Panel discussion

Key to SEO Success: Keyword Density vs Natural Language Processing

June 2, 2022

4:00 pm

CET: Berlin, Madrid, Paris, Rome

-11 : Midway Island, Samoa

-10 : Hawaii

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1 hour

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Scheduled speakers

Crystal Carter

Head of SEO Communications at Wix.com

Crystal Carter Head of SEO Communications, Wix Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, Women in Tech SEO and more.

Andrew Optimisey

Owner at Optimisey

I'm Andrew, the founder of Optimisey an SEO consultancy in Cambridge, UK. I also run a series of free-to-attend SEO events in Cambridge, where I get great speakers to come and share actionable advice on how to do better SEO.

Sara Taher

SEO consultant, author, speaker

Sara has been doing SEO since 2014, and worked with both small business and big brands. She loves SEO and all things UX and CRO. She was a startup founder in the past and graduated YC online startup school bootcamp. Sara has spoken about SEO to NYC & Fredericton small business owners, and blogs about SEO too.

Koray Tuğberk GÜBÜR

CEO at Holistic SEO & Digital

Koray Tuğberk GÜBÜR is the CEO and Founder of Holistic SEO & Digital where he provides SEO Consultancy, Web Development, Data Science, Web Design, and Search Engine Optimization services with strategic leadership for the agency's SEO Client Projects. Koray Tuğberk GÜBÜR performs SEO A/B Tests regularly to understand the Google, Microsoft Bing, and Yandex like search engines' algorithms, and internal agenda.

About the webinar

Every digital business wants its content to rank high in search. To achieve this goal, we rely on different content creation approaches. Some are considered to be more reliable by the SEO community while others are coming into the foreground.

We want to explore two approaches: keyword density and Natural Language Processing (NLP). The first one involves using exact-match keywords on a page a certain number of times, and the second one deals with creating natural-sounding texts that provide a better user experience.

However, this raises a lot of questions, like:

Do they actually benefit content and search rankings?
Why isn’t everyone in SEO unanimously using one approach?
Will one approach eventually push out the other?

Join to learn

Join our panel discussion with SEO experts Crystal Carter, Koray Tuğberk Gübür, Sara Taher, and Andrew Cock-Starkey to get answers to these and other controversial questions, and hear what experts have to say on this issue.