Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Domain
Traffic
Keywords
Domain trust
Ref. domains
254M
106M
100
25M
243M
75M
100
17M
217M
38M
100
42M
185M
19M
97
1.2M
179M
30M
0
631K
133M
11M
97
727K
114M
87M
100
43M
84M
79M
98
2.5M
66M
45M
97
383K
64M
64M
100
20M
56M
12M
0
281K
35M
12M
98
1.3M
34M
18M
100
1.4M
27M
35M
92
314K
26M
16M
100
7.1M
25M
33M
100
13M
25M
114K
96
174K
23M
17M
96
2.6M
22M
7.1M
96
1M
18M
17M
98
11M
17M
51M
100
11M
17M
2.6M
93
276K
16M
6.3M
96
835K
15M
24M
100
18M
14M
7.5M
100
28M
13M
8.1M
98
1.2M
13M
4.3M
95
477K
13M
1.6M
90
109K
12M
4.8M
97
785K
12M
193K
50
30K
12M
3.9M
90
76K
12M
11M
98
1.3M
11M
8.7K
39
3.6K
11M
143K
97
1.9M
11M
32M
96
1.2M
11M
3.7M
89
63K
11M
8.3M
95
574K
11M
4.9M
91
279K
11M
5.3M
100
3.4M
10M
11M
100
23M
9.9M
13K
27
527
9.6M
3.2M
98
1.5M
9.2M
4.6K
66
237
9.2M
3.2M
97
517K
9.2M
1.9M
89
26K
9M
2.9M
90
71K
8.9M
1.9M
90
34K
8.8M
5.6M
96
1.4M
8.4M
6.3M
96
503K
8.2M
4.2M
61
338K
8.2M
792K
91
149K
8.2M
18M
98
1.5M
8.2M
5.1M
89
32K
8.1M
11M
98
1.9M
8M
3.5M
90
211K
7.8M
5.5M
88
30K
7.5M
4.7M
89
50K
7.4M
952K
93
202K
7.3M
1.2M
90
141K
7.2M
7.3M
62
623K
7.1M
415K
93
92K
7M
495K
90
101K
6.8M
11K
82
8.8K
6.7M
14K
54
6.5K
6.7M
700K
49
25K
6.5M
2.6M
53
169K
6.5M
9.3K
55
1.4K
6.3M
2.3M
63
158K
6.3M
6.4M
95
621K
6.3M
171K
98
584K
6.2M
1.6M
87
23K
6.2M
3.1M
89
24K
6.2M
3.9M
93
315K
6.1M
56K
54
63K
6M
1.3M
89
71K
6M
443K
70
340K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

Oops,
isn’t on the list.
Launch ad hoc domain analysis for free with our dedicated tool.

Help your website do more and perform better.

Switch to advanced SEO tools to simplify any optimization task.

How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
SEO Report Reffering Domains Traffic by Country

The accuracy of your data can make or break your SEO. SE Ranking can assist you with this!

View our data

Top notch SEO tools that every website owner needs!

From competitor analysis to backlink inspection, SE Ranking has you covered
  • Competitor and keyword research

  • Rank tracker and traffic analysis

  • Website and on-page SEO auditing

  • Backlink checker and monitoring

  • White label

  • Unlimited SEO reports

  • 3 user seats

Check any domain’s organic performance and get valuable tips to boost yours!

Faq

Which website is the most visited in the UK?

wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.

Which website is the 2nd most visited in the UK?

gov.com is the second most popular website in the United Kingdom, attracting 371M visits.

How do you run your own research to find the most visited websites in your niche?

First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.

How to use this list of top websites for SEO?

You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.