Top GEO & AEO agency campaigns of 2025: Real case studies driving AI search visibility

AI search is reshaping how people discover brands, and traditional SEO alone can’t guarantee visibility anymore. Today, companies are competing not just on Google, but inside the answers generated by ChatGPT, Gemini, Claude, and Perplexity. A brand can rank well in search yet still be invisible in AI-generated responses, where real buying decisions increasingly begin.

This shift has fueled the rise of generative engine optimization and answer engine optimization—new disciplines focused on helping brands earn citations, trust, and placement within AI-driven results.

In this article, we highlight the top GEO & AEO agency campaigns of 2025. These real-world examples show how leading teams are winning AI-era visibility, boosting traffic, and driving revenue by optimizing for how LLMs understand and recommend brands.

1. Simplified SEO consulting: From 1 to 23 ranking keywords and +7,316 impressions in 3 months

The Simplified SEO consulting campaign centered on boosting visibility for a new therapy practice website built on HighLevel—a platform with limited SEO flexibility compared to WordPress. 

Challenge:
The main obstacle was working within the limitations of the HighLevel platform. Even basic tasks like editing alt text, adjusting URLs, or building a blog that search engines could crawl demanded inventive solutions to maintain strong E-E-A-T signals.

Strategies, results & what made it unique:
The team implemented a mix of AEO and GEO tactics, including user-focused, question-based content, PAA-driven FAQs, structured internal linking, improved site architecture, and consistent on-page enhancements such as optimized alt text and metadata.

In only three months, the site went from a single ranking keyword to 23, including 11 ranking on the first search results page. Google visibility climbed by more than 800 points, while Search Console impressions rose by 7,316 and clicks by 49.

This campaign stood out because it proved that strong SEO and AI visibility are possible even on non-traditional, SEO-limited platforms. Despite significant structural constraints, the team built a custom, crawlable blog framework and applied AEO-focused tactics to strengthen both local and semantic visibility in the competitive Phoenix therapy market.

2. Netpeak USA: +120% revenue and +693% AI traffic with conversational ecommerce GEO

While promoting a client’s specialized store offering equipment for water supply, drainage, and lightning protection, Netpeak USA observed that product pages featuring a Use Cases section attracted the majority of AI-driven traffic (90% of AI visits). Even better, this traffic converted well: AI visitors brought a 5% conversion rate compared to 4% from organic search, with immediate sales linked to AI-generated answers. Seeing this opportunity, Netpeak USA decided to focus their efforts on growing AI referral traffic. The team rebuilt product descriptions to win AI search, driving more qualified clicks from conversational results.

Challenge:
The challenge was decoding conversational intents: what customers ask, why they ask it, and how to embed this into product pages in a way that LLMs can confidently use.

Strategies, results & what made it unique:

The team optimized product pages specifically for AI search by adding contextual details such as use cases, operating conditions, and compatibility. They also implemented structured data (Product, Offer, Review, FAQ) and introduced attributes like audienceType and usageInfo. The goal was simple: make intent, fit, and proof unmistakably clear so LLMs could confidently shortlist the products.

Revenue and traffic from AI have skyrocketed, confirming the strategy’s effectiveness: AI-driven revenue grew 120% in four months, while visits from AI channels surged 693%. Conversion from AI traffic reached 5%, with direct sales attributed to AI-generated answers. The net impact: significantly higher qualified demand captured from conversational search.

What made the campaign stand out was pioneering “conversational merchandising”, optimizing for real-world dialogues between buyers and AI advisors, not traditional search.

3. Nine Peaks Media: +36% AI visibility and new ChatGPT & Perplexity citations

Nine Peaks Media helped a credit decisioning software brand boost visibility across AI search platforms like ChatGPT and Perplexity. Before the campaign, the brand didn’t appear in AI-generated responses. The team optimized content and data structure for AI discovery, positioning the brand as a top-ranked source in both organic and AI-driven search results.

Challenge:
The company’s main obstacle was earning enough high-quality backlinks and brand mentions to be recognized by both Google and LLMs. Without authoritative sources referencing the brand, it couldn’t appear in AI-generated answers, limiting both visibility and trust signals.

