Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

wikipedia.org Analyze

189M

76M

7.2M

pornhub.com Analyze

171M

1.4M

46K

youtube.com Analyze

170M

108M

100

22M

bbc.co.uk Analyze

169M

20M

google.com Analyze

167M

30M

100

32M

google.co.uk Analyze

133M

11M

398K

gov.uk Analyze

119M

32M

15K

amazon.co.uk Analyze

69M

46M

556K

facebook.com Analyze

64M

80M

100

44M

reddit.com Analyze

51M

82M

4.8M

nhs.uk Analyze

44M

12M

xvideos.com Analyze

37M

1.1M

38K

instagram.com Analyze

35M

61M

100

28M

xnxx.com Analyze

31M

994K

20K

rightmove.co.uk Analyze

28M

3.2M

36K

imdb.com Analyze

25M

12M

1.1M

xhamster.com Analyze

25M

1.1M

24K

ebay.co.uk Analyze

24M

36M

121K

tripadvisor.co.uk Analyze

21M

15M

91K

bbcgoodfood.com Analyze

18M

2.9M

71K

x.com Analyze

17M

19M

8.1M

apple.com Analyze

16M

17M

100

7.3M

indeed.com Analyze

16M

7.8M

315K

yahoo.com Analyze

16M

18M

2.5M

microsoft.com Analyze

15M

8.1M

3.4M

pinterest.com Analyze

15M

33M

8.4M

fandom.com Analyze

15M

17M

447K

dailymail.co.uk Analyze

14M

723K

theguardian.com Analyze

14M

1.1M

autotrader.co.uk Analyze

12M

20K

youporn.com Analyze

11M

664K

17K

bbc.com Analyze

11M

4.7M

760K

national-lottery.co.uk Analyze

11M

88K

7.1K

sky.com Analyze

11M

2.8M

181K

linkedin.com Analyze

10M

25M

16M

twitter.com Analyze

10M

11M

100

24M

clevelandclinic.org Analyze

9.8M

7.2M

266K

tiktok.com Analyze

9.5M

58M

6.2M

tesco.com Analyze

9.4M

69K

asda.com Analyze

9.3M

28K

mcdonalds.com Analyze

9.3M

503K

82K

quora.com Analyze

8.9M

35M

414K

sainsburys.co.uk Analyze

8.5M

2.6M

24K

healthline.com Analyze

8.3M

7.4M

508K

skyscanner.net Analyze

8.2M

1.9M

25K

nih.gov Analyze

13M

1.6M

diy.com Analyze

5.6M

26K

merriam-webster.com Analyze

7.9M

3.1M

262K

cambridge.org Analyze

7.9M

4.5M

378K

nytimes.com Analyze

7.8M

12M

1.6M

marksandspencer.com Analyze

7.7M

3.5M

37K

redtube.com Analyze

7.7M

532K

15K

mayoclinic.org Analyze

7.5M

6.9M

430K

netflix.com Analyze

7.3M

3.3M

347K

zoopla.co.uk Analyze

7.2M

2.1M

18K

xhamster.desi Analyze

7.1M

847K

8.3K

boots.com Analyze

6.8M

2.7M

46K

spotify.com Analyze

6.8M

1.9M

britannica.com Analyze

6.7M

8.9M

540K

allrecipes.com Analyze

6.7M

2.5M

173K

etsy.com Analyze

6.7M

19M

996K

next.co.uk Analyze

6.7M

4.6M

38K

royalmail.com Analyze

6.6M

683K

35K

xe.com Analyze

6.5M

406K

66K

fabswingers.com Analyze

6.5M

9.8K

1.2K

thesun.co.uk Analyze

6.4M

5.3M

318K

skysports.com Analyze

6.3M

1.6M

90K

genius.com Analyze

6.3M

3.5M

164K

openai.com Analyze

443K

340K

argos.co.uk Analyze

24K

wise.com Analyze

5.9M

1.3M

55K

currys.co.uk Analyze

5.9M

3.1M

18K

booking.com Analyze

5.8M

5.6M

675K

adobe.com Analyze

5.8M

5.4M

1.8M

ikea.com Analyze

5.8M

3.9M

293K

theporndude.com Analyze

5.5M

286K

38K

thetrainline.com Analyze

5.2M

750K

27K

accuweather.com Analyze

5.1M

791K

113K

speedtest.net Analyze

77K

84K

johnlewis.com Analyze

4.9M

6.2M

37K

office.com Analyze

4.9M

189K

934K

recipetineats.com Analyze

4.8M

1.3M

61K

gumtree.com Analyze

4.8M

3.5M

21K

screwfix.com Analyze

4.8M

21K

tui.co.uk Analyze

4.6M

1.7M

19K

shutterstock.com Analyze

4.5M

7.7M

387K

asos.com Analyze

4.4M

2.6M

94K

sportinglife.com Analyze

4.4M

322K

28K

pornpics.com Analyze

4.4M

374K

8.3K

cnn.com Analyze

4.4M

3.3M

1.1M

chaturbate.com Analyze

4.2M

166K

47K

medicalnewstoday.com Analyze

4.2M

5.7M

326K

easyjet.com Analyze

4.2M

1.4M

44K

premierleague.com Analyze

4.1M

480K

82K

sportsdirect.com Analyze

4.1M

1.9M

28K

independent.co.uk Analyze

4.1M

9.3M

584K

live.com Analyze

4.1M

147K

bet365.com Analyze

3.9M

229K

36K

xnxx.tv Analyze

3.9M

342K

2.6K

100

nationalrail.co.uk Analyze

3.9M

618K

24K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.