Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
304M
15M
71
414K
219M
73M
85
7.2M
213M
19M
71
1M
175M
1.3M
72
44K
170M
47M
99
39M
166M
102M
100
24M
139M
29M
49
15K
73M
73M
100
51M
57M
45M
76
564K
52M
75M
82
4.8M
47M
12M
43
6.6K
39M
55M
100
32M
30M
903K
77
19K
27M
12M
82
1.1M
25M
16M
87
7.7M
23M
7.7M
65
755K
20M
34M
66
124K
19M
7.7M
69
314K
18M
16M
96
7.5M
17M
7.7M
83
3.5M
16M
32M
93
8.8M
15M
16M
68
444K
15M
18M
81
2.4M
15M
4.3M
60
384K
14M
25M
98
24M
14M
617K
63
14K
13M
4.9M
72
755K
13M
3.7M
53
75K
12M
393K
60
66K
12M
53M
97
6.4M
12M
1.9M
64
215K
11M
487K
54
82K
10M
492K
63
14K
10M
2.7M
63
182K
9.9M
577K
58
36K
9.5M
7.6M
80
1.9M
9.3M
7.1M
60
534K
9.2M
74K
62
214K
9.2M
4.9M
47
23K
9.1M
3.7M
49
26K
8.9M
2.7M
51
46K
8.7M
11M
70
1.6M
8.2M
4.2M
61
336K
8.2M
4.8M
65
338K
8.1M
2M
61
17K
7.9M
8.6M
64
554K
7.8M
1.2M
58
46K
7.8M
5.3M
59
26K
7.7M
3M
64
354K
7.7M
1.5M
60
90K
7.6M
2.4M
54
180K
7.6M
18M
71
1M
7.2M
12M
77
1.5M
7M
3.7M
63
309K
6.9M
793K
68
114K
6.8M
5.4M
80
674K
6.8M
4.3M
61
38K
6.8M
1.8M
61
24K
6.7M
3M
47
16K
6.7M
3.4M
54
177K
6.6M
8.7K
56
875
6.1M
11M
100
30M
6.1M
30M
66
420K
5.8M
2.1M
43
17K
5.8M
169K
55
22K
5.5M
4.9M
83
1.8M
5.5M
270K
76
19K
5.4M
764K
49
7.3K
5.4M
183K
72
929K
5.3M
823K
43
12K
5.2M
3.3M
47
20K
5.1M
370K
68
337K
5.1M
169K
64
31K
5.1M
2.8M
57
273K
5M
1.7M
48
18K
5M
4.5K
56
441
5M
2.9M
51
22K
4.9M
68K
59
85K
4.9M
955K
64
172K
4.9M
14M
86
3.7M

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.