The SEO Agency Rollercoaster with Becky Simms of Reflect Digital

Andrew:

Welcome to the SEO Agency Rollercoaster Podcast. Here we sit down with agency leaders to fuel the ambitions of up and coming SEO entrepreneurs, equipping them with the insights they need to start, grow, and scale an SEO agency. Think of it as a roadmap to success packed with lessons from industry leaders who have been there and done that.

My name is Andrew Zarudnyi and I’m a content marketer at SE Ranking and I’m joined by my co-host and colleague from our success team, Maksym Blyzniuk.

Today we’re thrilled to have Becky Simms of Reflect Digital on the show. We’re excited to uncover the highs, lows, and game-changing moments to find out what it takes to run a digital agency. If you’re ready to take control of your future in SEO, buckle up for a thrilling and insightful ride.

Maksym:

Becky, thanks so much for joining us. It’s a pleasure to talk to you about your experience in the digital and SEO world in general. So as Andrew has mentioned today, we would like to have different blocks of questions. So the first question would be mostly focused on your past to see how you get started in the digital world.

So as far as we’re concerned, you started Reflect Digital in 2011 and it was only at the age of 24 when you did that and you only had around £3000 at that time. And your big dream was to actually follow your father’s entrepreneurial footsteps. So what I’m wondering about is how did you manage to do that, and if there were any challenges that you actually experienced at that time?

Becky:

Wow! Well, thank you for having me. And yes, well, it feels like a long time ago now. But yes, you’re correct. So 2011, I’d worked in an agency previously and had fallen in love with agency world, having not really known about what an agency was prior to that. Fell in love and thought, go on then, let’s give it a go. And I guess there was a real naivety probably, which was probably a good thing. Because I think if you know too much, you might not do it.

Because it’s quite scary when you start a business and you start hiring people and especially, I mean, this podcast is called The SEO Agency Rollercoaster. It is an absolute rollercoaster out there. So there was definitely a naivety to it, but I guess it’s working out. How are you going to start to win some clients? And where’s that going to come from? How are you going to be able to convince them?

Especially because when you’re brand new, you don’t have a history to tell them about. And so I guess I lent into things that I’d done previously working at other agencies, but also my skillset was more on the client management side of things. I wasn’t an SEO. I wasn’t a creative, I wasn’t delivering the work. I had people that were going to deliver the work for me.

So also you’re trying to get them bought into something from your past, but actually it’s not really as relevant as it could be. But I guess it’s knowing how you’re going to be able to sell because that’s the key to it. Until you start having some sales coming in and some money coming in, you don’t really have a business. So, yeah, those early days, those first few businesses that trusted me that we could deliver work for them, I still thank them so much to this day because we wouldn’t be where we are now without them.

Maksym:

Brilliant, brilliant, thank you. And as a young female founder in the tech and digital industry, did you experience any biases or any hurdles that you needed to overcome in those early days?

Becky:

Do you know what? It’s a really funny one, this topic, because I think, again, I was naive to this. Because I’d grown up watching my dad run his own business and he had never ever put anything in my way to think that I couldn’t. Being a female, that it might be harder. He’d run it, worked in the tech space as well, but I think he’d never considered it. I’d never considered it. So I just went out there doing it. I think it did start to hit me as I was going to different networking events. I was like, there’s not many women around here.

Why am I one of very few women? I think because, I don’t know, I suppose one thing I had on my side, a lot of the businesses we targeted in the early days, we niched into legal, which we don’t work in that space so much anymore, but it was an area we niched into. And I think actually the bias there was they wanted someone young to talk about digital marketing and to talk about websites because a lot of them were much more senior in their career. They were partners in firms and they kind of believed that we don’t know about tech, we need someone young.

So it was almost, they weren’t after male or female. They were just, I was kind of through the door because I was young and therefore I must know about these things. Obviously not, definitely not the true way to look at things, but it kind of, I think that probably helped me. But I think I just had a confidence about me, which we still have today because I just don’t see a difference in gender from what we’re doing in the workplace, and in many things out there in the world.

It is a case of you either like the way we do things, you like our style and our culture. It won’t suit everybody, but that’s how we do things. But I do know it is a barrier for some people and I will do everything and anything I can to help women feel like they can be out there in the workplace and out there leading businesses. Even though the numbers are still tilted towards men, especially on the agency ownership side.

Andrew:

And I’m going to jump in now with a question of my own. I’ve noticed that you worked with Tottenham Hotspur Football Club in the past. And my question is, how did you manage to land as such a huge client at that time? What did that do to your company’s trajectory moving forward? What was that experience like?

