Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
66M
8.6M
100
42M
58M
42M
100
25M
56M
11M
0
378
38M
33M
100
43M
21M
27M
98
2.5M
19M
3.1M
94
592K
8M
3.7M
100
7.1M
7.3M
2.9M
88
42K
6.2M
9M
100
13M
5.8M
1.7M
86
22K
5.7M
11M
94
116K
4.8M
2.5M
98
1.3M
4.5M
1.5M
90
36K
4.3M
1.5M
88
19K
4.1M
1.5M
100
28M
4M
2.7M
100
1.4M
3.9M
2.2M
95
444K
3.7M
5.9M
100
18M
3.7M
13M
100
11M
3.7M
1.3M
96
479K
3.5M
506K
90
24K
3.4M
3.9M
98
11M
3.3M
127K
49
19K
3.3M
3.2M
98
1.5M
3.2M
1.9K
82
9.7K
3.1M
3.3M
96
2.6M
3.1M
37K
97
310K
3.1M
971K
89
47K
2.7M
924K
94
314K
2.7M
915K
88
5.2K
2.6M
217K
94
199K
2.6M
651K
87
23K
2.5M
15K
90
120K
2.5M
87K
91
319K
2.5M
3.5M
86
23K
2.5M
877K
89
23K
2.5M
8.6M
100
4.4M
2.5M
36K
90
189K
2.4M
2.2M
98
1.9M
2.3M
3M
98
1.3M
2.2M
1.4M
98
785K
2.2M
2.1M
96
592K
2.2M
8.4M
90
78K
2.2M
1.5M
100
1.2M
2.2M
31K
90
102K
2.2M
7.9K
90
32K
2.2M
252K
91
35K
2.1M
100K
86
18K
2.1M
724K
98
1.5M
2.1M
90K
94
89K
2.1M
327K
89
24K
2M
1.7M
92
1.9M
2M
111K
97
715K
1.9M
32K
87
7.6K
1.9M
665K
76
8.2K
1.9M
878K
90
68K
1.9M
2.1M
98
1.4M
1.8M
584K
89
40K
1.8M
51K
76
2.4K
1.8M
335K
52
12K
1.7M
315K
90
222K
1.7M
219K
79
9.6K
1.7M
2.8K
55
8.1K
1.7M
139K
62
101K
1.7M
1.5M
92
320K
1.7M
126K
92
156K
1.6M
804K
92
174K
1.6M
54K
97
1.9M
1.6M
1.3M
96
890K
1.6M
3.4M
50
15K
1.6M
1.2M
57
223K
1.5M
598K
89
54K
1.5M
209K
89
25K
1.5M
1.6M
96
505K
1.5M
1.7M
97
1M
1.5M
129K
87
24K
1.5M
1.1M
53
171K
1.5M
309K
55
12K
1.5M
214K
87
34K
1.5M
4.4K
91
4.7M
1.5M
127K
93
323K
1.5M
405K
89
126K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.