Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
565M
73M
85
8.6M
276M
31M
49
14K
251M
19M
71
1.1M
242M
108M
100
24M
199M
1.2M
72
70K
172M
54M
73
592K
147M
16M
71
655K
121M
32M
98
31M
93M
12M
44
9.1K
92M
70M
100
49M
82M
71M
82
2.4M
80M
13M
78
1.1M
66M
48M
100
32M
57M
374K
61
70K
57M
24M
100
28M
38M
41M
66
129K
37M
42M
98
9.2M
35M
5.3M
64
406K
35M
988K
77
46K
35M
17M
69
488K
31M
7.7M
66
788K
30M
8.3M
82
3.9M
30M
17M
95
6.5M
30M
6.1M
79
678K
29M
896K
77
68K
28M
9.9M
70
321K
28M
595K
59
37K
26M
13M
78
2.8M
25M
4.3M
71
773K
25M
3.4M
52
80K
24M
1.2M
62
45K
23M
1.4M
59
88K
23M
9.4M
64
575K
22M
7.8M
62
715K
20M
5.1M
59
27K
20M
6.5M
60
449K
20M
37M
66
428K
19M
5.5M
48
24K
19M
22M
71
1M
16M
3.9M
50
37K
16M
4.3M
48
46K
16M
3M
57
224K
16M
880K
70
119K
15M
2.3M
62
18K
15M
31M
97
19M
15M
4.9M
62
66K
15M
6.6M
59
56K
15M
2.9M
61
182K
15M
980K
69
27K
14M
2.7M
52
67K
14M
363K
54
83K
14M
11M
70
1.6M
14M
3.5M
55
188K
13M
4.1M
58
37K
13M
3.2M
62
326K
13M
2.8M
51
128K
13M
14M
77
1.8M
13M
596K
43
20K
12M
4.6M
48
11K
12M
3.1M
57
14K
12M
622K
65
15K
11M
1.6M
50
17K
11M
1.2M
52
24K
11M
7.2M
65
546K
11M
2.3M
54
206K
11M
899K
62
61K
11M
7.4M
86
3.2M
10M
2.8M
65
367K
10M
4.1M
48
22K
10M
5.4M
80
1.9M
10M
1.2M
49
46K
10M
42M
94
4.2M
10M
4.5M
73
1.6M
9.5M
363K
59
12K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.