Becky:

That was incredible because that was quite early on. I’d say we were maybe like year four or year five. Do know, I’m just racking my brain as to how we got that initial lead. Do you know, I think it was, we had a business development person working for us at the time and he was hitting the phones, sending the LinkedIn messages, doing all what you’ve got to do. And I think it was just one of those lucky scenarios where, and sales, that initial part of sales often is—he landed in the right inbox at the right time. And they said, oh, do you know what? We’re just looking for an agency. We’ll put you into the mix.

Еhe funny thing with the Tottenham work that we did, that was actually more on the creative side. So we were, we ended up and we did it for three or four years, on the trot once we’d won the work. We were designing the creative for their membership renewal campaigns and our creative team at the time was literally a team of football fans. None of them Spurs fans, I will say, even an Arsenal fan in there. But they were football fans and they really tapped into understanding what motivates a football fan. And they were able to channel that.

I think one of the hardest things though for us back then was that to win the work you basically had to do the work. They literally, to pitch it, you had to do the creative concepts. So by the time we were in the pitch, we were like, if we lose this, we have literally just probably lost about 25 grands worth of work.

And luckily four years in a row, we won it each time and then they ended up taking it in-house. But it was one of those really risky situations and I think that’s often the case with creative work. People want to see it before they buy it, but actually it’s not really fair on the agency because you put so much into it. I do think on the SEO side of the business, we’re a bit luckier that they maybe want you to commit to some kind of results you’re hoping to get, which is also a dangerous ground to be on.

But yeah, it was definitely amazing and it was incredible to be in the boardroom working with people at that level at Tottenham Football Club and being able to, we went on the journey with them as they were moving to their new stadium. So there was some really key business things happening that we were having to kind of bring through in the creative and the way that we spoke to the fans, which was just really good fun at the time.

Andrew:

I like to think that you did a lot of work to lead them to getting into the final this year.

Becky: 

Maybe. Haha.

Andrew:

Hope that if pays off next Thursday. I also read that in 2019, you joined the LAB Group, which added a unique focus of understanding human behavior to Reflect Digital’s toolkit. And I wanted to understand what drove that decision. And again, like with the trajectory, how did your agency evolve once you took that human behavior aspect into your work?

Becky:

This is a really interesting one. So we’ve been interested in how psychology plays such a part in marketing for a very long time, but we’d not really have the skillset internally other than being curious, reading books and learning about it in that way. But nobody formally had the kind of education in it.

And we weren’t in a position to say, well, let’s go hire someone to do this because that felt like a bit of a gamble. And I don’t think we had the funds to invest. But this opportunity came about with the LAB Group. We’d known them for a while as LAB, as an agency. And they had this vision that they were building a group founded on human behavior and they were looking for agencies covering different disciplines—us being very specific around kind of the SEO and paid media at that point-–to come on board and to grow this group together. And I think we took the opportunity, we hadn’t really been thinking about any kind of sale event or anything like that at that time, but the opportunity came up, we were like, you know what? It would be so good to do this as part of something bigger, to have colleagues around us that have maybe been there and done this before.

Because I suppose one of the things when you start a business, as you said at the start, I was like 24 at the time. I’d actually only ever worked in two agencies prior to that across like two or three years. So I was very inexperienced in what a bigger agency could look like or what the future of agency is like.

We were just kind of growing with the agency and having to acquire the skills at the time to manage the amount of people we had and the type of work we were winning, etc.

So it was kind of appealing to say, do you know what, wouldn’t it be nice to go and kind of work alongside some people that we can learn from, they can help nurture and grow us. We were still going to be owners of our agency alongside them. So it was not a sale event as in we’re now out of it and goodbye to our agency. We were still going to be the driving force behind what was happening at Reflect Digital.

So yeah, we took the decision to do it after a lot of kind of courting each other and working on some projects together and seeing what that looked like. And it was incredible adding that human behavior piece in because it’s so relevant to marketing. It’s so relevant to understanding your consumer.

And I think it really helped us grow up in how we did strategy for clients. So instead of just, we’ll do some SEO, what keywords would you like to rank for? Us being able to take more control of those client relationships and to tell them what their strategy should be and how we should use the channels together. I think it gave us more ability to look at that from a human perspective of what their audience wants. And obviously that’s now a huge part of what we do today.

