Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
87M
3.5M
66
283K
78M
14M
19
202
41M
39M
100
25M
24M
8.8M
98
41M
20M
22M
100
55M
12M
18M
100
35M
10M
2.5M
50
18K
8.7M
1.8M
46
13K
6.2M
12M
70
100K
6M
5.1M
95
7.5M
5.5M
2.9M
78
1.1M
5.3M
18K
77
42K
4.9M
649K
49
18K
4.5M
922K
46
15K
4.4M
3M
83
3.8M
4.1M
12M
97
9.2M
3.8M
153K
46
6.1K
3.8M
796K
56
17K
3.8M
4.9M
70
1.6M
3.7M
10M
62
41K
3.6M
3.1M
46
27K
3.5M
6.5M
79
2.6M
3.4M
2.9M
73
888K
3.3M
1.1M
79
687K
3.2M
568K
60
33K
3.2M
99K
61
69K
3.1M
4.8M
68
474K
3M
1.8M
64
41K
3M
1.8M
63
317K
2.9M
3.3M
58
342K
2.9M
2.3M
55
13K
2.8M
396K
46
14K
2.7M
120K
49
21K
2.6M
9M
97
26M
2.6M
2.7M
87
8.7M
2.6M
291K
64
174K
2.6M
1.4M
63
394K
2.5M
1.9M
48
8K
2.5M
522K
45
15K
2.4M
1.2M
54
195K
2.4M
554K
53
29K
2.3M
169K
52
24K
2.3M
1.1M
46
28K
2.3M
277K
44
5.2K
2.2M
3.6M
69
1.1M
2.1M
742K
44
68K
2.1M
2.1M
59
195K
2.1M
20M
94
6.9M
2.1M
1.3M
69
519K
2.1M
147K
68
346K
2M
40K
48
5.1K
2M
352K
62
45K
2M
540K
39
4.5K
2M
1.5M
79
1.9M
1.9M
1.1M
52
74K
1.9M
25K
69
26K
1.8M
666K
42
5.9K
1.8M
1.2M
57
220K
1.8M
407K
44
11K
1.7M
2.1M
60
246K
1.7M
60K
53
1.2K
1.7M
2.5M
100
33M
1.7M
934K
48
14K
1.7M
2.7M
64
567K
1.6M
2.6M
69
323K
1.6M
758K
63
37K
1.6M
22K
59
87K
1.6M
1.2M
56
37K
1.6M
362K
46
18K
1.5M
131K
47
13K
1.5M
335K
52
12K
1.5M
2M
72
771K
1.5M
159K
70
117K
1.5M
658K
61
77K
1.5M
9.6M
88
3.9M
1.5M
1.1M
63
34K
1.4M
306K
41
7.6K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.