Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
65M
13M
20
313
35M
39M
100
24M
35M
8.6M
100
32M
30M
2.7M
66
184K
19M
28M
100
47M
14M
34M
82
2.3M
8.8M
3.5M
52
29K
7.7M
54K
64
241K
7M
2.8M
50
17K
6.6M
24K
77
21K
6.3M
12M
72
105K
5.8M
3.6M
58
341K
5.7M
1.7M
47
15K
5.6M
4.2M
70
1.6M
5.1M
4.8M
99
6.5M
4.5M
2.8M
82
1.1M
4.3M
694K
49
18K
3.8M
29K
69
26K
3.6M
138K
45
6.4K
3.6M
11M
93
8.9M
3.4M
6.4M
83
2.5M
3.2M
713K
56
18K
3.2M
936K
47
16K
3.1M
1.9M
59
201K
3M
2.6M
85
3.6M
3M
9.6M
63
41K
2.8M
369K
58
54K
2.8M
1.7M
63
314K
2.7M
2.1M
72
787K
2.7M
29K
59
88K
2.7M
1.6M
64
42K
2.6M
3.9M
88
4.3M
2.6M
4.6M
68
469K
2.6M
2.1M
60
212K
2.6M
1.2M
69
549K
2.6M
449K
59
33K
2.4M
895K
47
29K
2.4M
422K
46
14K
2.3M
13K
63
17K
2.3M
3.6M
68
1.2M
2.3M
156K
68
115K
2.3M
3.1M
73
867K
2.2M
21M
96
4.4M
2.2M
3.1M
46
28K
2.2M
38K
47
4.7K
2.2M
275K
64
177K
2.1M
2.4M
55
13K
2.1M
7.2M
99
17M
2.1M
211K
52
24K
2.1M
1.1M
81
697K
2M
519K
45
16K
1.9M
290K
44
5.5K
1.9M
2.3M
60
452K
1.9M
136K
50
22K
1.8M
1.6M
84
2M
1.8M
101K
61
69K
1.8M
1.9M
47
9.5K
1.8M
1.2M
65
364K
1.8M
1.1M
55
37K
1.8M
8.9K
63
15K
1.8M
335K
52
12K
1.7M
1.4M
61
399K
1.7M
676K
43
66K
1.7M
139K
62
101K
1.6M
1.1M
54
184K
1.6M
782K
48
15K
1.6M
380K
54
43K
1.6M
2.7M
61
546K
1.6M
547K
53
30K
1.6M
497K
44
12K
1.6M
1.7M
100
27M
1.6M
1.2M
57
223K
1.6M
1.4M
65
767K
1.5M
1M
63
36K
1.5M
6.3K
78
52K
1.5M
309K
55
12K
1.5M
645K
62
35K
1.5M
379K
46
19K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.