Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
296M
106M
100
25M
208M
13M
98
1.2M
201M
52M
100
17M
164M
26M
100
42M
135M
23M
0
762K
127M
82M
100
43M
72M
35M
97
383K
70M
54M
98
2.5M
58M
8.9M
97
727K
41M
27M
100
13M
38M
8.4M
0
293K
32M
28K
97
330K
29M
26M
93
257K
27M
9.5M
98
1.3M
25M
13M
100
1.4M
22M
28M
100
11M
20M
3.6M
98
785K
18M
11M
100
7.1M
18M
4.1M
97
1M
18M
4.5M
96
890K
17M
19M
100
18M
17M
11M
96
3.8M
15M
1.2M
89
31K
15M
9.4M
98
11M
15M
4.3M
100
28M
13M
4.2M
96
479K
13M
2.9M
98
1.5M
13M
4.8M
98
1.9M
13M
7.4M
100
1.2M
13M
1.6M
93
266K
12M
193K
50
30K
12M
51K
97
1.9M
12M
2.7M
90
74K
11M
8.7K
39
3.6K
11M
7.1M
98
1.4M
11M
14M
98
1.5M
10M
3.5M
89
31K
10M
11M
100
23M
9.9M
13K
27
527
9.8M
2.1M
90
68K
9.7M
3.8M
88
28K
9.4M
1.4M
94
316K
9.3M
1.1M
90
117K
9.2M
9.3M
98
1.3M
9M
20M
96
1.2M
9M
3.4M
89
46K
8.6M
1.4M
89
34K
8.4M
1.6M
90
67K
8.3M
1.4M
89
24K
8.2M
4.8M
90
49K
8.2M
4.2M
61
338K
8.1M
6.9M
96
587K
8M
3.9M
100
3.4M
7.6M
1.8M
97
425K
7.6M
2M
97
545K
7.5M
4.4K
67
257
7.2M
6.9M
97
1.1M
7.2M
569K
92
156K
7.2M
7.3M
62
623K
7.2M
4.8M
97
1.4M
7.1M
15M
100
4.4M
6.7M
14K
54
6.5K
6.7M
700K
49
25K
6.7M
979
59
1.8K
6.6M
122K
91
100K
6.6M
2.1M
87
36K
6.6M
7.1M
98
911K
6.3M
169K
98
584K
6.1M
1.9M
90
25K
6.1M
3M
96
376K
6.1M
56K
54
63K
5.9M
11K
82
9.1K
5.9M
6.3K
64
2.2K
5.6M
20K
23
1.3K
5.5M
2.7M
90
180K
5.5M
55K
75
2.6K
5.5M
249K
97
927K
5.3M
697K
94
196K
5.3M
812K
89
17K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.