Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain

Traffic

Keywords

Domain trust

Ref. domains

wikipedia.org Analyze

242M

79M

8.2M

youtube.com Analyze

225M

110M

100

23M

bbc.co.uk Analyze

208M

21M

pornhub.com Analyze

180M

1.3M

46K

gov.uk Analyze

176M

32M

15K

google.com Analyze

166M

33M

100

32M

google.co.uk Analyze

123M

11M

388K

facebook.com Analyze

95M

88M

100

45M

reddit.com Analyze

76M

81M

amazon.co.uk Analyze

66M

46M

556K

nhs.uk Analyze

58M

12M

5.1K

instagram.com Analyze

53M

64M

100

28M

imdb.com Analyze

36M

12M

xvideos.com Analyze

35M

1.1M

37K

xnxx.com Analyze

32M

977K

19K

xhamster.com Analyze

30M

1.1M

23K

ebay.co.uk Analyze

27M

35M

120K

tripadvisor.co.uk Analyze

26M

15M

90K

pinterest.com Analyze

25M

34M

8.5M

apple.com Analyze

23M

17M

100

5.9M

indeed.com Analyze

22M

7.6M

314K

fandom.com Analyze

21M

17M

444K

x.com Analyze

20M

18M

4.4M

rightmove.co.uk Analyze

20M

3.1M

36K

theguardian.com Analyze

19M

14M

1.1M

chatgpt.com Analyze

18M

113K

252K

yahoo.com Analyze

18M

19M

2.5M

sky.com Analyze

17M

2.9M

180K

bbcgoodfood.com Analyze

17M

2.9M

70K

tiktok.com Analyze

16M

55M

4.2M

bbc.com Analyze

16M

760K

microsoft.com Analyze

16M

3.4M

linkedin.com Analyze

15M

25M

16M

dailymail.co.uk Analyze

15M

6.5M

720K

autotrader.co.uk Analyze

15M

20K

cambridge.org Analyze

14M

4.7M

378K

youporn.com Analyze

13M

670K

17K

merriam-webster.com Analyze

13M

3.3M

261K

clevelandclinic.org Analyze

13M

7.4M

269K

nih.gov Analyze

12M

13M

1.6M

tesco.com Analyze

12M

3.8M

69K

britannica.com Analyze

12M

9.3M

542K

quora.com Analyze

11M

36M

411K

asda.com Analyze

11M

3.8M

27K

national-lottery.co.uk Analyze

11M

85K

7.3K

spotify.com Analyze

11M

8.3M

1.9M

mcdonalds.com Analyze

11M

476K

81K

marksandspencer.com Analyze

11M

3.7M

37K

sainsburys.co.uk Analyze

11M

2.7M

24K

zoopla.co.uk Analyze

10M

18K

adobe.com Analyze

10M

5.6M

1.8M

thesun.co.uk Analyze

10M

5.3M

318K

skysports.com Analyze

9.8M

1.6M

91K

royalmail.com Analyze

9.6M

663K

35K

netflix.com Analyze

9.5M

3.3M

346K

skyscanner.net Analyze

9.5M

1.9M

25K

mayoclinic.org Analyze

430K

timeanddate.com Analyze

8.9M

169K

diy.com Analyze

8.9M

5.6M

27K

accuweather.com Analyze

8.8M

831K

112K

boots.com Analyze

8.7M

2.9M

46K

premierleague.com Analyze

8.5M

480K

83K

etsy.com Analyze

8.4M

18M

998K

shutterstock.com Analyze

8.3M

8.4M

386K

live.com Analyze

8.3M

149K

993K

nytimes.com Analyze

8.3M

12M

1.6M

healthline.com Analyze

8.3M

7.4M

505K

booking.com Analyze

8.1M

5.6M

678K

next.co.uk Analyze

7.9M

4.7M

38K

genius.com Analyze

7.7M

3.6M

164K

wise.com Analyze

7.6M

1.3M

55K

istockphoto.com Analyze

7.6M

4.3M

1.7M

argos.co.uk Analyze

7.5M

5.2M

24K

trustpilot.com Analyze

7.4M

3.2M

348K

theporndude.com Analyze

7.2M

257K

39K

telegraph.co.uk Analyze

7.2M

7.3M

624K

rottentomatoes.com Analyze

7.1M

3.2M

143K

currys.co.uk Analyze

7.1M

3.2M

18K

ikea.com Analyze

6.9M

3.9M

294K

thetrainline.com Analyze

6.9M

741K

27K

canva.com Analyze

6.7M

2.9M

536K

allrecipes.com Analyze

6.4M

2.5M

173K

dictionary.com Analyze

6.3M

2.3M

163K

xe.com Analyze

6.2M

417K

65K

gumtree.com Analyze

6.2M

3.5M

21K

collinsdictionary.com Analyze

6.1M

3.2M

67K

office.com Analyze

191K

943K

wiktionary.org Analyze

2.8M

233K

johnlewis.com Analyze

5.9M

6.4M

37K

independent.co.uk Analyze

5.9M

9.1M

585K

sportinglife.com Analyze

5.9M

312K

29K

moneysavingexpert.com Analyze

5.9M

4.5M

39K

nationalrail.co.uk Analyze

5.7M

594K

24K

tui.co.uk Analyze

5.7M

1.6M

19K

postoffice.co.uk Analyze

5.6M

1.2M

17K

screwfix.com Analyze

5.5M

3.2M

21K

easyjet.com Analyze

5.5M

1.4M

44K

gettyimages.co.uk Analyze

5.4M

30K

redtube.com Analyze

5.3M

519K

15K

100

fabswingers.com Analyze

5.2M

9.5K

1.4K

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How SE Ranking collected data on the top websites by traffic

We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
We sorted the most popular websites in the UK by their monthly organic traffic volume.
We supplemented the data with other key SEO metrics to get a comprehensive picture.

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

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Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.