Experts Guide:
Building a Content Marketing Plan with Keyword Research
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• Google employees how to use Google Analytics,
• Experian how to present data, and
• Custom-developed digital marketing workshops for Microsoft, Disney, Nationwide, Orange, Hewlett Packard, Proctor & Gamble, and IBM.
Matt's training curriculum is used at Duke University, Rutgers University, Purdue University, University of South Florida, George Washington University, Full Sail University, and many others.
According to Microsoft, "Matt has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able."
From developing real-estate websites in 1996 to starting his own digital marketing agency, Matt has been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training. In 2020, he earned his Master of Education in Instructional Design and Technology, and now offers coached digital marketing courses at Learn.Sitelogic.com.
Matt is the digital marketing instructor for the ANA (Association of National Advertisers), an instructor for LinkedIn Learning, and standards contributor for the OMCP (Online Marketing Certified Professional), the international standards certification and licensing program for digital marketing education.
He’s the author of: Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), Teach New Dogs Old Tricks, (2017) and host of the popular marketing podcast, Endless Coffee Cup.
When he isn’t immersed in the universe of marketing and technology, Matt spends most of his time being a husband and a dad (to four girls), beekeeping and making the perfect cup of coffee.
Keywords are the window into the brain of your audience. People are never so honest when they type what they need or want into the search box. They may lie in surveys, stretch the truth in questionaries, or fudge their responses in interviews, but they always tell Google the truth.
You can find, examine, and learn from these honest searches where people state their immediate needs.
In this session, Matt Bailey, a 25-year SEO expert who has taught Microsoft, Orange, HP, IBM, and many others how to learn from keywords and apply them into creating rich, engaging content that your audience wants to see.
- How to extract intent and motivation from keywords
- How to apply keyword trends to your marketing plan
- How to answer the questions your audience asks with the right media
- How to plan SEO, Social and Paid Media within your content marketing
50% of content is never used or engaged with. How do you know if the content you are creating is interesting, or even needed by your audience? Are you at a loss when it comes to creating enough content – or quality content?
Any communications professional who needs to create engaging content across the life of the audience: from building and engaging to developing loyalty. Learn how you can find what is important to your audience, how they search for it, and how you can use this information to create dynamic content when they need it – where they need it.
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