10 years with SE Ranking: Hardwarewartung 24’s SEO growth journey
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Hardwarewartung 24 has relied on SE Ranking as its core SEO platform since 2015.
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Between 2014 and 2024, the company achieved an average annual growth of 272%.
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The company now operates in over 100 countries, up from just the DACH region.
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SE Ranking has powered the company’s SEO, content, and marketing efforts for a decade.
Meet Hardwarewartung 24: An international TPM provider
Hardwarewartung 24 is a global provider of data center hardware maintenance, supporting server, storage, and network components from nearly all leading manufacturers. Its portfolio includes vendors such as HPE, Dell EMC, NetApp, Cisco, Fujitsu, IBM, Lenovo, Sun Oracle, Hitachi, Quantum, Supermicro, and more.
Founded in 2014, Hardwarewartung 24 has grown from a small startup into a globally operating company.
2015: Building a long-term SEO strategy
By 2015, Hardwarewartung 24 faced a major challenge: the TPM industry was widely misunderstood and often written off as a “backyard repair business.” The reality? TPM providers like Hardwarewartung 24 had been supporting major OEMs such as HP, Dell, and NetApp with maintenance services behind the scenes for years.
To change this perception, Hardwarewartung 24 launched a comprehensive educational campaign. The goal was simple:
- Create a more accurate understanding of the industry
- Build trust with decision-makers
- Connect the term Third-Party Maintenance more closely with their brand
They built their campaign around two main strategies:
- PR and content initiatives: In just six months, the company published more than 200 articles across various media outlets and channels to highlight industry issues and increase transparency in the TPM market.
- Detailed product pages: They expanded Hardwarewartung.com with comprehensive service pages that acted as content hubs and laid the groundwork for link building.
But there was still a problem. They had no reliable way to measure how the campaign was performing or understand what their target audience was actually searching for. Hardwarewartung 24 needed an affordable tool that combined keyword and backlink tracking, on-page analysis, and integrations with Google Search Console and Google Analytics, all without exceeding a startup budget.
That’s when Hardwarewartung 24 discovered SE Ranking.
10 years of trust in SE Ranking
From day one, Hardwarewartung 24 relied on three core SE Ranking features: keyword monitoring, backlink monitoring, and on-page analysis. These tools brought structure to the company’s SEO efforts and helped measure the impact of educational and content initiatives.
Over time, the team started relying on more features:
- Competitor analysis to better understand market movements
- Google Search Console and Google Analytics integrations as a shared data foundation
- Project dashboards for quick, high-level insights
- Website audits, which provided valuable technical guidance in the early stages
Today, the company continues to rely on rank tracking, backlink monitoring, and competitor analysis. SE Ranking acts as their go-to tool for evaluating experiments, tracking long-term trends, and making data-driven decisions.
The team’s long-term commitment comes down to three things: they know the tool inside and out, they trust the data, and they value the stability of working on a proven foundation.
A decade of growth at Hardwarewartung 24
Between 2014 and 2024, Hardwarewartung 24 achieved an average annual growth rate of 272% and is now among the top five maintenance providers in Europe. Early on, the team focused on automation and process optimization, reaching an automation rate of over 85% using modern AI technologies.
This tech-forward approach let them scale from the DACH region to over 100 countries. With its new AI platform, Hardwarewartung 24 can launch operational activities in a new market within just a few weeks.
Throughout this growth phase, SEO played a central role. And SE Ranking was there to support it with consistent measurement and analytics.
Where SEO is headed: CEO Yusuf Sar’s perspective
Yusuf sees the future of SEO shifting toward brand positioning. In his view, it will become critical for companies to understand how their brand is represented within the semantic space of modern language models.
Right now, not many tools can fully map brands within the semantic space of large language models. But features like AI visibility tools show where the industry is heading: toward an SEO approach that tracks brands in AI-generated results and makes them more visible.
Takeaways
What started as a practical tool choice became a long-term partnership. SE Ranking has supported Hardwarewartung 24 through growth, technological change, and expansion into new markets, and continues to provide the data foundation the company relies on.
The SE Ranking team values this long-standing trust and the journey we’ve shared together.
Try SE Ranking free for 14 days and discover how our platform and AI visibility tools can support your SEO efforts.