Strategies, results & what made it unique:
The team expanded FAQs on service and commercial pages using questions identified through LLM research, focusing on common prospect queries and crafting long, insightful, human-like answers. They also inserted backlinks and brand mentions into high-ranking listicles, directories, and blog posts used by Google and LLMs as trusted sources. 

As a result, within three months, the client’s brand was appearing in ChatGPT and Perplexity responses for key industry queries. Overall rankings and visibility improved by 36%, while referral traffic from AI platforms increased steadily, generating roughly two high-quality leads per month.

This campaign was notable for bridging traditional link-building and on-page SEO with AI-era brand presence, positioning the company as a cited, trusted source within AI ecosystems.

4. The ABM Agency: 82%–84% AI citation rates and $90M+ pipeline impact

Chemours is one of the world’s largest TiO₂ producers, operating major facilities across North America. However, its global web presence was highly fragmented, with each regional site using different technical approaches. This led to inconsistent messaging and weak visibility in answer engines that struggled to interpret and cite the brand. The ABM Agency’s goal was to fix these issues and position Chemours to earn meaningful traffic from LLMs.

Challenge:

The hardest part was transforming their website into a true knowledge hub by bringing in the technical information that previously existed only in sales documents for TOFU, MOFU, and BOFU audiences.

Strategies, results & what made it unique:

ABM Agency unified 12 regional websites into a single, built a consistent technical ecosystem, implemented advanced AEO infrastructure for AI crawling, and achieved sub–2-second load times across all global markets. The team also built comprehensive product specification databases, developed in-depth comparison content, and strengthened thought leadership around chloride process manufacturing.

These efforts resulted in dominant AI visibility:

• ChatGPT: 82% mention rate for coatings and plastics queries
• Google AI Overviews: Referenced in 84% of paint and coating formulation queries
• Perplexity: Featured in 73% of competitive titanium dioxide evaluations
• Competitive AI Positioning: Significant share-of-voice advantage over Tronox (67% vs. 23%) and Venator (67% vs. 18%)

The unified strategy delivered exceptional business impact, driving over $90 million in pipeline and more than $20 million in revenue.

5. Concurate: 5× AI traffic growth with llms.txt optimization

Concurate agency has always emphasized that consideration- and decision-stage content drives far higher conversions than top-of-funnel listicles, especially in the SaaS space. With AI traffic converting nearly 3× better than traditional channels, Concurate agency wanted to ensure Triangle IP’s most valuable content was visible to LLMs, not just Google.

Challenge:
While Triangle IP’s TIP Tool™ ranked well on Google, it wasn’t surfacing in AI search results.

Strategies, results & what made it unique:
To solve this, Concurate created an llms.txt file that explicitly signaled priority content to LLMs, including product tour pages, use cases, and high-intent listicles related to idea and patent management. The goal was to guide AI systems toward the content that best matched context-rich queries (where users specify budget, features, team size, and goals) so the TIP Tool™ would be recommended at the most relevant moments.

This approach delivered a 5× increase in AI-generated traffic and dramatically improved Triangle IP’s presence across ChatGPT, Gemini, Perplexity, and Copilot.

6. mvpGrow: Fastest AI traffic growth and highest-converting inbound channel

The goal of mvpGrow agency was to help a small cybersecurity startup stand out in GEO summaries against competitors more than ten times its size.

Challenge:
The hardest part was securing enough high-quality brand references across multiple trusted websites to outshine established industry players.

Strategies, results & what made it unique:
mvpGrow developed and published listicle content broken into clear subcategories, featuring one solution per section. By replicating these structured listicles across several authoritative sites, the team shaped how LLMs interpreted the competitive landscape, ensuring the client’s solution appeared prominently and was framed in the exact way they wanted.

Traffic from generative engines grew exponentially and continues to increase month over month. This AI-driven traffic now delivers the highest conversion rates of all inbound channels.

The success of this campaign came from mvpGrow’s ability to reverse-engineer how generative engines think, validate those insights, and scale the approach. This systematic understanding of LLM behavior created a repeatable formula for winning GEO visibility.

7. 42DM: +113% GPT traffic and multi-AI visibility expansion

42DM set out to improve its own brand’s visibility across AI search engines. 

