Top 100 Websites by Traffic in Australia

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in Australia and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
87M
3.6M
66
210K
82M
14M
19
215
42M
39M
100
23M
27M
8.9M
98
30M
22M
22M
100
46M
14M
30M
82
2.3M
10M
20M
100
30M
9.9M
2.6M
50
17K
9.9M
1.9M
46
13K
8.1M
31K
77
41K
7.1M
3.6M
58
342K
6.5M
5.2M
70
1.6M
6.2M
5.2M
96
6.3M
5.9M
20K
77
24K
5.5M
3.1M
83
3.6M
5.4M
2.8M
79
1.1M
5.3M
704K
48
17K
4.3M
100K
60
69K
4.1M
2.1M
59
196K
4M
7.2M
80
2.5M
3.8M
10M
62
41K
3.8M
961K
47
15K
3.7M
793K
56
17K
3.7M
3.3M
46
27K
3.7M
536K
59
32K
3.6M
398K
62
47K
3.6M
1.7M
64
41K
3.4M
1.3M
56
36K
3.4M
11M
93
8.6M
3.4M
1.9M
63
316K
3M
2.2M
72
777K
3M
529K
45
15K
2.9M
2.3M
54
13K
2.9M
25K
59
85K
2.8M
3.7M
69
1.1M
2.8M
8.6M
98
17M
2.8M
4.8M
68
464K
2.7M
2.8M
88
3.5M
2.7M
406K
46
13K
2.6M
137K
49
22K
2.4M
231K
46
49K
2.4M
46K
47
5.2K
2.4M
20M
96
4.3M
2.4M
240K
52
24K
2.3M
1.2M
51
72K
2.3M
73K
53
1.4K
2.3M
2.2M
100
27M
2.2M
1.4M
62
394K
2.2M
1.1M
80
708K
2.2M
750K
44
67K
2.2M
1.9M
48
8.4K
2.1M
13K
63
15K
2.1M
275K
44
5.2K
2.1M
586K
53
29K
2.1M
2.9M
61
560K
2M
1.1M
46
27K
1.9M
170K
68
348K
1.9M
2.5M
60
449K
1.9M
119K
40
3.9K
1.9M
1.4M
69
526K
1.9M
160K
70
118K
1.9M
421K
44
11K
1.9M
915K
48
14K
1.8M
655K
42
6K
1.8M
1.4M
80
1.9M
1.7M
729K
62
35K
1.7M
2.2M
60
217K
1.6M
1.2M
65
364K
1.6M
1.1M
63
35K
1.6M
384K
46
18K
1.6M
2.9M
73
875K
1.5M
2.5M
69
326K
1.5M
140K
47
13K
1.5M
2.6M
64
568K
1.4M
471K
54
16K
1.4M
388K
55
41K

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each Australian domain.
  • We sorted the most popular websites in Australia by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in Australia?

gov.au is the most visited site in Australia, drawing over 163M visits.

Which website is the 2nd most visited in Australia?

wikipedia.org is the second most popular website in Australia, attracting 162M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.