Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

youtube.com Analyze

254M

106M

100

21M

wikipedia.org Analyze

243M

75M

google.com Analyze

217M

38M

29M

bbc.co.uk Analyze

185M

19M

gov.uk Analyze

179M

30M

15K

pornhub.com Analyze

159M

1.3M

43K

google.co.uk Analyze

133M

11M

365K

facebook.com Analyze

114M

87M

100

40M

reddit.com Analyze

84M

79M

2.1M

amazon.co.uk Analyze

66M

45M

542K

instagram.com Analyze

64M

100

27M

nhs.uk Analyze

56M

12M

4.5K

xvideos.com Analyze

40M

1.1M

29K

imdb.com Analyze

35M

12M

x.com Analyze

34M

18M

4.8M

xnxx.com Analyze

31M

980K

17K

xhamster.com Analyze

29M

1.1M

21K

tripadvisor.co.uk Analyze

28M

14M

85K

ebay.co.uk Analyze

27M

35M

116K

apple.com Analyze

26M

16M

6.2M

pinterest.com Analyze

25M

33M

8.5M

chatgpt.com Analyze

25M

114K

255K

fandom.com Analyze

23M

17M

431K

indeed.com Analyze

22M

7.1M

300K

theguardian.com Analyze

18M

13M

1.1M

yahoo.com Analyze

18M

17M

2.4M

bbcgoodfood.com Analyze

18M

2.8M

67K

tiktok.com Analyze

17M

51M

4.4M

sky.com Analyze

17M

2.6M

174K

rightmove.co.uk Analyze

16M

3.1M

34K

dailymail.co.uk Analyze

16M

6.3M

694K

linkedin.com Analyze

15M

24M

15M

autotrader.co.uk Analyze

14M

19K

microsoft.com Analyze

14M

7.5M

3.2M

spotify.com Analyze

13M

8.1M

1.8M

cambridge.org Analyze

13M

4.3M

368K

skysports.com Analyze

13M

1.6M

88K

merriam-webster.com Analyze

13M

2.9M

250K

bbc.com Analyze

12M

4.8M

748K

theiet.org Analyze

12M

193K

30K

tesco.com Analyze

12M

3.9M

67K

nih.gov Analyze

12M

11M

1.5M

mosbuild.com Analyze

11M

8.7K

3.6K

live.com Analyze

11M

143K

972K

quora.com Analyze

11M

32M

388K

asda.com Analyze

11M

3.7M

25K

clevelandclinic.org Analyze

11M

6.5M

265K

britannica.com Analyze

11M

8.3M

528K

thesun.co.uk Analyze

11M

4.9M

306K

adobe.com Analyze

11M

5.3M

1.8M

sainsburys.co.uk Analyze

10M

2.6M

23K

twitter.com Analyze

10M

11M

100

23M

elmaz.com Analyze

9.9M

13K

527

trustpilot.com Analyze

9.6M

3.2M

360K

marksandspencer.com Analyze

9.3M

3.7M

36K

registrynxt.com Analyze

9.2M

4.6K

180

netflix.com Analyze

9.2M

3.2M

341K

zoopla.co.uk Analyze

9.2M

1.9M

17K

royalmail.com Analyze

660K

32K

boots.com Analyze

2.8M

44K

skyscanner.net Analyze

8.9M

1.9M

24K

booking.com Analyze

8.8M

5.6M

648K

mayoclinic.org Analyze

8.4M

6.3M

419K

national-lottery.co.uk Analyze

8.3M

92K

shutterstock.com Analyze

8.2M

370K

express.co.uk Analyze

8.2M

4.2M

338K

accuweather.com Analyze

8.2M

792K

107K

etsy.com Analyze

8.2M

18M

argos.co.uk Analyze

8.2M

5.1M

23K

nytimes.com Analyze

8.1M

11M

1.5M

genius.com Analyze

3.5M

156K

diy.com Analyze

7.8M

5.5M

26K

next.co.uk Analyze

7.5M

4.7M

36K

timeanddate.com Analyze

7.4M

952K

162K

wise.com Analyze

7.3M

1.2M

54K

telegraph.co.uk Analyze

7.2M

7.3M

623K

texastribune.org Analyze

7.2M

86K

68K

xe.com Analyze

7.1M

415K

61K

xhamster.desi Analyze

7.1M

847K

10K

mcdonalds.com Analyze

495K

79K

istockphoto.com Analyze

6.9M

4.1M

1.7M

thetrainline.com Analyze

6.9M

710K

27K

rottentomatoes.com Analyze

6.9M

3.2M

136K

careinspectorate.wales Analyze

6.9M

19K

1.3K

ipleiria.pt Analyze

6.8M

11K

4.8K

adultwork.com Analyze

6.7M

14K

6.5K

heathrow.com Analyze

6.7M

700K

25K

theporndude.com Analyze

6.6M

260K

37K

allrecipes.com Analyze

6.5M

2.6M

169K

moneysavingexpert.com Analyze

6.5M

4.3M

38K

sportinglife.com Analyze

6.5M

319K

28K

fabswingers.com Analyze

6.5M

9.3K

1.4K

postoffice.co.uk Analyze

6.4M

1.2M

15K

dictionary.com Analyze

6.3M

2.3M

158K

healthline.com Analyze

6.3M

6.4M

482K

office.com Analyze

6.3M

171K

939K

tui.co.uk Analyze

6.2M

1.6M

18K

currys.co.uk Analyze

6.2M

3.1M

18K

ikea.com Analyze

6.2M

3.9M

286K

100

ufmg.br Analyze

6.1M

56K

63K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.