Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
1
wikipedia.org Analyze
252M
79M
86
7.9M
2
youtube.com Analyze
246M
110M
100
22M
3
bbc.co.uk Analyze
195M
20M
70
1M
4
gov.uk Analyze
187M
32M
50
15K
5
pornhub.com Analyze
182M
1.3M
71
44K
6
google.com Analyze
174M
31M
99
31M
7
google.co.uk Analyze
125M
11M
70
375K
8
facebook.com Analyze
100M
87M
100
42M
9
reddit.com Analyze
84M
82M
82
1.6M
10
amazon.co.uk Analyze
75M
46M
72
549K
11
nhs.uk Analyze
63M
12M
39
4.6K
12
instagram.com Analyze
59M
65M
100
28M
13
xvideos.com Analyze
43M
1.1M
75
34K
14
imdb.com Analyze
36M
12M
83
1M
15
chatgpt.com Analyze
31M
118K
65
252K
16
xhamster.com Analyze
28M
1.1M
70
22K
17
xnxx.com Analyze
28M
977K
77
18K
18
apple.com Analyze
27M
17M
97
5.6M
19
ebay.co.uk Analyze
27M
35M
66
118K
20
pinterest.com Analyze
26M
34M
93
8.2M
21
tripadvisor.co.uk Analyze
26M
15M
63
87K
22
rightmove.co.uk Analyze
24M
3.1M
60
35K
23
indeed.com Analyze
23M
7.5M
71
305K
24
fandom.com Analyze
23M
17M
67
437K
25
bbc.com Analyze
22M
5.1M
72
755K
26
x.com Analyze
21M
18M
89
4M
27
yahoo.com Analyze
20M
18M
77
2.5M
28
theguardian.com Analyze
19M
14M
67
1.1M
29
tiktok.com Analyze
18M
56M
96
4M
30
bbcgoodfood.com Analyze
17M
3M
51
69K
31
sky.com Analyze
16M
2.8M
62
177K
32
microsoft.com Analyze
16M
7.9M
83
3.3M
33
dailymail.co.uk Analyze
16M
6.5M
64
706K
34
autotrader.co.uk Analyze
15M
2M
55
20K
35
linkedin.com Analyze
14M
26M
99
15M
36
cambridge.org Analyze
14M
4.7M
59
373K
37
clevelandclinic.org Analyze
14M
7.2M
56
267K
38
britannica.com Analyze
13M
9.1M
63
535K
39
merriam-webster.com Analyze
13M
3.2M
62
255K
40
spotify.com Analyze
13M
8.3M
80
1.9M
41
nih.gov Analyze
12M
12M
78
1.5M
42
theiet.org Analyze
12M
192K
50
30K
43
quora.com Analyze
12M
36M
66
398K
44
asda.com Analyze
12M
3.8M
48
25K
45
tesco.com Analyze
12M
3.9M
52
68K
46
live.com Analyze
12M
160K
72
985K
47
national-lottery.co.uk Analyze
12M
100K
50
7.1K
48
mosbuild.com Analyze
11M
8.7K
39
3.6K
49
skysports.com Analyze
11M
1.6M
59
89K
50
netflix.com Analyze
10M
3.4M
63
344K
51
adobe.com Analyze
10M
5.6M
81
1.8M
52
mayoclinic.org Analyze
10M
6.8M
59
424K
53
marksandspencer.com Analyze
10M
3.8M
53
37K
54
zoopla.co.uk Analyze
10M
2M
65
17K
55
sainsburys.co.uk Analyze
10M
2.7M
49
23K
56
nytimes.com Analyze
9.8M
12M
69
1.5M
57
royalmail.com Analyze
9.6M
699K
59
33K
58
skyscanner.net Analyze
9.6M
1.9M
60
25K
59
thesun.co.uk Analyze
9.5M
5.3M
66
311K
60
boots.com Analyze
9.3M
3M
50
45K
61
diy.com Analyze
9M
5.5M
59
26K
62
accuweather.com Analyze
8.8M
817K
67
109K
63
etsy.com Analyze
8.7M
19M
72
1M
64
shutterstock.com Analyze
8.7M
8.4M
72
376K
65
argos.co.uk Analyze
8.4M
5.3M
48
24K
66
trustpilot.com Analyze
8.4M
3.3M
81
357K
67
mcdonalds.com Analyze
8.3M
523K
53
80K
68
youporn.com Analyze
8.3M
666K
56
16K
69
xe.com Analyze
8.2M
431K
61
63K
70
wise.com Analyze
8.2M
1.3M
57
55K
71
booking.com Analyze
8M
5.6M
78
662K
72
genius.com Analyze
8M
3.6M
53
159K
73
healthline.com Analyze
7.9M
7.2M
60
492K
74
theporndude.com Analyze
7.9M
258K
77
37K
75
timeanddate.com Analyze
7.9M
1M
62
164K
76
currys.co.uk Analyze
7.8M
3.3M
48
18K
77
istockphoto.com Analyze
7.6M
4.3M
73
1.7M
78
next.co.uk Analyze
7.6M
4.7M
60
37K
79
canva.com Analyze
7.1M
2.9M
70
536K
80
careinspectorate.wales Analyze
6.9M
19K
38
1.3K
81
rottentomatoes.com Analyze
6.8M
3.2M
60
138K
82
ikea.com Analyze
6.7M
3.9M
63
290K
83
allrecipes.com Analyze
6.5M
2.6M
53
169K
84
moneysavingexpert.com Analyze
6.5M
4.6M
62
38K
85
thetrainline.com Analyze
6.5M
738K
54
27K
86
fabswingers.com Analyze
6.5M
9.3K
55
1.4K
87
postoffice.co.uk Analyze
6.4M
1.3M
53
15K
88
office.com Analyze
6.4M
189K
73
943K
89
collinsdictionary.com Analyze
6.3M
3.2M
53
65K
90
williamhill.com Analyze
6.2M
197K
55
22K
91
tui.co.uk Analyze
6.2M
1.7M
45
19K
92
gumtree.com Analyze
6.1M
3.5M
46
20K
93
ufmg.br Analyze
6.1M
56K
54
63K
94
johnlewis.com Analyze
6M
6.4M
55
36K
95
premierleague.com Analyze
5.8M
490K
52
82K
96
easyjet.com Analyze
5.7M
1.4M
47
43K
97
gettyimages.co.uk Analyze
5.7M
5.1M
48
29K
98
sportinglife.com Analyze
5.6M
315K
44
29K
99
independent.co.uk Analyze
5.6M
8.9M
65
575K
100
screwfix.com Analyze
5.6M
3.2M
50
20K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.