Maksym:

Fascinating. Frankly speaking, I’m so interested in psychology and human behavior and just seeing it being used in marketing is something novel and niche to me. So this is something I would like to focus on a bit later. But first things first, the question that I have for you right now is quite straightforward and sorry for being that straightforward. Why did you wake up this morning? So what made you wake up this morning?

Andrew:

No, no. It’s why did you get up this morning.

Maksym:
Oh, sorry! Get up.

Becky:

Well, good question. So today’s first day back from holiday, actually, although in my calendar, I’m officially still booked off. So I’ve got a day to catch up. But for me, it’s always, I just love what we do. Like it just gets me out of bed. Conversations like this. Catching up with the team, seeing what’s happening.

I’m very much involved in the sales and marketing of the agency. That’s my happy place. And strategy and ideas for clients is also my happy place. So, being able to help our clients grow is what it’s all about. We also, last week while I was away, we heard that we’ve been listed number three in the top 100 companies to work for in campaigns, yeah, best places to work, which is incredible.

Andrew:

Congrats!

Becky:

I’m very excited to get back into the office to celebrate that with the team because that’s a huge achievement.

Maksym:

Great! So coming back to that topic of psychology, could you tell us a bit more how exactly you believe this is the superpower that your agency has? And if you could give us a specific example or even a couple of examples of when applying such a strategy actually made a difference for your client.

Becky:

Yeah, definitely. I think so often in marketing, we end up, we sit around a boardroom table and we make decisions and we go, oh yeah, we think we should do this and we think we should do that. And we need to ensure that when we’re making those decisions that we’re doing them on behalf of what our audience really wants, what our customer really wants, what they’re looking for. And I think the psychology angle allows us to do that.

So we’ve got a number of different kind of ways that we approach this and it depends where a client’s at and how mature they are in understanding their audiences. But the main thing is that we need to understand what motivates their audience, what motivates them to buy. And that as a piece of work leads into them allowing us to do customer journey mapping, to truly understand how a customer interacts with them, where, at what point they might realize they need a service and what’s that journey look like? And actually this is changing more than ever at the moment, I think with the rise of AI and people turning to new tools for search and search kind of really diversifying what it means. I think we’re getting to a point where Google isn’t going to be the monopoly like it still is at the moment, but we’ve got so many different ways we can search and actually depending on audiences and depending on what they’re looking for, so many different stop points.

And that might be, I don’t know, you could be a clothing brand that attracts lots of different audiences, but you could have your Gen Zs might start on TikTok and they’re looking for what’s the latest trend. But actually you might also still appeal to your 40 plus year old woman that might not be using TikTok as their first place. They might be looking on Instagram or they might be turning to Google looking for something super specific like an outfit to wear to a wedding or whatever it might be.

But it’s trying to understand those different touch points and therefore what type of content you need to have in the right place at the right time, appealing to the right audience. I think some specific examples, there’s one that always comes to mind that I always play back because it just, it was really interesting.

We were working with a payment gateway provider. So this was in the B2B space. So slightly less sexy as clothing. But it was, it was such an interesting one because they’d been working for a long, long time to attract audiences and they just weren’t really having much cut through and we were a new agency to them. And so we’re taking over different areas of their SEO and they’re paid and their ads were just really boring. Their ads were just kind of, by your payment gateway from us, basically, it was just, it does what it says on the tin.

And we did some audience research and it allowed us to uncover the fact that actually most people that were moving to them from a switcher perspective were moving from something like a PayPal where maybe they’d been a smaller business that had been a good solution for them at the time. But actually they were realizing they needed a more robust service. They needed maybe better reporting. They needed something that tied into their accounting because the business was growing.

So we have this kind of insight that suddenly they were outgrowing what they were doing previously and it was to do with the growth reason that they were moving. So we then switched up all of their ads to be like ‘outgrow your payment gateway’ with some really quirky, disruptive graphics of things that had outgrown things.

So for example, we have a full-size man on a kid’s bike. We had a plant where the roots had cracked out the bottom of the pot. Just things that would make you look twice because they were depicting this outgrown message. And the results were just phenomenal because we really worked out why people were making the change.

We tapped into something that maybe they didn’t realize at the time, but it was kind of heightening their need to change because they were going, yeah, you’re right. I have outgrown this solution, but without that customer insight, you’d never have got to that creative campaign. We’d never have understood that to be able to play with that as a campaign.

Andrew:

Besides introducing different aspects of human behavior to SEO, you also challenge the norm in other aspects by introducing a four-day work week. Is that true?

