Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

google.com.au Analyze

87M

3.6M

210K

gov.au Analyze

82M

14M

215

pornhub.com Analyze

57M

59K

49K

wikipedia.org Analyze

47M

23M

8.3M

youtube.com Analyze

42M

39M

100

23M

google.com Analyze

27M

8.9M

30M

facebook.com Analyze

22M

100

46M

reddit.com Analyze

14M

30M

2.3M

bunnings.com.au Analyze

12M

3.4M

28K

instagram.com Analyze

10M

20M

100

30M

kmart.com.au Analyze

9.9M

2.6M

17K

jbhifi.com.au Analyze

9.9M

1.9M

13K

realestate.com.au Analyze

8.7M

1.3M

46K

xvideos.com Analyze

8.1M

31K

41K

abc.net.au Analyze

7.1M

3.6M

342K

nytimes.com Analyze

6.5M

5.2M

1.6M

apple.com Analyze

6.2M

5.2M

6.3M

amazon.com.au Analyze

12M

105K

xnxx.com Analyze

5.9M

20K

24K

woolworths.com.au Analyze

5.7M

1.8M

16K

microsoft.com Analyze

5.5M

3.1M

3.6M

imdb.com Analyze

5.4M

2.8M

1.1M

chemistwarehouse.com.au Analyze

5.4M

13K

commbank.com.au Analyze

5.3M

704K

17K

tripadvisor.com.au Analyze

4.8M

3.5M

28K

mcdonalds.com.au Analyze

4.7M

166K

recipetineats.com Analyze

4.4M

748K

70K

xe.com Analyze

4.3M

100K

69K

news.com.au Analyze

4.1M

2.1M

196K

yahoo.com Analyze

7.2M

2.5M

weatherzone.com.au Analyze

3.9M

101K

6.5K

ebay.com.au Analyze

3.8M

10M

41K

coles.com.au Analyze

3.8M

961K

15K

carsales.com.au Analyze

3.7M

793K

17K

bigw.com.au Analyze

3.7M

3.3M

27K

auspost.com.au Analyze

3.7M

536K

32K

wise.com Analyze

3.6M

398K

47K

seek.com.au Analyze

3.6M

1.7M

41K

9news.com.au Analyze

3.4M

1.3M

36K

pinterest.com Analyze

3.4M

11M

8.6M

ikea.com Analyze

3.4M

1.9M

316K

xhamster.com Analyze

27K

26K

bbc.com Analyze

2.2M

777K

nab.com.au Analyze

529K

15K

timeanddate.com Analyze

291K

175K

gumtree.com.au Analyze

2.9M

2.3M

13K

speedtest.net Analyze

2.9M

25K

85K

officeworks.com.au Analyze

2.9M

1.2M

12K

theguardian.com Analyze

2.8M

3.7M

1.1M

linkedin.com Analyze

2.8M

8.6M

17M

fandom.com Analyze

2.8M

4.8M

464K

x.com Analyze

2.7M

2.8M

3.5M

westpac.com.au Analyze

2.7M

406K

13K

nrl.com Analyze

2.6M

137K

22K

perthnow.com.au Analyze

2.4M

231K

49K

merriam-webster.com Analyze

2.4M

1.1M

272K

thelott.com Analyze

2.4M

46K

5.2K

tiktok.com Analyze

2.4M

20M

4.3M

afl.com.au Analyze

2.4M

240K

24K

bbcgoodfood.com Analyze

2.3M

1.2M

72K

yourtv.com.au Analyze

2.3M

73K

1.4K

twitter.com Analyze

2.3M

2.2M

100

27M

cambridge.org Analyze

2.2M

1.4M

394K

booking.com Analyze

2.2M

1.1M

708K

taste.com.au Analyze

2.2M

750K

67K

myer.com.au Analyze

2.2M

1.9M

8.4K

youporn.com Analyze

2.1M

13K

15K

westfield.com.au Analyze

2.1M

275K

5.2K

telstra.com.au Analyze

2.1M

586K

29K

healthline.com Analyze

2.1M

2.9M

560K

qantas.com Analyze

1.1M

27K

dailymail.co.uk Analyze

1.8M

771K

allrecipes.com Analyze

1.2M

188K

eventcinemas.com.au Analyze

225K

5.2K

openai.com Analyze

1.9M

170K

348K

mayoclinic.org Analyze

1.9M

2.5M

449K

dominos.com.au Analyze

1.9M

119K

3.9K

canva.com Analyze

1.9M

1.4M

526K

accuweather.com Analyze

1.9M

160K

118K

anz.com.au Analyze

1.9M

421K

11K

target.com.au Analyze

1.9M

915K

14K

aldi.com.au Analyze

1.8M

655K

spotify.com Analyze

1.8M

1.4M

1.9M

melbourneairport.com.au Analyze

1.7M

98K

3.6K

domain.com.au Analyze

1.7M

729K

35K

smh.com.au Analyze

1.7M

2.2M

217K

clevelandclinic.org Analyze

1.6M

2.5M

265K

netflix.com Analyze

1.6M

1.2M

364K

nine.com.au Analyze

1.6M

1.1M

35K

jetstar.com Analyze

1.6M

384K

18K

yelp.com Analyze

1.6M

2.9M

875K

transportnsw.info Analyze

1.6M

211K

15K

indeed.com Analyze

1.5M

2.5M

326K

ticketek.com.au Analyze

1.5M

140K

13K

harveynorman.com.au Analyze

1.5M

1.8M

21K

britannica.com Analyze

1.5M

2.6M

568K

danmurphys.com.au Analyze

1.5M

303K

7.8K

cottonon.com Analyze

1.4M

471K

16K

shein.com Analyze

1.4M

388K

41K

100

escortsandbabes.com.au Analyze

1.4M

8.7K

3.1K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
We sorted the most popular websites in Australia by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

View our data

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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.