Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
374M
110M
100
25M
244M
65M
100
17M
214M
14M
97
1.2M
175M
25M
100
42M
174M
22M
0
749K
141M
83M
100
43M
89M
39M
97
383K
77M
8.9M
0
291K
74M
9.3M
97
727K
71M
65M
98
2.5M
37M
31M
100
13M
36M
11M
98
1.3M
32M
14M
100
1.4M
31M
62K
96
197K
25M
41M
100
11M
25M
31M
92
324K
23M
14M
96
2.6M
23M
4.3M
97
785K
22M
14M
98
11M
21M
12M
100
7.1M
19M
7.4M
99
1.2M
18M
5.3M
100
28M
18M
4.5M
96
881K
17M
9.2M
98
1.4M
17M
4.4M
95
503K
15M
22M
100
18M
15M
2.1M
93
291K
14M
1.3M
90
117K
13M
27M
96
1.2M
13M
4.6M
100
3.4M
13M
3M
90
80K
13M
9.6M
98
1.3M
12M
193K
50
30K
12M
8.3M
96
619K
11M
8.7K
39
3.6K
10M
687K
90
155K
10M
11M
100
23M
9.9M
71K
97
1.9M
9.9M
13K
27
527
9.8M
2.4M
89
74K
9.8M
5.1M
96
521K
9.6M
360K
90
46K
9.6M
4.2M
89
34K
8.9M
8.2M
98
950K
8.9M
1.6M
89
27K
8.8M
17M
98
1.5M
8.7M
2.3M
97
573K
8.6M
3.8M
92
297K
8.5M
4.6M
88
32K
8.4M
1.6M
89
36K
8.3M
3.1M
90
228K
8.2M
7.4M
98
1.9M
8.2M
4.2M
61
338K
8.2M
371K
93
95K
8.1M
835K
93
209K
8.1M
2.4M
89
74K
8M
5.2M
96
1.4M
7.9M
6.7M
96
634K
7.7M
1.1M
90
221K
7.6M
1.8M
97
425K
7.5M
4.4K
67
257
7.4M
3.9M
89
52K
7.2M
7.3M
62
623K
7.1M
2.5M
93
331K
7M
280K
90
107K
6.9M
3.1M
88
80K
6.7M
14K
54
6.5K
6.7M
700K
49
25K
6.5M
2.4M
89
28K
6.4M
1.3M
77
20K
6.3M
169K
98
584K
6.1M
3M
96
376K
6.1M
5.4M
90
53K
6.1M
56K
54
63K
6M
443K
70
340K
5.9M
11K
82
9.1K
5.9M
1.3M
87
23K
5.9M
735K
89
22K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.