Competitor Analysis Tool
Run competitor website analysis, analyze traffic fluctuations, and discover content gaps
Give it a try with a 14-day free trial. No credit card needed!
Trusted by 1M+ SEO professionals since 2013
Expand competitor analysis with AI visibility insights
Go beyond traditional SERPs and track competitor presence in AI-generated answers across multiple search systems.
AI Overviews
See how often competitors are mentioned or linked in Google's AI Overviews. Research visibility changes, analyze positions, and see how presence in AIOs affects your competitors’ traffic over time.
AI Mode
Monitor competitor brand mentions in Google’s AI Mode responses and analyze their frequency. Research what triggers competitor visibility in AI-generated answers, then ship counter-content to replace them.
Get an overview of competitor site visits in one click
Review rival paid and organic campaigns to see their dynamics
Monthly clicks estimated with AI
Top-performing competitor keywords and pages
Competitors' traffic cost
The biggest Database in the US
- Americas428M
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USA 144M -
Canada 46M
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- Europe1.1B
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Germany 64M -
United Kingdom 106M
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- Asia453M
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UAE 18M -
Japan 21M
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Access complete data on your competitors’ keywords
Our competitor keyword checker module allows you to find competitors' keywords, analyze their SEO metrics, and compare them to yours.
Keyword rankings, new and lost keyword statistics
Search volume and keyword difficulty
CPC and number of advertisers
Estimated cost per target keyword
Search results overview by country
Unlock your SEO & PPC competitors’ secrets and surpass them with SE Ranking!
Discover how much traffic your rivals attract, the keywords they target, and the ads they run. Use this data to climb to the top of the SERPs.
What is SEO competitor website analysis?
Competitor website analysis is a process in which you examine your website competitors to understand their online strategies, strengths, and weaknesses. To begin, identify the main competitors ranking against you in search. Then, review their organic and paid traffic, keywords they target in SEO and PPC campaigns, backlinks as well as ads. Our competitor website analysis tool collects all this PPC and SEO competition data and much more and displays it in a convenient format.
Research your website competition
Use our SEO competitor checker tool to run competitor research, find newcomers, analyze their domain authority, and compare your target keyword to your rivals’.
Find competitors in PPC and SEOFind competitors in PPC and SEO
Review competitor distribution in organic and paid search
Review keyword overlaps between your and your competitors’ sites
Run a competitor keyword analysis and compare the results with your domain
Expand your keyword list all within one ecosystem
Find plenty of potential keyword opportunities using SEO Competitor Research and Keyword
Filter and group keywords based on their real-time metrics using our Keyword Manager
Export and add new keywords to your content and monitor their rankings with our Rank
Discover your PPC competitor’s most profitable ads
Conduct PPC competitor research to see what keywords your rivals targeted in their campaigns. Discover what ads work best for them and build better ones for your own campaign
Google Ads marketing campaigns
Competitive keyword ads
Monthly ad history
Get the bigger picture with historical data
Analyze dynamics metrics with our powerful competitor checker
Go back in history to February 2020
Choose any month from 2025 back to February 2020 to see historical data on your competitor’s domain and keyword evolution
Analyze competitor’s ranking changes over time
See your rival’s positions in the SERP for the selected period and get the list of keywords that increased or decreased rankings
Discover competitive pages that drove the most traffic
Find out which page of the analyzed domain ranked for a certain keyword during the selected month and use competitive tactics to enhance your promotion strategy
Spy on your competitors’ paid campaign history
Identify keywords your rivals have been targeting in their paid campaigns and review their ad history to trace copies that worked best for them
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Flexible pricing for SE Ranking's Competitor Research Tool
Choose your ideal pricing plan, request a custom quote, or test this tool out with a free trial.
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