Mar 17, 2026
online event SCALE MARKETING OUTPUT WITH AI, NOT PAYROLL
Practical agency workflows from experts you can apply immediately
Why attend?
Digital Agency Growth Day 2026 is an online event for agency leaders who want more delivery capacity and better client results—without hiring. Get practical workflows for scaling execution, modernizing reporting for AI-era search, and protecting margins.
Scale delivery without headcount growth
Standardize what’s repeatable, automate what’s manual, and keep the human touch where it matters—so your team ships more work without burning out.
Report performance when AI changes the click story
Learn how to keep client reporting credible and useful when search behavior shifts—so you’re not stuck defending “old” KPIs or hand-waving the “new” reality.
Protect margins by fixing the real time-wasters
Spot the process drag that quietly eats profit (rework loops, approval bottlenecks, manual QA) and apply practical levers that improve margin without cutting quality.
Spotlight on recent Digital Agency Growth Day headliners
Mordy Oberstein Head of Brand Marketing at SE Ranking
Mike Korenugin VP of Product at SE Ranking
Ari Nahmani CEO at Kahena
Andrew Holland Director of SEO at JBH
Natalie Makhankova Country Marketing Manager (Spain) at SE Ranking
Miruna Dragomir VP of Marketing at Planable
James Brockbank Managing Director at Digitaloft
Agenda
A focused agenda built to help agencies grow output with AI, not payroll—covering scalable delivery workflows, AI-era client communication, and margin-improving ops moves.
4:00 PM CET 10:00 AM ET
The new client KPI set: Measuring performance when AI changes the click story
Details
- Understand what Google actually reports today—how AI features roll into Search.
- Console’s overall “Web” data—and what that means for agency measurement.
- Adjust dashboards and KPIs accordingly, then translate those changes into practical SE Ranking reporting workflows.
- Reframe client expectations around visibility, presence, and competitive answer share—without sounding vague or hand-wavy.
Mordy Oberstein Head of Brand Marketing at SE Ranking
Mike Korenugin VP of Product at SE Ranking
4:45 PM CET 10:45 AM ET
Using AI & automation to stay human: How agencies sustain & grow in an automated world
Details
- Recenter agency growth around what automation can’t replace: human trust, relationships, and strategic guidance in an increasingly AI-driven world.
- Understand why “human-first” positioning is the key to retention and long-term agency resilience.
- Learn how strong client connection becomes a competitive advantage as search and SEO grow more complex.
- Use AI and automation selectively to accelerate non-human-critical work—reporting, gap analysis, ideation, briefs, data synthesis, and technical requirements.
- Free up more time for the work that truly requires a human hand: leadership, context, judgment, and client partnership.
Ari Nahmani CEO at Kahena
5:25 PM CET 11:25 AM ET
Information-gain AI-era content surgery: Scale content output without hiring
Details
- See what “AI sameness” looks like on real client sites—and spot the fastest tells that a page has gone stale or generic.
- Learn what “information gain” means in plain English, plus the non-negotiable signals that prove a page adds real value (not just rephrases).
- Follow a practical 30–60–90 refresh plan for inherited content libraries—what to audit, prioritize, and ship in each phase.
- Build an “information gain” scorecard with 5–7 fields that let strategists triage refresh priorities quickly and consistently across accounts.
- Apply a repeatable “content surgery” SOP—tighten structure, add constraints, prove claims, and prune sections—using a simple, memorable example.
Andrew Holland Director of SEO at JBH
Natalie Makhankova Country Marketing Manager (Spain) at SE Ranking
6:05 PM CET 12:05 PM ET
Are your agency margins healthy in 2026? Benchmarks + what higher-margin agencies do differently
Details
- See fresh benchmark ranges from Planable’s agency-owner survey and quickly identify where your agency sits (healthy, fragile, or at-risk).
- Follow a simple improvement sequence: spot margin leaks, tighten delivery and pricing rules, then reinvest saved time into higher-value work.
Miruna Dragomir VP of Marketing at Planable
6:35 PM CET 12:35 PM ET
Commercial-first SEO & Digital PR: Turning visibility into revenue when clicks are less predictable
Details
- Move beyond vanity metrics and align SEO + PR with real commercial outcomes that influence revenue.
- Prioritize visibility in the searches that shape buying decisions—and identify where demand already exists.
- Build a plan to capture that demand strategically, not reactively.
- Learn how to scope and sell work that clients keep funding—because it drives measurable business impact, even as search behavior changes.
James Brockbank Managing Director at Digitaloft
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