Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
461M
15M
71
638K
383M
76M
85
7.5M
278M
1.3M
72
69K
246M
108M
100
26M
246M
31M
49
14K
210M
19M
71
1.1M
145M
48M
74
586K
142M
31M
98
42M
94M
69M
100
56M
72M
13M
44
8.7K
65M
902K
77
67K
61M
73M
71
1.7M
60M
55M
100
35M
54M
13M
78
1.1M
43M
36M
67
128K
39M
400K
61
69K
37M
18M
79
2.8M
36M
4.8M
72
772K
32M
36M
98
9.3M
31M
653K
64
15K
30M
16M
95
7.6M
30M
8.2M
65
778K
27M
8.4M
83
3.9M
27M
8.2M
69
324K
26M
638K
58
37K
24M
17M
68
476K
23M
534K
65
15K
23M
3.3M
52
78K
21M
13M
100
33M
19M
7.7M
79
1.9M
17M
1.6M
60
89K
16M
4.6M
64
396K
16M
5.5M
79
677K
16M
27M
97
26M
16M
12M
70
1.6M
16M
5.7M
60
26K
15M
1.2M
62
45K
15M
2.7M
54
203K
15M
191K
39
2.8K
15M
4M
49
28K
14M
693K
44
21K
14M
2.2M
63
18K
13M
5.2M
48
23K
13M
3.1M
62
183K
13M
7.8M
62
709K
13M
456K
55
85K
13M
821K
70
118K
13M
4.4M
59
37K
12M
3.1M
51
116K
12M
7.2M
60
447K
12M
2.7M
52
67K
12M
6.5M
59
56K
11M
13M
77
1.8M
11M
4M
63
321K
11M
807K
49
7.4K
10M
1.8M
50
18K
10M
34M
66
429K
10M
286K
59
12K
9.9M
1.1M
51
23K
9.9M
1.4M
49
46K
9.6M
19M
71
1M
9.6M
3.2M
65
366K
9.4M
3.3M
55
185K
8.9M
815K
56
96K
8.9M
5.5M
65
349K
8.4M
3.1M
48
17K
8.4M
3.7M
48
21K
8.2M
4.3M
73
1.6M
8.1M
2.3M
43
18K
8.1M
852K
43
11K
8.1M
419K
45
6.6K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.