Becky:

Yes. It is, it is.

Andrew:

And the follow-up to that question is, what inspired that decision? Was it COVID? Was it something else? And what has been the effect? What has been the result in the productivity, the culture, onboarding new staff members? Tell me how that motivated the team to keep going and produce results.

Becky:

Yeah, so this was actually pre-COVID. So we were early days, this was 2018. And it was as we were looking at joining the LAB Group actually, and it was something that they were talking about, we were talking about, and we were like, why wouldn’t we do this? Why wouldn’t we find a way that this could work? Because wouldn’t it be better to work four days, not five?

I’ve always been a believer as well. So some of the agencies that I worked in previously, I often had this feeling of it was one role for the senior leadership team, and then everyone else was kind of operating under these not so enjoyable conditions.

And it was one thing that when I set out to create the agency, I never wanted that to be the case. I always wanted to show up for my team and to show them that I’m working as hard as they are and to motivate them. I’ve never been that person that could just kind of bunk off early and do what I want to do because that doesn’t feel right because I don’t give my team that ability.

But when this idea of the four day week came around, I was like, well, this would be brilliant because then actually I can have a day off as well. Because I’m going to give them the ability to do this too.

So yeah, we started in 2018. We used to do it that it was either a Monday or a Friday and we split the team so that we were still operational five days a week, but it was either Monday or Friday. So you’ve got the benefit of a three day weekend. And yeah, and we just, we kind of said to the team, you need to help make this work.

Like we’re doing this as a trial. If we start to get complaints from clients, if it isn’t working, if people don’t want to work with us anymore, this won’t be able to continue. So you need to help us make this work. And I think that really worked because when you give the team the power to go, well, we’ve got to find a way, we’ve got to put the solutions in place, etc, then they do because if it’s something that they want. So we saw productivity increase, we saw happiness increase, and we’ve just been able to make it work.

COVID changed it a little bit because a lot of people went back to five days in COVID because when you couldn’t leave the house, what was the point in having a day off? So people kind of went back to stretching their hours across five days.

But then when we came out of COVID, we kind of increased the flexibility that we gave people. So instead of saying it had to be Friday or Monday, it was kind of like, actually, some people do work five days anyway, just because it works better for them and their pattern. And if, I don’t know, they’ve got responsibilities outside of work, that means that doing shorter days is better for them.

So some people are in five days anyway, but some people were like, actually, I’d rather do four and a half days and work a bit on a Friday and do slightly less hours on the Monday to Thursday, for example. So we’ve kind of given people the power to work the hours that work for them, as long as they’re in in their core hours so that we can work together as a team.

I think that’s the key thing. I know there’s some agencies that have gone out there and gone, do you know what, you can work any hours you want. If you want to work at three in the morning, go for it. That’s never been our stance because everything we do is about our people and coming together as a team. So we have to have these core hours where we can work together, even if we’re remote from each other. Yeah, you’re not going to get many answers at three o’clock in the morning if you need to be working collaboratively together.

Andrew:

This sounds great on paper, Becky, without any offense. And I just want to find out a bit more about how do you make sure that the team, which is supposed to be very technical, right, is also creative at the same time? Is that something that you look at when you hire new people? How do you, because you’re known for balancing big creative ideas with ROI. So I just really want to zero in on this aspect of having creative people on a technical team.

Becky:

And I guess you can’t expect everything from everyone. So if someone is super technical, they probably are less creative. That’s not exclusively true, but potentially. And vice versa, if you’re super creative, you’re not always the most technical. So I think it’s balancing that we’ve got the right people in the right roles that come together at the right points.

I think one of the arts, especially when it comes to SEO, and this is something that we often see, especially if, I don’t know, we’ve all had this before as an SEO agency, a client comes to you and says, so and so another agency has done an audit and they say our SEO is not great. And you go, okay, but can we see it? Can we see what they’ve done?

And I think a lot of people treat SEO as a checklist of, yeah, you’ve got to do this, this, this and this. And a lot of the software platforms will give you those checklists, which is great. And it’s important to have an awareness around the checklist because they’re often correct that there’s certain things that are important, but understanding your position against your competitors and what your market looks like and being able to decide when you need to be more creative and lean more into content or when you need to be more technical because that’s what’s holding the website back. Sometimes there are things that sit on those checklists that you go, do you know what? In a perfect world, we had all the time in the world and all the money in the world, we’d get these all to green. But actually right now, to get the ROI you need, we need to do this thing over here and do not worry that that’s not sitting at green. It’s not holding you back in the same way as not doing this will do.

