Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
218M
76M
85
7.4M
212M
20M
71
1.1M
200M
108M
100
24M
154M
11M
71
419K
140M
1.4M
72
46K
132M
32M
48
15K
124M
30M
100
31M
69M
46M
79
576K
67M
79M
100
48M
52M
82M
82
4.9M
48M
12M
43
6.7K
38M
61M
100
30M
38M
1.1M
76
39K
31M
36M
66
125K
31M
12M
82
1.1M
30M
989K
77
20K
25M
1.1M
69
25K
19M
19M
87
9.2M
18M
17M
98
7.7M
17M
7.8M
70
319K
17M
17M
68
454K
16M
33M
93
8.9M
16M
8.1M
84
3.6M
16M
18M
83
2.5M
13M
4M
53
76K
13M
4.7M
72
768K
11M
2.8M
62
0
11M
4M
49
26K
10M
58M
96
6.7M
10M
506K
54
84K
10M
683K
58
36K
10M
11M
100
27M
9.8M
660K
63
15K
9.5M
25M
98
17M
9.2M
5.4M
65
341K
9.2M
529K
63
15K
8.9M
7.9M
83
1.9M
8.7M
7.4M
61
539K
8.6M
1.9M
61
25K
8.3M
3.3M
65
359K
8.2M
5.6M
59
27K
8.2M
4.5M
61
390K
8.2M
1.6M
60
92K
8.1M
12M
70
1.6M
8M
2.7M
51
47K
7.9M
13M
77
1.6M
7.8M
405K
60
67K
7.8M
6.9M
60
443K
7.7M
19M
71
1M
7.7M
8.8M
64
561K
7.7M
2.1M
63
18K
7.6M
5M
48
24K
7.5M
2.5M
54
181K
7.2M
34M
66
432K
6.9M
1.3M
58
48K
6.9M
3.5M
55
179K
6.6M
5.6M
81
682K
6.5M
190K
72
953K
6.5M
3.1M
48
17K
6.4M
4.6M
61
39K
6.4M
3.9M
63
312K
6.2M
789K
68
116K
6.1M
5.4M
84
1.8M
5.9M
6.2M
58
37K
5.5M
77K
59
86K
5.3M
1.7M
47
19K
5.2M
844K
49
7.8K
5.2M
373K
64
7.3K
5.1M
2.6M
53
97K
5M
3.5M
47
21K
4.8M
229K
64
33K
4.8M
7.6M
72
416K
4.5M
968K
63
174K
4.4M
1.4M
48
45K
4.3M
166K
78
48K
4.3M
148K
73
1M
4.2M
183K
55
23K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.