Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
1
youtube.com Analyze
79M
39M
100
25M
2
gov.au Analyze
75M
13M
0
375
3
google.com Analyze
55M
8.7M
100
42M
4
wikipedia.org Analyze
50M
23M
100
17M
5
facebook.com Analyze
36M
28M
100
43M
6
google.com.au Analyze
21M
2.8M
93
592K
7
reddit.com Analyze
19M
33M
98
2.5M
8
instagram.com Analyze
19M
21M
100
20M
9
bunnings.com.au Analyze
9.3M
3.4M
88
45K
10
amazon.com.au Analyze
7.9M
12M
92
121K
11
abc.net.au Analyze
7.2M
3.4M
95
453K
12
commbank.com.au Analyze
7.1M
680K
90
27K
13
realestate.com.au Analyze
7.1M
1.3M
89
75K
14
kmart.com.au Analyze
7M
2.7M
85
24K
15
apple.com Analyze
6.6M
5M
100
7.1M
16
imdb.com Analyze
6M
2.7M
98
1.3M
17
tripadvisor.com.au Analyze
5.6M
3.5M
90
54K
18
microsoft.com Analyze
5.5M
2.7M
100
28M
19
chemistwarehouse.com.au Analyze
5.4M
1M
83
22K
20
bbc.com Analyze
5.4M
2M
97
785K
21
jbhifi.com.au Analyze
5.2M
1.8M
87
21K
22
yahoo.com Analyze
5.2M
6M
98
11M
23
chatgpt.com Analyze
5.1M
39K
96
194K
24
pinterest.com Analyze
5.1M
10M
100
13M
25
tiktok.com Analyze
4.6M
21M
100
11M
26
x.com Analyze
4.5M
3.7M
100
1.4M
27
fandom.com Analyze
4.4M
4.5M
96
2.6M
28
coles.com.au Analyze
4M
941K
88
26K
29
news.com.au Analyze
3.9M
1.9M
92
333K
30
woolworths.com.au Analyze
3.8M
2M
88
26K
31
9news.com.au Analyze
3.8M
1M
89
47K
32
weatherzone.com.au Analyze
3.8M
96K
82
11K
33
carsales.com.au Analyze
3.7M
739K
86
24K
34
recipetineats.com Analyze
3.6M
814K
86
30K
35
nytimes.com Analyze
3.6M
4.2M
98
1.9M
36
merriam-webster.com Analyze
3.4M
1M
95
324K
37
yelp.com Analyze
3.4M
3.1M
98
1.5M
38
seek.com.au Analyze
3.4M
1.5M
90
36K
39
cricket.com.au Analyze
3.3M
127K
49
19K
40
cambridge.org Analyze
3.3M
1.4M
95
501K
41
ebay.com.au Analyze
3.2M
10M
90
87K
42
theguardian.com Analyze
3.2M
3.5M
98
1.4M
43
linkedin.com Analyze
3.2M
7.7M
100
18M
44
citroen.fr Analyze
3.2M
1.9K
82
9.7K
45
bigw.com.au Analyze
3.1M
3.4M
86
25K
46
mcdonalds.com.au Analyze
3.1M
152K
80
9K
47
timeanddate.com Analyze
3M
267K
93
208K
48
officeworks.com.au Analyze
3M
1.2M
86
18K
49
spotify.com Analyze
2.9M
1.5M
98
1.2M
50
amazonaws.com Analyze
2.9M
892K
75
0
51
thelott.com Analyze
2.9M
41K
85
8.1K
52
smh.com.au Analyze
2.9M
2M
93
288K
53
auspost.com.au Analyze
2.9M
432K
90
43K
54
qantas.com Analyze
2.8M
898K
89
43K
55
nih.gov Analyze
2.8M
4M
98
1.3M
56
ikea.com Analyze
2.7M
1.7M
93
328K
57
nab.com.au Analyze
2.7M
497K
89
26K
58
britannica.com Analyze
2.7M
2.4M
96
614K
59
clevelandclinic.org Analyze
2.6M
2.4M
94
367K
60
westpac.com.au Analyze
2.6M
393K
89
24K
61
canva.com Analyze
2.6M
1.2M
97
626K
62
mayoclinic.org Analyze
2.6M
2.3M
96
521K
63
nrl.com Analyze
2.5M
122K
85
18K
64
utk.edu Analyze
2.5M
36K
90
189K
65
accuweather.com Analyze
2.4M
151K
91
154K
66
domain.com.au Analyze
2.4M
654K
88
63K
67
wise.com Analyze
2.3M
383K
90
220K
68
netflix.com Analyze
2.3M
1.2M
97
572K
69
afl.com.au Analyze
2.2M
182K
87
23K
70
gumtree.com.au Analyze
2.2M
2.3M
86
21K
71
auburn.edu Analyze
2.2M
31K
90
102K
72
jobvite.com Analyze
2.2M
7.9K
90
32K
73
telstra.com.au Analyze
2.2M
547K
90
45K
74
indeed.com Analyze
2.2M
2.3M
97
1M
75
onlyfans.com Analyze
2M
819
71
88K
76
anz.com.au Analyze
2M
432K
87
14K
77
westfield.com.au Analyze
1.9M
264K
82
7.2K
78
whereis.com Analyze
1.9M
687K
76
8.3K
79
xe.com Analyze
1.9M
101K
93
95K
80
openai.com Analyze
1.9M
178K
70
340K
81
healthline.com Analyze
1.8M
2.7M
96
634K
82
aldi.com.au Analyze
1.8M
494K
78
11K
83
booking.com Analyze
1.8M
1.1M
96
1.4M
84
target.com.au Analyze
1.8M
905K
86
24K
85
marketindex.com.au Analyze
1.8M
155K
52
3.8K
86
sydney.edu.au Analyze
1.8M
811K
90
106K
87
sydney.com Analyze
1.8M
335K
52
12K
88
premierleague.com Analyze
1.7M
98K
53
87K
89
myer.com.au Analyze
1.7M
2M
87
13K
90
chatbot.com Analyze
1.7M
2.8K
55
8.1K
91
formula1.com Analyze
1.7M
139K
62
101K
92
rottentomatoes.com Analyze
1.7M
1M
90
219K
93
eventcinemas.com.au Analyze
1.6M
206K
39
6.3K
94
dailymail.co.uk Analyze
1.6M
1.4M
96
870K
95
gov.uk Analyze
1.6M
3.4M
50
15K
96
adobe.com Analyze
1.6M
1.6M
100
3.4M
97
melbourneairport.com.au Analyze
1.6M
115K
82
4.9K
98
timeout.com Analyze
1.6M
1.2M
57
223K
99
quora.com Analyze
1.5M
12M
96
1.2M
100
collinsdictionary.com Analyze
1.5M
944K
90
87K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.