Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
1
google.com Analyze
63M
8.6M
100
42M
2
gov.au Analyze
54M
13M
19
331
3
wikipedia.org Analyze
43M
23M
85
7.2M
4
youtube.com Analyze
36M
39M
100
24M
5
google.com.au Analyze
35M
2.7M
0
0
6
pornhub.com Analyze
30M
60K
72
46K
7
facebook.com Analyze
19M
26M
100
50M
8
reddit.com Analyze
12M
33M
82
4.8M
9
instagram.com Analyze
8.8M
20M
100
31M
10
bunnings.com.au Analyze
8.7M
3.6M
0
0
11
xvideos.com Analyze
7.3M
34K
75
38K
12
realestate.com.au Analyze
6.6M
1.3M
63
44K
13
abc.net.au Analyze
6.5M
3.7M
0
0
14
apple.com Analyze
6.3M
5.2M
100
7.3M
15
amazon.com.au Analyze
5.7M
12M
72
102K
16
nytimes.com Analyze
5.6M
4.5M
70
1.6M
17
kmart.com.au Analyze
5.1M
2.8M
49
16K
18
imdb.com Analyze
4.8M
2.8M
81
1.1M
19
jbhifi.com.au Analyze
4.6M
1.8M
47
15K
20
commbank.com.au Analyze
4.2M
707K
48
18K
21
recipetineats.com Analyze
4M
863K
45
60K
22
woolworths.com.au Analyze
3.9M
2M
48
17K
23
ebay.com.au Analyze
3.7M
10M
63
39K
24
bbc.com Analyze
3.6M
2.1M
71
758K
25
microsoft.com Analyze
3.6M
2.8M
85
3.4M
26
yahoo.com Analyze
3.2M
6.5M
83
2.5M
27
mcdonalds.com.au Analyze
3.2M
151K
45
5.9K
28
seek.com.au Analyze
3.1M
1.7M
0
0
29
tripadvisor.com.au Analyze
3.1M
3.6M
54
26K
30
coles.com.au Analyze
3.1M
955K
47
15K
31
carsales.com.au Analyze
3.1M
743K
57
18K
32
chemistwarehouse.com.au Analyze
2.8M
1M
52
13K
33
news.com.au Analyze
2.7M
2.1M
60
191K
34
fandom.com Analyze
2.6M
4.6M
67
453K
35
pinterest.com Analyze
2.6M
10M
93
8.8M
36
bigw.com.au Analyze
2.6M
3.3M
46
25K
37
ikea.com Analyze
2.5M
1.8M
63
292K
38
officeworks.com.au Analyze
2.4M
1.2M
45
12K
39
wise.com Analyze
2.4M
387K
58
55K
40
x.com Analyze
2.3M
4.1M
88
8.1M
41
auspost.com.au Analyze
2.3M
493K
59
32K
42
theguardian.com Analyze
2.2M
3.8M
68
1.1M
43
smh.com.au Analyze
2.2M
2.2M
0
0
44
anz.com.au Analyze
2.2M
480K
44
12K
45
xe.com Analyze
2.1M
101K
61
66K
46
9news.com.au Analyze
2.1M
1.1M
54
36K
47
tiktok.com Analyze
2.1M
23M
96
6.2M
48
spotify.com Analyze
2.1M
1.5M
84
1.9M
49
weatherzone.com.au Analyze
2M
101K
51
6.7K
50
merriam-webster.com Analyze
2M
1M
62
262K
51
linkedin.com Analyze
2M
7.8M
99
22M
52
nrl.com Analyze
2M
137K
0
0
53
canva.com Analyze
2M
1.3M
70
530K
54
gumtree.com.au Analyze
2M
2.3M
55
13K
55
qantas.com Analyze
2M
963K
47
27K
56
timeanddate.com Analyze
2M
277K
63
169K
57
nab.com.au Analyze
1.9M
529K
45
15K
58
mayoclinic.org Analyze
1.9M
2.3M
59
429K
59
openai.com Analyze
1.9M
178K
70
339K
60
netflix.com Analyze
1.9M
1.2M
64
352K
61
yourtv.com.au Analyze
1.8M
73K
53
1.8K
62
healthline.com Analyze
1.8M
2.7M
61
507K
63
clevelandclinic.org Analyze
1.8M
2.5M
56
265K
64
cambridge.org Analyze
1.8M
1.4M
59
377K
65
westpac.com.au Analyze
1.7M
415K
46
13K
66
nih.gov Analyze
1.7M
4.1M
78
1.5M
67
taste.com.au Analyze
1.7M
718K
43
57K
68
bbcgoodfood.com Analyze
1.6M
1.1M
51
70K
69
thelott.com Analyze
1.6M
41K
47
4.4K
70
xnxx.com Analyze
1.6M
24K
77
20K
71
shein.com Analyze
1.6M
380K
0
0
72
target.com.au Analyze
1.5M
823K
0
0
73
telstra.com.au Analyze
1.5M
597K
52
28K
74
booking.com Analyze
1.5M
1.1M
81
681K
75
domain.com.au Analyze
1.5M
661K
60
31K
76
jetstar.com Analyze
1.5M
413K
45
18K
77
britannica.com Analyze
1.5M
2.4M
0
0
78
youporn.com Analyze
1.5M
13K
0
0
79
aldi.com.au Analyze
1.5M
562K
41
6K
80
allrecipes.com Analyze
1.5M
1.1M
54
173K
81
speedtest.net Analyze
1.5M
28K
59
84K
82
dailymail.co.uk Analyze
1.4M
1.5M
0
0
83
chaturbate.com Analyze
1.4M
7K
78
46K
84
indeed.com Analyze
1.4M
2.3M
0
0
85
amazon.com Analyze
1.3M
8.7M
87
3.7M
86
chatgpt.com Analyze
1.3M
37K
67
243K
87
nine.com.au Analyze
1.3M
1.1M
0
0
88
yelp.com Analyze
1.3M
2.9M
0
0
89
skyscanner.com.au Analyze
1.3M
283K
38
3.3K
90
myer.com.au Analyze
1.2M
2M
47
9.4K
91
transportnsw.info Analyze
1.2M
191K
52
15K
92
eventcinemas.com.au Analyze
1.2M
211K
40
6K
93
twitter.com Analyze
1.2M
1.7M
100
29M
94
afl.com.au Analyze
1.2M
202K
51
22K
95
westfield.com.au Analyze
1.1M
285K
44
5.4K
96
theage.com.au Analyze
1.1M
554K
58
98K
97
coolmathgames.com Analyze
1.1M
53K
42
13K
98
xhamster.com Analyze
1.1M
31K
69
24K
99
chatbot.com Analyze
1.1M
2.7K
56
7.7K
100
hoyts.com.au Analyze
1.1M
159K
38
4.3K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.