Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
294M
107M
100
25M
212M
13M
98
1.2M
208M
52M
100
17K
164M
26M
100
26K
140M
23M
0
775K
126M
82M
100
43M
71M
34M
97
383K
69M
53M
98
25K
58M
8.9M
97
727K
42M
8.8M
0
293K
40M
27M
100
13M
31M
30K
97
330K
29M
26M
93
257K
27M
9.5M
98
1.3M
25M
13M
100
1.4M
22M
27M
100
11M
20M
3.7M
98
785K
18M
11M
100
7.1M
18M
4.1M
97
1M
18M
4.5M
96
890K
17M
11M
96
3.8M
17M
19M
100
18M
15M
1.2M
89
31K
15M
4.3M
100
28M
15M
9.4M
98
11M
13M
4.3M
96
485K
13M
2.9M
98
1.5M
12M
4.9M
98
1.9M
12M
193K
50
30K
12M
7.4M
100
1.2M
12M
51K
97
1.9M
12M
7.2M
98
1.4M
12M
2.7M
90
75K
11M
1.6M
93
266K
11M
8.7K
39
3.6K
10M
3.8M
88
28K
10M
3.5M
89
31K
10M
14M
98
1.5M
10M
2.1M
90
68K
10M
11M
100
23M
9.9M
13K
27
527
9.5M
9.7M
98
18K
9.5M
1.4M
94
316K
9.4M
3.4M
89
46K
9M
1.1M
90
117K
8.7M
1.4M
90
34K
8.4M
1.4M
89
24K
8.2M
4.2M
61
338K
8.1M
3.9M
100
3.4M
8M
1.6M
90
66K
7.9M
4.9M
90
49K
7.8M
2M
97
556K
7.6M
1.8M
97
425K
7.5M
4.4K
67
257
7.3M
214K
91
40K
7.2M
6.9M
97
1.1M
7.2M
4.9M
97
1.4M
7.2M
7.3M
62
623K
7.1M
15M
100
4.4M
7M
20M
96
1.2M
6.7M
14K
54
6.5K
6.7M
700K
49
25K
6.7M
979
59
1.8K
6.5M
7.1M
98
912K
6.3M
169K
98
584K
6.3M
2.1M
88
36K
6.2M
126K
91
102K
6.1M
3M
96
376K
6.1M
56K
54
63K
5.9M
11K
82
9.1K
5.9M
1.9M
90
25K
5.9M
6.3K
65
2.5K
5.6M
20K
23
1.3K
5.5M
2.7M
90
180K
5.5M
55K
75
2.6K
5.3M
699K
94
197K
5.3M
812K
89
17K
5.2M
185K
89
56K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.