Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
321M
15M
71
422K
236M
20M
71
1.1M
222M
1.4M
72
47K
212M
76M
85
8.3M
202M
106M
100
23M
152M
31M
48
15K
90M
31M
98
30M
77M
73M
100
47M
71M
47M
76
571K
56M
76M
82
2.3M
51M
12M
43
7.8K
46M
1.1M
76
40K
43M
58M
100
29M
38M
12M
79
1.1M
32M
8.2M
65
761K
28M
1.1M
69
26K
28M
35M
66
126K
24M
932K
77
20K
21M
15M
88
3.6M
20M
16M
96
6.5M
19M
4.5M
62
388K
19M
8M
69
320K
18M
8.4M
83
3.5M
18M
34M
93
8.8M
17M
26M
97
17M
17M
654K
63
14K
16M
17M
68
453K
16M
19M
80
2.4M
15M
3.9M
53
76K
14M
5M
72
764K
14M
5.3M
47
24K
14M
12M
100
26M
13M
622K
58
36K
13M
397K
60
68K
12M
7.5M
81
2M
11M
4.2M
49
27K
11M
523K
64
14K
11M
12M
70
1.6M
11M
5.3M
65
340K
11M
546K
54
84K
11M
58M
96
4.4M
11M
3M
62
183K
9.9M
13K
26
531
9.8M
7.7M
61
542K
9.7M
1.5M
60
91K
9.5M
2.8M
51
47K
8.8M
2.1M
61
18K
8.7M
1.9M
61
25K
8.5M
70K
62
240K
8.4M
5.6M
60
26K
8.3M
13M
77
1.6M
8.1M
1.3M
62
46K
7.9M
18M
71
1M
7.9M
217K
72
943K
7.8M
2.6M
54
182K
7.8M
3.3M
55
178K
7.8M
4.5M
61
38K
7.6M
4M
63
312K
7.5M
819K
69
116K
7.3M
5.5M
80
679K
7M
3.1M
65
359K
6.8M
304K
76
20K
6.8M
6.5M
58
37K
6.7M
33M
66
427K
6.7M
14K
54
6.5K
6.7M
3.1M
47
17K
6.5M
2.3M
42
18K
6.4M
181K
55
23K
6.2M
8.6K
56
900
6.1M
190K
64
32K
5.9M
4.6M
61
339K
5.9M
72K
59
86K
5.8M
1.8M
48
18K
5.7M
819K
49
7.4K
5.7M
5.1M
83
1.9M
5.6M
3.5M
47
21K
5.5M
355K
64
6.9K
5.4M
524K
64
11K
5.3M
905K
43
12K
5.3M
3.1M
51
22K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.