A perfect match: Pistacchio Web scaled SEO (not the price tag) with SE Ranking

Meet Pistacchio Web: A growing web-marketing agency in Italy

Pistacchio Web is an Italian web-marketing and communication agency that helps small-to-medium-sized businesses and freelancers grow and improve their online presence. It focuses on all aspects of on-page SEO, from technical SEO and site structure to search performance optimization and SEO copywriting. Its services extend to local SEO, strategic link building, and digital PR campaigns. Pistacchio web’s core objective is to improve client visibility locally and nationally.

The Pistacchio Web team comprises 10 experts, including designers, developers, SEO specialists, and content creators, and is headquartered in Quarrata (PT). While the team has gained strong experience with fashion and clothing brands, it works with clients across various industries.

The Challenge: Expanding internationally without breaking the bank

Once Pistacchio Web started growing faster and working with more clients, it needed SEO tools that could scale with it. But existing solutions fell short in key areas:

🛑 High costs: The price of the team’s existing tools (Semrush, Ahrefs, and Sistrix) didn’t run parallel to the agency’s growing needs. 

🛑 Lack of cross-tool data validation: The agency needed an extra (but reliable) source of SEO data to cross check its existing tools and make confident SEO decisions.

🛑 Limited or costly local and international SEO coverage: Pistacchio Web needed a tool to better optimize for local clients in Italy and support its expansion into international markets. The team’s existing tools either lacked the features to analyze foreign markets or made them too expensive to access. 

🛑 Missing agency-centric features: Other agency packages either lacked key features or cost too much. Pistacchio Web needed an affordable solution built specifically for SEO agencies managing multiple clients.

Riccardo Pellicanò

Head of SEO at Pistacchio Web

As the agency grows, so do the needs. And other software can’t always keep up with our needs.

Pistacchio Web needed a reliable but affordable SEO toolkit that could complement their existing setup and support their international ambitions.

The Solution: Pistacchio Web integrated SE Ranking for a cost-effective, agency-ready toolset that supports scalable growth  

Pistacchio Web integrated SE Ranking into its existing toolset because it had everything the team needed:

• A complete set of SEO tools at a much lower price and great customer support: This sealed the deal for Pistacchio Web. Beyond affordability, SE Ranking offered all the essential features, along with responsive customer support.

Riccardo Pellicanò

Head of SEO at Pistacchio Web

The first thing I want to highlight is the assistance received in the pre-purchase phase. I had the opportunity to participate in a short online call with SE Ranking experts to present the suite and I also had an exchange of emails. The SE Ranking representatives have always been very kind and helpful.

• A more flexible, scalable solution: Unlike other platforms that became prohibitively expensive with every upgrade, SE Ranking offered the adaptability Pistacchio Web needed to grow.

Pistacchio Web was also impressed by SE Ranking’s smooth onboarding process and initial results.

First wins: Smooth onboarding, lower costs, and improved workflows 

Getting started with SE Ranking was easy. The team first explored SE Ranking under its free 2-week trial. They added their own website with top competitors and learned from the data right away.

It wasn’t long before the Pistacchio Web team could safely say that they were on the right track and made the right decision by choosing SE Ranking:

✅  Smooth data integration: Onboarding was quick and didn’t disrupt the team’s workflow. Instead of using the free data migration included with annual plans, the team chose to enter everything manually. This was ideal for getting more familiar with SE Ranking’s tools and setup.

✅  Daily keyword tracking for faster decisions: One of the first tools the team leaned on was SE Ranking’s Rank Tracker. Pistacchio Web used it to monitor day-to-day keyword movements, which allowed the team to respond quickly to ranking changes.

Riccardo Pellicanò

Head of SEO at Pistacchio Web

One thing I really like about SE Ranking, though it may seem trivial, is the ability to monitor the position of each individual keyword on a daily basis. Since I analyze website performance every day, this feature is fundamental. It helps me quickly see if a keyword is rising or falling and make fast decisions accordingly.

✅  Significant cost savings with generous project limits: Pistacchio Web immediately noticed SE Ranking’s financial advantages over previous tools. The PRO plan includes 3 manager seats and allows them to manage up to 30 projects. These savings helped address one of Pistacchio Web’s main challenges, which was to find an affordable solution that didn’t compromise on quality, limits, or features.

Though Pistacchio Web is still currently in its early adoption phase with SE Ranking, the team is confident in SE Ranking’s flexibility and scaling capacity.

Riccardo Pellicanò

Head of SEO at Pistacchio Web

I would absolutely recommend SE Ranking to other agencies because it is a suite that I have been following for some time and I have noticed with pleasure that it continues to evolve and offer more features for its users. All this at a lower price than the average of other tools.

Pistacchio Web is already using Keyword Research, Website Audit, and Content Editor, and backlink tools regularly for daily client work. The team plans to explore more of SE Ranking’s capabilities, with the Local Marketing package soon to follow.

Takeaways

SE Ranking checked all the boxes for Pistacchio Web, a fast-growing agency in need of a platform with a balanced cost-performance ratio.

Halyna Kuzmovych

Senior Product Marketing Manager

Pistacchio Web’s story is a great example of how those early experiences—essential features, helpful support, smooth onboarding, and fair pricing—can build real confidence in a platform. What stood out wasn’t just the rich feature set, but how easy and supported everything felt from day one. The pre-sales assistance, intuitive interface, and straightforward setup process all reinforced that they’d made the right choice.

If Pistacchio Web found its perfect fit, maybe you will too. Start your free 2-week trial to see exactly how SE Ranking can help your agency grow!

Written by

Anna Postol

Anna is an SEO and Content Marketing Expert at SE Ranking, where she finds joy in creating content for SEO, digital marketing, and social media. Her focus is on writing accurate, easy-to-digest, informative pieces that turn complex topics into engaging narratives that resonate with readers. Outside of work, she enjoys stretching exercises, workouts, planning her next travel adventure, and spending time with her beloved cat-daughter.