Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
89M
14M
19
339
61M
8.8M
99
31M
53M
39M
100
22M
31M
28M
100
42M
27M
2.7M
66
160K
23M
34M
82
1.7M
9.3M
43K
65
253K
8.3M
5.2M
97
5.6M
8.2M
23K
77
18K
7.9M
722K
48
18K
7.4M
3.6M
58
317K
7.3M
12M
73
98K
7M
2.8M
83
1M
6.9M
1.8M
46
15K
6.9M
2.9M
47
16K
6.3M
4.4M
69
1.5M
5.9M
33K
75
34K
5.6M
2.1M
72
755K
4.6M
4.7M
67
437K
4.6M
10M
62
40K
4.6M
2.8M
83
3.3M
4.5M
6.2M
77
2.5M
4.1M
1.6M
63
36K
3.9M
750K
56
19K
3.9M
134K
50
21K
3.9M
22M
96
3.9M
3.9M
279K
62
165K
3.8M
148K
44
5.7K
3.8M
482K
59
31K
3.6M
4.1M
77
1.5M
3.6M
7.9M
99
15M
3.6M
3.8M
89
4M
3.5M
984K
47
15K
3.4M
3.7M
67
1.1M
3.3M
127K
49
19K
3.3M
1.4M
59
373K
3.2M
3.5M
49
26K
3.2M
1M
54
36K
3.2M
1.3M
70
537K
3.2M
29K
70
22K
3.1M
970K
47
27K
3.1M
1.8M
63
290K
3.1M
393K
57
55K
3M
534K
45
16K
2.9M
2.2M
58
196K
2.9M
2.4M
63
536K
2.9M
469K
44
12K
2.9M
415K
46
13K
2.9M
1.2M
63
345K
2.7M
187K
52
23K
2.6M
2M
59
187K
2.6M
62K
72
986K
2.6M
104K
61
63K
2.6M
156K
67
109K
2.5M
599K
53
26K
2.5M
7.2K
26
5.6K
2.5M
2.3M
59
424K
2.4M
3M
72
815K
2.3M
2.4M
54
12K
2.3M
1.5M
80
1.9M
2.3M
655K
61
30K
2.3M
43K
47
4.5K
2.1M
2.3M
71
306K
2.1M
13M
66
398K
2.1M
63K
53
1.8K
2.1M
1.1M
78
662K
1.9M
564K
41
5.8K
1.9M
2.1M
46
9.4K
1.9M
2.7M
60
492K
1.8M
730K
43
58K
1.8M
1.1M
61
33K
1.8M
405K
45
18K
1.8M
303K
44
5.4K
1.8M
1.6M
81
1.8M
1.7M
886K
43
14K
1.7M
8.9M
85
3.9M
1.6M
3.4M
50
15K
1.6M
159K
38
4.2K
1.5M
1.1M
51
69K
1.5M
112K
37
4.2K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.