So I think it’s having that balance to having those strategic people that can sit in the center of creativity and tech to be able to make those decisions and guide the clients and show them how we’re doing that and why we’re doing that. And it’s not that we’re dismissing things, but it’s prioritizing.

Andrew:

Thank you.

Maksym:

Amazing! I think this week, Andrew, I think we have so much to talk about, especially to bring that up to our HR team, because I would love to have a four-day week instead of a five-day week.

Andrew:

Are you hiring?

Maksym:

So I think it’s time we address that elephant in the room that every podcast addresses, which is AI.

Becky:

Yes!

Maksym:

Though what I’m wondering about is that it is rumored that Reflect Digital is actually trying to leverage AI in increasing the paid advertisement boost. So I’m wondering how exactly you’re incorporating that new technology. And if you have any means of ensuring that it’s still human centric and not robotic as it normally comes.

Becky:

Definitely. So I guess our AI stance is coming from a human first place. So we actually this year have committed to, and we’ve done one and we’re about to, we’re just pushing the button on the second one. We’re doing a quarterly pulse report on how search behavior is changing and trying to understand by polling the general public. Because I think sometimes we over-index in our minds when we work in our industry on things like AI, because it’s everywhere we look.

But actually for Joe Bloggs from the street that doesn’t work in digital marketing or in digital in general. It’s not as big a thing, but it is starting to find its way in there. So we’re doing this pulse report quarterly so that we can start to keep an eye on what that trend looks like and be really clear of what Joe Bloggs on the street or what our client on the street’s customer might be thinking so that we can understand where AI sits in the customer journey.

So I think from a customer journey point of view, that’s really important. We need to understand where customers are going and how their queries are changing and what types of queries they’re asking to which different platforms and for what they’re hoping for from it.

And when it comes to using AI internally, so we’ve got an AI working group that we’ve had running for a couple of years now where the team and those that are really interested in it are meeting monthly to look at innovations, what’s changing to keep the rest of the business informed on what is happening out there and where we should be putting our focus.

We also last year moved one of our SEO team into an innovation role to lead that within the agency. And a huge part of his role is around AI. So it’s understanding and setting the guardrails for our team to work on so that we can be sure.

Because again, it’s such a new thing. We have to be really careful because it’s changing literally by the week. There’s new tools, there’s new advancements to help and make sure that our team know what’s the right thing to do.

We do not want to be creating just content using ChatGPT. That’s not a good idea. But using ChatGPT to support the processes and how we’re creating content. Or actually, we’re using Gemini a lot. We’re a Google agency from all of our products and services internally, our email or Google Docs, etc. So Gemini obviously works really well embedded with all of that using Notebook LLM a lot for trying to pull together information and help surface the right things that we need to at the right time for the team.

So there’s lots of ways we’re using it, but it’s definitely not creating any final client work for us at the moment. We’ve had it in support for some of our clients from a translation perspective and working very openly with clients on that side of things. And that’s been really interesting as an experiment to see. And actually in some cases it’s been really good, really, really strong. So yeah, it’s all an ongoing journey at the moment, but I think transparency is key internally and externally.

The minute you start claiming everything’s your own work and it’s all been done by humans and it’s not, I think you’re going to become a cropper. So you need to be really transparent with clients so that they understand how it’s powering what you’re doing.

But also I think from an agency point of view, it’s understanding where your value still sits because if you are starting to save time using AI, that doesn’t mean that you necessarily just need to give that away to clients because otherwise we’re going to start to erode the agency model and erode ways to be able to make money and to be profitable as a business.

So I think that’s the other thing is having a really clear idea on the value that you are bringing to the party to your clients and making sure that you’re selling on value and not just on hours. And therefore if AI is cutting the time you’re losing out when actually you’re still delivering value.

Maksym:

Right, right. So on the topic of that ongoing journey, Reflect Digital actually celebrated its 10th anniversary in 2021. So you’re now in your second decade in the digital world. Congratulations!

Becky:

Thank you.

Maksym:

What we’re wondering about is what’s the vision for the next decade? Do you have any specific frontiers or any goals that you’ve set for your team and where would you like to take your agency?

Becky:

Amazing! Good question. We have a lot. So yeah, there’s always a lot going on. So one of the things I guess really quickly to note with the LAB Group acquisition, we actually ended up reversing out of LAB Group in 2023. And then very long story that I’ll just give the highlight of, it ended up that we ended up actually buying the original LAB agency that now sits with us. So we now have the Human First Collective as our umbrella business and group of businesses.

