Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Most visited websites in the UK

Get key data about each website and then click on the domain to learn more about its performance and website traffic rankings.
Domain
Traffic
Keywords
Domain trust
Ref. domains
835M
71M
85
7.8M
410M
31M
51
14K
350M
110M
100
24M
333M
18M
71
1.2M
217M
55M
71
606K
200M
70M
100
57M
194M
1.3M
71
140K
142M
14M
78
1.2M
141M
28M
100
35M
135M
30M
96
43M
135M
19M
65
104K
123M
12M
45
9.1K
95M
41M
100
35M
93M
347K
61
70K
83M
70M
82
3.9M
67M
486K
53
96K
66M
3.4M
63
286K
64M
5.6M
64
455K
59M
47M
71
690K
57M
17M
69
552K
55M
18M
90
7.7M
53M
2.8M
56
43K
49M
42M
98
9.2M
48M
9.4M
64
596K
47M
8.6M
67
828K
44M
1M
78
42K
44M
43M
66
137K
44M
8.4M
82
4M
43M
12M
77
3.2M
41M
11M
70
311K
39M
2.7M
52
78K
36M
554K
59
37K
32M
871K
77
70K
31M
15M
68
1.2M
31M
3.1M
51
41K
31M
3.2M
52
91K
30M
1.4M
59
85K
30M
6.3M
57
265K
29M
8.2M
63
740K
29M
15M
77
1.8M
28M
6M
61
452K
27M
1.2M
63
51K
26M
363K
45
14K
26M
6.4M
78
496K
25M
1.9M
54
20K
24M
38M
96
25M
24M
367K
54
84K
24M
4.8M
59
31K
24M
2.9M
60
185K
23M
1.1M
50
17K
22M
22M
71
1.1M
22M
7.9M
65
574K
22M
496K
66
13K
22M
12M
71
1.7M
21M
3.9M
71
783K
20M
3.6M
57
74K
20M
5M
48
24K
20M
1M
64
170K
20M
1.1M
70
120K
20M
6.4M
59
385K
20M
986K
70
27K
20M
42M
66
437K
20M
2.7M
49
24K
19M
3.7M
51
75K
19M
2.2M
63
19K
19M
806K
59
12K
18M
9.9M
66
1.4M
18M
2.1M
57
26K
17M
5.3M
91
1.9M
17M
2.7M
65
368K
16M
595K
64
13K
16M
43M
88
4M
16M
2.6M
53
69K
16M
4.2M
73
1.6M
15M
2.5M
63
278K
15M
1.2M
60
100K
15M
3.9M
59
41K
15M
3.2M
63
141K
15M
5.8M
65
378K
14M
1.6M
51
15K
14M
1.2M
59
23K
14M
877K
54
29K
14M
2.8M
62
341K
13M
2.8M
50
18K
13M
6M
59
57K
13M
4.1M
48
44K
13M
314K
50
4.1K
12M
2.1M
54
218K
12M
1.5M
71
747K
12M
3M
52
130K
12M
3.3M
57
232K
12M
961K
58
108K
11M
9.8M
65
665K
11M
322K
39
12K
11M
2.9M
72
256K
11M
3.8M
82
344K
11M
18M
88
4.2M
10M
4M
56
206K
5.9M
159K
65
26K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in the UK?
wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.
Which website is the 2nd most visited in the UK?
gov.com is the second most popular website in the United Kingdom, attracting 371M visits.
How do you run your own research to find the most visited websites in your niche?
First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.
How to use this list of top websites for SEO?
You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.