Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
257M
111M
100
25M
196M
56M
100
17M
192M
12M
97
1.2M
181M
28M
100
42M
152M
18M
0
755K
112M
82M
100
43M
72M
55M
98
2.5M
67M
10M
97
727K
59M
35M
97
383K
47M
7.4M
0
289K
43M
29M
100
13M
30M
27M
92
316K
28M
13M
100
1.4M
26M
9.8M
98
1.3M
20M
11M
98
11M
19M
4.7M
97
1M
19M
3.8M
100
28M
18M
10M
100
7.1M
18M
3.7M
97
785K
18M
4.5M
96
890K
17M
30M
100
11M
17M
19M
100
18M
16M
12M
96
2.6M
14M
4.9M
98
1.9M
14M
1.8M
92
284K
14M
7.1M
100
1.2M
14M
1.3M
86
18K
13M
6.8M
98
1.4M
12M
193K
50
30K
12M
41K
96
217K
12M
3.1M
98
1.5M
12M
51K
97
1.9M
11M
8.7K
39
3.6K
11M
4.7M
95
500K
11M
1.8M
89
72K
11M
8M
98
1.3M
10M
11M
100
23M
9.9M
13K
27
527
9.9M
2.8M
90
78K
9.8M
2.3M
89
72K
9.7M
1.6M
93
328K
9.6M
3.8M
89
33K
9.6M
15M
98
1.5M
9.1M
4.1M
100
3.4M
8.9M
222K
91
44K
8.6M
1.5M
89
26K
8.4M
23M
96
1.2M
8.4M
1.1M
90
117K
8.4M
3.6M
89
50K
8.3M
604K
91
156K
8.2M
4.2M
61
338K
7.8M
4.1M
88
31K
7.7M
8.2M
96
621K
7.6M
1.8M
97
425K
7.6M
5.2M
90
51K
7.5M
4.4K
67
257
7.3M
134K
90
104K
7.2M
6.9M
97
1.1M
7.2M
7.3M
62
623K
6.7M
14K
54
6.5K
6.7M
4.3M
96
521K
6.7M
700K
49
25K
6.6M
1.9M
97
568K
6.5M
2.1M
89
27K
6.4M
3.2M
92
293K
6.3M
1M
90
223K
6.3M
169K
98
584K
6.3M
5M
96
1.4M
6.2M
2.2M
87
39K
6.2M
2.5M
88
79K
6.1M
15M
100
4.4M
6.1M
3M
96
376K
6.1M
56K
54
63K
6M
443K
70
340K
5.9M
11K
82
9.1K
5.9M
2.8M
90
225K
5.8M
760K
93
206K
5.7M
6.2M
96
625K
5.7M
6.6K
63
1.7K
5.7M
1.9M
91
141K
5.6M
20K
23
1.3K
5.5M
55K
75
2.6K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

Oops,
isn’t on the list.
Launch ad hoc domain analysis for free with our dedicated tool.

Help your website do more and perform better.

Switch to advanced SEO tools to simplify any optimization task.

How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

View our data

Top notch SEO tools that every website owner needs!

From competitor analysis to backlink inspection, SE Ranking has you covered
  • Competitor and keyword research

  • Rank tracker and traffic analysis

  • Website and on-page SEO auditing

  • Backlink checker and monitoring

  • White label

  • Unlimited SEO reports

  • 3 user seats

Check any domain’s organic performance and get valuable tips to boost yours!

Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.