Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
1
google.co.uk Analyze
356M
15M
71
511K
2
wikipedia.org Analyze
241M
75M
73
3.4M
3
youtube.com Analyze
210M
105M
97
16M
4
bbc.co.uk Analyze
172M
19M
71
1.1M
5
gov.uk Analyze
162M
31M
49
14K
6
amazon.co.uk Analyze
64M
46M
74
580K
7
nhs.uk Analyze
53M
12M
43
8.5K
8
reddit.com Analyze
51M
71M
71
1.6M
9
instagram.com Analyze
47M
53M
98
27M
10
xhamster.com Analyze
31M
1M
69
26K
11
tripadvisor.co.uk Analyze
31M
15M
64
99K
12
ebay.co.uk Analyze
30M
35M
67
127K
13
rightmove.co.uk Analyze
30M
3M
57
39K
14
bbcgoodfood.com Analyze
28M
3M
52
74K
15
bbc.com Analyze
27M
4.4M
72
767K
16
youporn.com Analyze
24M
641K
64
14K
17
pinterest.com Analyze
22M
34M
91
9.1M
18
apple.com Analyze
22M
15M
81
2.6M
19
indeed.com Analyze
20M
8M
69
322K
20
tesco.com Analyze
19M
3.3M
54
77K
21
redtube.com Analyze
18M
516K
65
14K
22
xe.com Analyze
18M
389K
61
68K
23
fandom.com Analyze
18M
16M
68
472K
24
autotrader.co.uk Analyze
17M
2M
56
20K
25
marksandspencer.com Analyze
16M
3.8M
52
38K
26
national-lottery.co.uk Analyze
15M
90K
50
6.2K
27
premierleague.com Analyze
14M
490K
53
87K
28
theguardian.com Analyze
14M
14M
69
1.1M
29
booking.com Analyze
14M
5.4M
79
683K
30
argos.co.uk Analyze
14M
5.1M
48
23K
31
dailymail.co.uk Analyze
13M
8.2M
65
768K
32
royalmail.com Analyze
13M
583K
59
37K
33
asda.com Analyze
12M
3.9M
49
28K
34
wise.com Analyze
12M
1.3M
62
45K
35
cambridge.org Analyze
11M
4.4M
63
392K
36
sainsburys.co.uk Analyze
11M
2.3M
50
24K
37
diy.com Analyze
11M
5.5M
60
26K
38
allrecipes.com Analyze
11M
2.6M
54
194K
39
clevelandclinic.org Analyze
10M
7M
56
266K
40
healthline.com Analyze
10M
7.5M
62
617K
41
mcdonalds.com Analyze
10M
488K
54
85K
42
nytimes.com Analyze
10M
12M
70
1.6M
43
sky.com Analyze
10M
2.8M
62
182K
44
skyscanner.net Analyze
9.9M
1.9M
62
25K
45
boots.com Analyze
9.7M
2.7M
51
47K
46
merriam-webster.com Analyze
9.7M
3.1M
62
272K
47
mayoclinic.org Analyze
9.5M
7M
60
445K
48
next.co.uk Analyze
9.3M
4.4M
60
37K
49
zoopla.co.uk Analyze
9.3M
2M
62
18K
50
britannica.com Analyze
9.1M
8.9M
64
564K
51
ikea.com Analyze
8.6M
3.9M
63
315K
52
johnlewis.com Analyze
8.5M
6.4M
59
37K
53
independent.co.uk Analyze
8.3M
9M
66
618K
54
skysports.com Analyze
8.2M
1.5M
59
89K
55
screwfix.com Analyze
8.1M
3.1M
51
65K
56
etsy.com Analyze
7.9M
18M
71
1M
57
accuweather.com Analyze
7.8M
796K
70
117K
58
currys.co.uk Analyze
7.5M
3M
48
16K
59
youjizz.com Analyze
7.4M
167K
56
8.5K
60
tui.co.uk Analyze
7M
1.7M
50
18K
61
williamhill.com Analyze
7M
174K
56
23K
62
heathrow.com Analyze
6.9M
699K
45
24K
63
bmstores.co.uk Analyze
6.8M
2.3M
43
18K
64
xhamster.desi Analyze
6.7M
781K
49
7.3K
65
thetrainline.com Analyze
6.6M
793K
54
28K
66
lloydsbank.com Analyze
6.6M
875K
43
12K
67
istockphoto.com Analyze
6.6M
4.2M
73
1.6M
68
gumtree.com Analyze
6.4M
3.5M
48
21K
69
dunelm.com Analyze
6.2M
2.5M
42
16K
70
pornpics.com Analyze
6.1M
376K
64
6.9K
71
wiktionary.org Analyze
6M
2.3M
72
251K
72
pornhub.org Analyze
6M
39K
64
1.5K
73
rapidtables.com Analyze
5.9M
377K
42
13K
74
timeanddate.com Analyze
5.9M
981K
64
173K
75
easyjet.com Analyze
5.8M
1.4M
48
46K
76
nationalrail.co.uk Analyze
5.8M
558K
64
26K
77
moneysavingexpert.com Analyze
5.7M
4.2M
59
39K
78
sportinglife.com Analyze
5.7M
282K
52
28K
79
fabswingers.com Analyze
5.6M
7.7K
56
847
80
rottentomatoes.com Analyze
5.6M
2.9M
62
144K
81
recipetineats.com Analyze
5.6M
1.1M
45
71K
82
asos.com Analyze
5.6M
2.4M
53
97K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

Start free trial
Oops,
isn’t on the list.
Launch ad hoc domain analysis for free with our dedicated tool.
Start free trial

Help your website do more and perform better.

Switch to advanced SEO tools to simplify any optimization task.

Start free trial

How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

View our data

Top notch SEO tools that every website owner needs!

From competitor analysis to backlink inspection, SE Ranking has you covered

  • Competitor and keyword research

  • Rank tracker and traffic analysis

  • Website and on-page SEO auditing

  • Backlink checker and monitoring

  • White label

  • Unlimited SEO reports

  • 3 user seats

Check any domain’s organic performance and get valuable tips to boost yours!

us

Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.