Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
68M
14M
19
204
28M
3.8M
67
433K
14M
30M
82
2.4M
8.7M
3.3M
53
34K
8.3M
1.7M
46
11K
8M
87K
61
69K
7.1M
14M
60
90K
6.8M
2.2M
50
39K
5.6M
5.7M
78
2.6M
5.6M
527K
49
18K
5.3M
3.1M
78
0
5.2M
5.9M
100
0
4.6M
358K
62
47K
3.9M
3.2M
58
351K
3.8M
4.5M
71
1.6M
3.7M
2.9M
82
3.9M
3.5M
287K
64
172K
3.4M
1.8M
64
414K
3.2M
2.2M
64
43K
3.1M
15M
92
9.2M
3.1M
135K
54
25K
2.9M
783K
55
15K
2.8M
2.9M
62
717K
2.8M
3.2M
47
31K
2.7M
964K
46
16K
2.7M
99K
49
23K
2.6M
522K
62
34K
2.6M
1.4M
62
331K
2.6M
4.6M
69
510K
2.4M
426K
45
15K
2.4M
13M
62
40K
2.4M
1.3M
78
667K
2.2M
4.5M
77
2.8M
2.2M
166K
70
117K
2.1M
2.8M
64
577K
1.9M
3.2M
54
14K
1.9M
35K
48
4.5K
1.9M
3.5M
73
906K
1.9M
15M
66
423K
1.9M
737K
44
75K
1.8M
5.1M
77
1.8M
1.7M
1M
46
48K
1.7M
275K
50
5.2K
1.7M
2.2M
58
197K
1.7M
946K
54
208K
1.6M
2M
46
7.5K
1.6M
3.9M
68
1.2M
1.6M
791K
63
37K
1.6M
86K
52
30K
1.6M
349K
46
14K
1.5M
2.9M
21
87
1.5M
1M
65
364K
1.5M
50K
53
1.2K
1.5M
328K
53
12K
1.5M
2M
71
766K
1.5M
1.1M
56
37K
1.4M
458K
53
30K
1.4M
2.4M
65
549K
1.4M
3.2M
70
318K
1.4M
384K
61
70K
1.3M
988K
52
76K
1.3M
15M
90
3.7M
1.3M
316K
44
11K
1.3M
8.3M
71
1M
1.3M
11M
88
4.6M
1.3M
13K
65
15K
1.3M
914K
67
513K
1.2M
2.5M
60
289K
1.2M
977K
49
16K
1.2M
1.2M
58
225K
1.1M
558K
60
26K
1.1M
8.5K
66
15K
1.1M
509K
64
197K
1.1M
1.6M
66
792K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in Australia?
gov.au is the most visited site in Australia, drawing over 163M visits.
Which website is the 2nd most visited in Australia?
wikipedia.org is the second most popular website in Australia, attracting 162M visits.
How do you run your own research to find the most visited websites in your niche?
First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.
How to use this list of top websites for SEO?
You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.