Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

wikipedia.org Analyze

189M

76M

8.1M

pornhub.com Analyze

171M

1.4M

45K

youtube.com Analyze

170M

108M

100

23M

bbc.co.uk Analyze

169M

20M

google.com Analyze

167M

30M

100

32M

google.co.uk Analyze

133M

11M

384K

gov.uk Analyze

119M

32M

15K

amazon.co.uk Analyze

69M

46M

549K

facebook.com Analyze

64M

80M

100

45M

reddit.com Analyze

51M

82M

nhs.uk Analyze

44M

12M

5.1K

xvideos.com Analyze

37M

1.1M

37K

instagram.com Analyze

35M

61M

100

28M

xnxx.com Analyze

31M

994K

19K

rightmove.co.uk Analyze

28M

3.2M

35K

imdb.com Analyze

25M

12M

xhamster.com Analyze

25M

1.1M

23K

ebay.co.uk Analyze

24M

36M

118K

tripadvisor.co.uk Analyze

21M

15M

89K

bbcgoodfood.com Analyze

18M

2.9M

69K

x.com Analyze

17M

19M

4.4M

apple.com Analyze

16M

17M

100

indeed.com Analyze

16M

7.8M

310K

yahoo.com Analyze

16M

18M

2.3M

microsoft.com Analyze

15M

8.1M

3.3M

pinterest.com Analyze

15M

33M

8.5M

fandom.com Analyze

15M

17M

440K

dailymail.co.uk Analyze

14M

714K

theguardian.com Analyze

14M

1.1M

autotrader.co.uk Analyze

12M

20K

youporn.com Analyze

11M

664K

17K

bbc.com Analyze

11M

4.7M

749K

national-lottery.co.uk Analyze

11M

88K

7.1K

sky.com Analyze

11M

2.8M

178K

linkedin.com Analyze

10M

25M

16M

twitter.com Analyze

10M

11M

100

23M

clevelandclinic.org Analyze

9.8M

7.2M

264K

tiktok.com Analyze

9.5M

58M

4.1M

tesco.com Analyze

9.4M

68K

asda.com Analyze

9.3M

27K

mcdonalds.com Analyze

9.3M

503K

80K

quora.com Analyze

8.9M

35M

404K

sainsburys.co.uk Analyze

8.5M

2.6M

23K

healthline.com Analyze

8.3M

7.4M

499K

skyscanner.net Analyze

8.2M

1.9M

25K

nih.gov Analyze

13M

1.5M

diy.com Analyze

5.6M

26K

merriam-webster.com Analyze

7.9M

3.1M

258K

cambridge.org Analyze

7.9M

4.5M

373K

nytimes.com Analyze

7.8M

12M

1.5M

marksandspencer.com Analyze

7.7M

3.5M

37K

redtube.com Analyze

7.7M

532K

15K

mayoclinic.org Analyze

7.5M

6.9M

424K

netflix.com Analyze

7.3M

3.3M

341K

zoopla.co.uk Analyze

7.2M

2.1M

17K

xhamster.desi Analyze

7.1M

847K

boots.com Analyze

6.8M

2.7M

45K

spotify.com Analyze

6.8M

1.9M

britannica.com Analyze

6.7M

8.9M

535K

allrecipes.com Analyze

6.7M

2.5M

171K

etsy.com Analyze

6.7M

19M

986K

next.co.uk Analyze

6.7M

4.6M

38K

royalmail.com Analyze

6.6M

683K

34K

xe.com Analyze

6.5M

406K

65K

fabswingers.com Analyze

6.5M

9.8K

1.3K

thesun.co.uk Analyze

6.4M

5.3M

315K

skysports.com Analyze

6.3M

1.6M

90K

genius.com Analyze

6.3M

3.5M

162K

openai.com Analyze

443K

334K

argos.co.uk Analyze

24K

wise.com Analyze

5.9M

1.3M

54K

currys.co.uk Analyze

5.9M

3.1M

18K

booking.com Analyze

5.8M

5.6M

672K

adobe.com Analyze

5.8M

5.4M

1.8M

ikea.com Analyze

5.8M

3.9M

291K

theporndude.com Analyze

5.5M

286K

38K

thetrainline.com Analyze

5.2M

750K

27K

accuweather.com Analyze

5.1M

791K

111K

speedtest.net Analyze

77K

83K

johnlewis.com Analyze

4.9M

6.2M

37K

office.com Analyze

4.9M

189K

925K

recipetineats.com Analyze

4.8M

1.3M

61K

gumtree.com Analyze

4.8M

3.5M

20K

screwfix.com Analyze

4.8M

20K

tui.co.uk Analyze

4.6M

1.7M

19K

shutterstock.com Analyze

4.5M

7.7M

382K

asos.com Analyze

4.4M

2.6M

93K

sportinglife.com Analyze

4.4M

322K

29K

pornpics.com Analyze

4.4M

374K

8.5K

cnn.com Analyze

4.4M

3.3M

1.1M

chaturbate.com Analyze

4.2M

166K

44K

medicalnewstoday.com Analyze

4.2M

5.7M

321K

easyjet.com Analyze

4.2M

1.4M

44K

premierleague.com Analyze

4.1M

480K

82K

sportsdirect.com Analyze

4.1M

1.9M

28K

independent.co.uk Analyze

4.1M

9.3M

579K

live.com Analyze

4.1M

147K

981K

bet365.com Analyze

3.9M

229K

36K

xnxx.tv Analyze

3.9M

342K

2.6K

100

nationalrail.co.uk Analyze

3.9M

618K

24K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.