Why Reporting Is Still Misleading in 2023:
Top-Level KPIs That Can Break Your SEO
CET: Berlin, Madrid, Paris, Rome
-11 : Midway Island, Samoa
-10 : Hawaii
-09 : Aleutian Islands
-08 : Alaska
-07 : Pacific Time - US & Canada
-06 : Mountain Time - US & Canada
-05 : Central Time - US & Canada, Mexico City
-04 : Eastern Time - US & Canada, New York
-04 : Atlantic Time - Canada, Caracas, La Paz
-03 : Brazil, Buenos Aires, Georgetown
-02 : Mid-Atlantic
-01 : Cape Verde Islands
+00 : GMT, Azores
+01 : London
+02 : Berlin, Madrid, Paris, Rome
+02 : Egypt, South Africa
+03 : Tel Aviv, Baghdad, Riyadh
+04 : Abu Dhabi, Muscat, Baku, Tbilisi
+05 : Tashkent, Islamabad, Karachi
+06 : Almaty, Dhaka, Colombo
+07 : Bangkok, Hanoi, Jakarta
+08 : Beijing, Perth, Singapore, Hong Kong
+09 : Tokyo, Seoul, Osaka, Sapporo, Yakutsk
+10 : Guam, Vladivostok
+10 : Sydney
+11 : Magadan, New Caledonia
+12 : Eniwetok, Kwajalein
+12 : Auckland, Wellington, Fiji, Kamchatka
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Gerry is passionate about delivering the best for his clients, which have included BBC, McDonald's, WeightWatchers, BHS, Gordon Ramsey, and Premier Inn to name but a few.
Gerry worked as the technical SEO lead at Just Eat where he worked on ASO, migrations and product management with partners like Google. He managed agency relationships, was the SEO Director for Rise at Seven and Oda nordic Supermarket & is just joining Riverside.fm next week!
Over the past 15+ years, Gerry White has received a lot of SEO reports from various companies created both internally and externally. What’s the verdict?
Most of these reports contain meaningless data that SEO professionals struggle to take advantage of. The KPIs that people use to assess things like quality of traffic, relevance and value often don’t take into account the value of the funnel, attribution and more.
Data is often poorly segmented and different channels end up having different intents, levels of control and more.
So, what KPIs should you focus on?
Join us to find out how to better understand your clients and what tools can help you better investigate the data.
- Why you may be tracking the wrong company-wide metrics
- Why you should use measurement data to tell a performance story
- How to get a clear picture of your clients’ websites’ SEO
- Which KPIs to focus on to streamline SEO project management
🔵 Business executives
🔵 Senior management
🔵 Digital agencies
🔵 Small business owners
🔵 SEO professionals
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