Navigating AI/SEO search challenges with SE Ranking

16 September

4 PM - 7 PM CEST | 10 AM - 1 PM EDT

Step into the AI-driven era of search with battle-tested playbooks straight from SE Ranking’s top users.

As Google’s AI Overviews and AI Mode keep redrawing the SERP, these marketers already turn the volatility into traffic and revenue—and they’ll pull back the curtain on every workflow.

Book your spot now to:

🔹 Unlock SE Ranking for complex, AI-first SEO. See how the AI Results Tracker and classic rank-tracking tools combine to steer multi-layer campaigns.

🔹 Watch proven tactics that turn AI answers and blue-link wins into business results. Speakers will demo strategies built on fresh research into AI Overviews’ volatility and source patterns.

🔹 Swap ideas live with our product team and veteran users. Bring your toughest questions to an open Q&A and leave with actionable insights you can apply the next day.

This year’s workshop packs even more real-world case studies, success stories, and hands-on advice from the experts who push SE Ranking to its limits every day. Join us to future-proof your SEO strategy in an AI-shaped landscape!

AGENDA

10:00 AM EDT / 4:00 PM CEST

From AI search snippet to sale: Measuring AI-Overview traffic in GA4 (and proving ROI)

Dana DiTomaso

CEO & Founder at Kick Point

10:45 AM EDT / 4:45 PM CEST

Spy, adapt, conquer: Outrank bigger sites using SE Ranking’s data (even against Google’s AI)

Ben Feltwell

Director & Founder at Baldur Digital LTD

Reverse-engineer bigger brands. Ben demonstrates how Competitive Research pinpoints gaps in authority sites—even after AI reshuffles the SERP.
SERP x-ray vision. Layer SERP Analysis over AI Overview data to see exactly why top pages win and where they’re vulnerable.
Fast-track content & links. Build a 90-day roadmap that copies what works, swaps what doesn’t, and launches before incumbents react.
Validate wins. Benchmark share-of-voice and AI citation growth to prove you’ve leap-frogged the competition.

11:25 AM EDT / 5:25 PM CEST

Double duty content: How to rank in AI Overviews and organic search with topic-first strategies

Rejoice Ojiaku

Co-founder at B-DigitalUK

Map topics to both AI Overviews and classic SERPs. Rejoice shows how to build intent-driven clusters that satisfy Google’s AI answer patterns and still earn traditional rankings.
Spot “dual-ranking” queries fast. Use SE Ranking’s AI Overviews Tracker to surface keywords that trigger AI snippets and measure their search volume.
Structure for visibility. Discover on-page layouts (H-tags, FAQs, schema) that increase the odds of being cited in the overview and holding a blue-link spot.
Prove ROI. Track traffic lifts from overview citations alongside organic clicks inside one SE Ranking dashboard.

12:05 PM EDT / 6:05 PM CEST

Outsmart Google’s AI shift: See every ranking jump from keyword to AI Overview with SE Ranking

Matt Bailey

Founder at SiteLogic

Set up the AI Results Tracker. Matt walks through connecting Rank Tracker and the AI module so every keyword shows its “classic” and “AI” position side-by-side.
Visualize movements. Learn to surface sudden jumps or drops when Google flips a query into—or out of—an AI Overview.
Tie rankings to revenue. Blend SE Ranking data with GA4 custom channel groups to trace AI clicks through to conversions.
Report like a pro. Package these insights into executive-ready dashboards your stakeholders will actually read

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