Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
313M
108M
100
25M
211M
54M
100
17M
187M
11M
98
1.2M
164M
26M
100
42M
134M
17M
0
764K
116M
82M
100
43M
71M
33M
97
383K
69M
52M
98
2.5M
65M
9M
97
727K
42M
7.1M
0
287K
41M
28M
100
13M
30M
27K
96
276K
28M
26M
92
304K
27M
9.5M
98
1.3M
25M
12M
100
1.4M
22M
28M
100
11M
19M
4.4M
97
1M
19M
3.6M
98
785K
18M
9.9M
100
7.1M
18M
4.5M
96
890K
17M
12M
96
2.6M
16M
18M
100
18M
15M
3.5M
100
28M
15M
11M
98
11M
15M
1.4M
88
24K
14M
6.9M
100
1.2M
13M
4.6M
96
494K
13M
3.1M
98
1.5M
13M
4.2M
98
1.9M
12M
193K
50
30K
12M
51K
97
1.9M
12M
2.7M
90
79K
12M
207K
91
43K
12M
1.7M
93
277K
11M
8.7K
39
3.6K
11M
6.4M
98
1.4M
11M
3.6M
89
32K
10M
3.9M
88
29K
10M
14M
98
1.5M
10M
2.3M
89
71K
10M
11M
100
23M
9.9M
13K
27
527
9.7M
7.6M
98
1.3M
9.5M
1.7M
90
69K
9.5M
1.4M
93
324K
9M
1.1M
90
115K
8.9M
3.4M
89
47K
8.8M
1.4M
89
35K
8.3M
1.4M
89
25K
8.3M
22M
96
1.2M
8.3M
3.9M
100
3.4M
8.2M
8.1M
96
592K
8.2M
4.2M
61
338K
7.9M
4.9M
90
50K
7.7M
1.8M
97
543K
7.6M
1.8M
97
425K
7.5M
4.4K
67
257
7.2M
4.9M
97
1.4M
7.2M
6.9M
97
1.1M
7.2M
15M
100
4.4M
7.2M
7.3M
62
623K
7M
113K
90
104K
6.7M
14K
54
6.5K
6.7M
700K
49
25K
6.7M
979
58
1.8K
6.6M
7.5M
98
914K
6.6M
2.1M
87
38K
6.3M
4.1M
96
515K
6.3M
169K
98
584K
6.1M
2M
90
25K
6.1M
3M
96
376K
6.1M
56K
54
63K
5.9M
11K
82
9.1K
5.9M
6.3K
64
1.5K
5.6M
20K
23
1.3K
5.6M
2.7M
90
216K
5.5M
55K
75
2.6K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.