Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Most visited websites in the UK

Get key data about each website and then click on the domain to learn more about its performance and website traffic rankings.
Domain
Traffic
Keywords
Domain trust
Ref. domains
767M
70M
85
8.2M
382M
110M
100
25M
381M
31M
52
14K
302M
18M
71
1.3M
253M
55M
71
613K
202M
29M
100
37M
178M
1.3M
71
142K
153M
69M
100
59M
142M
14M
78
1.3M
134M
29M
95
45M
122M
20M
66
108K
118M
12M
45
8.7K
101M
42M
100
36M
100M
343K
62
73K
86M
51M
71
714K
77M
71M
82
3.9M
64M
3.4M
63
288K
60M
5.6M
64
461K
56M
17M
70
547K
55M
1M
78
85K
54M
2.8M
56
44K
51M
18M
90
7.7M
47M
486K
53
95K
47M
8.8M
67
830K
47M
43M
98
9.2M
44M
9.4M
64
599K
43M
8.4M
82
4.5M
41M
43M
67
138K
40M
11M
71
312K
40M
2.7M
52
78K
36M
548K
60
38K
31M
8.2M
64
737K
30M
13M
78
3.3M
30M
3M
51
41K
30M
1.2M
63
51K
30M
3.1M
51
92K
29M
15M
68
1.2M
29M
39M
96
26M
28M
1.5M
60
83K
28M
6M
62
441K
27M
362K
47
14K
26M
4.9M
49
25K
26M
15M
77
1.8M
26M
362K
54
85K
25M
862K
77
90K
25M
6.4M
78
540K
24M
6.2M
58
258K
24M
2.9M
61
186K
24M
1.9M
52
20K
24M
7.9M
66
581K
23M
22M
71
1.1M
23M
3.9M
71
787K
22M
3.8M
59
41K
21M
4.7M
58
30K
21M
3.6M
56
74K
21M
6.5M
61
380K
20M
43M
67
436K
20M
43M
88
3.6M
20M
12M
71
1.7M
20M
1M
64
167K
20M
2.2M
63
20K
19M
3.6M
50
77K
18M
2.6M
47
24K
18M
1.1M
70
122K
18M
597K
65
14K
18M
1.1M
50
17K
17M
2.6M
63
277K
17M
19M
89
4.3M
16M
5.3M
91
2M
16M
2.7M
65
368K
16M
10M
64
664K
16M
1.2M
71
108K
16M
2.1M
56
26K
16M
893K
59
12K
16M
2.6M
53
71K
15M
4.2M
73
1.5M
15M
10M
67
1.4M
15M
1.6M
51
14K
15M
987K
70
28K
14M
506K
67
13K
14M
3.4M
57
227K
14M
871K
54
30K
14M
3.3M
63
139K
14M
314K
50
3.8K
14M
2.7M
62
343K
14M
4M
56
208K
13M
3M
52
132K
13M
5.9M
65
378K
13M
2.7M
50
18K
13M
996K
59
109K
12M
5.9M
58
57K
12M
323K
39
12K
12M
4.1M
49
44K
12M
1.5M
71
769K
12M
1.1M
60
24K
11M
2.1M
54
218K
11M
2.9M
72
263K
10M
3.8M
82
343K
8M
158K
66
26K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in the UK?
wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.
Which website is the 2nd most visited in the UK?
gov.com is the second most popular website in the United Kingdom, attracting 371M visits.
How do you run your own research to find the most visited websites in your niche?
First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.
How to use this list of top websites for SEO?
You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.