Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

wikipedia.org Analyze

191M

73M

8.1M

bbc.co.uk Analyze

187M

20M

youtube.com Analyze

183M

105M

100

22M

gov.uk Analyze

120M

29M

15K

google.com Analyze

116M

30M

100

32M

pornhub.com Analyze

114M

1.4M

45K

google.co.uk Analyze

111M

11M

398K

facebook.com Analyze

60M

82M

100

45M

amazon.co.uk Analyze

57M

44M

560K

reddit.com Analyze

53M

80M

2.1M

nhs.uk Analyze

42M

12M

xvideos.com Analyze

36M

1.1M

37K

instagram.com Analyze

36M

55M

100

28M

xnxx.com Analyze

30M

19K

imdb.com Analyze

27M

12M

tripadvisor.co.uk Analyze

27M

15M

90K

xhamster.com Analyze

24M

1.1M

24K

ebay.co.uk Analyze

23M

34M

121K

x.com Analyze

19M

18M

4.2M

bbcgoodfood.com Analyze

19M

2.8M

70K

rightmove.co.uk Analyze

19M

3.1M

35K

pinterest.com Analyze

19M

33M

8.5M

indeed.com Analyze

17M

7.4M

312K

fandom.com Analyze

16M

17M

449K

apple.com Analyze

15M

16M

sky.com Analyze

15M

2.7M

179K

dailymail.co.uk Analyze

14M

6.4M

723K

bbc.com Analyze

14M

4.7M

750K

yahoo.com Analyze

14M

19M

2.4M

microsoft.com Analyze

14M

7.3M

3.4M

autotrader.co.uk Analyze

13M

1.9M

19K

theguardian.com Analyze

12M

13M

1.1M

asda.com Analyze

10M

3.8M

26K

national-lottery.co.uk Analyze

10M

85K

6.8K

tiktok.com Analyze

9.6M

54M

4.3M

tesco.com Analyze

9.5M

3.9M

68K

sainsburys.co.uk Analyze

9.5M

2.4M

23K

mcdonalds.com Analyze

461K

81K

linkedin.com Analyze

8.7M

23M

17M

marksandspencer.com Analyze

8.6M

3.3M

37K

clevelandclinic.org Analyze

8.4M

6.9M

260K

spotify.com Analyze

8.4M

8.3M

1.9M

thesun.co.uk Analyze

8.2M

4.7M

318K

youporn.com Analyze

8.2M

672K

16K

premierleague.com Analyze

456K

81K

merriam-webster.com Analyze

7.9M

3.1M

260K

cambridge.org Analyze

7.9M

4.7M

374K

diy.com Analyze

7.8M

5.3M

26K

booking.com Analyze

7.8M

5.6M

654K

adobe.com Analyze

7.6M

5.6M

1.8M

xe.com Analyze

7.6M

402K

65K

zoopla.co.uk Analyze

7.5M

1.9M

18K

skyscanner.net Analyze

7.5M

1.8M

25K

skysports.com Analyze

7.1M

1.5M

88K

chatgpt.com Analyze

126K

232K

etsy.com Analyze

18M

987K

healthline.com Analyze

7.1M

507K

netflix.com Analyze

3.2M

350K

boots.com Analyze

6.9M

2.7M

45K

allrecipes.com Analyze

6.8M

2.4M

172K

royalmail.com Analyze

6.7M

626K

35K

redtube.com Analyze

6.5M

524K

15K

nih.gov Analyze

6.4M

12M

1.5M

fabswingers.com Analyze

6.3M

8.6K

1.1K

wise.com Analyze

6.3M

1.2M

53K

mayoclinic.org Analyze

6.3M

6.5M

425K

genius.com Analyze

6.2M

3.6M

163K

currys.co.uk Analyze

6.2M

2.9M

17K

nytimes.com Analyze

6.2M

10M

1.6M

britannica.com Analyze

8.6M

535K

argos.co.uk Analyze

5.9M

4.8M

24K

quora.com Analyze

5.9M

35M

417K

next.co.uk Analyze

5.8M

4.4M

36K

ikea.com Analyze

5.6M

3.8M

292K

shutterstock.com Analyze

5.6M

8.6M

387K

accuweather.com Analyze

5.4M

790K

112K

istockphoto.com Analyze

5.3M

4.3M

1.7M

screwfix.com Analyze

5.3M

21K

amazonaws.com Analyze

5.3M

2.3M

763K

johnlewis.com Analyze

36K

live.com Analyze

155K

speedtest.net Analyze

4.9M

75K

83K

yr.no Analyze

4.9M

305K

29K

tui.co.uk Analyze

4.7M

1.6M

19K

recipetineats.com Analyze

4.7M

1.2M

61K

twitter.com Analyze

4.7M

10M

100

25M

sportsdirect.com Analyze

4.4M

1.8M

27K

independent.co.uk Analyze

4.3M

8.2M

582K

chaturbate.com Analyze

4.3M

157K

45K

easyjet.com Analyze

4.2M

1.3M

44K

rottentomatoes.com Analyze

4.2M

3.3M

142K

nationalrail.co.uk Analyze

4.1M

567K

24K

pornpics.com Analyze

4.1M

370K

7.6K

dunelm.com Analyze

4.1M

2.3M

15K

trustpilot.com Analyze

3.2M

329K

canva.com Analyze

3.9M

2.5M

519K

bet365.com Analyze

3.9M

230K

33K

sportinglife.com Analyze

3.9M

293K

27K

williamhill.com Analyze

3.9M

170K

23K

100

timeanddate.com Analyze

3.9M

952K

167K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.