Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

wikipedia.org Analyze

194M

76M

7.9M

google.com Analyze

177M

30M

100

32M

youtube.com Analyze

175M

108M

100

22M

bbc.co.uk Analyze

174M

20M

pornhub.com Analyze

144M

1.4M

46K

google.co.uk Analyze

139M

11M

397K

gov.uk Analyze

121M

32M

15K

amazon.co.uk Analyze

66M

46M

563K

facebook.com Analyze

61M

79M

100

44M

reddit.com Analyze

49M

82M

2.1M

nhs.uk Analyze

44M

12M

5.9K

xvideos.com Analyze

37M

1.1M

38K

instagram.com Analyze

35M

61M

100

28M

xnxx.com Analyze

33M

992K

20K

imdb.com Analyze

27M

12M

1.1M

ebay.co.uk Analyze

24M

36M

121K

xhamster.com Analyze

24M

1.1M

24K

tripadvisor.co.uk Analyze

22M

15M

91K

rightmove.co.uk Analyze

21M

3.2M

36K

bbcgoodfood.com Analyze

19M

2.9M

70K

indeed.com Analyze

17M

7.8M

314K

apple.com Analyze

16M

17M

100

5.8M

x.com Analyze

16M

19M

4.2M

microsoft.com Analyze

16M

8.1M

3.4M

pinterest.com Analyze

15M

33M

8.4M

yahoo.com Analyze

15M

18M

2.5M

fandom.com Analyze

15M

17M

453K

dailymail.co.uk Analyze

13M

721K

theguardian.com Analyze

13M

14M

1.1M

autotrader.co.uk Analyze

12M

20K

national-lottery.co.uk Analyze

12M

88K

7.1K

bbc.com Analyze

12M

4.7M

758K

sky.com Analyze

12M

2.8M

181K

twitter.com Analyze

10M

11M

100

24M

tesco.com Analyze

9.8M

68K

asda.com Analyze

9.7M

27K

tiktok.com Analyze

9.6M

57M

4.1M

youporn.com Analyze

9.5M

662K

17K

clevelandclinic.org Analyze

9.4M

7.2M

265K

mcdonalds.com Analyze

9.3M

503K

82K

royalmail.com Analyze

8.4M

682K

35K

marksandspencer.com Analyze

8.3M

3.5M

37K

skyscanner.net Analyze

8.3M

1.9M

25K

redtube.com Analyze

8.3M

531K

15K

merriam-webster.com Analyze

8.2M

3.1M

262K

linkedin.com Analyze

8.2M

25M

16M

diy.com Analyze

8.1M

5.6M

26K

healthline.com Analyze

8.1M

7.4M

506K

cambridge.org Analyze

7.7M

4.5M

377K

boots.com Analyze

7.6M

2.7M

46K

nytimes.com Analyze

7.5M

12M

1.6M

netflix.com Analyze

7.5M

3.3M

352K

nih.gov Analyze

7.5M

13M

1.5M

etsy.com Analyze

7.3M

19M

994K

spotify.com Analyze

7.2M

1.9M

zoopla.co.uk Analyze

7.2M

2.1M

18K

xe.com Analyze

7.1M

405K

66K

premierleague.com Analyze

7.1M

480K

81K

sainsburys.co.uk Analyze

7.1M

2.6M

24K

quora.com Analyze

35M

414K

mayoclinic.org Analyze

6.9M

428K

thesun.co.uk Analyze

6.9M

5.3M

317K

allrecipes.com Analyze

6.8M

2.5M

173K

britannica.com Analyze

6.7M

8.9M

538K

fabswingers.com Analyze

6.4M

9.8K

1.2K

genius.com Analyze

6.4M

3.5M

164K

argos.co.uk Analyze

6.3M

24K

booking.com Analyze

6.1M

5.6M

681K

wise.com Analyze

6.1M

1.3M

55K

currys.co.uk Analyze

3.1M

18K

ikea.com Analyze

5.9M

3.9M

292K

adobe.com Analyze

5.8M

5.4M

1.8M

skysports.com Analyze

5.8M

1.6M

90K

next.co.uk Analyze

5.6M

4.6M

38K

accuweather.com Analyze

5.4M

791K

113K

xhamster.desi Analyze

5.3M

846K

8.2K

thetrainline.com Analyze

5.2M

750K

27K

speedtest.net Analyze

5.1M

77K

84K

office.com Analyze

189K

946K

johnlewis.com Analyze

6.2M

37K

recipetineats.com Analyze

1.3M

60K

gumtree.com Analyze

4.9M

3.5M

21K

openai.com Analyze

4.9M

443K

339K

screwfix.com Analyze

4.8M

21K

tui.co.uk Analyze

4.7M

1.7M

19K

asos.com Analyze

4.6M

2.6M

94K

shutterstock.com Analyze

4.5M

7.7M

386K

pornpics.com Analyze

4.4M

374K

8.2K

independent.co.uk Analyze

4.3M

9.3M

582K

sportinglife.com Analyze

4.3M

322K

28K

rottentomatoes.com Analyze

4.3M

3.2M

144K

chaturbate.com Analyze

4.2M

166K

46K

sportsdirect.com Analyze

4.2M

1.9M

28K

easyjet.com Analyze

4.2M

1.4M

44K

live.com Analyze

4.1M

147K

medicalnewstoday.com Analyze

5.7M

325K

nationalrail.co.uk Analyze

618K

24K

bet365.com Analyze

229K

36K

aldi.co.uk Analyze

3.8M

1.1M

12K

100

lloydsbank.com Analyze

3.8M

807K

12K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.