Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
272M
107M
100
25M
211M
53M
100
17M
188M
11M
98
1.2M
164M
25M
100
42M
138M
17M
0
785K
114M
80M
100
43M
71M
52M
98
2.5M
66M
33M
97
383K
61M
9M
97
727K
44M
7M
0
298K
42M
27M
100
13M
28M
25M
92
308K
28M
28K
96
262K
28M
9.4M
98
1.3M
25M
12M
100
1.4M
22M
28M
100
11M
19M
4.3M
97
1M
18M
3.6M
98
785K
18M
9.8M
100
7.1M
18M
12M
96
2.6M
18M
4.5M
96
890K
17M
18M
100
18M
15M
3.4M
100
28M
15M
10M
98
11M
13M
4.5M
96
498K
13M
1.7M
93
283K
12M
4.1M
98
1.9M
12M
193K
50
30K
12M
6.9M
100
1.2M
12M
51K
97
1.9M
12M
1.3M
87
23K
11M
8.7K
39
3.6K
11M
6.2M
98
1.4M
11M
2.7M
90
79K
11M
7.4M
98
1.3M
10M
14M
98
1.5M
10M
3.5M
89
33K
10M
11M
100
23M
9.9M
13K
27
527
9.7M
1.6M
90
71K
9.6M
2.3M
89
72K
9.4M
1.4M
93
324K
9.2M
204K
91
44K
9.1M
1.1M
90
119K
8.9M
3.9M
88
30K
8.8M
21M
96
1.2M
8.7M
3.4M
89
49K
8.7M
1.4M
89
36K
8.7M
7.8M
96
622K
8.5M
3.8M
100
3.4M
8.3M
1.4M
89
26K
8.2M
4.2M
61
338K
7.9M
4.9M
90
51K
7.8M
1.8M
97
563K
7.6M
1.8M
97
425K
7.5M
4.4K
67
257
7.5M
113K
90
106K
7.2M
6.9M
97
1.1M
7.2M
575K
91
156K
7.2M
4.1M
96
527K
7.2M
7.3M
62
623K
7M
4.9M
97
1.4M
6.9M
15M
100
4.4M
6.8M
7.5M
98
927K
6.7M
14K
54
6.5K
6.7M
700K
49
25K
6.6M
2.1M
87
39K
6.4M
5.8M
96
613K
6.3M
169K
98
584K
6.1M
3M
96
376K
6.1M
56K
54
63K
6M
443K
70
340K
5.9M
11K
82
9.1K
5.9M
6.2K
64
1.6K
5.8M
2M
90
26K
5.7M
2.7M
90
220K
5.6M
20K
23
1.3K
5.5M
55K
75
2.6K
5.4M
721K
93
206K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.