Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

google.co.uk Analyze

317M

15M

438K

pornhub.com Analyze

307M

1.3M

48K

wikipedia.org Analyze

230M

75M

8.3M

youtube.com Analyze

202M

105M

16M

bbc.co.uk Analyze

165M

19M

1.1M

gov.uk Analyze

152M

31M

15K

google.com Analyze

87M

30M

21M

facebook.com Analyze

66M

67M

41M

amazon.co.uk Analyze

61M

46M

573K

nhs.uk Analyze

53M

12M

8.1K

reddit.com Analyze

50M

71M

2.3M

xvideos.com Analyze

48M

40K

xnxx.com Analyze

46M

887K

24K

instagram.com Analyze

45M

54M

26M

xhamster.com Analyze

32M

26K

imdb.com Analyze

31M

12M

1.1M

ebay.co.uk Analyze

29M

35M

126K

tripadvisor.co.uk Analyze

29M

15M

97K

youporn.com Analyze

26M

641K

14K

bbc.com Analyze

26M

4.4M

762K

bbcgoodfood.com Analyze

25M

73K

apple.com Analyze

21M

15M

6.3M

pinterest.com Analyze

21M

34M

8.7M

indeed.com Analyze

20M

320K

tesco.com Analyze

19M

3.3M

76K

rightmove.co.uk Analyze

19M

38K

microsoft.com Analyze

19M

8.2M

3.6M

x.com Analyze

19M

14M

3.4M

linkedin.com Analyze

17M

27M

17M

fandom.com Analyze

17M

456K

autotrader.co.uk Analyze

17M

20K

yahoo.com Analyze

16M

18M

2.4M

asda.com Analyze

16M

28K

twitter.com Analyze

15M

12M

24M

xe.com Analyze

15M

390K

68K

marksandspencer.com Analyze

15M

3.8M

37K

redtube.com Analyze

15M

516K

14K

theguardian.com Analyze

14M

1.1M

premierleague.com Analyze

14M

491K

87K

royalmail.com Analyze

14M

585K

37K

national-lottery.co.uk Analyze

14M

90K

6.3K

dailymail.co.uk Analyze

13M

8.2M

760K

argos.co.uk Analyze

12M

5.1M

23K

tiktok.com Analyze

12M

47M

4.3M

booking.com Analyze

12M

5.4M

695K

cambridge.org Analyze

11M

4.4M

388K

wise.com Analyze

11M

1.3M

45K

sainsburys.co.uk Analyze

11M

2.3M

24K

clevelandclinic.org Analyze

11M

7.1M

265K

nytimes.com Analyze

10M

12M

1.6M

spotify.com Analyze

10M

7.4M

1.9M

healthline.com Analyze

10M

7.6M

555K

allrecipes.com Analyze

10M

2.6M

186K

mcdonalds.com Analyze

10M

490K

84K

adultwork.com Analyze

9.9M

13K

6.6K

mayoclinic.org Analyze

9.8M

443K

merriam-webster.com Analyze

9.8M

3.1M

269K

skyscanner.net Analyze

9.7M

1.9M

25K

sky.com Analyze

9.4M

2.8M

182K

boots.com Analyze

9.4M

2.7M

47K

diy.com Analyze

5.5M

26K

britannica.com Analyze

8.8M

8.9M

560K

nih.gov Analyze

8.5M

13M

1.6M

skysports.com Analyze

8.3M

1.5M

90K

zoopla.co.uk Analyze

8.2M

18K

accuweather.com Analyze

8.2M

797K

116K

independent.co.uk Analyze

8.1M

612K

next.co.uk Analyze

7.8M

4.4M

37K

johnlewis.com Analyze

7.7M

6.4M

36K

netflix.com Analyze

7.7M

360K

ikea.com Analyze

7.7M

3.9M

312K

etsy.com Analyze

7.6M

18M

quora.com Analyze

7.5M

31M

421K

williamhill.com Analyze

174K

23K

screwfix.com Analyze

3.1M

29K

bmstores.co.uk Analyze

6.8M

2.3M

17K

heathrow.com Analyze

6.7M

700K

24K

adobe.com Analyze

6.6M

4.9M

1.9M

currys.co.uk Analyze

6.5M

16K

lloydsbank.com Analyze

6.5M

878K

12K

istockphoto.com Analyze

6.4M

4.2M

1.6M

thetrainline.com Analyze

6.2M

795K

27K

nationalrail.co.uk Analyze

6.2M

560K

26K

tui.co.uk Analyze

6.1M

1.7M

18K

pornpics.com Analyze

376K

6.9K

eporner.com Analyze

5.9M

521K

11K

gumtree.com Analyze

5.8M

3.5M

21K

dunelm.com Analyze

5.8M

2.5M

16K

xhamster.desi Analyze

5.8M

782K

7.4K

timeanddate.com Analyze

5.8M

982K

172K

sportinglife.com Analyze

5.6M

283K

28K

fabswingers.com Analyze

5.6M

7.7K

860

easyjet.com Analyze

5.4M

1.4M

45K

recipetineats.com Analyze

5.3M

1.1M

70K

medicalnewstoday.com Analyze

5.3M

5.8M

351K

just-eat.co.uk Analyze

5.3M

709K

16K

rottentomatoes.com Analyze

5.2M

2.9M

144K

sportsdirect.com Analyze

5.2M

1.9M

28K

genius.com Analyze

5.2M

3.1M

178K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.