Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

google.co.uk Analyze

317M

15M

444K

pornhub.com Analyze

307M

1.3M

wikipedia.org Analyze

230M

75M

8.4M

youtube.com Analyze

202M

105M

100

bbc.co.uk Analyze

165M

19M

1.1M

gov.uk Analyze

152M

31M

15K

google.com Analyze

87M

30M

31M

facebook.com Analyze

66M

67M

100

amazon.co.uk Analyze

61M

46M

581K

nhs.uk Analyze

53M

12M

8.1K

reddit.com Analyze

50M

71M

2.3M

xvideos.com Analyze

48M

xnxx.com Analyze

46M

887K

instagram.com Analyze

45M

54M

100

xhamster.com Analyze

32M

26K

imdb.com Analyze

31M

12M

ebay.co.uk Analyze

29M

35M

128K

tripadvisor.co.uk Analyze

29M

15M

98K

youporn.com Analyze

26M

641K

15K

bbc.com Analyze

26M

4.4M

773K

bbcgoodfood.com Analyze

25M

74K

apple.com Analyze

21M

15M

2.6M

pinterest.com Analyze

21M

34M

9.1M

indeed.com Analyze

20M

326K

tesco.com Analyze

19M

3.3M

77K

rightmove.co.uk Analyze

19M

39K

microsoft.com Analyze

19M

8.2M

3.7M

x.com Analyze

19M

14M

linkedin.com Analyze

17M

27M

15M

fandom.com Analyze

17M

462K

autotrader.co.uk Analyze

17M

20K

yahoo.com Analyze

16M

18M

2.5M

asda.com Analyze

16M

28K

twitter.com Analyze

15M

12M

100

xe.com Analyze

15M

390K

69K

marksandspencer.com Analyze

15M

3.8M

38K

redtube.com Analyze

15M

516K

15K

theguardian.com Analyze

14M

1.1M

premierleague.com Analyze

14M

491K

88K

royalmail.com Analyze

14M

585K

37K

national-lottery.co.uk Analyze

14M

90K

6.5K

dailymail.co.uk Analyze

13M

8.2M

770K

argos.co.uk Analyze

12M

5.1M

24K

tiktok.com Analyze

12M

47M

booking.com Analyze

12M

5.4M

cambridge.org Analyze

11M

4.4M

394K

wise.com Analyze

11M

1.3M

46K

sainsburys.co.uk Analyze

11M

2.3M

24K

clevelandclinic.org Analyze

11M

7.1M

270K

nytimes.com Analyze

10M

12M

1.6M

spotify.com Analyze

10M

7.4M

healthline.com Analyze

10M

7.6M

562K

allrecipes.com Analyze

10M

2.6M

189K

mcdonalds.com Analyze

10M

490K

85K

adultwork.com Analyze

9.9M

13K

6.6K

mayoclinic.org Analyze

9.8M

449K

merriam-webster.com Analyze

9.8M

3.1M

272K

skyscanner.net Analyze

9.7M

1.9M

25K

sky.com Analyze

9.4M

2.8M

185K

boots.com Analyze

9.4M

2.7M

48K

diy.com Analyze

5.5M

27K

britannica.com Analyze

8.8M

8.9M

568K

nih.gov Analyze

8.5M

13M

skysports.com Analyze

8.3M

1.5M

92K

zoopla.co.uk Analyze

8.2M

18K

accuweather.com Analyze

8.2M

797K

118K

independent.co.uk Analyze

8.1M

619K

theporndude.com Analyze

289K

next.co.uk Analyze

7.8M

4.4M

38K

johnlewis.com Analyze

7.7M

6.4M

37K

netflix.com Analyze

7.7M

364K

ikea.com Analyze

7.7M

3.9M

316K

etsy.com Analyze

7.6M

18M

quora.com Analyze

7.5M

31M

432K

williamhill.com Analyze

174K

23K

screwfix.com Analyze

3.1M

29K

bmstores.co.uk Analyze

6.8M

2.3M

18K

heathrow.com Analyze

6.7M

700K

25K

adobe.com Analyze

6.6M

4.9M

1.9M

lloydsbank.com Analyze

6.5M

878K

12K

currys.co.uk Analyze

6.5M

17K

istockphoto.com Analyze

6.4M

4.2M

1.6M

thetrainline.com Analyze

6.2M

795K

28K

nationalrail.co.uk Analyze

6.2M

560K

26K

tui.co.uk Analyze

6.1M

1.7M

18K

pornpics.com Analyze

376K

eporner.com Analyze

5.9M

521K

11K

gumtree.com Analyze

5.8M

3.5M

21K

dunelm.com Analyze

5.8M

2.5M

16K

xhamster.desi Analyze

5.8M

782K

7.5K

timeanddate.com Analyze

5.8M

982K

175K

sportinglife.com Analyze

5.6M

283K

29K

fabswingers.com Analyze

5.6M

7.7K

905

easyjet.com Analyze

5.4M

1.4M

46K

recipetineats.com Analyze

5.3M

1.1M

71K

medicalnewstoday.com Analyze

5.3M

5.8M

355K

just-eat.co.uk Analyze

5.3M

709K

17K

rottentomatoes.com Analyze

5.2M

2.9M

147K

sportsdirect.com Analyze

5.2M

1.9M

29K

100

genius.com Analyze

5.2M

3.1M

181K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.