Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
63M
13M
20
289
46M
8.6M
100
31M
39M
2.7M
66
183K
36M
39M
100
24M
19M
26M
100
48M
13M
33M
82
2.3M
9.1M
20M
100
30M
7.3M
34K
76
39K
6.8M
1.8M
47
15K
6.6M
5.2M
98
6.5M
6.5M
3.7M
58
340K
6M
4.5M
70
1.6M
5.9M
12M
72
105K
5.9M
2.8M
49
17K
5.2M
2.8M
81
1.1M
4.3M
151K
45
6.3K
4.2M
707K
49
18K
3.6M
955K
47
16K
3.4M
6.5M
83
2.5M
3.4M
2.8M
84
3.5M
3.3M
1.7M
64
41K
3.2M
2.1M
72
771K
3.1M
3.3M
46
28K
3.1M
742K
56
18K
2.8M
28K
59
87K
2.8M
2.1M
59
200K
2.8M
4.6M
68
459K
2.7M
1.8M
47
24K
2.7M
137K
50
22K
2.7M
10M
93
8.8M
2.6M
1.5M
83
2M
2.6M
3.8M
68
1.1M
2.6M
4.1M
88
4.3M
2.5M
26K
69
24K
2.5M
101K
61
68K
2.4M
387K
58
50K
2.4M
23M
96
4.4M
2.3M
156K
68
115K
2.3M
2.2M
60
211K
2.2M
529K
45
15K
2.2M
1.1M
55
37K
2.2M
480K
44
11K
2.1M
277K
64
176K
2.1M
41K
47
4.5K
2.1M
2.3M
55
13K
2.1M
7.8M
98
17M
2M
202K
52
24K
2M
962K
47
29K
1.9M
1.2M
65
361K
1.9M
197K
46
49K
1.9M
137K
47
13K
1.9M
1.4M
61
395K
1.9M
2.7M
61
544K
1.8M
718K
44
67K
1.8M
1.3M
69
532K
1.8M
4.1M
77
1.6M
1.8M
335K
52
12K
1.8M
1.1M
51
73K
1.7M
597K
53
29K
1.7M
1.1M
81
686K
1.7M
2M
47
9.1K
1.7M
139K
62
101K
1.6M
1.5M
65
766K
1.6M
822K
48
15K
1.6M
380K
54
43K
1.6M
24K
77
21K
1.6M
2.4M
51
60K
1.6M
1.2M
57
223K
1.6M
1.1M
54
183K
1.6M
1.1M
63
35K
1.6M
73K
53
1.7K
1.5M
660K
62
35K
1.5M
285K
44
5.4K
1.5M
412K
46
18K
1.5M
562K
42
6.3K
1.5M
309K
55
12K
1.5M
102K
40
4K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.