Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
86M
39M
100
25M
79M
13M
0
376
56M
8.5M
100
42M
38M
27M
100
43M
20M
2.8M
93
592K
20M
32M
98
2.5M
13M
34K
96
197K
7.7M
2.4M
85
23K
7.6M
4.8M
100
7.1M
7.5M
3.2M
95
456K
7.5M
12M
93
121K
6.9M
2.7M
98
1.3M
6.6M
629K
90
27K
5.5M
10M
100
13M
5.4M
4M
98
1.9M
5.1M
2.6M
100
28M
4.9M
20M
100
11M
4.7M
3.5M
100
1.4M
4.6M
1.7M
87
21K
4.6M
1.9M
97
785K
4.5M
1.5M
90
36K
4.2M
4.4M
96
2.6M
4.2M
5.8M
98
11M
4M
1.5M
99
1.2M
3.9M
962K
89
48K
3.9M
10M
90
87K
3.4M
1.8M
92
337K
3.4M
1.4M
96
503K
3.3M
127K
49
19K
3.3M
7.5M
100
18M
3.3M
2.3M
96
619K
3.3M
382K
90
43K
3.3M
258K
93
210K
3.2M
3.3M
86
25K
3.2M
1.9K
82
9.7K
3.1M
1.2M
97
628K
3.1M
3.3M
98
1.4M
3M
37K
85
7.8K
3M
456K
89
27K
3M
3M
98
1.5M
3M
1.5M
93
331K
2.8M
147K
91
155K
2.8M
372K
90
221K
2.8M
825K
89
43K
2.7M
3.9M
98
1.3M
2.5M
15K
90
120K
2.5M
500K
90
45K
2.5M
366K
89
24K
2.5M
36K
90
189K
2.5M
1.9M
93
293K
2.4M
97K
93
95K
2.4M
117K
85
18K
2.4M
2.2M
96
521K
2.4M
631K
88
63K
2.4M
242K
82
7.2K
2.4M
2.2M
86
21K
2.3M
892K
88
26K
2.2M
31K
90
102K
2.2M
7.9K
90
32K
2.2M
2.2M
96
1M
2M
12M
96
1.2M
2M
1.1M
97
575K
1.9M
393K
87
14K
1.9M
665K
76
8.2K
1.9M
178K
70
340K
1.8M
423K
78
11K
1.8M
2.6M
96
634K
1.8M
811K
90
106K
1.8M
856K
83
24K
1.8M
51K
76
2.4K
1.8M
335K
52
12K
1.7M
1M
90
73K
1.7M
24K
95
118K
1.7M
2.8K
55
8.1K
1.7M
139K
62
101K
1.7M
682K
87
29K
1.6M
54K
97
1.9M

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.