Chantal Smink is an SEO specialist based in the Netherlands. She has been in the industry for 14 years and advocates for a new way of looking at content creation, SEO, and organic marketing. She has a Dutch podcast with over 95 episodes and 13,000 downloads. She is also the author of the Dutch book "Handboek SEO & Contentstrategie voor Horizontale SEO" (Handbook of SEO & Content Strategy for Horizontal SEO).