Challenge:
The main challenge was producing high-quality content at scale—content that delivered real insights while also meeting both SEO and AI-friendly formatting requirements, including visuals. 

Strategies, results & what made it unique:
42DM executed a comprehensive AI search optimization plan:

• Developed a content strategy optimized specifically for AI search
• Enhanced EEAT across key pages
• Added a detailed FAQ section
• Expanded and improved listings across authoritative directories
• Implemented programmatic SEO for scalable templates
• Built topical authority around core service areas
• Earned mentions in sources recognized by LLMs

This combination ensured that the site was both semantically rich and structurally understandable to AI models.

Within three months, AI-driven traffic more than doubled:

• GPT: +113%
• Perplexity: consistent and stable traffic
• And new traffic began flowing from additional AI platforms, including Gemini, Claude, Copilot, and Grok.

The most remarkable outcome was that 42DM achieved top AI search rankings without relying on a heavily optimized website. Instead, success came from a precise blend of GEO and AEO strategy, intent-aligned content, and minimal off-page work, demonstrating that smart, AI-first content can outperform even sites with stronger technical foundations.

8. TrioSEO: 25+ leads and $10K revenue from ChatGPT GEO rankings

EcomBalance, a bookkeeping service built for ecommerce businesses, wanted to be discoverable where modern founders actually ask their finance questions—inside LLMs. TrioSEO stepped in with a GEO/AEO campaign aimed at securing visibility across LLMs and positioning the brand as a top recommended solution.

Challenge:

The bookkeeping space is extremely competitive, dominated by major SaaS providers like Bench, Pilot, and Xendoo, as well as established agencies and CPA firms. Paid search CPCs regularly exceed $20. With such strong competitors, TrioSEO expected the same level of competition in GEO results and knew breaking into LLM rankings would be a challenge.

Strategies, results & what made it unique:

TrioSEO carried out a full GEO optimization process. They began with GEO prompt research to identify the exact questions and prompts EcomBalance’s ideal customers were asking inside ChatGPT and other LLMs. Next, they ran GEO source research to uncover which links those LLMs referenced most frequently. Using these insights, the team updated existing pages and created new GEO-focused content tailored to the highest-value prompts. Finally, they focused on authority building—earning mentions on key source links and strengthening domain authority with high-quality backlinks.

Within a short period, EcomBalance started appearing in ChatGPT results for high-intent, purchase-ready prompts—and the impact was immediate. The campaign drove 25+ qualified leads, over $10,000 in new revenue, and $1,000+ in new MRR, alongside top 3 positions for the most valuable prompts.

The campaign was unique for integrating GEO prompt research directly with content updates, ensuring every optimization was built for AI discovery, not just Google.

9. IreneChan.co: Testing FAQ schema to earn early AI search visibility

As a new website, IreneChan.co wanted to test whether common GEO advice, specifically adding strong FAQ content and implementing FAQ schema in each blog post, could actually help a new site appear in LLM responses.

Challenge:
Because there was little concrete data proving these tactics work, the challenge was largely validating the strategy itself: Would LLMs pick up the FAQs? Would a brand-new site have any chance of showing up?

Strategies, results & what made it unique:

The team began by identifying real user questions using People Also Ask data from both Google and Bing, which often surface different insights. They incorporated the strongest questions directly into each blog post and wrote clear, helpful answers. After that, they implemented technical FAQ schema on the backend so LLMs could easily interpret the structure.

Shortly after implementation, IreneChan.co started receiving referral traffic from ChatGPT: initially just a few visits, then steadily increasing to double digits. The site also began earning visits from Perplexity and received direct emails from users saying they found the content through AI tools. Google crawled the new content quickly.

This campaign demonstrated that a simple, focused change can meaningfully improve AI visibility even for a new site with limited authority. 

10. Siege Media: 124K ChatGPT sessions and 3,4K conversions in one month for Mentimeter

Mentimeter is an engagement platform used in workplaces and classrooms to turn presentations into interactive conversations. The company partnered with Siege Media to expand its reach and promote its suite of tools through a strategic content marketing campaign.

Challenge:
Mentimeter operates in the highly competitive presentation-tools space, where established brands like Microsoft PowerPoint or Canva set a high bar for authority and trust. To stand out, they needed a content strategy that would not only drive organic search growth but also ensure visibility when users query AI assistants, even as a mid-size SaaS company in a crowded vertical.

