Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
1
youtube.com Analyze
264M
106M
100
25M
2
wikipedia.org Analyze
245M
75M
100
17M
3
google.com Analyze
205M
37M
100
42M
4
bbc.co.uk Analyze
184M
19M
97
1.2M
5
gov.uk Analyze
180M
30M
0
673K
6
google.co.uk Analyze
136M
11M
97
727K
7
facebook.com Analyze
111M
86M
100
43M
8
reddit.com Analyze
84M
79M
98
2.5M
9
amazon.co.uk Analyze
67M
44M
97
383K
10
instagram.com Analyze
64M
63M
100
20M
11
nhs.uk Analyze
57M
12M
0
281K
12
imdb.com Analyze
36M
12M
98
1.3M
13
x.com Analyze
34M
18M
100
1.4M
14
tripadvisor.co.uk Analyze
28M
14M
92
129K
15
ebay.co.uk Analyze
27M
35M
92
318K
16
apple.com Analyze
27M
16M
100
7.1M
17
pinterest.com Analyze
26M
33M
100
13M
18
chatgpt.com Analyze
26M
112K
96
181K
19
fandom.com Analyze
23M
17M
96
2.6M
20
indeed.com Analyze
22M
7M
96
1M
21
bbcgoodfood.com Analyze
19M
2.8M
90
87K
22
tiktok.com Analyze
18M
51M
100
11M
23
theguardian.com Analyze
18M
13M
98
1.4M
24
yahoo.com Analyze
18M
17M
98
11M
25
rightmove.co.uk Analyze
17M
3.1M
89
48K
26
sky.com Analyze
16M
2.6M
93
276K
27
dailymail.co.uk Analyze
16M
6.3M
96
835K
28
linkedin.com Analyze
15M
24M
100
18M
29
autotrader.co.uk Analyze
15M
1.9M
89
38K
30
microsoft.com Analyze
14M
7.4M
100
28M
31
spotify.com Analyze
13M
8.1M
98
1.2M
32
merriam-webster.com Analyze
13M
2.9M
95
314K
33
cambridge.org Analyze
13M
4.3M
95
487K
34
bbc.com Analyze
13M
4.8M
97
785K
35
tesco.com Analyze
12M
3.9M
90
78K
36
theiet.org Analyze
12M
193K
50
30K
37
skysports.com Analyze
12M
1.6M
90
110K
38
thesun.co.uk Analyze
12M
4.9M
91
285K
39
nih.gov Analyze
12M
11M
98
1.3M
40
clevelandclinic.org Analyze
12M
6.4M
94
358K
41
mosbuild.com Analyze
11M
8.7K
39
3.6K
42
live.com Analyze
11M
141K
97
1.9M
43
quora.com Analyze
11M
32M
96
1.2M
44
britannica.com Analyze
11M
8.2M
96
591K
45
sainsburys.co.uk Analyze
11M
2.5M
89
42K
46
adobe.com Analyze
11M
5.3M
100
3.4M
47
asda.com Analyze
10M
3.7M
89
66K
48
twitter.com Analyze
10M
11M
100
23M
49
elmaz.com Analyze
9.9M
13K
27
527
50
zoopla.co.uk Analyze
9.8M
1.9M
89
26K
51
trustpilot.com Analyze
9.4M
3.2M
98
1.5M
52
mayoclinic.org Analyze
9.2M
6.2M
96
503K
53
royalmail.com Analyze
9.2M
651K
91
45K
54
skyscanner.net Analyze
9.1M
1.9M
90
35K
55
netflix.com Analyze
9.1M
3.2M
97
533K
56
booking.com Analyze
9M
5.5M
96
1.4M
57
argos.co.uk Analyze
8.6M
5.1M
89
33K
58
marksandspencer.com Analyze
8.5M
3.7M
90
64K
59
boots.com Analyze
8.4M
2.8M
89
71K
60
shutterstock.com Analyze
8.4M
8M
98
692K
61
etsy.com Analyze
8.3M
18M
98
1.5M
62
national-lottery.co.uk Analyze
8.3M
91K
86
8.8K
63
genius.com Analyze
8.3M
3.5M
90
215K
64
express.co.uk Analyze
8.2M
4.2M
61
338K
65
nytimes.com Analyze
8M
11M
98
1.9M
66
diy.com Analyze
8M
5.5M
88
31K
67
accuweather.com Analyze
7.9M
790K
91
152K
68
next.co.uk Analyze
7.8M
4.7M
89
51K
69
registrynxt.com Analyze
7.5M
4.4K
67
237
70
timeanddate.com Analyze
7.3M
948K
93
205K
71
wise.com Analyze
7.3M
1.2M
90
160K
72
telegraph.co.uk Analyze
7.2M
7.3M
62
623K
73
texastribune.org Analyze
7.2M
86K
51
68K
74
istockphoto.com Analyze
7.2M
4.2M
98
2M
75
mcdonalds.com Analyze
7.1M
490K
90
103K
76
thetrainline.com Analyze
7M
707K
89
33K
77
rottentomatoes.com Analyze
7M
3.2M
90
210K
78
xe.com Analyze
6.9M
413K
93
94K
79
careinspectorate.wales Analyze
6.9M
19K
38
1.3K
80
adultwork.com Analyze
6.7M
14K
54
6.5K
81
heathrow.com Analyze
6.7M
700K
49
25K
82
moneysavingexpert.com Analyze
6.7M
4.2M
90
70K
83
healthline.com Analyze
6.7M
6.4M
96
634K
84
postoffice.co.uk Analyze
6.6M
1.2M
89
22K
85
fabswingers.com Analyze
6.5M
9.3K
55
1.4K
86
ikea.com Analyze
6.4M
3.9M
93
322K
87
dictionary.com Analyze
6.3M
2.3M
63
158K
88
currys.co.uk Analyze
6.3M
3.1M
89
26K
89
office.com Analyze
6.3M
169K
98
584K
90
tui.co.uk Analyze
6.3M
1.6M
87
23K
91
easyjet.com Analyze
6.1M
1.3M
89
72K
92
collinsdictionary.com Analyze
6.1M
2.9M
90
86K
93
ufmg.br Analyze
6.1M
56K
54
63K
94
openai.com Analyze
6M
443K
70
340K
95
wiktionary.org Analyze
6M
2.8M
71
232K
96
sportinglife.com Analyze
6M
318K
83
23K
97
ipleiria.pt Analyze
5.9M
11K
82
9K
98
bmstores.co.uk Analyze
5.8M
2.3M
76
20K
99
premierleague.com Analyze
5.8M
490K
52
82K
100
nationalrail.co.uk Analyze
5.7M
594K
65
24K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.