As the Digital Marketing/CRO Lead, you will own the performance of a multilingual website spanning 9 languages and key assets, including product pages, free tools, blog, demo funnel, product tour, webinars, and academy. Your mission is to optimize every touchpoint, driving growth and exceptional user experiences.
What you’ll be doing:
- Lead the CRO Team: Manage a team of CRO specialists by setting clear, growth-oriented goals, prioritizing tasks, and planning team capacity for optimal productivity. Implement best practices to enhance team efficiency and speed, and establish organized, scalable documentation workflows.
- Drive Website Growth: Analyze website performance and user behavior to identify conversion bottlenecks and uncover opportunities that fuel measurable growth.
- Deliver Data-Driven Recommendations: Translate data insights into actionable recommendations for marketing and development teams to optimize website performance and drive business growth.
- Plan and Execute Experiments: Design, execute, and evaluate A/B tests to refine key website elements, including CTAs, forms, pricing pages, and layout, ensuring a measurable impact on conversion rates.
- Collaborate Across Teams: Work closely with content, design, SEO, Country, and PR teams to ensure website updates align with growth goals and create a seamless, cohesive user experience.
Requirements:
- At least 3 years of experience with CRO and is ready to take charge and lead.
- Proficiency with web analytics tools, A/B testing platforms, and CRO software. Proven experience in conversion rate optimization, digital marketing, or related roles.
- Knows how to apply user experience (UX) principles and best practices. Aware of content strategy and SEO principles and practices. Proficient in HTML, CSS is a plus
- Strong analytical skills and the ability to translate data into actionable insights. Must be able to tell a story with data, not just read out the facts—excellent communication and collaboration skills for working with cross-functional teams and presenting to clients.
- Creative problem-solving skills and a results-driven mindset. We’re looking for how we can, not what we can’t.
- Upper-intermediate English level
What we offer:
- 22 days of vacation
- Flexible work schedule
- Compensation of expenses on medical insurance
- 50% reimbursement of sport or psychotherapy
- 50% reimbursement of conference tickets and educational courses
- Compensation for individual English courses
- A top-notch product that is easy to market
- Work with a well-motivated fast-and-furious team
- Fun corporate and team-building events
About SE Ranking:
SE Ranking is the company behind a powerful and intuitive SEO platform trusted by over a million businesses, agencies, and SEO professionals since 2013.
The software began as an instrument for monitoring and reporting on web page rankings and grew into a completely integrated SEO platform with over 30 tools that provide reliable data with clear insights for every step of the SEO process and allow the crafting of complex SEO strategies. With a commitment to simplicity and effectiveness, the SE Ranking platform boasts a clean, user-friendly interface tailored to make website optimization easy to access and painless to scale.
The SE Ranking workplace comprises 150+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent internal communication, and constructive feedback. To help every team member thrive and reach their full potential, we nurture a dynamic and supportive work environment that sparks growth.