Top 100 Websites by Traffic in the UK
Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
565M
242M
199M
172M
147M
121M
92M
90M
82M
66M
57M
40M
38M
37M
37M
35M
35M
35M
33M
33M
31M
30M
30M
28M
28M
27M
24M
23M
23M
22M
20M
20M
20M
20M
19M
18M
16M
16M
16M
16M
15M
15M
15M
15M
14M
14M
14M
14M
13M
13M
13M
12M
12M
12M
12M
12M
12M
11M
11M
11M
11M
11M
11M
11M
11M
10M
10M
10M
10M
10M
10M
10M
9.6M
9.5M
Ta-da! But there’s always room for improvement. Want to boost your SEO even more?
Oops,
isn’t on the list.
Launch ad hoc domain analysis for free with our dedicated tool.
Help your website do more and perform better.
Switch to advanced SEO tools to simplify any optimization task.
How SE Ranking collected data on the top websites by traffic
- We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
- We sorted the most popular websites in the UK by their monthly organic traffic volume.
- We supplemented the data with other key SEO metrics to get a comprehensive picture.



The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!
View our dataTop notch SEO tools that every website owner needs!
From competitor analysis to backlink inspection, SE Ranking has you covered
Competitor and keyword research
Rank tracker and traffic analysis
Website and on-page SEO auditing
Backlink checker and monitoring
White label
Unlimited SEO reports
3 user seats
Check any domain’s organic performance and get valuable tips to boost yours!
Faq
Which website is the most visited in the UK?
wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.
Which website is the 2nd most visited in the UK?
gov.com is the second most popular website in the United Kingdom, attracting 371M visits.
How do you run your own research to find the most visited websites in your niche?
First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.
How to use this list of top websites for SEO?
You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.