Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

gov.au Analyze

84M

14M

208

wikipedia.org Analyze

60M

23M

8.3M

google.com.au Analyze

59M

3.6M

211K

pornhub.com Analyze

45M

59K

48K

youtube.com Analyze

41M

38M

100

23M

google.com Analyze

25M

8.9M

30M

facebook.com Analyze

23M

22M

100

47M

instagram.com Analyze

14M

20M

100

30M

reddit.com Analyze

13M

30M

2.3M

bunnings.com.au Analyze

12M

3.4M

28K

kmart.com.au Analyze

9.9M

2.6M

18K

jbhifi.com.au Analyze

8.9M

1.9M

13K

realestate.com.au Analyze

8.8M

1.2M

46K

xvideos.com Analyze

7.3M

31K

40K

abc.net.au Analyze

3.6M

339K

nytimes.com Analyze

5.2M

1.6M

xe.com Analyze

6.9M

101K

68K

tripadvisor.com.au Analyze

6.8M

3.5M

28K

apple.com Analyze

6.4M

5.2M

6.4M

imdb.com Analyze

6.2M

2.8M

1.1M

amazon.com.au Analyze

6.1M

12M

102K

microsoft.com Analyze

6.1M

3.1M

3.6M

chemistwarehouse.com.au Analyze

5.6M

12K

xnxx.com Analyze

5.6M

20K

24K

woolworths.com.au Analyze

5.5M

1.8M

16K

commbank.com.au Analyze

5.5M

708K

18K

recipetineats.com Analyze

4.3M

741K

71K

coles.com.au Analyze

4.3M

958K

15K

wise.com Analyze

4.2M

403K

45K

seek.com.au Analyze

4.2M

1.7M

41K

booking.com Analyze

4.2M

1.1M

699K

yahoo.com Analyze

7.2M

2.4M

weatherzone.com.au Analyze

101K

6.5K

mcdonalds.com.au Analyze

3.9M

168K

6.2K

ebay.com.au Analyze

3.7M

10M

41K

timeanddate.com Analyze

3.6M

291K

173K

carsales.com.au Analyze

3.6M

792K

17K

news.com.au Analyze

3.6M

2.1M

194K

auspost.com.au Analyze

3.5M

545K

33K

ikea.com Analyze

3.5M

1.9M

313K

fandom.com Analyze

3.3M

4.8M

458K

pinterest.com Analyze

3.3M

11M

8.8M

linkedin.com Analyze

3.2M

8.6M

17M

bigw.com.au Analyze

3.2M

27K

nab.com.au Analyze

3.2M

529K

15K

openai.com Analyze

3.2M

170K

343K

theguardian.com Analyze

3.2M

3.7M

1.1M

afl.com.au Analyze

3.2M

236K

24K

9news.com.au Analyze

3.1M

1.3M

36K

cambridge.org Analyze

3.1M

1.4M

390K

nrl.com Analyze

3.1M

133K

22K

merriam-webster.com Analyze

3.1M

1.1M

270K

bbc.com Analyze

2.9M

2.2M

766K

gumtree.com.au Analyze

2.9M

2.3M

13K

officeworks.com.au Analyze

2.8M

1.2M

12K

westpac.com.au Analyze

2.7M

407K

14K

xhamster.com Analyze

2.6M

27K

26K

thelott.com Analyze

2.6M

49K

5.1K

accuweather.com Analyze

2.6M

159K

116K

tiktok.com Analyze

2.5M

19M

4.2M

x.com Analyze

2.5M

2.8M

3.4M

telstra.com.au Analyze

2.4M

592K

29K

healthline.com Analyze

2.4M

2.9M

557K

bbcgoodfood.com Analyze

2.4M

1.2M

73K

qantas.com Analyze

2.3M

1.1M

27K

dominos.com.au Analyze

2.3M

119K

4.1K

taste.com.au Analyze

2.3M

749K

67K

yourtv.com.au Analyze

2.2M

74K

1.3K

yelp.com Analyze

2.2M

2.9M

871K

mayoclinic.org Analyze

2.2M

2.5M

445K

eventcinemas.com.au Analyze

2.1M

222K

5.1K

allrecipes.com Analyze

2.1M

1.2M

187K

myer.com.au Analyze

2.1M

1.9M

8.2K

twitter.com Analyze

2.1M

2.2M

100

27M

canva.com Analyze

1.4M

517K

smh.com.au Analyze

2.2M

216K

youporn.com Analyze

13K

14K

netflix.com Analyze

1.2M

361K

dailymail.co.uk Analyze

1.9M

1.8M

763K

indeed.com Analyze

1.9M

2.5M

322K

marketindex.com.au Analyze

1.8M

155K

3.2K

clevelandclinic.org Analyze

1.8M

2.6M

267K

transportnsw.info Analyze

1.8M

215K

15K

domain.com.au Analyze

1.8M

721K

37K

jetstar.com Analyze

1.8M

371K

18K

britannica.com Analyze

1.8M

2.7M

563K

sydney.com Analyze

1.8M

335K

12K

nine.com.au Analyze

1.8M

1.1M

34K

target.com.au Analyze

1.8M

916K

14K

spotify.com Analyze

1.7M

1.4M

1.9M

speedtest.net Analyze

1.7M

25K

86K

skyscanner.com.au Analyze

1.7M

295K

3.1K

perthnow.com.au Analyze

1.7M

232K

49K

nih.gov Analyze

1.7M

4.3M

1.6M

aldi.com.au Analyze

1.7M

663K

danmurphys.com.au Analyze

1.7M

303K

7.7K

escortsandbabes.com.au Analyze

1.6M

8.9K

anz.com.au Analyze

1.6M

426K

11K

timeout.com Analyze

1.6M

1.2M

220K

100

ticketek.com.au Analyze

1.5M

137K

13K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

Start free trial

Oops,

isn’t on the list.

Launch ad hoc domain analysis for free with our dedicated tool.

Start free trial

Help your website do more and perform better.

Switch to advanced SEO tools to simplify any optimization task.

Start free trial

How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
We sorted the most popular websites in Australia by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

View our data

Top notch SEO tools that every website owner needs!

From competitor analysis to backlink inspection, SE Ranking has you covered

Competitor and keyword research
Rank tracker and traffic analysis
Website and on-page SEO auditing
Backlink checker and monitoring
White label
Unlimited SEO reports
3 user seats

Check any domain’s organic performance and get valuable tips to boost yours!

Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.