Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
96M
14M
19
203
95M
3.4M
66
405K
14M
30M
71
1.7M
12M
1.8M
46
12K
11M
2.5M
50
19K
7.9M
13M
61
93K
7.8M
26K
77
46K
7.1M
5.4M
79
2.6M
6.9M
3.1M
77
1.1M
6.4M
18K
76
67K
6.3M
605K
49
17K
6.1M
4.8M
70
1.6M
5.6M
95K
61
69K
4.9M
1.1M
79
670K
4.8M
926K
45
15K
4.8M
13M
92
9.2M
4.5M
1.9M
64
42K
4.4M
3.2M
46
28K
4.4M
803K
56
16K
4.4M
3.4M
58
342K
4.3M
2.2M
59
194K
3.9M
1.7M
62
320K
3.7M
501K
45
14K
3.6M
11M
62
40K
3.6M
5.8M
78
2.7M
3.5M
152K
53
24K
3.4M
3.2M
73
891K
3.3M
1.3M
57
36K
3.2M
4.9M
68
473K
3.2M
2.6M
55
14K
3.2M
293K
64
173K
3.1M
579K
61
34K
3.1M
46K
48
4.9K
3M
746K
44
70K
2.9M
3.7M
69
1.1M
2.9M
1.5M
64
393K
2.9M
13K
64
14K
2.8M
9.9M
84
15M
2.7M
1.1M
54
202K
2.6M
283K
46
5.2K
2.6M
58K
48
26K
2.6M
357K
62
44K
2.5M
114K
49
22K
2.5M
2M
48
7.7K
2.5M
2.1M
72
767K
2.5M
1.1M
46
48K
2.5M
1.1M
52
75K
2.4M
221K
47
50K
2.3M
537K
53
29K
2.3M
778K
63
37K
2.3M
4M
96
25M
2.2M
19M
94
0
2.2M
2.8M
69
321K
2.2M
1.7M
79
1.9M
2.1M
2.3M
60
444K
2.1M
380K
44
11K
2.1M
1.2M
68
512K
2M
345K
53
12K
2M
1.2M
57
220K
1.9M
2.8M
64
568K
1.9M
61K
53
1.2K
1.9M
2.1M
86
0
1.9M
2.3M
60
284K
1.8M
696K
61
77K
1.8M
371K
46
18K
1.8M
5.4K
77
197K
1.7M
564K
39
4.6K
1.6M
131K
68
340K
1.6M
9.9M
76
1.9M

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.