Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
1
youtube.com Analyze
378M
110M
100
25M
2
wikipedia.org Analyze
249M
64M
100
17M
3
bbc.co.uk Analyze
208M
14M
97
1.2M
4
gov.uk Analyze
175M
22M
0
694K
5
facebook.com Analyze
143M
82M
100
43M
6
google.com Analyze
120M
23M
100
42M
7
amazon.co.uk Analyze
91M
39M
97
383K
8
instagram.com Analyze
79M
59M
100
20M
9
reddit.com Analyze
73M
65M
98
2.5M
10
nhs.uk Analyze
61M
8.8M
0
291K
11
google.co.uk Analyze
40M
7.6M
97
727K
12
imdb.com Analyze
37M
11M
98
1.3M
13
pinterest.com Analyze
36M
32M
100
13M
14
x.com Analyze
32M
14M
100
1.4M
15
tripadvisor.co.uk Analyze
32M
12M
92
131K
16
chatgpt.com Analyze
30M
60K
96
192K
17
tiktok.com Analyze
29M
42M
100
11M
18
ebay.co.uk Analyze
26M
31M
92
322K
19
indeed.com Analyze
26M
6M
97
1M
20
fandom.com Analyze
26M
14M
96
2.6M
21
bbc.com Analyze
25M
4.4M
97
785K
22
rightmove.co.uk Analyze
24M
2.2M
89
49K
23
yahoo.com Analyze
22M
14M
98
11M
24
apple.com Analyze
21M
12M
100
7.1M
25
microsoft.com Analyze
19M
5.3M
100
28M
26
theguardian.com Analyze
17M
9.3M
98
1.4M
27
linkedin.com Analyze
17M
22M
100
18M
28
cambridge.org Analyze
16M
4.4M
95
501K
29
bbcgoodfood.com Analyze
16M
2.4M
90
88K
30
spotify.com Analyze
16M
7.3M
98
1.2M
31
skysports.com Analyze
14M
1.3M
90
113K
32
sky.com Analyze
14M
2.1M
93
291K
33
britannica.com Analyze
14M
8.3M
96
614K
34
nih.gov Analyze
14M
9.7M
98
1.3M
35
clevelandclinic.org Analyze
14M
5.4M
94
367K
36
merriam-webster.com Analyze
13M
3.1M
95
325K
37
quora.com Analyze
13M
27M
96
1.2M
38
adobe.com Analyze
13M
4.6M
100
3.4M
39
theiet.org Analyze
12M
193K
50
30K
40
mosbuild.com Analyze
11M
8.7K
39
3.6K
41
autotrader.co.uk Analyze
11M
1.8M
88
39K
42
trustpilot.com Analyze
11M
3M
98
1.5M
43
zoopla.co.uk Analyze
11M
1.6M
89
27K
44
asda.com Analyze
11M
2.4M
89
74K
45
mayoclinic.org Analyze
11M
5.1M
96
523K
46
thesun.co.uk Analyze
10M
3.9M
91
290K
47
tesco.com Analyze
10M
3M
90
80K
48
national-lottery.co.uk Analyze
10M
68K
86
9.2K
49
premierleague.com Analyze
10M
365K
90
77K
50
twitter.com Analyze
10M
11M
100
23M
51
elmaz.com Analyze
9.9M
13K
27
527
52
argos.co.uk Analyze
9.6M
4.2M
89
34K
53
shutterstock.com Analyze
9.6M
8.2M
98
941K
54
accuweather.com Analyze
9.6M
684K
91
153K
55
skyscanner.net Analyze
9.5M
1.6M
89
36K
56
booking.com Analyze
9.5M
5.3M
96
1.4M
57
netflix.com Analyze
9.1M
2.3M
97
572K
58
collinsdictionary.com Analyze
8.9M
3.3M
90
87K
59
marksandspencer.com Analyze
8.7M
2.6M
90
66K
60
dailymail.co.uk Analyze
8.6M
4.7M
96
862K
61
rottentomatoes.com Analyze
8.5M
2.8M
90
219K
62
healthline.com Analyze
8.4M
6.6M
96
638K
63
diy.com Analyze
8.3M
4.5M
88
32K
64
xe.com Analyze
8.3M
371K
93
95K
65
express.co.uk Analyze
8.2M
4.2M
61
338K
66
genius.com Analyze
8.2M
3.1M
90
227K
67
etsy.com Analyze
8.1M
17M
98
1.5M
68
wise.com Analyze
8.1M
1.1M
90
220K
69
istockphoto.com Analyze
8.1M
4.2M
98
2M
70
ikea.com Analyze
8M
2.5M
93
326K
71
sainsburys.co.uk Analyze
7.8M
1.6M
89
44K
72
timeanddate.com Analyze
7.7M
827K
93
208K
73
nytimes.com Analyze
7.7M
7.5M
98
1.9M
74
registrynxt.com Analyze
7.5M
4.4K
67
257
75
sportinglife.com Analyze
7.2M
240K
83
24K
76
telegraph.co.uk Analyze
7.2M
7.3M
62
623K
77
texastribune.org Analyze
7.2M
86K
51
68K
78
gumtree.com Analyze
7M
3M
88
80K
79
careinspectorate.wales Analyze
6.9M
19K
38
1.3K
80
adultwork.com Analyze
6.7M
14K
54
6.5K
81
heathrow.com Analyze
6.7M
700K
49
25K
82
boots.com Analyze
6.5M
2.4M
89
73K
83
moneysavingexpert.com Analyze
6.4M
3M
90
72K
84
currys.co.uk Analyze
6.3M
3.1M
89
27K
85
office.com Analyze
6.3M
169K
98
584K
86
freepik.com Analyze
6.3M
3M
96
376K
87
fabswingers.com Analyze
6.3M
7.3K
63
2K
88
tui.co.uk Analyze
6.3M
1.6M
87
23K
89
ufmg.br Analyze
6.1M
56K
54
63K
90
next.co.uk Analyze
6M
3.9M
89
52K
91
openai.com Analyze
6M
443K
70
340K
92
wiktionary.org Analyze
6M
2.8M
71
232K
93
live.com Analyze
6M
72K
97
1.9M
94
ipleiria.pt Analyze
5.9M
11K
82
9.1K
95
onthemarket.com Analyze
5.9M
1.1M
83
16K
96
gettyimages.co.uk Analyze
5.9M
3.9M
89
35K
97
bmstores.co.uk Analyze
5.8M
2.3M
77
20K
98
easyjet.com Analyze
5.8M
833K
89
75K
99
canva.com Analyze
5.8M
1.8M
97
624K
100
screwfix.com Analyze
5.7M
2.5M
88
41K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.