Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

wikipedia.org Analyze

242M

79M

youtube.com Analyze

225M

110M

100

22M

bbc.co.uk Analyze

208M

21M

pornhub.com Analyze

180M

1.3M

44K

gov.uk Analyze

176M

32M

15K

google.com Analyze

166M

33M

100

31M

google.co.uk Analyze

123M

11M

380K

facebook.com Analyze

95M

88M

100

43M

reddit.com Analyze

76M

81M

1.9M

amazon.co.uk Analyze

66M

46M

548K

nhs.uk Analyze

58M

12M

5.1K

instagram.com Analyze

53M

64M

100

27M

imdb.com Analyze

36M

12M

xvideos.com Analyze

35M

1.1M

35K

xnxx.com Analyze

32M

977K

18K

xhamster.com Analyze

30M

1.1M

22K

ebay.co.uk Analyze

27M

35M

118K

tripadvisor.co.uk Analyze

26M

15M

87K

pinterest.com Analyze

25M

34M

8.3M

apple.com Analyze

23M

17M

100

5.8M

indeed.com Analyze

22M

7.6M

307K

fandom.com Analyze

21M

17M

435K

x.com Analyze

20M

18M

4.3M

rightmove.co.uk Analyze

20M

3.1M

35K

theguardian.com Analyze

19M

14M

1.1M

chatgpt.com Analyze

18M

113K

249K

yahoo.com Analyze

18M

19M

2.5M

sky.com Analyze

17M

2.9M

178K

bbcgoodfood.com Analyze

17M

2.9M

69K

tiktok.com Analyze

16M

55M

4.1M

bbc.com Analyze

16M

750K

microsoft.com Analyze

16M

3.3M

linkedin.com Analyze

15M

25M

16M

dailymail.co.uk Analyze

15M

6.5M

711K

autotrader.co.uk Analyze

15M

20K

cambridge.org Analyze

14M

4.7M

372K

youporn.com Analyze

13M

670K

16K

merriam-webster.com Analyze

13M

3.3M

257K

clevelandclinic.org Analyze

13M

7.4M

265K

nih.gov Analyze

12M

13M

1.5M

tesco.com Analyze

12M

3.8M

68K

britannica.com Analyze

12M

9.3M

533K

quora.com Analyze

11M

36M

400K

asda.com Analyze

11M

3.8M

26K

national-lottery.co.uk Analyze

11M

85K

7.2K

spotify.com Analyze

11M

8.3M

1.9M

mcdonalds.com Analyze

11M

476K

79K

marksandspencer.com Analyze

11M

3.7M

37K

sainsburys.co.uk Analyze

11M

2.7M

23K

zoopla.co.uk Analyze

10M

17K

adobe.com Analyze

10M

5.6M

1.8M

thesun.co.uk Analyze

10M

5.3M

313K

skysports.com Analyze

9.8M

1.6M

89K

royalmail.com Analyze

9.6M

663K

34K

netflix.com Analyze

9.5M

3.3M

341K

skyscanner.net Analyze

9.5M

1.9M

25K

mayoclinic.org Analyze

424K

timeanddate.com Analyze

8.9M

165K

diy.com Analyze

8.9M

5.6M

26K

accuweather.com Analyze

8.8M

831K

110K

boots.com Analyze

8.7M

2.9M

45K

premierleague.com Analyze

8.5M

480K

82K

etsy.com Analyze

8.4M

18M

984K

shutterstock.com Analyze

8.3M

8.4M

379K

live.com Analyze

8.3M

149K

980K

nytimes.com Analyze

8.3M

12M

1.5M

healthline.com Analyze

8.3M

7.4M

494K

booking.com Analyze

8.1M

5.6M

669K

next.co.uk Analyze

7.9M

4.7M

37K

genius.com Analyze

7.7M

3.6M

160K

wise.com Analyze

7.6M

1.3M

54K

istockphoto.com Analyze

7.6M

4.3M

1.7M

argos.co.uk Analyze

7.5M

5.2M

24K

trustpilot.com Analyze

7.4M

3.2M

343K

theporndude.com Analyze

7.2M

257K

37K

telegraph.co.uk Analyze

7.2M

7.3M

618K

rottentomatoes.com Analyze

7.1M

3.2M

140K

currys.co.uk Analyze

7.1M

3.2M

18K

ikea.com Analyze

6.9M

3.9M

291K

thetrainline.com Analyze

6.9M

741K

27K

canva.com Analyze

6.7M

2.9M

528K

allrecipes.com Analyze

6.4M

2.5M

170K

dictionary.com Analyze

6.3M

2.3M

157K

xe.com Analyze

6.2M

417K

64K

gumtree.com Analyze

6.2M

3.5M

20K

collinsdictionary.com Analyze

6.1M

3.2M

65K

office.com Analyze

191K

930K

wiktionary.org Analyze

2.8M

229K

johnlewis.com Analyze

5.9M

6.4M

36K

independent.co.uk Analyze

5.9M

9.1M

577K

sportinglife.com Analyze

5.9M

312K

29K

moneysavingexpert.com Analyze

5.9M

4.5M

38K

nationalrail.co.uk Analyze

5.7M

594K

24K

tui.co.uk Analyze

5.7M

1.6M

19K

postoffice.co.uk Analyze

5.6M

1.2M

16K

screwfix.com Analyze

5.5M

3.2M

20K

easyjet.com Analyze

5.5M

1.4M

43K

gettyimages.co.uk Analyze

5.4M

29K

redtube.com Analyze

5.3M

519K

14K

100

fabswingers.com Analyze

5.2M

9.5K

1.4K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.