How Spark Interact used SE Ranking to replace manual SEO tasks with smart automation
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Set up automated daily rank monitoring around SE Ranking’s Rank Tracker with instant Google Chat summaries (manual checks no longer needed).
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Improved the health score of their client’s website from 64 to 90 by fixing 100+ technical SEO issues (detected by SE Ranking’s Website Audit).
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Unified SEO project management and enhanced team collaboration with consistent, data-driven updates.
Meet Spark Interact: A full-service agency for SEO, web design, and branding
Spark Interact is a Sydney-based digital agency specializing in web design, digital marketing, and branding services. Its core team consists of 16+ multidisciplinary professionals, including developers, designers, digital strategists, and content experts. Spark Interact also commissions its network of trusted specialists when needed to deliver custom, scalable solutions.
Spark Interact works with various industries, but it specializes in supporting professional service firms, local businesses, e-commerce brands, and B2B companies.
The Challenge: Scaling SEO with fragmented data and tools
As Spark Interact’s SEO client base grew, managing campaigns became less straightforward. The team struggled with two major pain points:
🛑 Inefficient workflow.
Spark Interact relied on various tools (each with its own interface, data format, and limitations) to track client performance on search engines. Compiling this data into a cohesive picture required hours of manual effort. The team had to pull numbers from one platform, cross-reference them with another, and then map them out in spreadsheets.
This fragmented approach prevented Spark Interact from spotting critical changes in real time. For example, if a ranking slip caused one of its clients to suddenly drop in traffic, it might have gone unnoticed for days.
🛑 Inconsistent rankings monitoring.
The Spark Interact team didn’t have the resources to track daily ranking changes effectively. This made it difficult to identify the keywords its clients improved or dropped in rankings for. Spark Interact would often miss rapid changes in SERP positions.
This all culminated in an inability to adjust to new search trends or fix problems in time.
The Solution: Using SE Ranking to automate its workflow
To address these issues, Spark Interact rebuilt its SEO workflow around SE Ranking. The team relied on the following key tools:
- Rank Tracker to monitor daily keyword movements and quickly respond to changes
- Competitive Research Tool to identify competitor strategies and identify keyword gaps
- Keyword Research Tool to find high-potential terms and guide campaign expansion
- Website Audit Tool to detect and resolve technical SEO issues, and improve site health and overall performance
Meet Zunnun Ahmed, digital analyst and SEO strategist at Spark Interact. He explains why SE Ranking’s SEO platform stood out from others on the market:
Each of Spark Interact’s clients had a dedicated project within the SE Ranking platform, giving team members easy access to organized, real-time data. This eliminated the need to juggle multiple tools or spreadsheets.
SE Ranking’s Agency Pack gave Spark Interact the freedom to create fully branded white-label reports and show SEO progress updates to clients. This positioned Spark Interact as a reliable and authoritative partner.
Automating keyword tracking with AI
Shifting to SE Ranking alone was a major upgrade. The team could finally consolidate everything into a single platform, but it set its sights beyond even that.
Spark Interact took performance monitoring another step further by automating keyword tracking. Together with SE Ranking, Zapier, and Google Cloud AI, the team built a cohesive system.
SE Ranking’s Rank Tracker began by pulling keyword data daily. Then, Zapier passed that data to Google Cloud AI, which generated a concise performance summary that highlighted keyword position changes. The team automatically shared this summary on its Google Chat.
Below is what Spark Interact’s final messages typically look like after running its automation process:
The image below provides another example of the agency’s automation workflow, highlighting each stage of the process and showing the internal notifications sent to team members.
Automating routine checks helped Spark Interact save time and begin each day with up-to-date performance insights. The team could now catch issues early on and prevent ranking losses.
Real-World Impact: SEO turnaround for an e-commerce client
One of Spark Interact’s e-commerce clients had a strong market presence but underperformed in organic search. The agency applied its new SE Ranking-focused workflow, beginning with a Website Audit, which revealed a health score of just 64. Its client was suffering from major issues related to indexing and crawlability.
Spark Interact used insights from SE Ranking’s Website Audit tool to resolve over 100 technical SEO issues. This included broken pages returning 4XX errors (like “404 Not Found”), 4XX pages listed in the XML sitemap, noindex pages in the sitemap, slow site performance, and external links leading to non-existent pages.
By the end of this optimization sprint, its client’s health score jumped to 90.
The Business Impact: Faster workflow, improved client satisfaction, higher retention rates
With SE Ranking and automation, Spark Interact shifted from a reactive approach to a proactive, data-driven workflow. The team is now more aligned and productive, spending less time on manual reporting and more time on strategy.
Now the team knows immediately if rankings drop or when technical issues arise. Its clients also benefit from this new approach. Instead of occasional reports/messages on project progress, Spark Interact’s clients now receive scheduled reports that provide comprehensive, up-to-date performance data.
These changes also had long-term business benefits:
✅ Faster turnaround and problem-solving. SEO tasks that once took days now happen within hours.
✅ Clearer communication. Reports backed by SE Ranking’s analytics help clients understand what’s working and why.
✅ Higher retention. With better visibility, results, and reporting, clients are renewing contracts and expanding services.
Takeaways
If you’re an agency and looking into ways to streamline your workflow, keep track of daily changes, and deliver better results, choose SE Ranking’s toolkit. And if you aren’t ready to commit just yet, try our 14-day free trial and explore the platform’s full potential, risk-free.
