 1? A bad review? A competitor with an alternative offer? Either of those could lose you the sale. But when that prospect sees a great review, or an attractive article singing the virtues of your products, you’ll close the deal.
In this webinar, Jason Barnard will give you best practices for tracking, improving and maintaining the quality of your brand SERP (what appears when someone Googles your brand name).

Speakers

Jason Barnard
The Brand SERP Guy
Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in Brand SERP optimization and knowledge panel management. He is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that helps clients optimize their Brand SERP and manage their knowledge panel through the Kalicube Pro SaaS platform. Jason has over 2 decades of experience in digital marketing. He is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land as well as a speaker on major marketing conferences worldwide including BrightonSEO, PubCon, SMX series and YoastCon.

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