Strategies, results & what made it unique:

Siege Media developed a bottom-funnel content approach centered around in-depth software comparison posts and user-intent content, such as “alternatives to X tool,” feature comparisons, and problem-solution pages tailored to actual user needs. They aligned content around buyer intent and optimized it for both traditional SEO and GEO signals. The agency ensured each piece was high-quality, aligned with Mentimeter’s positioning, and optimized for discoverability by LLMs. 

The impact was immediate and substantial. Over six months, Mentimeter garnered 124 000 sessions through ChatGPT. In one month alone, they recorded 3,400 conversions. Moreover, 555 keywords from their content began appearing in AI Overviews.

This campaign didn’t rely on flashy link-building or heavy off-page SEO. Instead, it succeeded by aligning deeply with user intent and building content that worked for both humans and AI.

11. Ignite Visibility: +458% visibility across AI Overviews for a home services franchise group

A home services franchise group with over 5,500 locations across 19 brands faced a critical challenge: AI-driven search tools, including Google AI Overviews, ChatGPT, and Perplexity, were diverting traffic away from traditional search results, disrupting the organic traffic previously driven by blog content. Ignite Visibility was brought in to address and resolve this issue.

Challenge: Traditional SEO tactics, focused on rankings and traffic volume, were no longer sufficient to maintain visibility in AI search.

Strategies, results & what made it unique:

Ignite Visibility saw a chance to improve the brand’s content for AI search and lead generation, helping them regain visibility, attract engaged visitors, and increase leads. The team created a scalable, AI-first content strategy, starting with structured data and brand mentions to boost presence in AI-driven search results. They used a proprietary AI-powered system to review over 5,000 blog posts, checking for quality, schema, and AI-friendly formatting, which gave clear guidance on how to improve the content. Each blog post was updated with AI-friendly summaries that included brand mentions, keywords, and easy-to-read formatting. Stock photos were replaced with AI-generated visuals tailored to the brand, making the pages more engaging and relevant.

Within three months, these efforts drove a 458% increase in visibility across AI Overviews and a 20% growth in web leads, while content deployment accelerated by 60% year-over-year. Engagement also improved thanks to AI-optimized visuals. This OMMA Award–winning campaign showcased how a targeted, SEO-driven approach can successfully navigate the AI era, enhancing both AI-driven visibility and lead generation while future-proofing content at scale.

12. Omniscient Digital: Original research that earned ChatGPT citations and high engagement

Omniscient Digital set out to create a proprietary research report exploring how modern B2B buyers use LLMs during their purchasing journey. The study explored what information an LLM must provide to earn trust, what proof points decision-makers rely on, and what ultimately influences the final purchase. It revealed not only the growing role of AI in the buyer journey but also the continued importance of human expertise and input.

Challenge: 

The biggest challenge was interpreting hundreds of open-ended responses without relying on AI tools: the team had to manually review, categorize, and quantify sentiment to ensure complete accuracy, nuance, and trustworthiness.

Strategies, results & what made it unique:
The campaign relied on proprietary research, deep analysis, and thought leadership. By structuring findings clearly and generating data-backed narratives that LLMs could cite, the report earned ChatGPT citations and strong engagement on LinkedIn. The unique value came from offering real buyer-behavior insights in an AI-influenced sales cycle, blending human analysis with AI-aware content.

Conclusion: The future of search is AI-driven, and these campaigns prove it

The campaigns showcased above reveal a clear trend: visibility is no longer dictated solely by Google. Brands are now competing for presence inside AI-generated answers, product recommendations, buyer shortlists, and conversational search experiences.

Across all 12 examples, three themes stand out:

1. AI-friendly content wins.

LLMs reward clarity, context, completeness, and topical authority, not keyword stuffing.

2. Structured data and technical consistency matter more than ever.

From llms.txt to unified architectures, technical signals increasingly shape how AI tools understand brands.

3. GEO and AEO success requires thinking like an LLM.

Understanding the questions users ask, the sources AI trusts, and the patterns of its answers is becoming a core marketing skill.

GEO and AEO are no longer experimental—they’re essential.