Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

google.co.uk Analyze

356M

15M

511K

pornhub.com Analyze

323M

1.3M

49K

wikipedia.org Analyze

241M

75M

3.4M

youtube.com Analyze

210M

105M

16M

bbc.co.uk Analyze

172M

19M

1.1M

gov.uk Analyze

162M

31M

15K

amazon.co.uk Analyze

64M

46M

580K

nhs.uk Analyze

53M

12M

8.5K

reddit.com Analyze

51M

71M

1.7M

instagram.com Analyze

47M

53M

27M

xvideos.com Analyze

46M

45K

tripadvisor.co.uk Analyze

31M

15M

99K

ebay.co.uk Analyze

30M

35M

127K

rightmove.co.uk Analyze

30M

39K

bbcgoodfood.com Analyze

28M

74K

bbc.com Analyze

27M

4.4M

768K

youporn.com Analyze

24M

641K

14K

pinterest.com Analyze

22M

34M

9.1M

apple.com Analyze

22M

15M

2.6M

indeed.com Analyze

20M

322K

tesco.com Analyze

19M

3.3M

77K

redtube.com Analyze

18M

516K

14K

xe.com Analyze

18M

389K

69K

fandom.com Analyze

18M

16M

473K

autotrader.co.uk Analyze

17M

20K

linkedin.com Analyze

17M

27M

15M

marksandspencer.com Analyze

16M

3.8M

38K

national-lottery.co.uk Analyze

15M

90K

6.2K

premierleague.com Analyze

14M

490K

87K

theguardian.com Analyze

14M

1.1M

booking.com Analyze

14M

5.4M

684K

argos.co.uk Analyze

14M

5.1M

23K

dailymail.co.uk Analyze

13M

8.2M

768K

royalmail.com Analyze

13M

583K

37K

asda.com Analyze

12M

3.9M

28K

wise.com Analyze

12M

1.3M

45K

cambridge.org Analyze

11M

4.4M

392K

sainsburys.co.uk Analyze

11M

2.3M

24K

diy.com Analyze

11M

5.5M

26K

allrecipes.com Analyze

11M

2.6M

194K

clevelandclinic.org Analyze

10M

266K

healthline.com Analyze

10M

7.5M

618K

mcdonalds.com Analyze

10M

488K

85K

nytimes.com Analyze

10M

12M

1.6M

sky.com Analyze

10M

2.8M

182K

skyscanner.net Analyze

9.9M

1.9M

25K

boots.com Analyze

9.7M

2.7M

47K

merriam-webster.com Analyze

9.7M

3.1M

272K

mayoclinic.org Analyze

9.5M

446K

next.co.uk Analyze

9.3M

4.4M

37K

zoopla.co.uk Analyze

9.3M

18K

britannica.com Analyze

9.1M

8.9M

564K

ikea.com Analyze

8.6M

3.9M

316K

johnlewis.com Analyze

8.5M

6.4M

37K

independent.co.uk Analyze

8.3M

618K

skysports.com Analyze

8.2M

1.5M

89K

netflix.com Analyze

8.1M

363K

screwfix.com Analyze

8.1M

3.1M

65K

etsy.com Analyze

7.9M

18M

accuweather.com Analyze

7.8M

796K

117K

currys.co.uk Analyze

7.5M

16K

youjizz.com Analyze

7.4M

167K

8.5K

quora.com Analyze

7.3M

31M

426K

tui.co.uk Analyze

1.7M

18K

williamhill.com Analyze

174K

23K

heathrow.com Analyze

6.9M

699K

24K

bmstores.co.uk Analyze

6.8M

2.3M

18K

xhamster.desi Analyze

6.7M

781K

7.3K

thetrainline.com Analyze

6.6M

793K

28K

lloydsbank.com Analyze

6.6M

875K

12K

istockphoto.com Analyze

6.6M

4.2M

1.6M

gumtree.com Analyze

6.4M

3.5M

21K

dunelm.com Analyze

6.2M

2.5M

16K

pornpics.com Analyze

6.1M

376K

6.9K

wiktionary.org Analyze

2.3M

251K

pornhub.org Analyze

39K

1.5K

rapidtables.com Analyze

5.9M

377K

13K

timeanddate.com Analyze

5.9M

981K

173K

easyjet.com Analyze

5.8M

1.4M

46K

nationalrail.co.uk Analyze

5.8M

558K

26K

moneysavingexpert.com Analyze

5.7M

4.2M

39K

sportinglife.com Analyze

5.7M

282K

28K

fabswingers.com Analyze

5.6M

7.7K

848

rottentomatoes.com Analyze

5.6M

2.9M

144K

recipetineats.com Analyze

5.6M

1.1M

71K

asos.com Analyze

5.6M

2.4M

97K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.