Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

wikipedia.org Analyze

218M

76M

8.5M

bbc.co.uk Analyze

212M

20M

1.1M

youtube.com Analyze

200M

108M

100

24M

google.co.uk Analyze

154M

11M

423K

pornhub.com Analyze

140M

1.4M

47K

gov.uk Analyze

132M

32M

16K

google.com Analyze

124M

30M

100

31M

amazon.co.uk Analyze

69M

46M

583K

facebook.com Analyze

67M

79M

100

47M

reddit.com Analyze

52M

82M

2.3M

nhs.uk Analyze

48M

12M

6.7K

instagram.com Analyze

38M

61M

100

30M

xvideos.com Analyze

38M

1.1M

40K

ebay.co.uk Analyze

31M

36M

127K

imdb.com Analyze

31M

12M

1.1M

xnxx.com Analyze

30M

989K

21K

xhamster.com Analyze

25M

1.1M

25K

tripadvisor.co.uk Analyze

24M

15M

96K

rightmove.co.uk Analyze

22M

3.2M

39K

bbcgoodfood.com Analyze

22M

2.9M

73K

x.com Analyze

19M

4.4M

apple.com Analyze

18M

17M

6.6M

dailymail.co.uk Analyze

17M

768K

indeed.com Analyze

17M

7.8M

326K

fandom.com Analyze

17M

465K

pinterest.com Analyze

16M

33M

8.9M

microsoft.com Analyze

16M

8.1M

3.6M

yahoo.com Analyze

16M

18M

2.5M

theguardian.com Analyze

15M

14M

1.2M

tesco.com Analyze

13M

77K

bbc.com Analyze

13M

4.7M

780K

national-lottery.co.uk Analyze

13M

88K

autotrader.co.uk Analyze

13M

20K

sainsburys.co.uk Analyze

12M

2.6M

24K

premierleague.com Analyze

11M

479K

90K

sky.com Analyze

11M

2.8M

188K

asda.com Analyze

11M

27K

tiktok.com Analyze

10M

58M

4.4M

mcdonalds.com Analyze

10M

506K

85K

marksandspencer.com Analyze

10M

3.5M

39K

clevelandclinic.org Analyze

10M

7.2M

275K

royalmail.com Analyze

10M

683K

37K

twitter.com Analyze

10M

11M

100

27M

youporn.com Analyze

9.8M

660K

16K

linkedin.com Analyze

9.5M

25M

17M

thesun.co.uk Analyze

9.2M

5.4M

344K

redtube.com Analyze

9.2M

529K

15K

spotify.com Analyze

8.9M

7.9M

healthline.com Analyze

8.7M

7.4M

545K

skyscanner.net Analyze

8.6M

1.9M

26K

netflix.com Analyze

8.3M

3.3M

362K

merriam-webster.com Analyze

8.2M

3.1M

274K

diy.com Analyze

8.2M

5.6M

28K

cambridge.org Analyze

8.2M

4.5M

397K

skysports.com Analyze

8.2M

1.6M

94K

nytimes.com Analyze

8.1M

12M

1.6M

boots.com Analyze

2.7M

48K

nih.gov Analyze

7.9M

13M

1.6M

xe.com Analyze

7.8M

405K

69K

mayoclinic.org Analyze

7.8M

6.9M

450K

etsy.com Analyze

7.7M

19M

britannica.com Analyze

7.7M

8.8M

568K

zoopla.co.uk Analyze

7.7M

2.1M

18K

argos.co.uk Analyze

7.6M

25K

allrecipes.com Analyze

7.5M

2.5M

183K

quora.com Analyze

7.2M

34M

440K

wise.com Analyze

6.9M

1.3M

52K

genius.com Analyze

6.9M

3.5M

181K

booking.com Analyze

6.6M

5.6M

692K

office.com Analyze

6.5M

190K

972K

currys.co.uk Analyze

6.5M

3.1M

18K

ikea.com Analyze

6.4M

3.9M

314K

next.co.uk Analyze

6.4M

4.6M

39K

accuweather.com Analyze

6.2M

789K

118K

adobe.com Analyze

6.1M

5.4M

1.9M

johnlewis.com Analyze

5.9M

6.2M

37K

fabswingers.com Analyze

5.6M

9.8K

1.1K

recipetineats.com Analyze

5.6M

1.4M

71K

speedtest.net Analyze

5.5M

77K

88K

tui.co.uk Analyze

5.3M

1.7M

19K

independent.co.uk Analyze

5.3M

9.3M

618K

thetrainline.com Analyze

5.2M

750K

28K

xhamster.desi Analyze

5.2M

844K

8.2K

pornpics.com Analyze

5.2M

373K

7.8K

asos.com Analyze

5.1M

2.6M

98K

bmstores.co.uk Analyze

2.2M

18K

gumtree.com Analyze

3.5M

21K

screwfix.com Analyze

22K

rottentomatoes.com Analyze

3.2M

148K

bet365.com Analyze

4.8M

229K

34K

shutterstock.com Analyze

4.8M

7.6M

420K

sportsdirect.com Analyze

4.5M

1.9M

30K

timeanddate.com Analyze

4.5M

968K

176K

easyjet.com Analyze

4.4M

1.4M

46K

sportinglife.com Analyze

4.4M

322K

30K

medicalnewstoday.com Analyze

4.3M

5.7M

351K

chaturbate.com Analyze

4.3M

166K

51K

live.com Analyze

4.3M

148K

williamhill.com Analyze

4.2M

183K

24K

100

nationalrail.co.uk Analyze

4.2M

619K

26K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.