Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
1
gov.au Analyze
82M
14M
0
369
2
google.com Analyze
61M
8.8M
100
42M
3
youtube.com Analyze
56M
39M
100
25M
4
wikipedia.org Analyze
52M
24M
100
17M
5
facebook.com Analyze
33M
28M
100
43M
6
google.com.au Analyze
30M
2.7M
93
592K
7
reddit.com Analyze
23M
34M
98
2.5M
8
instagram.com Analyze
17M
22M
100
20M
9
bunnings.com.au Analyze
8.8M
3.6M
88
45K
10
apple.com Analyze
8.5M
5.2M
100
7.1M
11
realestate.com.au Analyze
7.8M
1.3M
89
73K
12
commbank.com.au Analyze
7.3M
736K
90
26K
13
abc.net.au Analyze
7M
3.6M
95
445K
14
kmart.com.au Analyze
7M
3M
87
23K
15
amazon.com.au Analyze
6.9M
12M
92
119K
16
imdb.com Analyze
6.6M
2.8M
98
1.3M
17
tripadvisor.com.au Analyze
5.3M
3.6M
90
54K
18
woolworths.com.au Analyze
5.3M
2.1M
89
26K
19
nytimes.com Analyze
5M
4.4M
98
1.9M
20
chemistwarehouse.com.au Analyze
5M
1.1M
83
22K
21
yahoo.com Analyze
5M
6.2M
98
11M
22
microsoft.com Analyze
4.9M
2.8M
100
28M
23
jbhifi.com.au Analyze
4.9M
1.8M
87
20K
24
bbc.com Analyze
4.7M
2.1M
97
785K
25
x.com Analyze
4.7M
3.9M
100
1.4M
26
pinterest.com Analyze
4.6M
10M
100
13M
27
tiktok.com Analyze
4.6M
22M
100
11M
28
chatgpt.com Analyze
4.5M
44K
96
185K
29
fandom.com Analyze
4.4M
4.7M
96
2.6M
30
seek.com.au Analyze
4.3M
1.6M
90
35K
31
ebay.com.au Analyze
4.3M
10M
90
85K
32
recipetineats.com Analyze
4M
881K
86
29K
33
carsales.com.au Analyze
3.7M
754K
86
24K
34
coles.com.au Analyze
3.7M
992K
88
25K
35
bigw.com.au Analyze
3.5M
3.5M
87
24K
36
news.com.au Analyze
3.4M
2M
92
326K
37
weatherzone.com.au Analyze
3.4M
105K
82
11K
38
cricket.com.au Analyze
3.3M
127K
49
19K
39
auspost.com.au Analyze
3.3M
484K
90
43K
40
merriam-webster.com Analyze
3.3M
1.1M
95
319K
41
linkedin.com Analyze
3.3M
7.9M
100
18M
42
nab.com.au Analyze
3.2M
542K
89
26K
43
citroen.fr Analyze
3.2M
1.9K
82
9.7K
44
theguardian.com Analyze
3.1M
3.7M
98
1.4M
45
cambridge.org Analyze
3.1M
1.4M
95
487K
46
mcdonalds.com.au Analyze
3.1M
152K
80
9K
47
canva.com Analyze
3M
1.3M
97
610K
48
amazonaws.com Analyze
2.9M
892K
75
0
49
nih.gov Analyze
2.8M
4.1M
98
1.3M
50
timeanddate.com Analyze
2.8M
278K
93
205K
51
ikea.com Analyze
2.8M
1.8M
93
322K
52
yelp.com Analyze
2.8M
3.1M
98
1.5M
53
westpac.com.au Analyze
2.7M
423K
89
24K
54
britannica.com Analyze
2.7M
2.4M
96
591K
55
clevelandclinic.org Analyze
2.6M
2.5M
94
358K
56
qantas.com Analyze
2.6M
975K
89
42K
57
wise.com Analyze
2.6M
393K
90
160K
58
mayoclinic.org Analyze
2.5M
2.4M
96
513K
59
spotify.com Analyze
2.5M
1.6M
98
1.2M
60
utk.edu Analyze
2.5M
36K
90
186K
61
telstra.com.au Analyze
2.5M
598K
90
45K
62
domain.com.au Analyze
2.4M
681K
88
63K
63
smh.com.au Analyze
2.4M
2.2M
93
282K
64
9news.com.au Analyze
2.3M
1M
89
46K
65
officeworks.com.au Analyze
2.3M
1.2M
87
17K
66
afl.com.au Analyze
2.2M
182K
87
23K
67
nrl.com Analyze
2.2M
132K
85
17K
68
auburn.edu Analyze
2.2M
31K
90
101K
69
jobvite.com Analyze
2.2M
7.9K
90
32K
70
thelott.com Analyze
2.2M
46K
83
7.7K
71
netflix.com Analyze
2.1M
1.2M
97
533K
72
xe.com Analyze
2.1M
104K
93
95K
73
indeed.com Analyze
2M
2.3M
97
1M
74
anz.com.au Analyze
2M
471K
87
13K
75
onlyfans.com Analyze
2M
819
71
88K
76
gumtree.com.au Analyze
2M
2.4M
86
20K
77
accuweather.com Analyze
1.9M
156K
91
152K
78
westfield.com.au Analyze
1.9M
286K
82
7K
79
openai.com Analyze
1.9M
178K
70
340K
80
aldi.com.au Analyze
1.8M
559K
78
11K
81
target.com.au Analyze
1.8M
905K
86
24K
82
jetstar.com Analyze
1.8M
413K
88
26K
83
marketindex.com.au Analyze
1.8M
155K
52
3.8K
84
sydney.edu.au Analyze
1.8M
811K
90
104K
85
sydney.com Analyze
1.8M
335K
52
12K
86
healthline.com Analyze
1.7M
2.7M
96
634K
87
quora.com Analyze
1.7M
13M
96
1.2M
88
yourtv.com.au Analyze
1.7M
63K
75
2.5K
89
skyscanner.com.au Analyze
1.7M
286K
80
4.4K
90
booking.com Analyze
1.7M
1.1M
96
1.4M
91
premierleague.com Analyze
1.7M
98K
53
87K
92
amazon.com Analyze
1.7M
8.9M
100
4.4M
93
transportnsw.info Analyze
1.7M
198K
88
14K
94
chatbot.com Analyze
1.7M
2.8K
55
8.1K
95
formula1.com Analyze
1.7M
139K
62
101K
96
eventcinemas.com.au Analyze
1.6M
206K
39
6.3K
97
rottentomatoes.com Analyze
1.6M
1.1M
90
214K
98
gov.uk Analyze
1.6M
3.4M
50
15K
99
melbourneairport.com.au Analyze
1.6M
115K
82
4.8K
100
taste.com.au Analyze
1.6M
728K
87
29K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.