And so sitting under that, have Reflect Digital on the performance marketing side. We have LAB from a digital product solution side. And then we also have Aspiration Digital, which is our arm where we’re fueling the future of the industry with bringing young people on board. So we’re there to inspire young people about what it means to work in digital broadly.

So that’s a big mission for me. But yeah, we sit as the human first now. So a lot of what we do is looking at how collectively we work together to bring together brilliant people that are really passionate to use technology and AI, but to be human first and use this superpower that we have with behavioral science.

It’s about growing our impact and growing what we’re doing for clients alongside fueling the industry by bringing amazing talent and ensuring that young people that are at school today that maybe don’t know about, they know about digital, they’re probably more savvy than the three of us on using their phones and internet and whatnot. But they don’t know about the jobs that exist. They don’t know your job exists. They don’t know my job exists. And that for me is a real big passion alongside the agency because we’ll keep doing great work and that’s our focus to ensure that we’ve got a human first eye on where the industry’s going. But we won’t be able to do great work if we don’t have great people wanting to be inspired to come and work in the industry. So it’s a bit of all of those things is how we’re working.

We’ve got a vivid vision, which I guess from a bit of an advice perspective, we went through this process a couple of years ago. So there’s a really good book called Vivid Vision written by a chap called Cameron Herald. He’s previously helped the likes of Elon Musk, which he obviously divides people whether you like him or not. But I think we can all see that he’s doing well from growing a business perspective.

And the idea of a vivid vision is that often in a business, you’ll have these big goals. You’ll say, we know we want to get to here. And then your team sit there and they’re like, I don’t really know what that means. And okay, yeah, cool. We’ll help. But they don’t really feel behind it and integrated. The idea of a Vivid Vision is you write a document three years out from where you are. So ours was written at the end of 2023 and runs to the end of 2026.

And you write it as though it is the 31st of December, 2026, and you deeply describe what the business is like, the type of clients you’re working with, the type of team that you have, the ways and workings of the business. So it becomes this story that people can start to see what’s inside your head. They can start to feel what the business is going to look like in the future. And then off the back of that, you build out your goals and ways to get there.

And obviously some of it will become true, some of it might not. And there’s already probably a few things where we’ve kind of taken slightly different directions. We’re 18 months into our Vivid Vision, but most of it still rings true. And it’s just this brilliant ability to help people understand properly where you’re going. And I’d say that’s been a really big turning point for us in getting the team with us on the journey and really feeling like they’re part of where we’re going and part of shaping it and delivering it.

Andrew:

Brilliant! I actually want to jump into the quickfire round right now.

Becky:

Perfect!

Andrew: 

And ask you a couple of questions. Don’t think about them at all. Whatever the first thing comes to your mind, just let us know.

So what’s one digital marketing buzzword or cliche you would like to disappear forever?

Becky:

Content is king because everyone talks about that, don’t they?

Andrew:

Okay. So with the four day work week that you have, what is the first thing that you do on your extra day off?

Becky: 

7am workout with my PT.

Andrew:

Do we prefer speaking at conferences or crafting the strategy behind the scenes?

Becky: 

Ooh, conferences!

Andrew:

And I’m going to give Max the opportunity to ask a couple more quick fire round questions.

Maksym:

Yeah, absolutely. So what’s a hobby or a talent you have outside of work that might surprise your colleagues?

Becky:

I do aerial silks, so hanging upside down from silks and climbing up.

Maksym:

Oh fascinating! I always wondered how you do that.

Becky:

It’s hard!

Maksym:

Yeah, absolutely. looks that way. What’s the one tool or app you rely on the most on every day?

Becky:

Slack probably.

Maksym:

That makes sense.

Andrew:

Great, Becky. Thank you for joining us, sharing this information. Yeah, we’d love to have you stick around for longer. Maybe we’ll have you back for another talk later down the line. Yeah, wishing you all the best with Reflex Digital’s second decade and moving into the AI age with your experiment.

I wanted to ask questions specifically about the innovations that you have, you just really closed it off really nicely. So there’s takeaways for the young entrepreneur, the AI, and what’s next for the market. So I’m going to do the outro here and saying that is a wrap for this episode of the SEO Agency Rollercoaster podcast!

A huge thank you to Becky Simms of Reflect Digital for coming on, sharing her journey and inspiring the next wave of SEO entrepreneurs.

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