Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
1
wikipedia.org Analyze
252M
79M
86
8M
2
youtube.com Analyze
246M
110M
100
22M
3
bbc.co.uk Analyze
195M
20M
70
1M
4
gov.uk Analyze
187M
32M
50
15K
5
pornhub.com Analyze
182M
1.3M
72
45K
6
google.com Analyze
174M
31M
100
32M
7
google.co.uk Analyze
125M
11M
70
384K
8
facebook.com Analyze
100M
87M
100
44M
9
reddit.com Analyze
84M
82M
82
1.9M
10
amazon.co.uk Analyze
75M
46M
72
556K
11
nhs.uk Analyze
63M
12M
39
5.1K
12
instagram.com Analyze
59M
65M
100
27M
13
xvideos.com Analyze
43M
1.1M
76
36K
14
imdb.com Analyze
36M
12M
83
1M
15
chatgpt.com Analyze
31M
118K
65
255K
16
xhamster.com Analyze
28M
1.1M
69
23K
17
xnxx.com Analyze
28M
977K
78
18K
18
apple.com Analyze
27M
17M
99
5.7M
19
ebay.co.uk Analyze
27M
35M
66
120K
20
pinterest.com Analyze
26M
34M
93
8.3M
21
tripadvisor.co.uk Analyze
26M
15M
63
89K
22
rightmove.co.uk Analyze
24M
3.1M
59
35K
23
indeed.com Analyze
23M
7.5M
71
311K
24
fandom.com Analyze
23M
17M
67
442K
25
bbc.com Analyze
22M
5.1M
72
765K
26
x.com Analyze
21M
18M
89
4.3M
27
yahoo.com Analyze
20M
18M
79
2.5M
28
theguardian.com Analyze
19M
14M
68
1.1M
29
tiktok.com Analyze
18M
56M
96
4.1M
30
bbcgoodfood.com Analyze
17M
3M
51
70K
31
sky.com Analyze
16M
2.8M
62
180K
32
microsoft.com Analyze
16M
7.9M
84
3.4M
33
dailymail.co.uk Analyze
16M
6.5M
65
716K
34
autotrader.co.uk Analyze
15M
2M
55
20K
35
linkedin.com Analyze
14M
26M
100
16M
36
cambridge.org Analyze
14M
4.7M
60
378K
37
clevelandclinic.org Analyze
14M
7.2M
56
271K
38
britannica.com Analyze
13M
9.1M
63
543K
39
merriam-webster.com Analyze
13M
3.2M
62
259K
40
spotify.com Analyze
13M
8.3M
83
1.9M
41
nih.gov Analyze
12M
12M
78
1.6M
42
theiet.org Analyze
12M
192K
50
30K
43
quora.com Analyze
12M
36M
66
407K
44
asda.com Analyze
12M
3.8M
48
26K
45
tesco.com Analyze
12M
3.9M
53
69K
46
live.com Analyze
12M
160K
72
1M
47
national-lottery.co.uk Analyze
12M
100K
50
7.3K
48
mosbuild.com Analyze
11M
8.7K
39
3.6K
49
skysports.com Analyze
11M
1.6M
59
91K
50
netflix.com Analyze
10M
3.4M
63
350K
51
adobe.com Analyze
10M
5.6M
82
1.8M
52
mayoclinic.org Analyze
10M
6.8M
59
431K
53
marksandspencer.com Analyze
10M
3.8M
53
37K
54
zoopla.co.uk Analyze
10M
2M
65
18K
55
twitter.com Analyze
10M
11M
100
23M
56
sainsburys.co.uk Analyze
10M
2.7M
49
24K
57
elmaz.com Analyze
9.9M
13K
27
527
58
nytimes.com Analyze
9.8M
12M
70
1.6M
59
royalmail.com Analyze
9.6M
699K
59
34K
60
skyscanner.net Analyze
9.6M
1.9M
61
25K
61
thesun.co.uk Analyze
9.5M
5.3M
66
315K
62
boots.com Analyze
9.3M
3M
51
45K
63
diy.com Analyze
9M
5.5M
59
26K
64
accuweather.com Analyze
8.8M
817K
67
111K
65
etsy.com Analyze
8.7M
19M
72
1M
66
shutterstock.com Analyze
8.7M
8.4M
72
381K
67
argos.co.uk Analyze
8.4M
5.3M
48
24K
68
trustpilot.com Analyze
8.4M
3.3M
81
358K
69
mcdonalds.com Analyze
8.3M
523K
53
81K
70
youporn.com Analyze
8.3M
666K
59
16K
71
xe.com Analyze
8.2M
431K
61
65K
72
express.co.uk Analyze
8.2M
4.2M
61
338K
73
wise.com Analyze
8.2M
1.3M
58
55K
74
booking.com Analyze
8M
5.6M
78
678K
75
genius.com Analyze
8M
3.6M
53
162K
76
healthline.com Analyze
7.9M
7.2M
61
500K
77
theporndude.com Analyze
7.9M
258K
77
38K
78
timeanddate.com Analyze
7.9M
1M
63
167K
79
currys.co.uk Analyze
7.8M
3.3M
48
18K
80
istockphoto.com Analyze
7.6M
4.3M
73
1.7M
81
next.co.uk Analyze
7.6M
4.7M
60
38K
82
telegraph.co.uk Analyze
7.2M
7.3M
62
623K
83
texastribune.org Analyze
7.2M
86K
51
68K
84
canva.com Analyze
7.1M
2.9M
71
541K
85
xhamster.desi Analyze
7.1M
847K
58
10K
86
careinspectorate.wales Analyze
6.9M
19K
38
1.3K
87
rottentomatoes.com Analyze
6.8M
3.2M
61
141K
88
adultwork.com Analyze
6.7M
14K
54
6.5K
89
ikea.com Analyze
6.7M
3.9M
63
294K
90
heathrow.com Analyze
6.7M
700K
49
25K
91
allrecipes.com Analyze
6.5M
2.6M
53
171K
92
moneysavingexpert.com Analyze
6.5M
4.6M
62
39K
93
thetrainline.com Analyze
6.5M
738K
54
28K
94
fabswingers.com Analyze
6.5M
9.3K
55
1.4K
95
postoffice.co.uk Analyze
6.4M
1.3M
53
16K
96
office.com Analyze
6.4M
189K
73
957K
97
dictionary.com Analyze
6.3M
2.3M
63
158K
98
collinsdictionary.com Analyze
6.3M
3.2M
54
66K
99
williamhill.com Analyze
6.2M
197K
55
23K
100
tui.co.uk Analyze
6.2M
1.7M
46
19K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

Start free trial
Oops,
isn’t on the list.
Launch ad hoc domain analysis for free with our dedicated tool.
Start free trial

Help your website do more and perform better.

Switch to advanced SEO tools to simplify any optimization task.

Start free trial

How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

View our data

Top notch SEO tools that every website owner needs!

From competitor analysis to backlink inspection, SE Ranking has you covered

  • Competitor and keyword research

  • Rank tracker and traffic analysis

  • Website and on-page SEO auditing

  • Backlink checker and monitoring

  • White label

  • Unlimited SEO reports

  • 3 user seats

Check any domain’s organic performance and get valuable tips to boost yours!

us

Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.