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The Importance of Localization in International SEO

January 24, 2024
4:00 pm

CET: Berlin, Madrid, Paris, Rome

-11 : Midway Island, Samoa

-10 : Hawaii

-09 : Aleutian Islands

-08 : Alaska

-07 : Pacific Time - US & Canada

-06 : Mountain Time - US & Canada

-05 : Central Time - US & Canada, Mexico City

-04 : Eastern Time - US & Canada, New York

-04 : Atlantic Time - Canada, Caracas, La Paz

-03 : Brazil, Buenos Aires, Georgetown

-02 : Mid-Atlantic

-01 : Cape Verde Islands

+00 : GMT, Azores

+01 : London

+02 : Berlin, Madrid, Paris, Rome

+02 : Egypt, South Africa

+03 : Tel Aviv, Baghdad, Riyadh

+04 : Abu Dhabi, Muscat, Baku, Tbilisi

+05 : Tashkent, Islamabad, Karachi

+06 : Almaty, Dhaka, Colombo

+07 : Bangkok, Hanoi, Jakarta

+08 : Beijing, Perth, Singapore, Hong Kong

+09 : Tokyo, Seoul, Osaka, Sapporo, Yakutsk

+10 : Guam, Vladivostok

+10 : Sydney

+11 : Magadan, New Caledonia

+12 : Eniwetok, Kwajalein

+12 : Auckland, Wellington, Fiji, Kamchatka

1 hour

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Scheduled speakers
Adriana Stein
CEO & Founder at AS Marketing
Adriana Stein brings to the table her wealth of experience in international SEO. Having developed and implemented many successful global strategies over the years, she is an expert in the field. Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of the international marketing agency AS Marketing.

She leads a team of multi-language marketing experts who help companies conquer international markets with holistic growth marketing and localization in 30+ languages. She is a sought-after speaker at conferences like BrightonSEO and has contributed articles to well-known marketing and business publications like Business Insider, Moz, and Search Engine Journal.

About the webinar

Since the SEO landscape is in a constant state of flux, staying ahead means understanding the nuances of both local and global landscapes. That’s why we invited Adriana Stein, an SEO expert with hands-on experience in localizing websites for international markets. She’ll be leading the discussion, which will take place on January 24.

Together with Adriana, we’ll look closely at the critical role localization plays in international SEO. You’ll learn how to avoid the pitfalls of mass-website translations and open doors to new markets by localizing your site structure and SEO strategy

Adriana will explain to us why taking a comprehensive approach to localization is key to SEO success in today’s global environment. We’ll explore complex topics like the intricacies of keyword research and localization for different languages and countries, understanding local search intent, and how to craft an SEO strategy that resonates across borders.

This webinar is your opportunity to gain essential insights on fine-tuning your SEO tactics for a local audience.

Join to learn
  • The significance of localization in international SEO.
  • Strategies for effectively localizing site structure and avoiding common translation errors.
  • Best practices and tools for conducting keyword research and localization.
  • Building an International SEO forecast using practical examples from B2B and e-commerce.
Who should attend
  • SEO and SEM Specialists
  • Digital Marketing Managers and Executives
  • Content Marketing Strategists
  • Digital Advertising Professionals
  • Agency Owners and SEO Consultants
  • Anyone interested in mastering international SEO strategies
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