Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

wikipedia.org Analyze

194M

76M

google.com Analyze

177M

30M

100

32M

youtube.com Analyze

175M

108M

100

22M

bbc.co.uk Analyze

174M

20M

pornhub.com Analyze

144M

1.4M

46K

google.co.uk Analyze

139M

11M

402K

gov.uk Analyze

121M

32M

15K

amazon.co.uk Analyze

66M

46M

566K

facebook.com Analyze

61M

79M

100

44M

reddit.com Analyze

49M

82M

2.1M

nhs.uk Analyze

44M

12M

6.1K

xvideos.com Analyze

37M

1.1M

38K

instagram.com Analyze

35M

61M

100

28M

xnxx.com Analyze

33M

992K

20K

imdb.com Analyze

27M

12M

1.1M

ebay.co.uk Analyze

24M

36M

122K

xhamster.com Analyze

24M

1.1M

24K

tripadvisor.co.uk Analyze

22M

15M

91K

rightmove.co.uk Analyze

21M

3.2M

36K

bbcgoodfood.com Analyze

19M

2.9M

71K

indeed.com Analyze

17M

7.8M

316K

apple.com Analyze

16M

17M

100

x.com Analyze

16M

19M

4.1M

microsoft.com Analyze

16M

8.1M

3.5M

pinterest.com Analyze

15M

33M

8.5M

yahoo.com Analyze

15M

18M

2.5M

fandom.com Analyze

15M

17M

454K

dailymail.co.uk Analyze

13M

727K

theguardian.com Analyze

13M

14M

1.1M

autotrader.co.uk Analyze

12M

20K

national-lottery.co.uk Analyze

12M

88K

bbc.com Analyze

12M

4.7M

760K

sky.com Analyze

12M

2.8M

181K

dictionary.com Analyze

12M

1.9M

205K

twitter.com Analyze

10M

11M

100

24M

elmaz.com Analyze

9.9M

13K

527

tesco.com Analyze

9.8M

68K

asda.com Analyze

9.7M

27K

tiktok.com Analyze

9.6M

57M

4.2M

youporn.com Analyze

9.5M

662K

17K

clevelandclinic.org Analyze

9.4M

7.2M

265K

mcdonalds.com Analyze

9.3M

503K

82K

royalmail.com Analyze

8.4M

682K

35K

marksandspencer.com Analyze

8.3M

3.5M

37K

skyscanner.net Analyze

8.3M

1.9M

25K

redtube.com Analyze

8.3M

531K

15K

merriam-webster.com Analyze

8.2M

3.1M

263K

express.co.uk Analyze

8.2M

4.2M

338K

linkedin.com Analyze

8.2M

25M

16M

diy.com Analyze

8.1M

5.6M

26K

healthline.com Analyze

8.1M

7.4M

512K

cambridge.org Analyze

7.7M

4.5M

379K

boots.com Analyze

7.6M

2.7M

46K

nytimes.com Analyze

7.5M

12M

1.6M

netflix.com Analyze

7.5M

3.3M

355K

nih.gov Analyze

7.5M

13M

1.6M

etsy.com Analyze

7.3M

19M

995K

spotify.com Analyze

7.2M

1.9M

zoopla.co.uk Analyze

7.2M

2.1M

18K

texastribune.org Analyze

7.2M

86K

68K

xe.com Analyze

7.1M

405K

66K

premierleague.com Analyze

7.1M

480K

81K

sainsburys.co.uk Analyze

7.1M

2.6M

24K

chatgpt.com Analyze

126K

238K

quora.com Analyze

35M

426K

mayoclinic.org Analyze

6.9M

431K

thesun.co.uk Analyze

6.9M

5.3M

319K

allrecipes.com Analyze

6.8M

2.5M

174K

adultwork.com Analyze

6.7M

14K

6.5K

heathrow.com Analyze

6.7M

700K

25K

britannica.com Analyze

6.7M

8.9M

541K

fabswingers.com Analyze

6.4M

9.8K

1.2K

genius.com Analyze

6.4M

3.5M

165K

argos.co.uk Analyze

6.3M

24K

booking.com Analyze

6.1M

5.6M

659K

wise.com Analyze

6.1M

1.3M

54K

currys.co.uk Analyze

3.1M

17K

collinsdictionary.com Analyze

5.9M

2.8M

68K

ikea.com Analyze

5.9M

3.9M

293K

adobe.com Analyze

5.8M

5.4M

1.8M

skysports.com Analyze

5.8M

1.6M

90K

next.co.uk Analyze

5.6M

4.6M

37K

theporndude.com Analyze

5.5M

270K

20K

eporner.com Analyze

5.4M

524K

11K

accuweather.com Analyze

5.4M

791K

114K

istockphoto.com Analyze

5.3M

4.3M

1.7M

xhamster.desi Analyze

5.3M

846K

8.2K

amazonaws.com Analyze

5.3M

2.3M

771K

just-eat.co.uk Analyze

5.3M

709K

17K

thetrainline.com Analyze

5.2M

750K

28K

pcmag.com Analyze

5.1M

2.8M

275K

speedtest.net Analyze

5.1M

77K

84K

bmstores.co.uk Analyze

2.2M

18K

office.com Analyze

189K

941K

fabguys.com Analyze

4.5K

465

johnlewis.com Analyze

6.2M

37K

recipetineats.com Analyze

1.3M

61K

gumtree.com Analyze

4.9M

3.5M

21K

openai.com Analyze

4.9M

443K

341K

100

amazon.com Analyze

4.9M

14M

3.7M

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.