Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
383M
112M
100
25M
244M
59M
100
17M
220M
12M
97
1.2M
172M
28M
100
42M
162M
19M
0
760K
151M
82M
100
43M
87M
36M
97
383K
87M
58M
98
2.5M
71M
10M
97
727K
54M
7.8M
0
291K
49M
29M
100
13M
36M
12M
100
1.4M
34M
10M
98
1.3M
27M
33M
100
11M
26M
28M
92
322K
22M
5.2M
97
1M
22M
3.9M
97
785K
22M
11M
100
7.1M
21M
13M
96
2.6M
19M
12M
98
11M
18M
20M
100
18M
18M
4.5M
96
890K
17M
7M
98
1.2M
17M
4.3M
100
28M
16M
44K
96
206K
16M
5.6M
98
1.9M
16M
7.5M
98
1.4M
15M
1.9M
93
290K
15M
2.8M
90
79K
15M
4.4M
95
507K
14M
1.1M
90
119K
13M
8.6M
98
1.3M
13M
15M
98
1.5M
12M
193K
50
30K
12M
25M
96
1.2M
12M
51K
97
1.9M
11M
8.7K
39
3.6K
11M
2M
89
73K
11M
4.2M
100
3.4M
11M
8.1M
96
632K
10M
625K
91
156K
10M
1.8M
93
334K
10M
4.2M
88
32K
10M
11M
100
23M
9.9M
13K
27
527
9.5M
1.5M
89
27K
9.4M
3.8M
89
34K
9.4M
2M
97
575K
9.2M
5.2M
90
53K
9.2M
4.6M
96
530K
9.1M
7.9M
98
950K
8.5M
6.4M
96
636K
8.2M
3.6M
89
51K
8.2M
4.2M
61
338K
8.2M
2.8M
90
229K
8.2M
2.3M
89
74K
7.6M
15M
100
4.4M
7.6M
1.8M
97
425K
7.5M
4.4K
67
257
7.2M
2.8M
88
79K
7.2M
6.9M
97
1.1M
7.2M
7.3M
62
623K
7.2M
351K
93
96K
7.1M
2.2M
89
27K
6.8M
2.3M
88
40K
6.8M
3.5M
92
300K
6.7M
974K
77
19K
6.7M
164K
90
108K
6.7M
14K
54
6.5K
6.7M
700K
49
25K
6.6M
781K
93
209K
6.4M
1.9M
91
143K
6.3M
1M
90
223K
6.3M
169K
98
584K
6.3M
5.1M
96
1.4M
6.1M
3M
96
376K
6.1M
56K
54
63K
6M
443K
70
340K
5.9M
11K
82
9.1K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.